Who doesn’t want to make money after being reborn?

Chapter 238 Profit of billion

Lao Du is a marketing genius.

However, because of this magical talent, he was burdened with widespread suspicion.

After all, it is easy to lose character when developing products such as Beibeijia and Haojixing.

Luo Hui didn't see it that way.

In his opinion, with Lao Du's marketing ability, if he really wants to make money, he will definitely engage in health care products.

That stuff is a real money-grabbing industry.

However, Lao Du has always stuck to the industrial chain and used his ghostly marketing talents to try to create different industrial industries.

Especially stubborn.

We can obviously build an easier and more profitable industry, but we have to compete with industrialization.

Fortunately, Luo Hui came out of the blue and gave birth to the high-end product of Honor super phone in advance, which disrupted the 8848 mobile phone project that Lao Du was brewing.

This further led to the project that was originally supposed to be launched five years later - small pot of tea.

Well, it still hasn’t left the industrial chain.

Lao Du still stubbornly insists on operating brands within the industrial industry.

pity.

The small pot of tea project has just come to its fore, and this old guy is thinking about having a different relationship and starting other industries.

Luo Hui firmly refused to allow it.

We must first force the old guy to open up the overseas market for small cans of tea and make it mature before investing in a pre-made dish project with a larger industrial scale.

Or industrialization.

Of course, he did not lock down Lao Du's interests and hobbies, and still opened the door for the old guy to help build the brand image of small and micro enterprises operating on the TT platform.

Do marketing.

Now that the ghost is caught, all the remaining value of the ghost must be squeezed out.

Large animals of this level are hard to find.

have to cherish.

Their marketing talents must be ruthlessly squeezed.

"Mr. Luo, we have agreed that you have to leave the pre-made dishes to me, and you are not allowed to change your mind."

Full of wine and food.

Lao Du made the request somewhat uneasily, fearing that Luo Hui would turn around and start the prepared vegetable industry.

"Prepared food is an industry chain with a scale of several trillions. It is divided into different regions and different brands. How can it be left to you alone?"

Luo Hui curled his lips disdainfully.

Just dispel the old guy's fantasy.

In his mind, if the domestic prepared food industry is to be developed, it will basically be based on regional culture and develop hundreds of prepared food brands with different styles across the country.

Each can individually shoulder the heavy responsibility of impacting overseas markets.

Eggs are not put in one basket.

No matter how strong Lao Du's marketing skills are, it is impossible to change this decision.

Lao Du was shocked when he heard this: "Have you already thought about the business model of love?"

"Let's not talk about pre-made dishes. Let's talk about this small can of tea. The first brand you face is Lipton black tea. This is not a competitor that can be underestimated."

Luo Hui hurriedly led the topic.

We can't continue talking about pre-made dishes. The more we talk, the more we expose, and the more likely it is that Lao Du will walk away alone.

They are not short of money.

Why do you keep working for yourself?

unreasonable!

It’s better to keep it a secret as much as possible.

Just like the Internet celebrity IP creation plan, hiding it all in your own head is the safest strategy.

"It's easy!"

Talking about the overseas marketing strategy of Xiaocan Tea, Lao Du smiled confidently: "I found eight different tea-making masters. I just need to publicize the superb production skills of these eight masters."

"Both Chinese and Waiguoren are actually very repulsive to industrialized products in their hearts."

“The same goes for tea.”

"So, first of all, we should publicize the eight tea masters to gain the favor of consumers."

"The brand of small pot tea can be established, at least in a short period of time, it will arouse a lot of pursuit."

"of course."

"In this process, Mr. Luo will have to personally come forward to deliver the goods."

"If possible, the Middle Eastern princes who are close to you can help carry the goods, and the popularity will rise."

"Then we can move on to the second step of master-style publicity."

"Just turn the master's superb tea-frying skills into an industrialized production model and publicize it widely so that consumers can rest assured about the quality of the small cans of tea."

"We may lose some customers, and there is nothing we can do about it."

“The key is that by the time we reach this stage, we are already qualified to compete head-on with Lipton and other international tea brands.”

“When we enter this stage, we have to engage in differentiated marketing and cultural marketing.”

“If you have good ideas, you can also do a few event marketing.”

"In short, one word: throw money!"

Good method!

First promote the tea-making master, and then de-master it, to avoid being kidnapped by eight masters who are personally responsible for their fame.

Then spend money on marketing.

It sounds like there is nothing wrong with it.

Luo Hui thought carefully and nodded with satisfaction: "Okay, then go prepare for the campaign. Leave me a hundred beautifully packaged small tea gift boxes. In two months, the WeChat board of directors will hold a shareholder dividend meeting. Then you can Consider it a gift to each shareholder.”

WeChat has 14 prince shareholders, more than 30 shareholders of the State-owned Assets Supervision and Administration Commission, and more than 20 sovereign fund shareholders.

They are all very powerful beings.

If you send a small pot of tea as a WeChat gift, you can bring a small amount of goods in one go.

Just publicize it.

