Reborn in 2011, 985 missing from two copies

Chapter 353 Dimensionality reduction attack, collective despair!
The barrage exploded!

"100 new Qingyou pure desire style products, priced at only 159 to 299! Crazy, Meiyou Technology is crazy!"

"With so many new pomelo products at such low prices, who would still buy those knockoff brands?"

"People buy knockoff brands just to get a bargain, but the real pomelo is even cheaper than the knockoff brands. President Song is leaving no room for knockoff brands!"

"Qingyou is a sub-brand of Meiyou, with guaranteed quality and after-sales service. Those small knockoff brands are not only unreliable, but also more expensive. It's embarrassing to wear them, and only fools would buy them."

"Meiyou Technology is launching 100 low-priced new Qingyou Pure Desire products at one time. This is a price war to wipe out all the copycat brands!"

“As expected of Meiyou, as expected of President Song, so domineering, haha!”

……

Song Si Ning smiled slightly: "Are you still worried that Qingyou's new products are not good-looking enough? The materials are not good enough?"

"Yes!" Everyone nodded.

All products have always been divided into different grades.

As the lowest-end brand of Mayu Technology, Qingyou has always had the worst styles, the most backward designs, and the most ordinary materials.

After all, it’s cheap, there’s nothing we can do about it.

Song Si Ning waved her hand: "That's impossible. This time, Qingyou has 100 new products with fully upgraded styles. They are not much different from the designs of Meiyou and Zhenyou last year. The materials have also been fully upgraded. Even the materials of high-end clothing have been transferred to Qingyou!"

"Really?" Everyone was incredulous.

Song Si Ning waved her hand and said, "Please watch the live show for details, and invite our design team to explain it to you!"

After the words were spoken, the lights focused on the catwalk.

A famous model walked onto the catwalk wearing Qingyou's new product.

The designer also gave a simultaneous explanation of the design elements and materials of each model...

On the big screen at the back, every detail of the sheer sexy dress is fully displayed.

For a time, many consumers were excited:
"Oh my god, the first set is the Qingyou style? How come it looks almost the same as last year's Meiyou 899 style? The material is the same, but it's only 299!"

“The third one is just as good-looking as the one that Mayu sold for 599 last year, but it’s only 199!”

"This is crazy! Meiyu Technology has sold all of Meiyu's high-end pure-sex style dresses from last year to Qingyu, and the price has also been reduced by several hundred!"

"The seventh one is very similar to the one that cost 999 yuan last year. I couldn't bear to buy it then. This year, it's only 299 yuan. I have to buy it! Thanks, Mr. Wang!"

Everyone was very excited and took out their mobile phones and started placing orders.

That’s right, no matter how good Mayu’s designs were last year, they are all last year’s products and are outdated.

There are hundreds of brands that copy and imitate Mayu's pure desire style. They copy and modify Mayu's products priced at 399-999, and then sell them for 199-599.

Since they all did this, Wang Yi naturally would not give them a chance.

Simply make slight changes to all the styles of Mayu from last year, launch 100 new products, and sell them to Qingyou, with prices ranging from 159 to 299!

Selling at a lower price than copycat brands simply means they are not given a chance to survive!

The products of copycat brands are all stuck in their hands and cannot be sold at all.

As for the copycat brands continuing to lower prices and hold promotions, it doesn't make much sense.

Firstly, the costs are there. Mayu has many factories and a large shipment volume, so its bargaining power for raw materials is naturally high.

For the same fabric, the lowest purchase price from small brands is 50, but if Mayu wants a large quantity, the price can be reduced to 20!

In terms of production costs, Meiyou has hanging assembly lines, and each model can sell tens of thousands of pieces. Whether it is OEM fees or self-produced factories, the cost can be kept to the lowest. It is even one-third of small brands.

In addition, with Mayu Mall’s own channels, sales costs are also low.

As a result, Mayu's total cost is much lower than those small brands, and they can be beaten to death in a price war.

For the same product, Mayu sells it for 159 and still makes a net profit of 80.

While competitors sell it for 159, they can only make 50 and can’t even sell it!

If we continue to lower the price to 99, there will be no profit!
Small brands cannot afford hanging production lines, nor do they dare to produce on a large scale at one time. They can only adopt manual production. The manual cost of one piece is dozens of yuan, plus logistics costs, sales costs, packaging and shipping costs, and return costs, which directly cost hundreds of yuan.

