Reborn in 2011, 985 missing from two copies

Chapter 335 Those who resemble me will live, those who imitate me will die!

"Completely crushes the xphone 1pro?"

Wang Hong was overjoyed and agreed: "Okay, then we will also do full payment pre-sale for HTC One X, directly pre-sale worldwide. The first batch will be Empire, Sid, France, and other developed countries in Europe and America."

The vice president nodded and then asked, "What about domestic..."

Wang Hong sighed, "China is Xingyi Technology's home turf, and we can't compete with the Xphone 1 Pro. Even if we open full payment reservations in China, not many people will order them, which will only make things difficult for us. However, Taiwan Province is our home turf, so we must arrange the first reservations."

"Okay, I'll announce it right away and arrange a hot search."

"Ah."

Soon, a piece of news shocked the entire Internet:
[HTC One X, the quad-core flagship phone, is now available for pre-sale. The first batch of pre-sale countries and regions include the Empire, Thede, and France... Welcome everyone to make reservations in the store. It will be available in late March. ]

This news also caused a sensation, especially on the Internet:

"I've pre-ordered the HTC One X in full. What a pity, it's not the Xphone 1 Pro. If it was the Xphone 1 Pro, I'd have queued up to pre-order it in full!"

"Yeah, it's a pity that the Xphone 1 Pro is not available globally, and I don't know when the parallel import version will be available."

"The Xphone 1 Pro will be launched in China next month. The earliest it will be available as a parallel import product is April, and the price will be doubled."

"If you want to get an Xphone 1 Pro as soon as possible, you can either travel to Xiaguo or find a purchasing agent."

"So, it's not a bad idea to buy the HTC One X. Although it's a far cry from the Xphone 1 Pro, it's also a quad-core phone and can be used as is."

"Yes, HTC One X is just a low-end xphone 1pro, you can buy it."

"Xphone 1 Pro is not available overseas, so I'll just buy an HTC One X first."

……

Looking at these remarks, Wang Hong's expression was extremely complicated:

"Too much! They are praising the xphone 1pro and belittling the HTC One X! Is our HTC One X so unworthy of mention?"

"They also said that HTC One X is a low-end version of Xphone 1 Pro. If you can't buy Xphone 1 Pro, HTC One X will do."

"Listen to these words, they are harsh, really harsh! They are too much!"

Wang Hong felt very uncomfortable, even a little dazed.

You know, when I met Wang Yi last year, he was still a clothes seller!

At that time, Wang Yi had just switched to the mobile phone industry, and the arrogant HTC boss Wang did not take Xingyi Technology seriously at all.

Some even think that Xingyi Technology is a joke. It ordered tens of millions of chips at one time and is expected to go bankrupt in half a year!
Who would have thought that half a year later, Xingyi Technology not only did not go bankrupt, but also made the mobile phone!
It has crushed HTC to the point where even HTC is envious and jealous!
Even the shopkeeper Wang had to look up to him!

It's incredible.

Apart from anything else, Xphone 1 sold 1500 million units in just three months after its launch, and there is no pressure for total sales to exceed 3000 million units.

The xphone 1 pro is coming in with great momentum, with its ultimate configuration. Even if it is sold at a high price of 5000 and sales volume is a little lower, it can still sell 2000 million units.

The combined sales of the two phones total 50 million, which exceeds HTC’s full-year sales last year.

It's incredible.

Shopkeeper Wang was so jealous that his back teeth were broken!
"Boss Wang, Boss Wang, you are so low-key!"

"Last year you said that the Xingyi mobile phone was just a small-scale venture, just to test the waters?"

"How did your company achieve annual sales of tens of millions from a small business?"

"Your company has tried so hard to beat Apple, step on Samsung, and even beat HTC to dominate the domestic market?"

"I was so stupid that I believed your lies!"

"If I had known you would end up like this, I would have strangled you in the cradle and would never have sold you the CDMA license!"

“Wait, CDMA!”

Wang Hong's face changed slightly, and she thought of a lot of things at once: "We also poached many chip engineers from Texas Instruments, and even poached quite a few people from MediaTek and UMC."

"Wang Yi is not going to develop his own processor? Or even SoC?"

"Are you crazy?"

Wang Hong was shocked by herself, but when she thought about it carefully, this was very likely.

