Who doesn’t want to make money after being reborn?

Chapter 237 A big game of chess

People sit at home, and the pot comes from the sky.

Luo Hui didn't expect it either.

Li Jiajia, who had not been in contact for a long time, directly made a video call to herself because she was sure whether Lao Du was a liar.

After waving the two secretaries who were reporting their work out of the office, he replied to Li Jiajia's question: "If it's just a simple advertisement for small cans of tea, you can agree to make a video of water flowing and drinking wine, and just put the small cans of tea in it. ."

He didn't dare to take over everything.

After all, this guy Lao Du is a famous marketing genius.

If we don't stop him, Li Jiajia might be packed up and sold.

and so.

Luo Hui only endorsed the Xiaocan Tea advertisement and never mentioned other cooperation.

The small pot of tea is a good try.

As the birthplace of tea, it is really unjustifiable that it has not launched a viable tea brand in the international market.

Old Duquesne has worked hard on tea brands and industrialized production processes, and Luo Hui is also happy to see the results.

The key is that it's very profitable.

The profit margin of this thing is comparable to that of the TT platform.

Even more so.

"How do you charge for advertising?"

In the mobile phone screen, Li Jiajia looked very happy, astonished as if she had "made a fortune."

"Take it hard, ask him for 50 million, don't be polite!"

"so much?"

"It's not much. Each of your videos has more than 50 to 60 million views, which is equivalent to charging only one yuan for each view. It's so cheap, Lao Du. When other brands come to you, they can directly ask for more than 100 million. ."

"Wow, I'm getting rich."

"Advertising income and video playback income are your personal income and are not included in the company's income. These money are all yours."

"That's not good?"

"Don't worry, the registered company will engage in some business cooperation, and the profits will be calculated in hundreds of millions. I know that."

"Then if I accept a few more ads, wouldn't I become a billionaire?"

"You can't accept all advertisements... Well, if you have any cooperation with advertisers, you can directly push it to me and I will review it. This will prevent some scammers with ulterior motives from damaging Li Ziqi's IP."

"Okay, okay."

"Give Lao Du the phone and I'll talk to him directly."

"Ok!"

After a while.

Lao Du's big round face appeared on the mobile phone screen: "Mr. Luo, your price is too harsh. The small pot of tea also has your investment, why do you need such a high advertising fee?"

"Just be satisfied! I didn't ask for 100 million, which is already a big deal. Li Ziqi's IP is worth such a high advertising fee."

Luo Hui was unceremonious.

"Okay! In order to open up the overseas market for small cans of tea, I agree."

"Otherwise? Do you still want to rebel?"

"How dare you!"

"If you found Li Jiajia in person, it would definitely not be as simple as advertising. Let's be honest, what do you want to do?"

"Mr. Luo, you don't need to worry about such a trivial matter, right?"

"hehe!"

"you do not trust me?"

"You are self-aware."

"How can I continue to talk about my future plans after you've been chatting to death today?"

"You are thick-skinned, you can go on."

"You're really good at reading people!"

"Hurry up, I still have a lot of things to do. I don't have time to be poor with you."

"Actually, it's a matter of business cooperation."

"which aspect?"

"snack!"

"Do you want to use Li Ziqi's IP to enter the snack industry?"

"It's not difficult to communicate with you at all. I just told you the direction and you knew everything."

"You're looking in the wrong direction."

"Ok?"

“Li Ziqi’s IP is best suited for Hanfu and pre-made dishes!”

"Damn it! Mr. Luo, you didn't think about how to develop supporting industries when you were operating this IP, right?"

"What do you think?"

"This is a trillion-dollar business! Making the dishes that appear in Li Ziqi's videos into pre-made dishes can become popular all over the world!"

"As long as you can understand it, don't be interested in this IP, let alone arbitrarily interfere in video production. Her videos will not be advertised if they can be advertised, and even if they are advertised, they can only select a few special industry chains. "

"understand."

"When you understand, come back and make the small pot of tea first. Wait until the small pot of tea enters a mature operation cycle before making pre-made dishes. By then, Li Ziqi will be even more popular than now."

"Okay, I'll be right back."

Hang up the video call.

Lao Du had to face the little girl in front of him.

Did not expect ah did not expect.

Behind this IP is actually a trillion-dollar industrial chain.

No wonder the management level is so high, you need to go directly to the biggest BOSS to determine whether to accept advertisements.

Honestly.

Before coming here, he really didn't think highly of this internet celebrity girl, thinking that she was his boss's sweetheart, which was why she got such a huge resource promotion.

I get it now.

The little girl in front of me is not the future boss's wife at all, but a cash cow carefully prepared by the boss.

Prepared dishes are a very mature industry abroad.

The scale is huge.

Basically, only the most powerful people in each country are eligible to participate in any company involved in this field.

There is currently no mature prepared vegetable industry chain in China, and it is completely a blue ocean.

did not expect. The young boss of my family had already paved the way for the future when he started his business.

What a fucking genius.

"Pay your money!"

