Reborn in 2011, 985 missing from two copies

Chapter 289 Kai Lide is finished, Wang Yi monopolizes the market!
The underlying map and navigation data were all stolen!
A stone stirred up a thousand waves.

Kay Rucker, who is at the forefront of the storm, is once again on the hot search list.

But this time, it’s not a hot search, but a real black hot search!
Public opinion on the Internet has completely exploded:

"Is it true or not? The base map of Kay Rucker is stolen from NavInfo. The navigation data is stolen from Passepartout. This is simply a tailor!"

"If that's the case, then Kailide will be in big trouble."

"This is so shameless! The most expensive navigation fee is 108, which is more than twice that of Amap and more than three times that of Baidu. I thought the research and development costs were so high, but it turned out that it was all stolen!"

"That's right, Kay Rucker charges the most expensive money, but all the data turns out to be stolen. It's really good."

"Kyle, the sixth child, Siwei Tuxin and Passepartout have already begun to curse."

"Could it be a rumor? Someone wants to smear Kai Lide."

"Kailead's charges have always been so expensive, and the navigation system is not as good as Amap. Is there any need to smear it?"

Zhang Xing nodded: "It makes sense, it's very possible, damn Gao De, damn Wang Yi, so cruel!"

Zhang Xing looked a little complicated: "We have been sued by others for stealing data before, and we finally paid money to settle the matter. This time the situation is more serious. We stole more data. If we go to court, it will not cost us a little money." Something happened!”

"Yes, Chairman, I am aware of this situation and will investigate it."

After seeing the hot search, Zhang Xing, chairman of Kailide, broke out in a cold sweat and felt a chill down his spine!
"Damn it, who leaked the news? Can this matter be brought to light? Everyone is crazy!"

"I paid a damn 300, and I'm worried that I won't get the money back!"

"This..." The vice president was silent.

"I can't get through either. Could it be that Kai Lide took the money and ran away?"

"Oh, I have a headache. I'm also worried that I won't be able to come back. I want to get a refund, but the customer service phone number can't be reached."

The vice president nodded: "That's certainly the case. I'll send someone to investigate thoroughly to find out who and what went wrong."

However, the company paid a lot of money, and in addition to salary there was also a special remuneration, so everyone kept secret while stealing data.

"That makes sense. Amap is the most reliable and it's free. I'll become a member now."

Zhang Xing was furious: "Made, there must be some stupid middle-level person who took money from the people below and caused the company to be exposed! What a black sheep. For this little money, the company is in ruins. It's short-sighted and it's hard to achieve success! It's really a bad thing! Damn it!"

"Alas, Kai Lide stole maps and navigation data, and Baidu Navigation is not reliable without the authorization of the underlying map data. Fortunately, there is Amap."

"Yes, they pay 150 yuan for free navigation forever, and we pay 80 yuan. They are forced to pay 0 yuan. We are blocking their way of making money!"

The vice president was about to leave, but was stopped by Zhang Xing: "Wait a minute, let's have people do crisis public relations first, issue a statement, send a lawyer's letter, buy trolls to guide public opinion, and then buy a hot search, and reverse the situation as soon as possible. Arrange people to investigate at the same time. , let’s see who leaked the news, we must keep it secret at all costs, and we must not let the situation continue to escalate!”

Collecting data is too expensive and money-consuming.

"Made, this matter is not over yet, I have written it down!"

But they actually know where the data comes from.

Zhang Xing's head was filled with confusion: "Could it be that the hush money was not paid in full? Did the people below get greedy? Someone couldn't get enough of it, so they just revealed the matter?"

"What do you mean?" Zhang Xing frowned, his face changed drastically, and then he said angrily: "You mean this was not done by us, but by our competitors! Especially Gaode!"

It is precisely for this reason that there are many companies with licenses, but not many actually collect data.

Especially for surveying and mapping, a three-dimensional surveying and mapping vehicle costs several million.

With Kaili De's healthy development, you can still get 200 back for 150. If something happens to you, it's over, and you probably won't be able to get a penny back.