"After all, Wang Yi is a man who is not afraid of anything. He dares to do anything!"

"That's good. In the current chip market, Texas Instruments is beginning to decline, MediaTek only makes low-end products, and high-end products are only Qualcomm and Nvidia. And Nvidia may not be a competitor without a baseband. It would be interesting if Xingyi Technology came to disrupt the market."

“I hope you have the ability to accomplish what even we at HTC can’t do!”

HTC once had great ambitions and wanted to develop chips and basebands.

Its subsidiary VMware specializes in basebands and has also produced 55-nanometer external basebands.

Huawei's early HiSilicon chips did not have an integrated baseband, but were all equipped with an external VMware 55nm baseband.

It was not until the Kirin 2014 in 910 that the company integrated its own Balong 710 4G baseband for the first time.

Wang Hong sighed, "Boss Wang, if Xingyi Technology can really launch its own chips, I will really admire you. But it is too difficult. We at HTC can't do it, and neither can you. Maybe in the end, the money will be spent, but the chip won't be successful, and all the money will be wasted."

Wang Hong shook her head and stopped paying attention to these things. Instead, she started paying attention to the number of full payment reservations for HTC One X.

Unlike Xingyi Technology, current mobile phone sales are mainly sold in offline physical stores.

This is true even for Apple, Samsung, HTC, Huawei, O, v, etc.

Xiaomi is purely online, with no offline operations.

Xingyi Technology is promoting it comprehensively both online and offline!
Why are Xingyi phones sold in Mayu and Zhenyou flagship stores and specialty stores?
It is because Xingyi Technology cannot open thousands of physical stores in a short period of time, but the thousands of physical stores of Mayu and Zhenyou can be used!
In 2012, online shopping was still not well developed, and physical stores were very important.

Especially for such an outstanding product as the Xingyi mobile phone, it is easier to facilitate transactions through display in physical stores.

Many female customers just come to Mayu to buy clothes, but when they see that the Xphone 1 can’t move, they buy it.

Some people just come to Zhenyou to buy cosmetics, and accidentally see Xingyi X1 pro and become interested, so they use their credit cards to buy it.

It can be said that every additional physical store opened can generate a lot of sales.

It is precisely because of the thousands of Mayu and Zhenyou flagship stores and specialty stores that Xphone 1 was able to sell 1500 million units in three months.

Wang Hong smiled slightly: "I'll arrange for someone to contact the physical store and count the number and amount of full payment reservations. Two days later, we'll also have a big hit. No, tomorrow."

"it is good."

But unfortunately, the next day, Wang Hong looked grim when she saw the number of full payment reservations:
"Xphone 1 Pro received 100 million full-payment pre-orders in Xiaguo on the first day, and 50 million in two days. Our HTC One X opened pre-orders in many developed countries at the same time, but only received pre-orders in one day? Isn't this a dismal sales figure?"

The marketing director was somewhat helpless: "Chairman, after all, it's a full payment reservation, and this quantity is not small."

"It's only half of the Xphone 1 Pro, not even one million. How do you want me to announce the sales volume?"

"I..." The marketing director was speechless and could only say, "Why don't we announce it tomorrow? It should be over a million tomorrow!"

"Okay, that's all we have to do."

Unfortunately, the next day, the number of full payment pre-orders for HTC One X still did not exceed one million, only a little over 95.

"It's getting worse and worse. Look at the Xphone 1 Pro and then the HTC One X. There's really no comparison."

Wang Hong was furious: "But we can't delay it any longer, we have to make it public."

The marketing director nodded and said, "Then we'll add some water to it and say that HTC One X will have 100 million units pre-ordered in full within two days!"

"No, I won't tell you the exact number. Just say that in just two days, the full payment reservations for HTC One X reached over one million!"

"One million, more than one million?" Wang Hong nodded: "That's a good wording, let's arrange it this way."

Soon, a piece of news became a hot search again:
【HTC One X is a global hit, with over one million full-payment reservations in two days! 】

This news also caused an uproar.

"More than a million in two days? Although not as good as the Xphone 1Pro, it's still pretty good."

"Yes, after all, it is the world's second quad-core mobile phone, much better than the iPhone 4s."

"Xphone 1 Pro was only sold in Xia Country, but it received two million full payment reservations in two days. HTC One X only sold over one million in many countries around the world. There is actually a huge gap."

