Reborn in 2011, 985 missing from two copies

Chapter 362 Logistics Innovation——Xingyi Logistics!
Logistics is also a major problem that must be solved.

Originally, Wang Yi planned to cooperate with JD.com and invest in JD Logistics.

But this matter is not that simple, Da Qiangzi may not let Wang Yi get involved.

After all, Mayu is also an e-commerce platform, and it is still a vertical e-commerce platform now. Who knows whether it will be upgraded to a comprehensive e-commerce platform in the future?
As a potential competitor of JD.com, JD.com is unlikely to cooperate with Wang Yi.

Moreover, JD Logistics is currently suffering from heavy losses, so even if Wang Yi invests in it, he will also suffer losses.

In this case, it would be better to upgrade Mayu’s logistics and warehousing system and directly do its own logistics - Xingyi Logistics!
In the current logistics system, every province and city has a storage center. There is a logistics system that delivers goods from factories to provincial and municipal warehouses, and there is also a logistics system that delivers goods from warehouses to stores.

What’s lacking nowadays is the courier who delivers the goods within the last five kilometers to the user’s home!

There are two solutions. One is to apply for a logistics license and establish a new logistics platform like STO Express, YTO Express and YTO Express.

Under this model, Mayu Mall must develop into a comprehensive e-commerce platform, otherwise it will not be able to support the entire logistics company or so many couriers.

Moreover, as it has become a comprehensive e-commerce company, whether it can deliver goods to the door is also a problem.

You should know that the delivery unit price for door-to-door delivery and non-door-to-door delivery is different.

I only make a few cents for each package I deliver to Cainiao Station.

JD.com charges 1.5-2.5 yuan for door-to-door delivery.

It is for this reason that Taobao offers free shipping, while JD charges a 5 yuan shipping fee and only offers free shipping if the purchase is over 99 yuan.

There is no other way. Many items only cost a few dollars in total, and the logistics and delivery fees are not enough to cover the cost of door-to-door delivery.

Similarly, Wang Yi also has to face this problem when running a comprehensive e-commerce business.

If it is Mayu, Zhenyou clothing, cosmetics, Xingyi mobile phones and tablets, these high-profit and high-value products, there is no problem in delivering them directly to your door.

But if it becomes a comprehensive e-commerce company, where items worth three or five yuan are delivered to the door without charging shipping fees, Wang Yi cannot bear it.

If you charge shipping fees, it will affect sales and turn away users.

For example, JD.com offers door-to-door delivery, better service and faster delivery, but the shipping fee deters many users.

This is how consumers think. I can buy a product worth 200 yuan, but I can’t accept a shipping fee of 5 yuan!

It can be said that for comprehensive e-commerce, whether to charge shipping fees is a difficult problem.

The other model is the same-city rider delivery model.

Consumers place orders online, and riders in the same city pick up the goods at a nearby flagship store and deliver them directly to their door.

As for the riders, it’s easy to deal with, Xingyi Technology also has Ele.me!
Ele.me already has a lot of riders, and the number is increasing.

With Ele.me riders, the problem of the last five kilometers of delivery for Mayu Mall and Xingyi Mall has been solved, and it is also possible to deliver goods to your door at low cost, just like delivering takeout!

This model is completely feasible.

Thinking of this, Wang Yi called Song Si Ning:
"Si Ning, our Mayu Technology's logistics and warehousing system is very developed, and Ele.me also has a lot of riders. I plan to combine the two to create a new logistics model!"

"Combining the Mayu warehousing and logistics system with the Ele.me riders?" Song Si Ning was startled and instantly understood Wang Yi's plan:

"This is a great idea! Currently, the products of Xingyi Mall and Meiyu Mall are all self-produced and self-operated. We have large warehouses in various provinces and cities, small warehouses in various districts and counties, and store warehouses. We can completely use Ele.me riders to pick up the goods nearby and deliver them directly to your door."

Wang Yi nodded: "That's right. From now on, Xingyi mobile phones, tablets and other electronic products, as well as Meiyou, Zhenyou clothing, beauty products and other products will be sent directly to large warehouses in various provinces and cities after they come off the factory line, and then distributed to district and county warehouses, and then distributed to store warehouses. Consumers can place orders online and pick up at nearby offline stores. Riders can also deliver the goods to your door, and it can be realized within an hour!"

