This director needs to apologize

Chapter 381 Finally got a subordinate
Ever since he gave Da Zhuang some suggestions last time, Chen Yiming hadn't paid any attention to that startup team. Now, after experiencing the on-site installation, he found that they actually listened to him.

The short vertical videos, with a swipe and a refresh, are exactly the feeling of Douyin in my memory.

In his previous life, Chen Yiming actually had no habit of watching short videos. He only had a cursory understanding of apps like Kuaishou and Douyin. Apart from understanding some fashionable terms like algorithms and traffic pools, he had no idea about the internal mechanisms.

Now that he has personally experienced LeXiang short videos, he still can't figure out what it is about. He just feels that it has all the necessary functions such as comments and likes, and it scrolls very smoothly.

Now is the joint promotion stage of talent shows, and there may be a weighted mechanism for push. Chen Yiming skated through a few raps of handsome young men singing and dancing, which were quite pleasing to the eye.

I have to say that Da Zhuang's "1+1" joint promotion was a good idea, and it was very similar to the SMS voting associated with the Super Girl talent show. Since each trainee's official materials were sent on LeXiang, the voting of female fans naturally expanded from Weibo to LeXiang. Although LeXiang is far inferior in terms of influence, it is obviously a good start.

He entered "The 13th Floor" and searched again, and found that there were quite a lot of related videos, including interpretations, behind-the-scenes footage, roadshow clips, and the most numerous were secondary creations of parkour clips.

At present, the film and television sector is still somewhat underdeveloped, and we can only say that there is hope for the future.

At first, he just regarded this thing as a casual move and didn't expect it to really succeed. After all, the competition in the short video track in his previous life was extremely fierce. There were many people who died silently, and there were corpses everywhere.

How could Da Zhuang’s money be spent on short videos? He hadn’t heard Da Zhuang mention him for a long time and thought it was GAME OVER.

Now it seems that I have wronged them. After experiencing the product, I find that its technical capabilities are not bad. I hope this wave can take off directly with the help of the talent show.

As a liberal arts guy, Chen Yiming only had so much knowledge in his stomach, which he had already emptied out long ago. Now all he could do was cheer and shout "six, six, six".

He was dividing his attention in the guest seat, fiddling with the APP on his phone here and reciting some repetitive words there. After three days of recording, the show actually felt quite interesting.

Especially the performance segment, where a group of little boys got together to perform a campus skit, it was quite interesting. But based on this segment alone, the evaluation that the idols' acting skills are terrible is definitely inertial thinking.

In the past, idol auditions have always offered the ultimate prize of debuting as a group, and all they competed in were singing, dancing, and rap. The more advanced ones would also include some songwriting. After all, the contestants are all teenagers under the age of 20, so enthusiasm definitely takes precedence over skills.

However, this audition organized by Da Zhuang took a step forward. It did not copy the audition model of South Korea and Xiao Ri Zi, but took into account the specific situation of the Chinese entertainment industry.

Chen Yiming has talked to Dazhuang about this more than once. In fact, there is no systematic idol industry in China. The music market is in ruins. TV stations and video websites do not have a stage for promoting songs, and even offline commercial performances are performed by makeshift teams.

Perhaps only on the talent show stage can Chinese trainees truly feel like idols. After all, this stage was built by a professional team from overseas at great expense, and its lighting, stage design, sound tuning and main control are all up to international advanced levels.

But after they debuted as a group and became idols, all of this was gone with the wind. There are simply not many talented people in this area in China, and poaching people from overseas will not be enough to solve the problem in the short term.

As a result, the boys discovered that the treatment they received after their debut was even worse than when they were in the talent show. They had no place to sing or dance, and the only things that could be considered work were commercial performances, filming commercials, and compilation concerts.

In fact, it is not just the local idols who are confused. The "top Asian stars" who returned from South Korea are the same. For example, the brother sitting on the judges' panel plans to act in a TV series after a round of concerts.

Therefore, in this trainee audition, Da Zhuang pioneered the addition of a performance segment, and it was very targeted, with the segments arranged being either youth campus dramas or ancient costume idol dramas.

The trainees showcased in this talent show are measured by the standards of future artistes, rather than singers in traditional talent shows, and the scope is much broader.

In Da Zhuang's words, since he would be forced to go to Hengcheng after his debut anyway, he might as well go straight to the point and show off his acting skills during the selection phase. It didn't matter if his acting was awkward, he could just treat it as COSPLAY.

Facts have proved that this strategy is successful, at least from the perspective of publicity and promotion. After the first episode of the program was broadcast, the most popular content online was not the singing and dancing, but clips of the "explosive acting skills" of many male gods.

The threshold for commenting on acting is much lower than that on singing, dancing and rap. Anyone can make a few comments. There will naturally be praises and there will be criticisms. When more netizens start to argue with each other, the heat will surely rise.

However, these have nothing to do with Chen Yiming. He and An Xixi completed the platform mission and retreated at the speed of light. It was only because Da Zhuang persuaded them that there was no way out. Otherwise, Chen Yiming would not have participated in such activities as it was too noisy.