"There's nothing I can do. As long as the Xphone 1 Pro is sold globally, who would buy the low-end HTC One X?"

“I hope the Xphone 1 Pro will be available globally soon. I look forward to it.”

"Even so, HTC One X is already very successful. You have to hurry up to pre-order it, otherwise you will have to wait in line for several months."

"Yes, I'll make the reservation right away."

……

Wang Hong was in a good mood after seeing all these public opinions. Sure enough, once the pre-order quantity was announced, the sales volume of HTC One X increased a lot.

Jian Ziyan noticed this information and quickly approached Wang Yi: "Chairman, HTC One X has also announced pre-sale numbers, and sales have increased a lot. Plus, with the global launch, it may overshadow us in the future. After all, we only sell in Xia Country."

The consumption potential of a country is still far behind that of the world.

This is also HTC's calculation.

Wang Yi waved his hand: "Don't pay attention to it."

"Ah?" Jian Ziyan was a little surprised: "Once the sales of Xphone 1 Pro are overshadowed by HTC One X, the impact will be huge, right?"

Wang Yi, however, didn't care at all and said meaningfully, "It's okay. Just because we don't take action doesn't mean others won't take action. Let's wait and see. Someone will take action."

"Really?" Jian Ziyan was skeptical, but Wang Yi was right about everything before, and this time was probably the same: "Who was the one who did it?"

"Guess what." Wang Yi smiled slightly.

Jian Ziyan began to analyze in detail: "Well...HTC One X is sold worldwide, and Xphone 1 Pro is only sold in Xia Country. Once HTC One X is sold globally, it will not be able to compete with Xphone 1 Pro in Xia Country, so we, Xingyi Technology, don't have to worry. But Apple and Samsung, which are also popular brands worldwide, will be hit the hardest!"

Jian Ziyan's eyes lit up: "So the first ones to get nervous when HTC One X becomes popular are Apple and Samsung! They will definitely make a move!"

Wang Yi smiled slightly: "And Nokia."

"Yes, and Nokia! Last year, Nokia sold 4.17 million units worldwide, ranking first, Samsung sold 3.274 million units, second, Apple sold 9300 million units, third, LG sold 8800 million units, and ZTE sold 6610 million units, fifth."

Jian Ziyan remembered all this data clearly, and had obviously studied it:
"Although Nokia's sales have dropped significantly this year, a lean camel is still bigger than a horse and should not be underestimated."

Wang Yi nodded, "That's right. None of these companies, including LG, want HTC to become bigger. If HTC One X is more low-key and its sales volume is not explosive, it may have a better future. Now Wang Hong is trying to be so high-profile as us. Just wait and see, she will be beaten up by those brands one after another!"

Those who resemble me will live, those who imitate me will die! Wang Yi dared to be so high-profile, which meant that he had made the worst-case scenario plan and directly gave up the vast overseas market and only sold in Xia Country.

HTC wants to capture the global market and keep a high profile at the same time, which is pure self-destruction!

Sure enough, on March 3, the day after HTC announced the full payment pre-order volume, Samsung issued a statement:

[HTC One X infringed on many of Samsung's core patents. Samsung has filed lawsuits in South Korea and the European Union, demanding that HTC immediately stop the infringement and ban the sale of HTC One X. At the same time, publicly apologize to Samsung and pay related patent fees and compensation! ]

As soon as this news came out, it once again caused an uproar.

Wang Hong was even more furious.

Apologizing and paying patent fees are bad enough, but the worst thing is to stop selling!
Once the sale is stopped, it means that HTC One X will not be able to be sold!

Wang Hong was furious: "That little bastard Samsung deserves to die. Seeing that our sales were good, they started a patent war and asked us to stop selling. How cruel!"

"We are also suing in both the European Union and South Korea at the same time. In this way, if we lose the case, HTC One X will be banned from sale in both South Korea and the European Union."

"The small Korean market doesn't matter. If we lose it, we lose it. But the European Union market is so big that it can cost us half our lives!"

"Three stars, damn! How shameless!"

The vice president also looked livid: "What I'm most worried about is a chain reaction. If Apple and Nokia also sue, then it's all over."

“This…” Wang Hong’s face turned pale and she broke out in a cold sweat. “With their behavior, they want to destroy HTC. They will probably sue HTC. This is going to be a big problem.”