Being stared at by Lao Du made Li Jiajia feel nervous, and couldn't help but reach out for money: "Mr. Luo said, the advertising fee of 50 million is my income alone."

"Okay, okay, come and sign the contract. After signing, I will let the finance department make the payment."

Lao Du nodded hurriedly.

By the way, he motioned to the secretary who was following him to prepare the contract and a small can of tea samples.

Anyway, it is all the capital flow within the Byte Group, so there is no need to bargain.

With Luo Hui's endorsement, the contract was signed smoothly and the transfer was also very quick.

Lao Du was also warmly invited to enjoy a meal of Li Ziqi's delicacies that could only be seen in the video, and finally left with satisfaction.

but.

When I returned to Tongcheng, a very curious thought came into my mind: Can such an internet celebrity be replicated?

An internet celebrity IP can drive a trillion-dollar industrial chain.

How many more?

It seems that my boss holds some kind of secret for creating Internet celebrity IP.

For example, Zhang’s short video is as popular as Li Ziqi’s.

Is it another industrial chain?

Both are super internet celebrities trained under Mr. Luo’s personal guidance.

There should be such a plan!

Thinking of this, Lao Du felt itchy in his heart. He wished he could fly back to Tongcheng and grab his wife's shoulders to ask questions.

There were sparks and lightning all the way, and the restless Lao Du rushed back to Tongcheng with great enthusiasm.

He didn't even bother to rest.

Ask the driver to drive directly to the door of the boss's villa and pay a visit at night.

"I rely on you to take no rest?"

Luo Hui was surprised to see Lao Du, who was still next to Li Jiajia yesterday, appearing in front of him today.

"Mr. Luo, I have a question for you."

Lao Du was not polite either.

Ask directly at the stall where you change your shoes at the door.

"What's the matter?"

"Do you have a way to create Internet celebrity IPs like Li Ziqi and Zhang?"

"Why do you ask this?"

"I'm thinking whether to set up a team to build Internet celebrity IP."

"I advise you to eat more and think less about such things."

"Oh, I almost forgot. I haven't eaten lunch and dinner yet. Do you have anything to eat at home?"

"Do you want any leftovers?"

"Let's make do! Xiaona, help me get a bowl of leftovers. I'm starving."

"Lao Du, I have already made arrangements for the Internet celebrity IP, so you don't have to worry about it. Just focus on building the brand, especially the brand building of the small and micro enterprises that sell goods on the TT platform."

"Mr. Luo, you don't trust me?"

"Skills require specialization. If you are a marketing genius, you are suitable for building a brand, but not suitable for engaging in the internet celebrity economy."

"I understand, it turns out that you are really using Internet celebrity IP to play a big game."

"I haven't started working on it yet. This thing mainly depends on fate. I should have some free time next year, so I can start working on it then."

"Can I know your thoughts on Li Ziqi's IP?"

"Didn't I tell you? It specializes in Hanfu and pre-made dishes."

"No snacks?"

"This IP is not suitable for snacks. I will create several IPs later, specifically for snacks."

“Prepared dishes are hard to come by, especially in China.”

"Hey, let's do it abroad first. Once the international market becomes hot, then we can do it again by converting exports into domestic sales."

"..."

Prepared meals are good business.

Luo Hui didn't mean to hide it.

Lao Du also saw it clearly.

Since the country has maintained its food tradition for thousands of years, it is not easy to accept such a business model.

However, these problems are not a problem for Luo Hui.

No matter how monstrous and monstrous the media makes pre-cooked dishes look, they can never stop the business trend.

The hardest part is trust.

The main reason why people do not accept prepared dishes is not a matter of habit, but a food safety issue.

The blame for this is that previous food companies went too far, which directly caused consumers to lose confidence.

In the Internet age, trust relationships are easy to establish.

As long as the entire production process is broadcast live so that consumers can see it clearly, all doubts will disappear.

The increasingly fast pace of life will force everyone to accept the reality of prepared meals.

after all.

After working so hard every day, who would want to wash and cook after get off work?

Get some cheap and affordable pre-made dishes, heat them up in the microwave, and you’ve got a hearty dinner.

save time and energy!

No one can refuse such a convenient lifestyle.

Of course, except for some foodies with tricky tastes.

After roughly explaining how to promote pre-made dishes, Luo Hui turned the topic to the operation of Xiaocan Tea: "I think we should first open up overseas markets and form a brand effect, and then consider the domestic market."

Is export to domestic sales again?

Listening to the familiar business routine, Lao Du couldn't help but frown: "Mr. Luo, I'm making small pots of tea because I can't stand those small workshops wasting tea with backward production methods. Why do we have to enter the overseas market first?"

"Two reasons."

"Appreciate further details."

"First, foreign monks like to chant sutras. When we enter overseas markets, we can quickly open up the market by taking advantage of the origin of tea. After all, when it comes to tea drinking, no one is more convincing than the Chinese."

"What about the second one?"

"Secondly, domestic old tea drinkers are superstitious about hand-made products and reject industrialized production. They will not be able to open up sales in a short time."

(End of this chapter)