Reborn in 2011, 985 missing from two copies

Chapter 361: Lei Jun’s envy, offline explosion!

Seeing that China Unicom's xphone 1 and xphone 1pro contract phones were selling well across the country, Lei Jun had a complicated expression.

To say I'm not envious would be a lie.

"Contract phones are also a good way out. Xingyi Technology will make a lot of money again!" Lei Jun was full of emotion:

"It would be great if our Xiaomi Mi 1T could also be sold as a contract phone and be as popular as this!"

What Xiaomi lacks most at the moment is physical stores, that is, offline channels.

As for Xiaomi Home, there were only about 30 stores at this time in the previous life.

This time, Xiaomi's first generation had to expand into India due to poor sales in China, and the development speed of Xiaomi Home in China was also much slower.

So far, there are only four in the country.

In 2012, e-commerce had just been around for a few years and mass consumption was still relatively conservative.

Especially for expensive products like mobile phones, only young people dare to buy them online, while the older generation still prefers to buy them in physical stores.

They always feel that online brands are unreliable and that they cannot find after-sales service when problems arise, while physical stores are more reliable.

This is also a major factor that has caused doubts about the first generation of Xiaomi. Without even a physical store, after-sales service must be a big problem!
When Xiaomi cars were first launched on the market, many people were wondering where to go for after-sales service if something went wrong.

Xiaomi 4S store?
Most cities didn’t have this thing when it was first launched!
Therefore, when promoting the Xingyi mobile phone, Wang Yi directly developed it online and offline simultaneously.

All Xingyi flagship stores have store display cabinets in the front and after-sales service centers in the back.

When consumers questioned whether the Xingyi mobile phone was a new brand and had unreliable after-sales service, the shopping guides would directly tell them that the after-sales center was at the back.

Once a problem occurs, go directly to the nearby Xingyi flagship store to find a shopping guide, and the engineers will solve it on the spot. We have nationwide warranty and can repair it anywhere!
In this way, consumers can feel completely assured and dare to buy with confidence.

It can be said that physical stores are a guarantee, especially for the conservative older generation.

It is not easy for them to make money, and they are also very careful when spending money.

The advantages of China Unicom business halls are even greater, not only are there the guarantees of physical stores, but also the guarantees of the China Unicom brand.

Even ordinary people who have never heard of Xingyi Technology may not dare to buy Xingyi mobile phones in the Xingyi flagship store, but they dare to buy it in China Unicom business hall!
There is no way around it. Ordinary people think that operators like China Unicom will not cheat or go bankrupt.

It can be said that the emergence of contract phones in business halls has directly opened up the conservative consumer market for Xingyi mobile phones!
It also opened up the rural market.

In rural towns, there is no Xingyi mobile phone flagship store, not even a Mayu flagship store or a Zhenyou flagship store.

But there is a China Unicom business office in every town!

Wang Yi knew clearly that rural residents did not have many places to buy mobile phones. They did not know how to shop online and did not trust online shopping. There were no exclusive stores of major brands in rural areas, so they could only buy them at business halls!
First of all, the presence of the China Unicom, China Mobile and China Telecom signs makes people feel more at ease.

Secondly, buying a phone with a contract gives you free phone bills, or you deposit phone bills and get a phone for free. It is a good deal in every way and perfectly fits the people's thrifty consumption psychology.

With the help of China Unicom contract phones, Xingyi mobile phones were directly distributed to all towns across the country, and sales naturally skyrocketed.

After all, China Unicom has tens of thousands of business offices across the country.

On average, a business hall sells 10 Xphone 1pro contract phones a day, which means 300 million units a month!

As for the lower-priced Xphone 1, the 16G version can be purchased for 3800 yuan, and comes with 1800 yuan in phone bills, so it naturally sells better!

Or you can choose a monthly subscription package of 160, deposit two years of phone bills in advance, and get an Xphone 1 for free!

Many people simply cannot resist this, especially those who already have a high-priced package, who are even more willing to buy it.

Not surprisingly, the Xingyi contract phone was sold out.

And Lei Jun can only envy.

Lao Li also had a complicated expression: "It's not that easy to make contract phones. Xingyi phones have high sales and high profits, so China Unicom has to beg for cooperation. But Xiaomi is small in size, and even if we beg China Unicom for cooperation, the other party may not respond."

"That's right." Lei Jun's expression was gloomy, and he became more and more melancholy: "Forget it, let's firmly develop the Indian market. We have Xingyi Technology in China, and we can't beat them."