"Yes, they were targeting us last year because our sales were so great. Now that HTC One X is selling so well, they will be targeted even more!"

HTC sold 4300 million units last year. Its total mobile phone sales did not rank among the top five in the world, but its smartphone sales were among the top three, second only to Apple and Samsung!
Although Nokia, LG and ZTE have high sales, their products are mainly feature phones.

Most of HTC's sales are smartphones.

Therefore, HTC is now known as the third largest smartphone brand after Apple and Samsung.

It is precisely because of this that it has become a thorn in the eyes and flesh of major brands, and has been constantly sued, banned from sale, and suppressed.

This is the norm in the industry!
Wang Hong was overwhelmed: "This is a huge problem. Patent wars are too troublesome. If we lose the case, we will be banned from selling and will lose the Korean and European markets. If other brands sue in other regions, it will be even worse. What can you do?"

The senior executives in the room looked at each other, but were helpless.

There's really no good way to deal with this kind of thing.

It is difficult to cheat in patent litigation, it just depends on the number of patents.

An executive sighed, "There is no other way. We can't just sit there and wait for death. We can only fight back. We quickly find out that Samsung's new flagship infringes our HTC patents. We will also launch a patent war against Samsung and demand a ban on the sale of Samsung's flagship phones!"

"Yes, fighting back is the only way out."

"That's right. If you don't fight back, you will surely die. But if you fight back, you still have a chance of survival."

Wang Hong nodded: "That's right. If we don't file a counter-suit, consumers will think that HTC is only infringing on a large number of patents and will give up buying HTC One X. Only by fighting back can we show HTC's strength and let the public know that HTC also has a large number of patents that have been infringed by Samsung!"

"Set up a special team as soon as possible to study HTC's core patents involved in Samsung's new flagship and initiate a counter-lawsuit!"

"Yes!"

At the order, HTC acted quickly.

Wang Hong sighed: "It takes time to find evidence to file a counter-suit. I'm afraid that before we file a counter-suit, another brand will file a new lawsuit against HTC! Oh, what a hassle."

However, what are you afraid of?

Before HTC could find any evidence that Samsung had infringed its core patents, Apple filed a lawsuit against HTC on the same night, alleging that Samsung had infringed its core patents, demanding that HTC stop the infringement and ban the sale of HTC One X!

Wang Hong's face turned pale. "One is Samsung, the other is Apple. One is suing in the European Union and South Korea, and the other is suing in the Empire. This is a total ban on sales. There's no way for me to survive!"

"Chairman, what should we do? Should we also collect evidence that Apple has infringed our patents and file a counter-lawsuit?"

"Look for it!" Wang Hong said sternly.

However, this is just the beginning.

On March 3, Nokia sued HTC in Finland for infringing its core patents, demanding that it stop the infringement and ban the sale of HTC One X!

On March 3, Sony sued HTC in Japan for infringing its core patents, demanding that it stop the infringement and ban the sale of HTC One X!

On March 3, LG and BlackBerry also joined the lawsuit, demanding a ban on the sale of HTC One X...

Besieged on all sides!

Faced with Samsung and Apple, HTC can still hold on.

But now, Nokia, LG and Sony have also filed patent lawsuits against HTC in different countries and regions, making it clear that they are joining forces to encircle HTC and ban the sale of HTC worldwide.

Didn't you sell over a million HTC One Xs in two days? Isn't that amazing?
I’ll just ban your sale worldwide and see how you can sell well!

For a time, HTC was in a bleak situation and was unable to resist.

The public opinion on the Internet was also completely blown up:
"How many patents has HTC violated? Why has it been sued by so many companies?"

"It's over. HTC One X is finished. It's definitely banned from sale."

"HTC One X is banned from sale before it even hits the market? What should I do with the money I paid for the reservation? I can't lose both my money and the machine, right?"

"Fuck, this is a serious problem. I'm going to the store to apply for a refund right now."

"I'll go too. Five hundred euros is not a small amount of money!"

"Those who are ready to pre-order HTC One X with full payment should be cautious, as it is likely to be banned and unable to be shipped."

"Fuck, HTC is unreliable, I'd better wait for the parallel import xphone 1pro!"

……

For a time, consumers who were prepared to pay full price to pre-order HTC One X gave up.

Those who had already made full payment for their reservations also started going to the store to make a scene and demand a refund.