"What a great idea!" Song Si Ning was full of admiration:

"In this way, the goods purchased online from Mayu Mall and Xingyi Mall no longer need to be shipped from the factory across provinces. They can be picked up directly from the nearby flagship store warehouse and delivered to your door."

"By then, the logistics time of online shopping, which originally took three or four days to arrive, will be shortened to one hour! That will be unbeatable!"

"That's right. Hourly service is our motto! The motto of our friends and merchants."

Apple mobile phones purchased online may take several days to arrive, but Xingyi mobile phones purchased online can be delivered to your door within an hour.

How will consumers choose?

Needless to say?

Wang Yi knew very well that in his previous life, many years later, Tmall Supermarket launched an hourly delivery service, and JD.com would also launch instant delivery. The goods could be picked up from a nearby supermarket and delivered to the door within an hour.

Similarly, Wang Yi can also implement this model in advance!
Many times, consumers do not have time to go to physical stores to buy, or are far away from physical stores, so online shopping becomes the only option.

As a person who has experienced this, Wang Yi understands very well how eager users are to get their hands on a new phone as soon as possible when they buy it online!
Xingyi mobile phone's 24-hour delivery perfectly solves this problem.

"Are there enough riders?" Song Sining asked, "After all, there are a lot of takeout orders."

Wang Yi smiled slightly: "This is an easy question. We can deliver during off-peak hours."

"Ele.me riders are not busy all day long. On the contrary, their busy peak hours are concentrated at meal times. For example, from 11 to 12 o'clock, during this hour, the riders can be extremely busy."

"On the contrary, during non-meal times such as 9 to 11 o'clock, the drivers are very idle and there are few orders. Whether you can grab a ride depends entirely on your hand speed!"

"During these relatively free time, the riders are free anyway, so they can take orders and deliver couriers in the same city, which can solve our delivery problems and earn more income. It's not like before, where they are bored when they are free and extremely busy when they are busy."

"I see, that's perfect." Song Si Ning suddenly realized, "But the delivery time depends on the user's order time. How can we let users avoid the peak meal time? Is it forced by the system?"

Wang Yi waved his hand: "As a business, we must not teach users how to do things. We cannot force them, we can only guide them with delivery fees and delivery time."

"For example, when users place an order, in addition to choosing immediate delivery, they can also choose an estimated delivery time. If you choose delivery during non-peak meal times, we will deliver it for free within one hour. If you choose delivery during peak meal times, we will charge a delivery fee of five yuan and the delivery will be within one and a half hours!"

Song Si Ning was delighted: "In this way, users who are not in a hurry will choose to place orders in advance or postpone delivery, thus avoiding the peak period and reducing delivery fees."

"Yes, in order to save five yuan in delivery fees, users will avoid peak meal times, so that riders can deliver during off-peak hours and there will be no shortage of transportation capacity."

Song Si Ning was filled with emotion. She felt that Wang Yi, a senior director, thought more carefully and clearly than the senior executives.
"Chairman, I have one last question. What about the towns and villages? There are no food delivery riders in the towns!"

"Township, township!" Wang Yi nodded: "This is a problem."

Logistics in rural areas are very problematic these days. Currently, only JD.com and SF Express can deliver goods to people’s homes.

Things like Taobao are also delivered to the town.

There are not many products in Meiyu Mall and Xingyi Mall, and their scale is not large either. They have high profits but small scale, so it is no problem for Ele.me riders to deliver in urban areas during off-peak hours.

But in rural areas, there are no riders, which is a big problem.

There are three solutions.

First, outsource rural orders to JD.com or SF Express, and have them deliver the goods to your door.

Second, just like now, STO Express will deliver the goods to pick-up points in towns and villages, allowing people to pick up the goods at their own pick-up points.

Third, build township warehouses and distribution systems!
The first two are the simplest, but not necessarily the best.

The third one seems to have the highest cost, but in the long run it will bring the greatest benefits.

If Xingyi Technology wants to develop, it will have to open physical stores in towns and villages sooner or later!
Even if there is only one specialty store in a town, it is enough.

You know, a big reason why Gree, Midea, Oppo, and VIVO have explosive offline sales is that there are brand stores in many towns and villages.