Lao Li nodded and said, "Chairman, we have already negotiated with the first batch of distributors and channels in India. We are now distributing the products and expect that they will be fully available for sale in a few days. The second batch of distributors is also progressing rapidly!"

"Very good. The future of Xiaomi will depend on the performance of Xiaomi 1T in India."

Lei Jun was in a good mood, and finally saw hope: "No need to spend too much, just launch it in the middle of the month, and sell 20 units in India in half a month, that's it!"

"As long as we can sell these, we dare to continue to increase orders and produce vigorously!"

Lao Li nodded and said, "Yes, Chairman, this month the overall cost of Xiaomi IT has dropped to around 1000. We sell it for 1799 in India, so we have a profit of 800 per unit, which is pretty good."

"Yes, the profit of 800 yuan is enough, but I'm just worried that it won't sell well." Lei Jun said dimly.

Lao Li took a deep breath and said, "Should we learn from Xingyi Technology and advertise like crazy and hire a spokesperson? For example, hire a famous Indian star?"

Lei Jun thought about it and waved his hand: "No, Xiaomi's main selling point is cost-effectiveness. Money should be spent on the right things, not on spokespersons. It's not worth it."

"This... is good!" Lao Li had no choice but to respond.

"But the hunger marketing thing can still be done. You know consumer psychology."

"Don't worry, Chairman, I have arranged everything." Lao Li said with a smile, "We will start the first batch of purchases on the 15th!"

"Okay!" Lei Jun nodded: "I really hope that Xiaomi 1T can become the Xingyi mobile phone of India and sell like crazy!"

While Xingyi Technology and China Unicom are in a good mood, China Mobile and China Telecom are also envious and jealous!

Seeing that China Unicom and Xingyi Technology are cooperating to launch contract phones, China Telecom can no longer sit still.

Can China Unicom have the exclusive right to possess such enormous wealth?
An emergency meeting was immediately held, and the chairman personally presided over the meeting:
"Everyone is aware of the current situation. China Unicom and Xingyi Technology have cooperated to launch the Xingyi mobile phone contract phone, which is selling well across the country and is selling better than the iPhone."

"We can't fall behind in telecom, especially since many mobile phones don't support telecom frequency bands, but Xingyi phones do. It can be said that Xingyi phones are the perfect telecom phones!"

"Therefore, we also have to cooperate with Xingyi Technology to launch telecom contract phones for Xphone 1 and Xphone 1 Pro."

Everyone nodded, no one had any objection.

No one will refuse the opportunity to make money.

The chairman looked at the president, and the president immediately projected a table onto the big screen:
"This is the supply price, contract package price, contract package content and profit of Xingyi mobile phone China Unicom contract phone. Our Telecom and China Unicom are similar, and the purchase price, profit and package price are also similar. Now all provinces should immediately report your purchase quantity. Then the headquarters will arrange the purchase in a unified manner, reach cooperation as soon as possible, and distribute the goods as soon as possible!"

"Ten minutes to think about it."

Ten minutes later, the chairman changed the subject and said, "Start quoting."

"40 Xphone 1s and 30 Xphone 1 Pros in Shandong Province."

"40 Xphone 1s and 30 Xphone 1 Pros in Jiangsu Province."

"40 Xphone 1s and 30 Xphone 1 Pros in Guangdong Province."

"10 Xphone 1s and 10 Xphone 1 Pros in Shanghai."

"15 Xphone 1s and 10 Xphone 1 Pros in the capital."

……

All provinces and municipalities have reported their volumes.

The chairman smiled slightly: "Have you finished the statistics? How much is it?"

The secretary nodded and said, "We've counted the purchases. A total of 1 million Xphone 450s and 1 million Xphone 260 Pros were purchased."

Hearing this, the chairman's face turned cold: "We still have 50 Xphone 1s and 40 Xphone 1 Pros less than China Unicom!"

"This..." Everyone was silent.

China Unicom was the first to launch the Xingyi contract phone, so it has the first-mover advantage. It is natural that China Telecom has fewer products.

But unfortunately, the chairman doesn't care about these:
"China Unicom produces and sells in different provinces, and they all order more. Our group headquarters does centralized procurement, but it still comes up short!"

"Are you trying to make Xingyi Technology think that we are worse than China Unicom?"

"Ok?"

Hearing this, everyone changed color.

There are some techniques to reporting sales volume, for example, coastal provinces should benchmark against coastal provinces, and inland provinces should benchmark against inland provinces.

If Jiangsu Province purchases 70 units, then Guangdong Province cannot purchase less than 70!
Another indicator is China Unicom’s procurement volume.