HTC headquarters.

Wang Hong's face turned pale and she called another emergency meeting:
"Faced with patent lawsuits from multiple companies, how should we respond? Let's talk about it."

After a brief silence, a senior executive spoke first:
"With so many companies filing patent lawsuits, it's very difficult for our HTC One X to sell normally. In my opinion, it's better to temporarily stop production, modify the plan, bypass the relevant patents, and then put it on the market again."

Hearing this, everyone in the room fell silent.

This plan is safe, but the losses are too great!
After all, HTC One X is already in production. Once it stops production, the ordered components and the foundry's production line will all be problems, and it will cost money!

Soon someone objected: "We can't stop production. If we do, the loss will be too great. All our investment in HTC One X will be lost."

"That's right. If we stop production and sales, then it's all over. If we don't stop production and sales, we can still sell it for a while and make some money first."

"Yes, even if Apple, Samsung and other companies have filed patent lawsuits against us, we can also file a counter-lawsuit and wait for the trial to come out. It won't be too late for us to stop selling after we lose the case."

"In other words, before the result of the lawsuit comes out, our HTC One X can continue to sell and make money as usual."

"Especially in the past few days, the number of full-payment pre-orders for HTC One X has exceeded 150 million. If nothing else, let's make money from these 150 million units first!"

"Even if we lose the lawsuit and stop selling, that's a matter for the future. We can make at least 150 billion yuan from these 30 million units, which is enough to make back our investment!"

"Besides, we can continue to sell the phone before the lawsuit is resolved. We hope that the sales volume of HTC One X will reach 200 million, or even 250 million, and the profit will exceed 50 billion!"

Listening to everyone's words, Wang Hong's eyes lit up and she agreed very much:
"Okay, then we'll file a counter-suit and drag it out while mass-producing and selling the product. After we lose the case, we'll consider stopping sales. Let's make the money first!"

"The chairman is wise!"

If you don't make money, you're a bastard. This resolution was passed smoothly.

However, at this moment, the marketing director looked at the text message on his mobile phone with a grim expression.

Wang Hong keenly noticed this scene: "Director Fang, what happened?"

Fang Jin opened his phone and sighed, "Chairman, something terrible has happened. Consumers who have already paid in full are clamoring for a refund. The flagship store and specialty stores don't know what to do!"

Wang Hong: "..."

Senior executives: "..."

For a moment, everyone was dumbfounded.

Just now I was thinking about delivering the 150 million units that have been fully paid for first, and making the more than billion yuan.

Now, these people are clamoring for a refund!
How can this be done?

It turned out that with so many people coming to request refunds at once, the HTC flagship store and franchise stores were at a loss as to what to do.

When they saw so many people making full reservations, the franchise stores thought that HTC One X would definitely be a big seller, so they decisively took the reservation money and placed large orders with HTC headquarters.

Now the goods haven’t arrived yet, but customers are already asking for refunds. Isn’t this just nonsense?
What can the store give them for refund?

But we can’t not refund. More and more consumers want a refund, and the next step may be to protect their rights!

Overseas, defending rights is commonplace, and even purchasing for zero dollar is normal.

In desperation, the franchised stores could only appease consumers while calling the headquarters hotline to explain the problem.

This matter was reported up the chain of command until it reached the Marketing Director Fang Jin, and then to Wang Hong and other senior executives.

Wang Hong sighed, feeling that the situation was getting out of control, so she asked, "Director Fang, how many refunds are needed? Is it a lot?"

Fang Jin nodded: "According to the information received, half of the people who made the 150 million reservations have already requested a refund. The remaining half will probably also be refunded!"

"So many!" Wang Hong's face changed drastically, and her expression became extremely complicated:

"It's so realistic. Before HTC was sued, HTC One X was a quad-core phone. Even if it wasn't as good as the Xphone 1 Pro, it could still beat the iPhone 4s. Consumers rushed to buy it in advance."

"Now that HTC has been sued, those consumers are determined to demand a refund, and are even making trouble if they are not refunded!"

"Okay, really okay!"

"What a group of die-hard fans! Too die-hard!"

But Wang Hong had no way to deal with this.

Just quit, it’s over, you won’t make a penny!

If you don’t refund it, you will anger the public, damage the brand image and suffer even greater losses!

(End of this chapter)