The result is that the product won’t sell if the price isn’t lowered, and there’s no profit if the price is lowered, and the product may not sell well.

It can be said that when Mayu chooses to engage in a price war, competitors will have no way to survive even if they copy it!

Business war is so cruel.

Like the automobile industry in the past, as domestic new energy companies such as BYD engaged in a price war, they directly destroyed the joint ventures and crippled BBA.

In 2018, the Mercedes-Benz C was priced at 38 yuan, and in 2024, the Mercedes-Benz C260L was priced at only 29 yuan.

As for Audi and BMW, it can only be said that they are even worse.

The Audi A6 was originally positioned as a high-end model, but its price has dropped to around 30 yuan.

The BMW I3 used to cost three or four hundred thousand, but now it costs only 19!
When industry leaders like BYD start a price war, other brands basically have a hard time, and many brands are even counting down.

Similarly, when Mayu Technology started a price war with Qingyou and directly transferred Mayu's design and materials from last year to Qingyou, all those friendly competitors who copied Chunyufeng were also ruined.

Competitors who don’t copycat products are also having a hard time.

To put it bluntly, Meiyu Chunyufeng just started in 2011, and in 2012, Meiyu Chunyufeng began a major purge and sent away a number of friendly competitors.

Originally, Wang Yi didn't want to be so cruel, nor did he want to act so early. He wanted to leave a way out for everything so that they could meet again in the future.

According to Wang Yi's plan, it would be more appropriate to launch another price war next year or the year after to clean up friendly competitors.

But who would have thought that competitors were so eager to copy and seek death, so Wang Yi could only start a price war in advance and send them away early!

These one hundred low-priced green pomelo are the first major purchase!
This shocked all the major brands and made them angry:
"It's over. There's really no way out. The genuine products are cheaper than our knockoffs. It's really over."

"I thought that this level of pure desire style would be sold in the mid-range by Mayu, priced between 300-1000, but it turns out that they lowered the price to 159-299. This is crazy! This is really crazy!"

"Such a good design, such good materials, but sold at such a low price, we can't make any money. Mayu Technology is profitable because of its large scale, and we can't keep up at all."

"Yes, our costs are high, and we can't afford a price war!"

"It's over. I'm afraid all the goods I bought will be wasted."

All major brands are wailing.

However, it was not just the copycat brands that were dumbfounded, even the distributors of Mayu Technology were shocked.

They also didn't expect that the price of these 100 new green pomelo products would be so low!
Since all physical stores of Mayu Technology have a unified purchasing, sales and inventory management system, sales prices and promotional prices are all set by Mayu headquarters, and terminal stores have no right to reduce prices for promotions.

For example, a style that costs 159, their purchase price is only 109!

Normally, the price in the system should be at least 199, but it was only sold for 159!

There is also a style priced at 299, the purchase price is 209, and it should be sold at least 399, but in the end it is only sold at 299!

It can only be said to be incredible.

Many dealers were confused by this, but then they became excited.

With this pricing strategy, although the profit per unit is much lower, the sales volume can be much higher!
Originally, everyone was worried that Chunyufeng would have a poor sales performance because they purchased too much and the inventory was too large.

But now the entire series has been massively reduced in price, so it will definitely be shipped quickly!
Not only did it completely solve the inventory problem, but it also helped to make more money. It was simply a stroke of genius.

As a result, dealers who were originally worried about purchasing too much stock are now beginning to regret stocking up and not having enough to sell!

After all, it is cheaper than copycat brands, so the Qingyou series will definitely sell out.

But people still have some concerns about the high-end Mayu series.

Song Si Ning smiled brightly: "That's all for the Qingyou series. One hundred new and beautiful pure desire style dresses are all available online at Meiyou Mall, Meiyou International, offline Meiyou flagship store, specialty stores, authorized stores, as well as Taobao, JD.com, Amazon and other e-commerce platforms. Everyone is welcome to buy."

“Next, we will release new products from Mayu!”

"This year's new products from Mayu are all redesigned by our Mayu Technology elite design team. Not only are the styles and materials fully upgraded, but the wearing experience has also been improved in multiple dimensions."