Shandong Unicom purchased 70 units, so Shandong Telecom cannot purchase less than 70!
If there is less, you will be punished.

Sure enough, the vice president looked at the provinces that underreported their output and said unkindly, "Did you report the wrong amount?"

"Yes, we reported it wrong. We should have purchased 10 more units."

“It’s the same in our province.”

……

Several other provinces that had underreported their figures also spoke up.

Soon, the secretary counted the new purchase volume again: "Chairman, this time it's enough. 500 million Xphone 1s and 300 million Xphone 1 Pros."

The chairman nodded and said, "Very good. The purchase volume of each province has been counted. If you want to increase it, you can continue to increase it today. We will go to Xingyi Technology Headquarters to negotiate and sign the contract tomorrow. No more waiting!"

The next day, Liang Jianguo, vice president of Telecom, personally led a team and headed straight to Xingyi Technology.

But unfortunately they were still a step late.

At this time, Wang Yi was negotiating with Xu Feihe, vice president of China Mobile Group.

"Damn, these guys are moving really fast!"

Liang Jianguo was helpless and could only wait for a while.

In the conference room.

Wang Yi and Xu Feihe had a smooth discussion: "Xingyi Technology is willing to reach a strategic cooperation with China Mobile and launch contract phones. As for the purchase price, it is the same as that of Xingyi Technology's first-level distributors, starting at 1 for xphone 2699 and 1 for xphone 4599pro!"

"Okay, Mr. Wang, that's no problem." Xu Feihe nodded and said, "We use group purchasing to purchase a total of 1 million Xphone 600s and 1 million Xphone 400 Pros!"

"Ten million!" Wang Yi was shocked. This is a bit crazy!
Even though China Unicom's contract phones are selling well now, the two models together account for 8 million units and they can be sold out in more than a month.

But once the contract phones from China Mobile and China Telecom are also launched, customers will definitely be diverted, and it will take more than two months to sell the eight million units.

Now the combined sales of China Mobile's Xphone 1 and Xphone 1 Pro are million units. That would take at least three months to sell, right?
Wang Yi had to remind him: "Ten million units, even if it is mobile, it will probably take three months."

Xu Feihe waved his hand: "It's okay, it's only three months, we are not under pressure." Wang Yi understood, China Mobile is China Mobile, it is rich and powerful!
It is better to order more than to run out of stock.

The xphone 1 was only sold by Xingyi Technology itself and was out of stock for a long time. It was not until two months after it was launched that it was finally available.

Now, the xphone 1pro has just been on the market for more than half a month and is in a stage where supply exceeds demand.

Not only Xingyi Technology's sales, but also operator contract phones are hot-selling, and the demand will definitely exceed the supply.

Don’t order more now and grab as much supply as possible. Once they are out of stock, you will be left with nothing.

What’s more, mobile business halls not only sell contract phones, but also bare phones, and still make money.

Wang Yi guessed what he meant and said, "Okay, then 1 million units. Xphone 1 is easy to produce as we have sufficient production capacity. However, Xphone Pro production capacity is limited. We will deliver some in April and the rest will be in May."

"No problem, as long as Xingyi Technology can ensure a continuous supply, there will be no problem." Xu Feihe replied with a smile.

"Of course." Wang Yi said with a smile: "Our mobile phone manager, group vice president Zhu Changlin, has already gone to BYD. Next, we will increase the sales of Xphone 1 and Xphone 1 Pro. After the factory rolls off the production line, they will be available all over the country in two or three days through our warehousing and logistics system."

The xphone 1pro has just been launched, so we must increase production capacity.

As for xphone 1, the production capacity should have been reduced, but with the huge orders for operator contract phones, China Unicom ordered million units, China Mobile ordered million units, and China Telecom estimated to order million units!

This means 1600 million units can be produced. Even if the supply is divided into two months, we will have to place orders crazily.

There is no way. Compared with the xphone 5000 pro which starts at 1 yuan, the xphone 3000 which starts at 1 yuan has a better price-performance ratio and higher sales volume.

The China Unicom contract package for the 1G version of xphone 16 is only 3800 yuan.

3800 yuan, an xphone 2999 worth 1 yuan, 1800 yuan of phone bill refund, and a monthly rental package of 156 yuan, for one year.

It's a bargain.

In addition, the xphone 1 has an extremely high cost-effectiveness and crushes the iPhone 4s. Basically, as soon as China Unicom’s shopping guides promote it, many users directly purchase the xphone 1 contract phone.

There’s no way, it’s affordable.

And with more mobile customers, they naturally have more confidence.