There are so many roads across the country and so much data needs to be collected. One surveying and mapping vehicle is not enough, and one surveying and mapping fleet is not enough!

There is a lot of people taking money and running away in every era.

For a moment, the users who had recharged Kaili De were panicked.

Other companies either directly purchase the underlying map licenses from NavInfo and Amap, or, like Kay Rucker, they pretend to do surveying, mapping and collection, but in fact use them directly.

"Recharge early and get cash back early. Amap's data is all done by itself. There is no need to worry about spending hundreds of millions a year. As for Kaili De, it is estimated that this wave will go bankrupt."

I can’t afford to burn it!

"Okay, find out about this matter as soon as possible. You must find the employee who leaked the secret. No matter what the price, you must shut up that employee. You must not expose all the evidence. Once the evidence is exposed, it will be the end of Kailider. "

"Okay!" The vice president nodded and continued: "Chairman, if this matter broke out at this time, is it possible that it is not an employee problem?"

"It's possible, two to three hundred yuan per person, one million people, that's two to three hundred million. They can't really make off with hundreds of millions, right?"

"Don't talk nonsense. What should I do if Kaili De goes bankrupt? I just made 200 KaiLi De permanent free navigation."

Collection requires investment of manpower, material resources, money and time. Is it worthwhile to spend so much money?
How can it be as easy as directly copying the data from a friend’s company?
For this reason, the core employees of the data collection department of Kaili De are all confidants.

Now that it has exploded, there is a high probability that the spoils will be distributed unevenly!

"That's right, for navigation, you need to look at Gaode, and 200 will be returned to 200, and navigation will be free forever, Wang Dong is a good person!"

As a result, only NavInfo and Amap spend hundreds of millions every year on continuous surveying and mapping and data collection.

"I, Cao, what should we do? We agreed to give 200 back to 150!"

These external data are collected and mapped by the collection department themselves.

This is very possible.

The vice president also looked shocked: "Chairman, we arranged for our confidants to steal the data. Ordinary employees don't know about it, so how could something happen?"

Zhang Xing turned pale with anger: "Don't I just want to steal some of your users and make some money? Is that all you do? Okay, really okay!"

"When it comes to crisis public relations, no matter whether it was done by Amap or not, it was all blamed on Amap, saying that the friend and businessman maliciously framed us."

"Okay, Chairman, this is a perfect closed loop! If I hire more trolls, I will say that the price reduction of Kailed Navigation has delayed AutoNavi's profit. Wang Yi has a grudge and maliciously slandered and framed..."

"That's right, let's do it!" Zhang Xing said decisively: "We and our own people will also keep hammering, and there must be no leaks."

"Yes!"

Soon, Kay Rucker issued a public statement:

[Since its establishment in 1997, Kailide has always attached great importance to R&D investment and developed steadily, becoming the first domestic GPS navigation brand and deeply loved by users. We express our deep regret and strong condemnation for the false rumors made by online friends and merchants to smear us!

We at Kailide have the surveying and mapping qualifications for national navigation electronic maps (Class A) and the surveying and mapping qualifications for Internet map services (Class A). All underlying map data is surveyed and mapped by ourselves. All navigation data is collected by ourselves and there is no theft from third parties.

Kailide reserves the right to further pursue legal liability for the slander and smear behavior of our friends and netizens who spread rumors. We hope that netizens will not spread rumors, believe them or spread them. 】

Attached: Lawyer’s letter warning!

This statement quickly became a hot search topic and once again caused an uproar.

Public opinion online has changed:

"Kay Rucker is a navigation giant and the number one brand. How could it be possible to do this kind of data theft?"

"That's right, your No. 1 company stole data? It must have been slandered by a friend."

"I have been using Kay Rucker for many years and it has always been the best navigation system. It will never steal data."

"I guess this matter was done by Gaode to discredit Kai Lide."

"That's right, Amap used to charge 150 yuan for navigation, but Kailide only cost 80. It delayed Amap from making money, and it was deliberately smeared."

"It turns out to be a rumor. Let me tell you, why did this happen at such a juncture?"

"Kaileide was established in 97, has double Class A surveying and mapping qualifications, is the number one navigation brand, and AutoNavi is my younger brother."