"Every new product is designed after multiple rounds of polishing. Then the design team and the experience team personally wear the product for many days, experience it personally, and improve it again before it is successfully launched!"

This is because this year's Mayu series are all brand new designs.

Therefore, Wang Yicai made slight changes to the Meiyu series last year and transferred it to Qingyou to engage in a price war.

There is no way, there are new trends in the clothing industry every year.

The styles followed by other competitors are all from last year, which cannot impact the new styles of Mayu.

Afterwards, as usual, models took to the runway again, showcasing the new styles of Mayu products one by one.

In addition to the models, spokesperson Ye Xiaohe also appeared.

As the spokesperson, Ye Xiaohe will attend such important press conferences.

Looking at the new products of Mayu, netizens are excited:

“It’s indeed a brand new design, much improved than last year.”

"As expected of Meiyou, it never disappoints. Although it is much more expensive than the Qingyou series, it is more fashionable."

"I have to buy some more again, but I'll spend less this time. I'll buy two new styles from Meiyou first, and then three new styles from Qingyou. That'll be enough to last me!"

"Sure enough, if you want pure desire style, you have to look at Meiyou! Both the style and the material have improved a lot compared to last year. I have to buy it even if it's expensive."

“Buy new instead of old, go straight to Meiyou!”

"Last year's dress doesn't suit me this year, so I have to buy a new one."

……

Ye Xiaohe, dressed in a Meiyou pure desire style, smiled slightly: "Thank you for your support of Meiyou. Fifty new pure desire style products are now online. Welcome to buy them!"

Looking at the skyrocketing data in the backend of Mayu Mall, Wang Yi was in a good mood.

Not surprisingly, the new Qingyou and Meiyou products are hot-selling again.

The difference is that Qingyou's new products impressed consumers with last year's popular design and super high cost-effectiveness.

The new products from Mayu have a brand new design and the most fashionable elements, which makes consumers unable to refuse and buy them crazily.

So much so that many friendly merchants saw it straight:

"Qingyou's price is lower than ours, so we're afraid that last year's knockoffs of Meiyou's designs will be a loss. But it's okay, we can just keep knocking off this year's new designs and keep selling them at low prices!"

"Yes, I think so too. If this is a knockoff, it will be available on the market soon."

"For example, this year's new models are sold at 399-999 on Mayu, but we can sell them at 299-599 after we copy them. We don't have to worry about sales at all!"

"That's right, let's do it! The money we lost by counterfeiting last year's style can only be earned by counterfeiting this year's new style."

However, just when these people were in a good mood, Song Si Ning changed the subject:
"In order to give you more choices and more new products, Mayu will undergo a thorough reform this year. Starting from April, a large number of new products will be launched every month for you to choose from!"

Song Si Ning spoke calmly, but all the major friendly merchants were dumbfounded.

It takes time to make a copy. It takes several days from getting the style from Mayu, making the pattern, making minor changes, delivering it to the factory, the factory purchasing raw materials, and arranging production.

After production, it takes several days to transport the products to dealers in various places. It takes several days for dealers to distribute them to terminal stores and shopping malls.

Once it reaches the terminal, it needs to be promoted and sold... which takes time again.

This series of events took half a month in total!

Mayu Technology launches new products every month, which means that their copycat products become outdated before they are even sold out, and Mayu’s new products come out, so what’s the point of selling them?
The hot-selling season for skirts is only these few months. With what Mayu is doing, even the counterfeit ones can’t keep up.

Moreover, Mayu's strategy of launching fifty new products every month has directly led to market saturation, and their copycat products will not be able to sell!

When it comes to clothing, it’s all about economies of scale.

There are fewer counterfeits, so costs are high and profits are low.

There are too many counterfeits and they cannot be sold, which causes inventory pressure and is even more troublesome.

This is a huge trouble, there is really no way out!
The dealers who had originally found a way out began to despair again.

Kemeiyu dealers are all excited. With this pace and consumers' reaction, they don't have to worry about sales at all.

Originally they were a little worried about Mayu's new products, fearing that they would continue to be priced high and would not be able to sell well.

Now it seems completely redundant!

As long as the skirt is pretty enough, people will buy it even if it is expensive!
Especially female consumers, who are emotional and visual.