Subsequently, the two parties signed a contract and formally reached a cooperation agreement.

Wang Yi welcomes such big customers who participate in centralized purchasing.

At that time, the mobile phones will be directly sent from the BYD factory to Xingyi Technology’s warehouses in various provinces and cities, and then distributed nearby.

The current logistics channels of Xiaomi mobile phones are very problematic, and sales are mainly online.

However, Xingyi Technology is completely different, its offline logistics channels are extremely powerful.

There is no other reason. Starting from Mayu Technology, it has been making efforts both online and offline, and the offline market is even stronger.

To this end, when Mayu Technology was just established last year and started to develop the offline market, Wang Yi began to build a powerful logistics and warehousing system.

A prerequisite for those big customers to become first-level distributors of Mayu Technology is to use their own resources to help Mayu Technology build a logistics and warehousing system!
This kind of logistics and warehousing system is spread all over the country. It is not easy for Mayu Technology, as an outsider, to do this and it will definitely encounter various obstacles.

But those big customers are all powerful local dealers, and it is not an exaggeration to say that they are local tyrants.

With local bosses like them stepping forward to help Mayu Technology promote logistics and warehousing construction, it will definitely achieve twice the result with half the effort.

What's more, establishing a good warehousing and logistics system will also make it convenient for them to purchase goods and make money, so they will naturally spare no effort.

Of course, dealers only contribute to the promotion, while investment and management are all the responsibility of Mayu Technology.

Therefore, these logistics and warehousing systems are firmly controlled by Mayu Technology.

After one year of development, Mayu Technology's logistics and warehousing system has spread all over the country.

Every province has a large transit warehouse, and every city has a small transit warehouse.

Mayu and Zhenyou's clothing and cosmetics are quickly distributed across the country from factories and OEM factories through Mayu's logistics and warehousing system.

Similarly, after the release of the Xingyi mobile phone, it was quickly distributed across the country through Mayu's logistics and warehousing system from BYD's OEM factory or Xingyi mobile phone factory.

Nowadays, large orders for mobile phones from China Unicom and China Mobile are also delivered in this way.

Efficiency and timeliness are both strongly guaranteed.

Xu Feihe was delighted: "We at China Mobile have long heard about the efficiency of Xingyi Technology's warehousing and logistics. With what Director Wang said, we feel relieved. Then I will go back and arrange for warehouses in various places to prepare for receiving the goods."

"no problem!"

After the signing was completed, Xu Feihe chatted with Wang Yi for a while before leaving Xingyi Technology.

As soon as I went out, I saw Liang Jianguo, the vice president of telecommunications, waiting outside.

Xu Feihe was amused: "Lao Liang, you are here too, haha, look at this, if I had known you were coming, I would have finished earlier, but in the end I made you wait for so long, hahaha!"

Liang Jianguo's face turned black. This guy must have done it on purpose.

Sure enough, Xu Feihe changed the subject: "We China Mobile has placed an order for 1000 million Xingyi phones. Is your China Telecom not doing badly?"

"You!" Liang Jianguo was extremely angry, and his heart was filled with shock and anger.

Ten million units, China Mobile is really rich.

Yes, in 2012, the number of China Mobile users was more than the total of China Unicom and China Telecom users.

The revenue and profit are more than that of China Unicom and China Telecom combined!
Naturally rich, the main feature is wealth and power.

Liang Jianguo snorted coldly, walked into the meeting room, and didn't bother to pay attention to Xu Feihe.

Xu Feihe shook his head and left with a big laugh.

"President Liang, I'm sorry to have kept you waiting for so long." Wang Yi said with a smile.

Telecom also wants to promote Xingyi contract phones and help Xingyi Technology sell phones. It is also a super big customer, so Wang Yi treats it with courtesy.

Liang Jianguo waved his hand: "Mr. Wang, you are too serious. I came a little late and let that kid get there first."

"Haha." Wang Yi laughed heartily and the assistant brought him tea.

After some pleasantries, he got straight to the point: "President Liang, you all know about the supply price and so on. Xingyi Technology treats everyone equally."

"No problem." Liang Jianguo was secretly delighted. It seemed that even after China Mobile placed a huge order of 10 million, it did not get a lower price.

So good!
"Mr. Wang, we, like China Unicom, have also placed an order for 500 million Xphone 1s and 300 million Xphone 1 Pros!"

"Okay, I'll have the factory ship the products as soon as possible, with some delivered this month and some next month. All the phones will be delivered directly to your warehouses in each city by Xingyi Technology's logistics."

