This director needs to apologize

Chapter 382 Director Fu is really good
This is the new work of the director of "Love Letter", with the original cast reunited. Fu Ruixiang, An Xixi, and Liu Dongjun, these three names put together still have quite some box office appeal.

In addition, there were no heavyweight new films in the same period, so "500 Days of Summer" has been very popular since the day of its preview.

Although this is no longer an orthodox youth love song, but a love education film mixed with a slightly stimulating taste, there will inevitably be some opposition voices in the audience feedback besides surprise and unexpectedness, but the overall reputation is still relatively optimistic, thanks to the innovative narrative techniques.

Xiangrui himself is quite fond of the style of interspersed narrative. He has used similar techniques in his previous works "Super Sense" and "Love Letter". "500 Days of Summer Solstice" has taken another big step forward, with more fragmented paragraph editing and a more intentional arrangement.

Qindao is a city with four distinct seasons, each with its own characteristics. The fact that the film was shot on location with many locations also raised the bottom line of staggered editing, allowing auspiciousness to fly more freely.

The 500-day span in the movie can be said to be very arbitrary, even more radical than the original film Chen Yiming had seen.

But under the guidance of bright colors and with the help of interlude subtitles, the audience can also smoothly understand the plot and keep up with the director and actors' ideas.

For example, in the original film, Xiangrui moved the last meeting between the male and female protagonists from the second half to the first half, which is equivalent to directly spoiling the ending of this relationship.

They were still in love with each other the moment before, but the camera turned and it turned into a former couple saying goodbye on a bench. At first glance, it does give people a sense of disconnection, as if the timeline was disrupted just for the sake of disrupting the timeline, and they were overly showing off their skills.

But if you continue watching, the audience can easily perceive the narrative logic behind the creator. The order of the film's sections is arranged according to the "intensity" of the emotions they carry, from low to high, from colleagues to lovers, from strangers and indifference to inseparable.

The entire emotional line reaches its final conclusion in the penultimate scene, with the screen split in half to allow a simultaneous narrative of ideals and reality.

The part in the timeline where the hero and heroine reconnected happened an hour ago, and the part where the hero was invited to visit the heroine's apartment was placed at the end of the film. But there is nothing wrong with it, because by now the audience can feel the divergence in the two people's perception of this relationship. The hero is still in a high emotional state and is looking forward to rekindling their old relationship, while the heroine has already set off again, and her original intention was just to invite old colleagues to reminisce.

The contrast between the left and right halves is so strong, just like the natural cognitive gap between men and women.

This idea was directly taken by Chen Yiming from the original film "500 Days of Summer". He described it to Xiangrui when he was following the crew, and the latter readily reproduced it in "500 Days of Summer".

Facts have proved that the original film was not deliberately showing off. It is very appropriate to use this method to reflect the self-suggestion of men when they are in love.

Although the story background and character relationships have been greatly changed, this paragraph from the original film was directly pasted over and still fits perfectly without any sense of incongruity.

However, when it comes to movies, everyone has their own unique perception and there is no standard answer. The logical consistency from a professional perspective may not be felt by ordinary audiences.

Specifically, although industry experts and fans gave quite good reviews to "8.5 Days of Summer", with the opening score even exceeding , the feedback from the preview audience was mixed, showing a polarized trend.

There is nothing that can be helped. The public does not care about the reputation of an educational film, nor will they actively lower their expectations before watching the film. After watching the entire film, they realize that it is not the sweet and warm love story as expected, but an extremely realistic and heartbreaking story. Even if most people are not defensive, it is difficult for them to say anything good when asked for their thoughts.

There are many friends who put themselves too deeply into the story and, when they think about their own experiences of heartbreak, they are even less in a good mood.

The strange thing is that, although the experience after watching the movie was obviously not wonderful, the behavior of recommending this movie in online and offline social circles gradually became a trend. By the time the movie was released after the preview, "500 Days of Summer" had already dominated the hot search page.

In this regard, Lao Jia said that he "didn't understand it, but was greatly shocked." He was not shocked by the "masochistic" tendencies of contemporary young men and women, who were eager to spend money to buy discomfort, but was shocked by Chen Yiming's foresight.

This has a background. Long before the refined cut of the movie was completed, the senior executives of Platinum Films watched the entire film together. Lao Jia and Lao Niu were not optimistic. They felt that the film was too bland and straightforward, and they always felt depressed after watching it.

Especially since the male and female protagonists are Liu Dongjun and An Xixi, the "national couple", even if it is a tragedy that they parted ways in the end, it should have been a shocking separation. The current ending is too bland and powerless.

Xiangrui naturally turned a deaf ear to it. She would not succumb to the so-called "popular taste" just for the sake of more box office. This is her story and that is how it should be told.