As long as there is enough visual impact, the skirt must be bought, and even if there is financial pressure, we will find a way to solve it.

Ye Xiaohe continued, "Last year, our Meiyu's pure lust-style underwear, stockings, and pajamas were also very popular among consumers. In fact, I like them very much, too."

"Hahaha!"

Everyone at the scene laughed.

Ye Xiaohe said generously: "Therefore, in this new product launch conference, in addition to the new Meiyou pure desire style dress, we also launched a brand new pure desire style pajamas, pure desire style underwear, pure desire style panties, and pure desire style stockings!"

As soon as he finished speaking, a series of new products were projected on the big screen at the back and broadcast in a rolling manner.

For a time, many female consumers were fascinated by the product, and male consumers were even more excited.

"Meiyou really understands us men. For this pure lust-style underwear, don't you have to take 6 more classes every month?"

"Fuck! Why have I lost weight recently? It's all my wife's fault. She wears the same sexy pajamas every day. Who can stand that? I have to buy new ones this year!"

"That's right, although the old ones are good, you get tired of them after seeing them too much. Meiyu's new models are just in time!"

"Last year's pure lust-style underwear is not worthy of my wife this year. I must buy new ones! I will place the order now!"

"No need to choose the style, just choose the size and get one set each."

"For a moment, I actually understood my wife."

"Really? They are reluctant to buy pure lustful dresses. But they can buy a set of pure lustful underwear each. Really..."

……

Looking at these comments, the dealer group also became lively:
"I told you, these pure lust-style underwear, pajamas, and stockings will definitely sell like hot cakes. Luckily, I bought a large amount of them."

"Me too. I bought more pure sexy underwear and stockings than skirts, hahahaha."

"The simplest thing is that if a female customer buys five sets of pure sexy dresses at once, spending thousands of dollars, her husband will definitely be upset. But as long as she buys two sets of pure sexy underwear and stockings, then the husband will be happy for sure."

"Look at your behavior, but you deserve to make money. It turns out that men understand men best."

"Hahaha, big sister, you should learn from this!"

……

Liu Zhixuan looked at this scene, her cheeks slightly flushed, and she muttered in her heart: "Is Director Wang like this too? Probably not, my male god is much more promising than them."

"So far, the launch of Mayu's new products has been completed. Thank you, Xiaohe. Thank you!"

Song Sining smiled slightly, shook hands with Ye Xiaohe, and sent Ye Xiaohe off the stage.

Then he changed the subject: "Next, we will start the Zhenyou press conference. Please welcome Zhenyou spokesperson Liu Shishi!"

As soon as Liu Shishi came on stage, the audience was all excited.

The comments were also first-rate.

Last year, "Scarlet Heart" became a hit on the entire Internet, causing Liu Shishi's already high status to soar rapidly, and she became a first-line star and even ranked among the four little beauties.

As a result, Zhenyou’s sales surged.

"Good morning everyone, I am Liu Shishi, the spokesperson for Zhenyou."

Liu Shishi greeted everyone: "Zhen You also brought a lot of new products today."

“They are all brand new designs, but they are more youthful, more fashionable, more elegant and more charming.”

"The Zhenyou design team not only focuses on design and details, but also conducts multi-faceted research on materials, and ultimately selects the most suitable top-quality materials for everyone."

"For example, high-count cotton and linen materials are very popular among users around the world. For this reason, this year we will once again launch 20 new styles of high-count cotton and linen materials for everyone."

As Liu Shishi spoke, models walked onto the stage one by one, wearing Zhenyou dresses made of high-count cotton or linen.

High-count cotton and linen are considered the ceiling materials for ordinary clothing, but they are only the entry-level materials for Zhenyou.

Therefore, the price is only 1099-1799.

"There are still many users who like the higher-end triacetate and silk materials. For this reason, we have also launched a large number of pure desire dresses in triacetate and silk materials!"

Liu Shishi said as she introduced each item in detail as the model demonstrated.

These clothes are obviously better looking than Meiyu's pure style, and the materials are also more advanced, which makes everyone's eyes light up.

But the price is also extremely high.

The cheapest triacetate dress starts at 1999, and the higher ones can cost to or even to yuan.

Such a high price is both astonishing and daunting.