"That couldn't be better!" Liang Jianguo beamed with joy.

Cooperating with large enterprises means you can save yourself the trouble and have the goods delivered directly to warehouses in various cities.

As for the rest, each city’s business hall will arrange and distribute it on its own.

After signing the contract, Wang Yi sent Liang Jianguo away in a good mood.

China Unicom and China Telecom each sold 500 million xphone 1s and 300 million xphone 1 pros.

China Mobile’s sales volume is 600 million Xphone 1s and 400 million Xphone 1 Pros!

A total of 1600 million xphone 1s and 1000 million xphone 1 pros!

In the next few months, the sales of xphone 1 and xphone 1pro will soar rapidly and even break previous records.

As for whether it will affect the sales of Xingyi mobile phones?
It is unrealistic to say that there is no impact at all, but the impact is limited.

There is no other reason. Consumers who like to buy contract phones will always buy contract phones.

Users who do not understand contract phones or do not need high-consumption packages will still choose official bare-metal phones.

There aren't many overlapping groups between the two, so the impact is limited.

More importantly, even if there is an impact, it doesn’t matter. Whether it is the mobile phones sold by Xingyi Technology’s own channels or the contract phones sold by operator channels, they are all sales of Xingyi mobile phones, and Xingyi Technology makes money.

Not much difference.

As for the 1600 million xphone 1s and 1000 million xphone 1pros, will the three major operators be unable to digest them?
Wang Yi is not worried about this at all.

At present, there are only a few thousand Xingyi mobile phone physical stores, including Mayu and Zhenyou physical stores.

The three major operators together have more than 30,000 business offices!
Not to mention 10 or 20 million Xingyi phones, even 40 or 50 million can be sold.

Moreover, the business hall not only sells contract phones, but also bare phones!
This is equivalent to Xingyi Mobile suddenly having more than 30,000 physical stores, and these stores are spread across towns and villages.

It can be said that the offline market of Xingyi mobile phones has officially entered the era of take-off!
In the future, offline sales of Xingyi mobile phones will be three or four times that of the past!
Wang Yi was in a good mood. He had been worried that the Xphone 1 would start to sell poorly, but now it seemed that he had been overthinking it.

As for next year's thousand-yuan phones, sales through their own channels are limited, so they can continue to rely on the more than 30,000 business halls of the three major operators!
The simplest thing is that once all the business offices in towns and villages have thousand-yuan machines, they will definitely sell out!

This matter can be fixed completely!
Through such cooperation, the operators make money, Xingyi Technology makes even more money, and everyone is happy.

Afterwards, Wang Yi called Zhu Changlin and asked, "Old Zhu, are you still working at BYD?"

"Yes, Chairman, I am waiting for your news. How much should we add to the order?"

Wang Yi thought for a moment and said, "China Unicom, China Mobile and China Telecom have ordered a total of 1600 million Xphone 1s and 1000 million Xphone 1 Pros, which will be delivered within two months."

Zhu Changlin had an idea: "It's equivalent to 800 million more Xphone 1 and 500 million Xphone 1 Pro every month, plus our own sales, so 1200 million Xphone 1 and 1000 million Xphone 1 Pro every month?"

Wang Yi nodded: "Okay, let's produce according to this quantity and get the orders from the three major operators first."

"Okay, I'll ask BYD to place another order!"

Zhu Changlin was a little worried: "Chairman, with the support of the three major operators, our sales in April and May will be very good. But I am worried that if the operators' more than 20 million mobile phones are unsalable, resulting in a lack of follow-up, our sales in June and July will not be good!"

Wang Yi nodded: "You are right to worry, but it's not a big problem. The new Xingyi 2nd generation will be released in September, and the price will be reduced by 200 to 300 in June, July and August. It's normal to have a wave of promotions."

Zhu Changlin suddenly realized: "Yes, if the Xphone 1 Pro and the Xingyi 1nd generation were the same price, everyone would definitely buy the 1nd generation and no one would buy the Xphone Pro. Only by lowering the price of the Xphone Pro, which has been on the market for half a year, and widening the gap with the second generation new phone, can both be sold smoothly."

"That's right, that's it. As long as BYD can make it, our logistics system won't be a problem."

Wang Yi is very confident about the logistics system.

As long as the factory produces it, it will take a day or two to distribute to nearby places, and two or three days to far places.

There is no other way. All the clothes of Meiyu and Zhenyu were laid out like this before.

Wang Yi couldn't help but think that with such a powerful logistics and warehousing system, it would be no problem to upgrade it and directly build it into Xingyi Logistics!
(End of this chapter)