"The case has been solved, but we can't compete with Kaili De. Gao De only deliberately staged this to discredit Kai Li De."

"Damn it, Gao De's virtue is too rubbish, isn't it? There is no lower limit!"

"Ah? Is this really the case? Director Wang wouldn't do this, would he?"

"There's nothing he can't do. Shopping malls are like battlefields, and they will do anything they can. Kay Rucker won't steal data. It's all Gaode's smear campaign!"

"But Kailide was sued before for infringing NavInfo data and lost the lawsuit."

But when it comes to such public opinions, those people just pretend they don’t see it and don’t reply.

……

Looking at these public opinions, Jian Ziyan frowned slightly:

"Chairman, Kailide has engaged in crisis management. Not only did they whitewash themselves, but they also hired trolls to accuse us of smearing them and framing them! Do you want to expose some evidence and beat Kailide to death?"

Wang Yi waved his hand: "Don't pay attention, someone will take action. I don't believe that such a good assist, Siwei Tuxin and Passepartout can sit still."

"We have prepared the dishes. It's up to them whether they eat or not, and how much they eat. There's no need to feed them personally!"

"Chairman is wise, I understand." Jian Ziyan smiled knowingly.

"Good deeds don't leave a name, and revenge doesn't last overnight!" Wang Yi smiled slightly.

Sure enough, not long after Kay Rucker’s refutation of the rumors and the lawyer’s letter were issued, NavInfo took action:
[Kay Rucker has repeatedly misappropriated a large amount of underlying map data from NavInfo, seriously damaging NavInfo’s interests and intellectual property rights. NavInfo strongly condemns this and has a large amount of evidence. Next, NavInfo will appeal, requiring Kai Rucker to immediately stop the infringement, pay the losses caused by the infringement over the years, and publicly apologize! 】

A lawyer's letter is also attached!

The difference is that Kay Rucker's lawyer's letter is just a pretense and does not name anyone.

However, NavInfo's lawyer's letter was very formal, specifying that the target was Kai Lide!

As soon as the free navigation came out, NavInfo's stock price continued to fall by the limit, and it was really unbearable.

Even if you declare that you are doing low-level map data, not navigation, it will have little impact and is meaningless.

Most investors don't understand the difference at all and don't bother to listen.

But now things are getting better, Kai Lide's infringement is the best opportunity.

Not only can they get back on their feet, they can sue Kay Rucker and claim tens of millions.

It can also be used to create a wave of hype and let the public know that NavInfo produces underlying map data, and many other navigation software use their underlying maps.

Even if navigation is free, it will have limited impact on NavInfo. They can still make money from navigation providers.

In this way, the stock price may not fall so ugly.

Therefore, as soon as the news broke, NavInfo immediately organized manpower to fix the evidence and expose Kai Lide.

In the previous life, the Baidu family had a big business and strong legal capabilities. It was able to fight NavInfo litigation for five or six years before finally losing the case and paying money.

But Kailide is a small business and doesn't have the capital at all.

Whether in terms of legal strength or influence, Carlife cannot catch up with Baidu.

You must know that if a lawsuit drags on for so many years, the legal fees alone will cost tens of millions.

Baidu can afford such a large amount of money, but Kay Rucker cannot.

NavInfo will not let go of such a good opportunity to win steadily. It will decisively issue a statement, send a lawyer's letter, and buy hot searches...

NavInfo's new announcement instantly hit the hot search list and caused a sensation on the entire Internet.

Now, Kai Lide finally bought into the trolls' reversal of public opinion, and the whole paragraph collapsed:
"Kai Lide just said in crisis PR that there was no data theft, but NavInfo got hammered! It's so funny."

"Just now, a group of people cleared Kai Lide's name, saying that Gaode maliciously framed and framed him. Now, NavInfo will directly sue!"

"As for those people who support Kai Lide, keep washing, NavInfo will sue."

"There is no support for Kay Rucker. Those whitewashed accounts are all trolls bought by Kay Rucker!"