In this era, products at this price are destined to be truly high-end and light luxury products, which are not affordable for ordinary people.

But those rich ladies and big bosses don't care.

Whether it was bought for his rich wife or given as a gift to his mistress, the boss was very generous.

The Zhenyou silk series and triacetate series are the best choices.

As expensive as European and American affordable luxury brands, their materials and designs are obviously much higher-end than those of international brands.

After all, even Gucci and Chanel products that cost four or five thousand yuan each are not made entirely of silk or triacetate.

On the contrary, these luxury brands also have a lot of low-end fabrics, some of which can only be worn once.

If you wash it once, it will probably rot.

In a euphemistic way, they say that brands like theirs are only worn once and don’t need to be washed…

In fact, it’s just that the material and fabric are poor, and the most basic qualities of clothing have been lost.

Sure enough, there were fewer cheers for Zhenyou’s high-end series.

It was beyond the purchasing power of the general public, especially in 2012 when the monthly income was only to yuan. A Zhenyou silk dress cost to yuan, which was two months' salary and most people could not afford it.

In fact, last year Zhenyou products had high sales overseas and low sales domestically.

In 2012, the domestic economy was not yet developed.

Suddenly, the comments became very interesting:
"Alas! The Zhenyou series is really beautiful. I really like it, but I really can't afford it."

"It's not that Zhen You is not good enough, it's just that I'm not a rich woman!"

"I hope my husband will get rich soon, so I can also exchange Meiyou for Zhenyou!"

"Zhen You's pure sexy dress looks great, but it's too expensive. At most, I'll bite the bullet and buy a set for our anniversary!"

“It’s not that Zhenyou isn’t good enough, but Meiyou is more cost-effective!”

……

Wang Yi looked at the comments and sighed, "Sure enough, Zhenyou's consumer group is still the wealthy people in China and developed countries in Europe and America. The general public is under great pressure."

After all, a Zhenyou silk dress can buy a Xingyi mobile phone. If you buy several sets in a year, most people can't afford it.

However, those brands that copied Meiyou discovered business opportunities:

"Consumers like Zhenyou's pure and sexy dresses, but they can't afford them. If we copy them, make some minor changes, and sell them at half the price, wouldn't that be a huge profit?"

"That's for sure. Right now, Qingyou is cheaper than our copycat brand, so there's nothing we can do about it. Meiyou is all new, with new products every month, so there's nothing we can do about it. Only Zhenyou has high profits, so we can just copy it!"

"Yes, that's it. Let's work together and sell it under our own brand."

"it is good!"

However, just when everyone was in a good mood, Song Si Ning smiled slightly: "Thank you, Shishi. So far, this press conference is coming to an end. But there is still a most important guest who will be attending soon!"

In an instant, the lights came on, illuminating the stage and revealing a figure.

"Who is this?"

"He looks like a foreigner!"

"Hiss! That figure looks familiar, very familiar. It's that guy..."

"Could it be that this is the spokesperson hired by Zhen You?"

Song Si Ning smiled slightly: "Yes, she is the spokesperson of our Mayu Technology Group, an international superstar, the Grammy queen, Taylor Swift! Welcome Taylor Swift!"

"Hello everyone!" The music started and Taylor Swift walked onto the stage singing her representative song.

The crowd at the scene was boiling, and the barrage of comments also exploded:
"Oh my god, this is so unlucky!"

"Taylor Swift is the spokesperson for Mayu Technology Group? That means, in addition to Ye Xiaohe and Liu Shishi, the spokesperson for Mayu Zhenyou is also the international superstar Taylor Swift!"

"Oh my god, what should I do?"

“We can copy Meiyou Chunyufeng, but we can’t copy Taylor Swift!”

"That's right. We can't possibly hire an international superstar like Taylor Swift as our spokesperson. That's unrealistic. I can't even afford it if I sell my company!"

"Mayu Technology is too crazy. They even invited Taylor Swift. It's over. There's no comparison."

"Taylor Swift's influence is so terrifying that Mayu and Zhenyou will soon become a top international brand. It's meaningless for us to copy or follow the trend. We are not on the same level at all."

……

Now, those brands are completely desperate.

The appearance of Taylor Swift was a dimensionality-reducing attack that made them feel despair.

But the majority of consumers are completely crazy!

(End of this chapter)