In addition to being a guest for the first time, Chen Yiming also signed N unequal contracts, agreeing to plan a TV drama for Dazhuang in order to arrange the future boy group that would win and debut.

Wang Wei and his team can actually do this job, and they don't even need to do it themselves. They can just form a team of writers to mass produce it, and then they can review it. Campus and ancient idol dramas are the types with the lowest threshold for TV drama production. People who like to follow these two dramas don't focus on the plot, but on the appearance and figure that can make people drool. If the writing is too logical and there are too few thunder points, no one may watch it.

Chen Yiming turned a disaster into a blessing. After working as a creative director for many years, he finally had subordinates.

That’s right, the content department he is in charge of has actually always been composed of only him, and he is the leader of himself.

Since Platinum has always been content with its small fortune and has never had the motivation to expand, the scripts written by Chen Yiming himself are enough to keep all five directors of the company busy, so there has never been a need to recruit anyone.

Now that Dazhuang's side business is booming, he urgently needs to expand production and increase volume in a short period of time. This gives Chen Yiming the opportunity to become a leader and manage people.

Then something funny happened. Before Xiaomei's recruitment advertisement was circulated, the vacancies were filled up at the speed of light through internal recommendations. The recommender was none other than Lao Jia, and the people being recommended were his internet army brothers.

Yes, when it comes to writing short essays, who could be more suitable than a professional spammer?

Lao Jia also has something to say. Those brothers under him who are elegant and easy-going online and speak well online also need channels for advancement. In the past, Platinum could not arrange for them because they were not motivated and could only rely on creative incentives to maintain their position. Now that they have the opportunity to become regular employees and have a regular position, shouldn't internal talents be given priority?

The success of Platinum King has been so great today, and the contribution of our navy brothers is also due.

Chen Yiming had no objection and Dazhuang did not interfere at all, so this internal promotion was approved.

After interviewing his subordinates one by one, Chen Yiming felt that they were pretty good. Although their professional backgrounds were varied and most of them were not related to the Chinese Department, the works they brought were all above standard and they could be considered promising talents.

Chen Yiming immediately threw out several "classic" bad drama ideas from his previous life, like a poor girl who mistakenly entered an aristocratic school, a childhood sweetheart of ten years no match for a day's love from heaven, the nine-life love story of the Fire Phoenix and the Demon Lord, and the road to the top of the empress's harem. He included everything that could be put together.

The last one shocked the former water army who were used to big scenes. Chen Yiming thought that he still didn't have enough vision. Picture! Xiaozi had filmed a gender-swapped version of "The Great Ao" many years ago. This is nothing.

While the new round of restrictions on costume dramas has not yet come down, he might as well occupy the commanding heights of Thunder Force first. Anyway, these dramas are not produced by Platinum, and Chen Yiming has been working under a pseudonym the whole time, so he might as well let it go.

Chen Yiming also did not forget to paint a rosy picture for his subordinates. Those who do a good job will have the opportunity to join his own screenwriter team and have their names signed on the movies produced by Platinum. This carrot is so sweet that it is enough to motivate these reserve screenwriters to work hard.

Time is like a galloping wild donkey, it never stops. In the blink of an eye, it is already the end of July. Chen Yiming's own "Spring Festival sequel" is still nowhere to be seen, but Xiangrui's "Five Hundred Days of Summer Solstice" has already entered the pre-promotion and promotion stage.

The final official release date is August 8, and there will still be a small-scale preview one week in advance.

It is the heel of the summer season and the tip of the National Day season, which is a relatively conservative choice.

According to Xiangrui's idea, of course the release should be postponed to Singles' Day, copying the proven and mature routine of "Holiday in Magic City".

But after considering information from all aspects, Lao Niu convinced everyone to release the film early and avoid the popular National Day period.

On the one hand, this year's Hollywood blockbusters exploded in May and June, and only one monster movie reboot was released in July, with lukewarm results.

In other words, this year's summer season is not strong enough, and the aftereffects will be greater, so new films released at this time will be able to reap some benefits.

On the other hand, there are many heavyweight projects at the end of the year. Those that have already confirmed their release dates include the sequel to Tsui Hark's "The Impossible", Tom Cruise's new "Mission: Impossible", Wu Lianjing's new film, and the new film put together by the old guns in the imperial circle. The fish pond is too shallow and there are too many big fish. If you continue to dive in, you will easily be crushed and unable to get out.

Especially Wu Lianjing, no wonder he missed the Spring Festival period, it turns out that he saved his big moves for the end of the year. Moreover, this time he has two consecutive releases. Not only does he have his traditional advantage of urban action movies, he also tried his hand at military action movies for the first time, instead of playing a Sir, he played a soldier.

The industry is cautiously optimistic about his transformation. Perhaps because of this concern, Wu Lianjing chose to release two films one after the other.

In any case, Wu Lianjing's presence cannot be ignored in the Chinese film market, and competitors will always have to weigh their plans when he is in the schedule.

(End of this chapter)