"That's it. I asked why so many people were trying to clear Kai Lide's name in an instant. It turned out to be the navy!"

"The navy is useless. Kailide was sued by NavInfo for stealing data before. Kailide lost the lawsuit. He still doesn't have a long memory."

"SavInfo has sued, is Passepartout still far behind?" Sure enough, not long after, Passepartout also issued a statement:

[Passepartout spent huge sums of money to build the Passepartout navigation database in terms of navigation algorithms and data collection, but it was misappropriated by Kay Rucker. This constituted unfair competition and seriously damaged the rights and interests of Passepartout. Passepartout has sent a lawyer's letter to Kay Rucker, demanding that Kay Rucker immediately stop infringement, apologize and compensate. Passepartout will sue Kailide through judicial means to protect Passepartout’s legitimate rights and interests. We call on all friends and businessmen to respect intellectual property rights and never violate the law! 】

After being hammered continuously, public opinion was completely exploded:
"First NavInfo and Passepartout sued Kay Rucker. He is a thief!"

"They also hired a navy to clear their name, claiming that it was a malicious frame-up by Gaode. As a result, they were repeatedly blasted by two major companies!"

"Who doesn't know the virtues of Kai Lide? He is a tailor and a habitual offender!"

"Kailade is finished. It has been sued continuously and cost a lot of gold coins. I'm afraid that Kailide Navigation will be finished in the future."

"Damn it, Kai Rucker Navigation is over, what can I do with the lifetime free navigation I opened?"

"How can we fix it? Who told you not to trust Gao De and trust an unreliable Kai Lide?"

"That's right, even though they are both virtuous, one is virtuous and the other is ungrateful! There is a huge difference."

"Mobile phone navigation costs a lot of money. I bet that Kay Rucker won't last two years. The lifetime membership of Kay Rucker that you paid for at 200-300 yuan will be gone."

"It's okay if it's cold. I'm afraid that Kay Rucker will be cold and the promised 150 cashback will be gone."

"Yes, it's okay to cheat even fifty, but I'm afraid I'll cheat even two hundred."

“The first batch of 300 users who supported Kay Rucker were the worst.”

"He is still highly virtuous and reliable. He has the support of Chairman Wang. He has a great family and a great business and is responsible."

"Dr. Wang is really a conscientious entrepreneur who always provides benefits to everyone."

"That's right, xphone 1 comes with dual memberships of Xingyi Video and Xingyi Music. The price of navigation was also set by Mr. Wang. The current free navigation was also started by Mr. Wang."

"Dr. Wang is too conscientious to repay her. My little sister is only fifteen years old, so I can only pledge myself to her."

"Upstairs, Director Wang is so kind to users, how do you repay kindness with hatred?"

"???"

"Director Wang gives us benefits, and we have to support Director Wang, so download AutoNavi and chat."

“In the future, video members will only be able to purchase Xingyi Video, music members will only be able to purchase Xingyi Music, and mobile phone members will only be able to purchase Xingyi Mobile Phones.”

"It's not about repaying a favor. The main thing is that the products produced by Director Wang must be of high quality. I won't say anything about Gao De, but all those who have used it say it is good. Changchao is also very easy to use. Now our whole family uses Changchao!"

"The same goes for our family, my best friends, and my friends. They all switched to Changchat for communication under my strong recommendation."

"Chanchao and Sou group buying, you can see the group buying discounts on several nearby platforms at a glance, which is not an ordinary bargain."

“There are newly opened stores and new discounts. It’s so convenient to get coupons and navigate there.”

"As an old user of "Defend Youzi", I have always believed in Mr. Wang. Sure enough, "Happy Xiaoxiaole" is more fun."

"Everything about "Happy Match" is good, but it doesn't have enough energy. It disappears as you play."

"Yes, this game is so fun. I can play it all night if I have unlimited energy!"

“Come and chat with friends and send energy to each other!”

"Okay, pull me up!"

"Please pull!"

"Please pull +1, we can form a team together to pass the level in the future!"

"Kelly, this piece of trash, refund me 300 yuan now. I'll wait to recharge to buy an energy bottle!"

“Kay Rucker refunds your money!”