Chen Yiming feels that the current situation is pretty good. Who says you have to be satisfied before you can change your job to a tap water player? It will have a similar effect if you feel depressed. Haven't you heard of the saying "You can't let me be the only one to be cheated"?
At that time, Lao Jia and Lao Niu thought that Chen Yiming was speaking sarcastically to mock Xiangrui. After all, this guy had been promoting his dream-making philosophy within Platinum as early as when "Holiday in the Magic City", saying that even when you wake up from a dream, you will still be in the after-sales service range.

Later, the film was submitted for review without any changes. Niu and Jia privately believed that the two bosses could not overcome Director Fu's temper, so they chose to sacrifice commercial interests for the sake of friendship. However, it turned out that they were still short-sighted. "Summer Solstice 4 Days" won 1.9 million yuan in the first four days of the box office amid the widespread online resentment. Not to mention the same period, there is no rival in the entire summer season.

Lao Niu inexplicably embarked on the journey of "expanding the film schedule", and Lao Jia was equally confused as he arranged for his men to spread netizens' Amway posts. Even though they didn't understand, they still had to do their job.

At the subsequent marketing meeting, the two of them kept chasing Chen Yiming to answer questions and resolve doubts. Wasn't what he said earlier a joke? Did he really think so?
Chen Yiming was both amused and confused. Does it matter what he thinks? The key is the result of the audience entering the cinema. Who cares whether he enters the cinema with curses or praises? The ticket is still fifty dollars.

After the two people's soft and hard persuasion, Chen Yiming finally answered seriously, "There is no such thing as foresight, it is obvious that you are focusing on the wrong point.

There is no inheritance relationship between the impression after watching a movie and the emotional value. If I say a movie is bad, it does not prevent me from gaining positive emotional value from it. Conversely, the impression after watching a good movie can also be negative.

You feel depressed because of your impression after watching the movie, but if you look closely at the emotional value of it, is "500 Days of Summer" really negative?

I can tell from your expressions that, of course not, it is positive on the contrary, because the protagonist and supporting characters in the movie, apart from the final ending, are precisely the idealized development of ordinary people.

Throughout the entire relationship, there was no deception, no breaking of promises, no cheating, and no discrimination against the poor and favoring the rich. The only reason they are not together is because they are not suitable.

Should the tragic ending you mentioned be blamed on one party? Obviously not, because from a neutral standpoint, no one made any mistakes.

You have overlooked a fact, that is, the male and female protagonists in the movie are ordinary people's love affairs with celebrity faces. Good looks are the adjective, and ordinary people are the subject, and also the source of the audience's empathy.

Put yourself in the perspective of an ordinary person, and after watching "500 Days of Summer" and thinking about your own experiences, you may think that you were rejected because you are short, poor, ugly, or simply unsuitable. I believe you will have your own inferences.

Isn’t it a kind of after-sales service to spread the modified reality in the film and leave room for the audience to hypnotize themselves? "

Xiangrui, Dongzi and Xixi, who were sitting opposite, were all confused. As the main creators, they had obviously never thought about it in this direction. Xiangrui even had some self-doubt, "Did I think this way before? Should I think this way?"

After a long while, Director Fu slammed the table and shouted, "Yiming, please don't make any arbitrary interpretations. I have no intention of hypnotizing the audience, and I have never had the utilitarian idea of ​​catering to the public's needs by self-deprecation."

Chen Yiming smiled and said, "I didn't say you did. Why are you so anxious? What I just said, isn't it some possibility for subsequent publicity? Movies are movies, publicity is publicity, you are the director and the main creator, but after the movie is released, it has nothing to do with you. How to interpret it is up to the audience."

Xiangrui said unhappily, "You are not allowed to lead the pace!"

Chen Yiming laughed and retorted, "I am also an ordinary audience member, you can't deprive me of the right to complain."

The outcome of the debate that day was naturally inconclusive, and although Xiangrui strongly opposed it, the main line of the subsequent publicity was determined based on it.

The writers under Lao Jia quickly transformed it into productivity, and phrases such as "If you want to know how to express our inappropriateness or suitability, read "Five Hundred Days of Summer Solstice"" came out one after another.

To be honest, Xiangrui's educational film is quite watchable. The scenery of Qindao is full of meaning and is not boring in terms of visual experience. The plot is full of details and sincerity, and can withstand all-round analysis. Emotional bloggers can derive many hot topics from it, and they can watch it in different ways for half a month without repeating themselves.

As the popularity increased, the box office trend became stable. Entering September, with the relay impact of two Hollywood blockbusters, "3000 Days of Summer" still maintained an average daily box office increase of no less than million.

By the week when the National Day blockbusters started their trial screenings, "8 Days of Summer" had already grossed 1 million yuan. If it is extended for a month as per convention, it will probably gross 9 million to 10 billion yuan, which is definitely a big surprise for domestic medium-cost films this year.

Director Fu has thus firmly established herself as China's number one female director, and has proven with her own actions that "Love Letter" is not a flash in the pan and that she is truly talented.

(End of this chapter)