It can be done by asking the WeChat public relations team to spend some money, and it is not a big deal.

"Hey, I will arrange a car for you later. Not only can you give it as a gift, but you can also put it in the office for drinking."

"Damn, you are really good at scheming!"

"No way, who makes you the major shareholder of Xiaocan Tea? While enjoying the profits, you have to help carry the goods." "Okay, then send a few more trucks, and I will ask each branch to use Xiaocan Tea to entertain customers. It’s like bringing goods to you.”

"There is a cost!"

"It's just free help. Do you want to charge me?"

"Okay, then I will inform each distribution team to send some tea leaves for guests to the branches of Bytedance Group every month."

"Get on the road!"

"..."

Lao Du left very satisfied.

soon.

The exquisite videos of eight masters of Xiaoguan Tea making tea appeared on the overseas version of the TT platform.

Make tea.

Enjoy tea.

The antique and original tea culture video, with the blessing of traffic, quickly attracted the attention of every smartphone user.

The scope of promotion is not limited to the TT platform, but also other international platforms such as YouTube, WeChat Moments, and Facebook.

The purchase links are all from TT Mall.

The data is skyrocketing.

In just one month, with the support of huge traffic, the sales of small cans of tea soared to 8 billion.

After the brand became popular, overseas dealers came in droves.

Lao Du was extremely busy.

Every day I have to put on a smile, welcome dealers from all over the world, and take them to visit the small can tea production workshop.

And watch the performance of the tea master and taste the tea roasted by the master himself.

Busy and happy.

Especially when he saw a check with a bunch of zeros behind it when he negotiated a big sales order, he smiled even more heartily.

Feeling proud, he dialed Luo Hui's video call to show off despite his sore back and said: "Mr. Luo, guess what?"

"Guess, there's something wrong with your agency model!"

Luo Hui responded unceremoniously.

"what is the problem?"

"The brand has been established, why do you only sell tea?"

"what do you mean?"

"Forget it, the agency model has been established anyway, and it would be embarrassing to engage in direct sales. I suggest that you establish experience stores in key cities in each region and sell domestic porcelain tea sets and other products together."

"The agent sells tea, but our direct store sells tea sets?"

"The situation is opening up! People in different regions have different tea-drinking habits. Many Wai Guoren like to eat snacks, dried fruits and so on while drinking tea. We can select high-quality snacks and sell them together with dried fruits."

"You are still cruel."

"You just want to say whether you can make money or not?"

"It is indeed profitable, then I will put this patch on immediately."

"Tell me more specifically, how much money did the agents give you this time?"

"I didn't take the franchise fee, but I received a deposit, which is almost 8 billion U.S. dollars. The order amount is 6 billion U.S. dollars."

"Good guy, this wave has paid off directly."

"That is, that is."

"Ensure the supply. I'm preparing for the shareholder dividend meeting. I'll bring you another batch of goods then. Sales should also see an increase."

"It's still easy to make money from Waiguoren. I originally wanted to open up the domestic market first, and expected to pay back the capital in five years. I didn't expect that the capital would be paid back so quickly."

"With the expansion of production next year, if we continue to develop in the current form, it is estimated that the supply volume will have explosive growth next year."

"..."

No accidents.

The TT platform once again demonstrated its terrifying ability to carry goods.

Under the intensive bombardment of information, the overseas marketing of Xiaocan Tea has been very successful.

The authentic tea culture originating from flower growers attracted huge traffic, which quickly turned into sales.

This is the best benchmark.

Especially important for TT.

At present, the brands that dare to spend advertising money to promote on the overseas version of TT are all large domestic companies and brands.

Mainly the home appliance industry.

There was no publicity for small and micro enterprises that Luo Hui hoped for.

It seems that domestic small and micro enterprises are still struggling on the edge of life and death and have no plans to go overseas.

it's good now.

With Xiao Guan Tea as an example, there should be many small and micro enterprises and small and micro enterprises targeting overseas markets to place advertisements on the TT platform.

Of course, the profitability of small pots of tea is also extraordinary.

This wave of revenue is 14 billion U.S. dollars, equivalent to 98 billion Rongmei coins.

If advertising fees and initial investment are not included, the gross profit margin is above 70%.

It can make a profit of 70 billion.

Now we can only recover the cost, mainly because we spent too much on advertising.

In addition to the initial investment of 10 billion, pure advertising investment is as high as 60 billion.

Converted into US dollars, it's about 9 billion.

Half of the advertising fees went into the pockets of TT and WeChat.

Regardless of whether it is the left hand or the right hand, it is the income of Bytedance Group.

The business model realizes a closed loop!

Luo Hui felt confident and was particularly concerned about bringing the goods in person.

While rushing to the newly built group headquarters every day to urge the decoration and finishing work, he also proactively contacted various shareholders on WeChat.

Distinguished shareholders are invited to attend WeChat’s first dividend meeting in person at the group headquarters to build momentum for WeChat’s further expansion.

By the way, I'm bringing some small pots of tea.

Well, bringing goods is the key point.

(End of this chapter)