“Kay Rucker refunds your money!”

"Unscrupulous company, refund immediately!"

……

For a time, the number of users of software such as AutoNavi, Changchao, Kaixinxiaole, and Xingyi Video increased rapidly.

But Kai Lide was miserable.

Stealing chickens will not lose rice.

As soon as Kailide did its crisis PR and whitewashed itself with its internet troll army, it was attacked by NavInfo and Lulutong, and sued and demanded compensation!
Public opinion on the Internet has changed, and there are overwhelming curses.

Everyone no longer has trust in Kailide and will never recharge.

What's worse is that not only does Kaylead have no new users, but old users who have already recharged are worried that Kaylead will not be able to maintain mobile navigation, and they have asked Kaylead for refunds.

All I can say is that if you don’t seek death, you won’t die.

For a time, the atmosphere in Kailide's headquarters was extremely depressing.

Chairman Zhang Xing was so anxious that he was in a hurry: "The trouble is big, the trouble is big! Both NavInfo and Passepartout are suing us directly. This posture does not accept selfishness at all, and it is clear that they want to punish us, Kailide, to death!" "

"Oh! It's over!"

"It's over!"

The vice president sighed: "The current situation of NavInfo and Passepartout is not good, so they will naturally seize this opportunity and punish us to death!"

"Yes, at least with this wave of operations, NavInfo's stock price can fall less. Passepartout can also become famous and seize the aftermarket car navigation market of our Kailid in the future!"

Zhang Xing suddenly thought of the key: "They don't just want money, they want our market, they want us dead!"

"We're in big trouble!"

At this time, the head of the customer service department rushed in: "Chairman, the situation is a bit out of control. People who have recharged are asking for refunds. The customer service line is full of calls. We can only unplug the phone line. Now that the customer service phone cannot be reached, they started Call 315 to complain to us!”

"This..." The corners of Zhang Xing's mouth twitched.

The vice president also looked livid.

The situation is completely out of control!

New members are gone, and old members who have recharged are also asking for refunds and complaining...

What a big trouble.

"Chairman, let's see how we should respond?"

"How to deal with...how to deal with it?" Zhang Xing was confused.

With so many things happening at the same time, he could be said to be surrounded on all sides and he really didn't know how to deal with it.

He could only look at the vice president: "Lao Ge, what do you think about this?"

Lao Ge sighed: "Chairman, I suggest you refund all the recharges in the past two days, and then give up the mobile navigation business!"

"Just give up? We won't do mobile navigation anymore?" Zhang Xing was a little unbelievable.

"No more!" Ge Zhiyuan said decisively:
"Mobile navigation costs a lot of money. Now that AutoNavi is free, there will be no profit in the future. There is no point in continuing to do it. It will not make any money at all. What's more, we have been sued one after another by NavInfo and Passepartout. We have to stop what we do in the future. In case of infringement, if you do your own mapping and data collection, the cost will be..."

Zhang Xing nodded: "You're right. If you don't do it, it won't make any money and it's time-consuming and money-consuming. It's not cost-effective. OK, then just refund the money directly. After a while, you will directly announce that you will give up the mobile phone navigation business. If you want it, the mobile phone navigation The business is sold directly, and we will focus on car navigation later, and car navigation is still profitable!”

"The chairman is wise!" Ge Zhiyuan said.

Later, Kay Rucker issued another statement:
[In order to alleviate the concerns of the majority of users, Kailide has opened refund channels. Users who have paid 200 yuan or 300 yuan can initiate a refund application. After review, the refund will be credited within ten working days! 】

This statement is Kailide’s explanation to mobile phone users, and it is also a statement to withdraw from mobile navigation!

Wang Yi sighed: "History is always surprisingly similar."

In the previous life, Baidu and Amap successively announced free navigation, while Kailide continued to charge for navigation.

What Wang Yi didn’t know was that in his previous life, from 2012 to 2013, Kaili De was preparing to go public.

However, during the listing review, it was discovered that the underlying maps of Kaili De were stolen from NavInfo, and the navigation data was stolen from Lulutong...