Whether it is a Xingyi franchise store or a Xingyi specialty store, people can buy it in towns and villages.

Moreover, Xingyi Technology not only has mobile phones and tablets, but also TVs, smart homes, and smart appliances in the future...

Especially thousand-yuan phones and smart TVs are very popular in rural areas and bring huge profits.

For example, television. Many urban families may not have a television, and those who have one do not watch it.

But every household in rural areas must have a TV!
In addition, the people are competitive. If you buy a 40-inch TV, I have to buy a 50-inch one.

Moreover, most people in the countryside are willing to spend three or four thousand to buy an LCD TV.

There is no other reason. More than ten years ago, the day's wage was 25 to yuan, and a -inch TV set cost more than yuan, but the villagers still bought it.

Nowadays, the daily wage is just over 40 yuan, and a -inch TV only costs or yuan, so they are even more willing to buy more.

There are also thousand-yuan phones next year. When ordinary people see such a good smartphone, it’s only 999!

Then don’t you have to buy one of each?
After all, the feature phones they bought cost hundreds of dollars.

Even cheap Qingyou clothing can be tried out in rural areas.

Qingyou, a big brand of skirts with novel styles, only costs one or two hundred yuan each, which is totally irresistible!

After all, a skirt from any unknown brand in the countryside, even if it is made of better material, has better quality, and has a better style, would cost more than a hundred yuan.

It can be said that in the countryside, it is not easy to sell Xphone 1 and Xphone 1pro with a starting price of three to five thousand yuan, and it is also stressful to sell a Meiyu dress with a starting price of several hundred yuan.

But it is the best sales place for thousand-yuan phones, mid- and low-end smart TVs, Qingyou dresses and other products!

There are also subsequent routers and other smart home appliances that are also hot-selling in rural areas.

Thinking of this, Wang Yi said decisively: "Si Ning, let's build a Xingyi store in every town. The rent, wages and costs in towns are low. Each store does not need many people, just a store manager, a clerk, a driver, an installer, and a small pickup truck for delivery." "Our Xingyi mobile phones, Xingyi tablets, and the upcoming Xingyi TVs, smart homes, and home appliances can all be sold in the Xingyi stores in towns! In addition, it can also serve as a storage center for towns, and online orders from Mayu and Zhenyou can also be delivered to Xingyi stores. As for delivery, it's even simpler. When Xingyi stores deliver home appliances later, they can deliver them together!"

Once Xingyi specialty stores are opened in towns and villages and Xingyi TVs are on the market, people will take a fancy to them, pay the money, and the specialty stores will have to deliver the products.

When delivering goods, we can deliver online orders along the way to villages within a radius of 10 miles.

Song Si Ning nodded: "That's fine. We have a lot of products, so it's worth opening a store in every town."

"Yes, if it's just mobile phones, it's not cost-effective to open a store specifically for this. But we have tablets, TVs, and routers. We will focus on smart homes in the future and launch a series of products such as air conditioners and refrigerators. In particular, the home appliances of the Wujie brand focus on cost-effectiveness and are most suitable for rural areas. We also have Qingyou clothing and Mayu unsold goods, which can all be put in the countryside to clear inventory."

Wang Yi said: "Maybe the process of opening a store in a town is troublesome, but this is a one-time thing!"

"Okay, Chairman, I fully support you." Song Si Ning responded, "Then I will set up a township business department to build Xingyi township specialty stores!"

"Well, open the stores as soon as possible. As long as the specialty stores in towns and villages are established, our Xingyi TVs, which cost around 3,000 yuan, will definitely be a best-seller. And next year's Wujie mobile phones, which cost 1,000 yuan, will also be a best-seller in towns and villages."

Song Si Ning was in a good mood: "Yes, and green pomelo can also be sold well in towns and villages. These product lines alone can guarantee the profits of town and village specialty stores! This is totally possible."

Wang Yi nodded and said, "Then the Xingyi logistics system is set. The urban areas will use the Mayu logistics system + Ele.me riders to deliver goods to the door. The towns and villages will use the Mayu logistics system + Xingyi specialty stores in the towns and villages! I will be in charge of Ele.me, and as for the township logistics system, it's up to you!"

"No problem, I promise to complete the task."