As you can imagine, the road to listing of Kaili De came to an abrupt end, and it also faced prosecution.

It is precisely because of this that in the previous life in 2013, AutoNavi and Baidu launched free navigation and fought hard to survive, but Kaili De was indifferent and did not follow.

It's not that they didn't want to follow, it was because they were busy preparing for the listing and dealing with the review, so they couldn't take care of it.

As a result, once the data theft incident came out, Kaili De was completely passive. Not only was there no hope of going public, but looking back, the mobile navigation market was gone, and users were snatched away by AutoNavi and Baidu.

With free Amap navigation and Baidu Navigation, who will continue to pay for Kay Rucker?
Got a problem with your brain? There is still money to burn.

Now that Wang Yi has announced that Gaode Navigation will be permanently free, Kai Lide’s attempt to commit suicide is over, and the end is even more miserable.

Not only did they lose users and markets, they also received a lawyer’s letter and faced prosecution!
It can only be said that the process is different, but the results are the same.

Wang Yi laughed dumbly. If Kai Lide had not come to pick his own fruit, he would have made so much less money, and Kai Lide would not have died so quickly and completely.

But now, everything is gone.

It is inevitable for Kay Rucker to give up mobile navigation. As for continuing to do car navigation?
From now on, mobile phone navigation will be free. Who will bother with aftermarket car navigation?
You must know that Kaili De car navigation is very expensive, the initial equipment + installation costs two to three thousand.

In the future, you will have to drive the car to a 4S store to upgrade the map data every year. The map data will be upgraded twice a year, with a minimum cost of 200 each time. For BBA and the like, one upgrade costs one thousand yuan, and two upgrades cost another two thousand.

As for not upgrading, just make do?
That's not realistic.

In the era of large-scale infrastructure construction, navigation software must be updated at least once every three months.

Once it is not updated for more than three months, there will definitely be a problem with the navigation data. If the navigation goes into a ditch, something goes wrong, and the consequences will be serious.

In the evening, Wang Yi and Song Sining returned to their apartment in the Science and Technology Park.

Song Sining was in a good mood: "Now Kaili De is completely finished. Baidu Navigation has no underlying map to use, Tencent Soso only has maps but no navigation, and Sogou Navigation was also acquired by us. Now the entire market does not even have a decent opponent!" "

Wang Yi pulled Song Sining into his arms and said with a smile: "Yes, the situation is great!"

It's not averagely good, it's almost a monopoly!
Baidu Navigation has less than a year left in its lifespan and cannot compete with Amap.

Kai Lide commits suicide and abandons his martial arts skills, ruining his future.

AutoNavi originally ranked first in terms of comprehensive strength and second in market share. Now that it has no rivals, it will be difficult for it to succeed.

Song Sining was holding a notebook in her hand, full of joy: "Look, the number of users of Amap is increasing rapidly. It won't take long to capture 1.5% of mobile navigation users, and the total number of users will reach million! "

Wang Yi waved his hand: "It's not just 1.5 million. With the popularity of smartphones, the number of mobile navigation users will only continue to increase, while the number of car navigation users will continue to decrease. And we have also prepared the next version of the killer feature!"

"What's the trump card?" Song Sining became interested.

But Wang Yi deliberately betrayed him.

"Tell me, tell me." Song Sining was full of curiosity.

"Kiss, I'll tell you."

"Hmph! Don't even think about it!" With that said, Song Sining sent it straight up.

They didn't separate until they were almost suffocated.

"You can say it now, stinky brother!"

"Haha, the trump card is zero-traffic navigation!"

"Zero-traffic navigation? What do you mean?" Song Sining didn't understand: "Isn't the offline navigation function already available a long time ago?"

"Yes, offline navigation has been out for a long time, but it can only save data, not consume data. For example, offline navigation does not consume data when navigating, but searching for locations and routes requires an Internet connection. No real zero-traffic navigation.”

Wang Yi eloquently said: "The trump card of Amap is the true zero-traffic navigation. You can search for places, buses, routes, and navigate even when you are not connected to the Internet! This is the true zero-traffic navigation. !”

(End of this chapter)