Without any hesitation, after the call ended, Song Si Ning immediately began to plan the township logistics system.

Wang Yi went straight to Ele.me’s headquarters in the capital.

Currently, both Mayu Mall and Xingyi Mall are vertical e-commerce companies with high profits, but a small variety of products, so the package volume is not large, and Ele.me riders are sufficient for delivery.

If it were to be upgraded to a comprehensive e-commerce company, the volume of packages would increase a hundredfold, and Ele.me would not have enough riders. It would have to recruit a large number of couriers and build a dedicated logistics company.

But it is obvious that Wang Yi has no intention of focusing on comprehensive e-commerce at the moment.

On the contrary, we will continue to focus on vertical e-commerce, with fewer categories, higher profits and better services.

Later, we can add some products from other big brands and do selected e-commerce, but we will not sell everything like Taobao.

For Wang Yi, the profits of e-commerce platforms are greater than the size of the e-commerce platforms.

If you really want to do comprehensive e-commerce, you'd better invest in Pinduoduo in a few years.

Or you can wait until you start making short videos and then set up Douyin e-commerce.

Now we are still doing selective e-commerce and pursuing profits.

However, Wang Yi will not let go of the sinking consumer market.

More importantly, there are few competitors in rural areas, so those who sell home appliances ask for exorbitant prices.

For example, in his previous life, Wang Yi went to buy a TV at an appliance store in town and saw an old model X43. The boss immediately said that it had a Samsung screen, high configuration, and cost 3499!

Wang Yi searched on JD.com and found that the new LeTV X43 was only 1999, while the old model was 1599!

The difference is more than double, so you can imagine the profit.

But even so, many ordinary people still think it is cheap and still buy it.

There is no way. The home appliances in rural areas are of low configuration, old products and high prices.

Once the Xingyi store opens, with higher configuration, higher quality, and similar or even lower prices, it will naturally capture the lower-end consumer market and win over the people in towns and villages.

Once the name of Xingyi Technology becomes well-known in towns and villages, Wujie mobile phones, Xingyi mobile phones, etc. will all be hot-selling in the future.

When the economy is good, focus on the high-end market.

But when the economy is bad, the only way out is to focus on the lower-tier markets.

It is precisely because of this that JD.com, which specializes in high-end products, is declining.

Pinduoduo, which focuses on the sinking market, is becoming more and more invincible.

There is no way. The dividends of the times are limited, and the consumption level will not skyrocket all the way. On the contrary, the sinking market is the general market situation for the general public.

Wang Yi started to develop towns and villages since 2012, focusing on sinking markets. With the subsequent consumption downgrade, his future is naturally promising.

Ele.me’s capital headquarters.

Zhang Xu greeted with a smile: "Chairman, you are here."

Since the acquisition, Zhang Xu has basically moved the Ele.me headquarters to the capital.

Leaning against the big tree is good for the coolness.

And Xingyi Technology is that big tree.

Xingyi Technology’s headquarters is in the imperial capital, so Zhang Xu moved the Ele.me headquarters there as well.

“How is Ele.me developing recently?”

"Chairman, things are going smoothly. Since you criticized us last time, Ele.me has entered a new stage of development."

Zhang Xu said: "Chairman, so far, Ele.me has opened 23 cities in the north and 24 cities in the south, a total of 47 cities!"

"47 cities!" Wang Yi was a little surprised. This progress exceeded expectations.

It took the original Ele.me team several years to open stores in a few single-digit cities.

After being criticized by Wang Yi last time, the entire Ele.me was divided into two major regions, north and south. The founding team of the northern region was severely criticized and their year-end bonuses were deducted, causing the entire Ele.me to enter a new period of rapid development.

Now, several months have passed, and there are suddenly more than forty cities.

If we continue at this pace, it won’t be a problem to break through 75 cities in the first half of the year.

It is possible that Ele.me will break through 150 cities throughout the year.

Although we cannot achieve the high efficiency of Meituan in its previous life, which was to open operations in 200 cities a year, 150 cities a year is enough.

It turns out that competition is the driving force!
"Very good, keep up the good work." Wang Yi patted Zhang Xu on the shoulder.

"Don't worry, Chairman. We will work hard to open more than 75 stations in the first half of the year!"

"Okay, just tell us what difficulties you encounter. The parent company will support you wherever we can."

Since everyone at Ele.me has started to compete, Wang Yi has to show his support.

"Chairman, we can solve other problems, but there are two problems. One is the publicity problem. When opening a new city, the efficiency of local promotion is too slow."

"Promotion issue!" Wang Yi nodded. "Don't worry. Changchat now has over 100 million users. Whenever you open a new city, the parent company will use Changchat to promote you in the corresponding city."

“Thank you, Chairman!” Zhang Xu was in a good mood. “Another problem is that the phone bills of Ele.me riders are too expensive.”

"There are not many Ele.me riders at the moment, but there are a lot of orders. In an unfamiliar environment, a rider can deliver 20 orders a day. Once they are familiar with the environment, they can deliver 40-50 orders a day, and 60 orders a day is possible if they work hard."

"A skilled full-time rider can deliver 40 orders per day, running 20 days a month, with a commission of 800 yuan per order, which means 3 yuan for 800 orders. Add to that a base salary of 2400 yuan and a full attendance bonus of 100 yuan, for a total of 3500 yuan. At a time when the national average monthly salary is more than yuan, this income is considered high."

Wang Yi agreed very much.

The income of food delivery riders is higher than the average wage.

It's simple. They don't have five insurances and one fund, so they don't have to deduct more than a thousand yuan every month, so the salary they receive is naturally higher.

"If the income is like this, the riders will be happy too." Zhang Xu changed the subject: "But the phone bills are too high. For 800 orders, the call charges are not small, and there are also data charges for receiving orders. The phone bills alone are more than yuan a month, and one-tenth of the income is directly lost. The riders are very distressed."

Wang Yi understood. It was also a phone bill issue. "The company is solving this problem. We have joined hands with China Unicom to launch the Ele.me card. It provides 500 minutes of nationwide calls + 1000 minutes of intra-province calls per month, and 500MB of intra-province general data. It also comes with caller ID. After that, it's cents per minute. Plus, the Ele.me APP is free of data, so in the future, you won't have to consume data when accepting or placing orders on Ele.me."

"Ele.me offers free data!" Zhang Xu was excited. "There are also 1500 minutes of calls and 500MB of general data, which is enough. But such a good package shouldn't be cheap, right? At least 200 or 300?"

王逸微微一笑：“不用，只要126元。并且总部还会给补贴。比如月送单数量超过500单，补贴20%。月送单数量超过600单，补贴30%。700单补贴40%，超过800单补贴50%，相当于每月话费只有63元！”

"So good? Those full-time riders can easily reach 800 orders, and their phone bills drop from 63 or to ! That's really great!"

Zhang Xu was completely excited: "Chairman, when does this package start?"

Wang Yi smiled slightly: "We are working with China Unicom to promote this service, and it is expected to be officially launched before the end of the month. By then, you should communicate with the riders and have them switch to Ele.me cards before the end of the month, so that you don't have to pay such high phone bills next month!"

"Okay, Chairman, this is great!" Zhang Hao was very excited: "With the Ele.me card, riders can save more than 300 yuan in phone bills every month, which is equivalent to earning more than 300 yuan. It's great."

Wang Yi smiled faintly: "There is one more thing. I looked at the delivery data of Ele.me riders. Full-time riders average 40 orders a day, 30 of which are concentrated during the peak meal time."

Zhang Xu nodded. "That's right. Everyone orders takeout at mealtime. There are fewer people ordering takeout during normal times, so most riders can't get any orders. They can only rush to grab orders and deliver them like crazy during mealtime."

"Alas! This is not good. The time is too concentrated, but it is not safe enough and problems may occur easily." Wang Yi sighed:
"Therefore, I decided to integrate Ele.me riders into the Xingyi logistics system. In the future, Xingyi mobile phones, Xingyi tablets, Mayu, Zhenyou cosmetics, and clothing ordered online by users will be simultaneously dispatched to nearby Ele.me riders."

"After the Ele.me rider grabs the order, he goes to the nearby Meiyou, Zhenyou flagship store, or Xingyi flagship store to pick up the goods, and then delivers them to your door. In terms of time, you can try to avoid the peak meal times, when the riders are free, to take orders and deliver during the peak hours!"

(End of this chapter)