Reborn in 2011, 985 missing from two copies

Chapter 381 Xingyi Smart Home Headquarters delivered and new product development!
Gree, Haier and Midea have always been the three giants of domestic white appliances.

Ten years later, Midea became a super dominant player with a market value of 4500 billion yuan, approximately equal to the combined market value of Haier and Gree.

But at present, Gree’s market value is more than 700 billion yuan, making it the undisputed number one white goods giant.

Haier and Midea are of similar size, with a market value of just over 30 billion yuan each. The combined market value of the two is only as large as that of Gree.

Wang Yi couldn't help but sigh, after ten years of ups and downs, the situation changed drastically.

Gree, which is far ahead, only increased its value three times.

Haier, which is in the middle, has increased its value sevenfold.

The lagging Midea has increased in value fifteen times!
The reasons are numerous.

But a lot depends on the leader.

The choices made by the three major white goods giants are also directly related to the development of Xingyi Smart Home.

However, with the addition of AUX and Gree Air Conditioners, it will become easier to take over other air conditioning brands.

Even if it is a Midea air conditioner, you have to consider it carefully.

After all, when customers want smart air conditioners, they originally consider buying Midea air conditioners, but it turns out that Midea does not support intelligence. Well, then the customers will turn around and spend more money on Gree, or lower their budget to buy AUX.

There are so many choices, there is no need to stick to Midea air conditioners!
As a result, Midea Air Conditioner will inevitably lose many customers.

This is the reality of this society. If you don’t change your product, users will change the brand.

The fall of Nokia and the rise of Apple are the best proof.

By then, Wang Yi will put up more advertisements to promote Xingyi Smart Home and build momentum for it. The slogan will be "Similar price, revolutionary smart experience!"

While emphasizing that Xingyi Zhijia’s smart air conditioners are not expensive, it also promotes the excellent experience of smart air conditioners!
This will surely whet the appetite of consumers.

When consumers see that they can enjoy the smart air conditioner of Xingyi Zhijia for only two or three hundred yuan more, what are they hesitating about?
Especially fans of Xingyi Technology, as well as users who have Xingyi mobile phones and Xiao Ai speakers at home, all want to experience Xingyi Smart Home and Xiao Ai voice-controlled air conditioners.

After all, air conditioners are used for eight, ten years, or even longer.

If we fall behind now, we will fall behind in the next eight to ten years, and that will have a huge impact!

Any discerning user would not accept this.

In his previous life, when Wang Yi bought an air conditioner in 2018, he directly chose a smart air conditioner!
At that time, Xiaomi air conditioner had just been released in its first generation and Wang Yi didn’t dare to buy it.

Later, after the Xiaomi air conditioner was upgraded, its reputation was pretty good and it was cost-effective, so I bought two in my hometown.

The air conditioners I bought in 18 and 19 were all from big brands such as AUX, Gree, and Midea.

And they all support JD Xiaojia.

Therefore, even many years later, Wang Yi still has the JD Xiaojia APP on his mobile phone, which is specifically used to control air conditioners of three brands.

There is also a Mi Home APP to control Xiaomi air conditioners and other Mi Home ecological products.

As for Gree APP, Midea APP and AUX APP, Wang Yi didn't download them at all.

It’s really not cost-effective to download an APP just for an air conditioner.

Unless you are like JD Xiaojia, you can directly control air conditioners of brands such as Gree, Midea, and AUX, as well as some non-Mi appliances, with one APP.

In this way, the two ecosystems complement each other.

But this time, Wang Yi wants to make Xingyi Smart Home a combination of JD Xiaojia and Mi Home like in his previous life.

Achieve full coverage of the vast majority of brands, allowing users to enjoy the smart home experience of all brands with one APP.

As long as Xingyi Smart Home takes over one-third of the brands, it will be able to win over a large number of users, and by winning over a large number of users, the remaining brands will have to join.

Pressure brands from above and seduce users from below!

This is Wang Yi’s combination punch!
Director Liu continued, “Director Wang, I will go to Midea next and take over Midea!”

"Okay! Mr. Liu, Midea doesn't just have air conditioners, it also has water heaters, lamps, washing machines, etc. All of them can be brought in."

"Okay, I'll try my best!"

After hanging up the phone, Wang Yi fell into deep thought.

Gree, with a market value of over 700 billion yuan, has joined, and Midea, with a market value of over billion yuan, should not have any major problems either.

These days, Midea is only half the size of Gree, and it is not yet the super overlord it will be in ten years, so it is still easy to talk to.

To put it bluntly, strength determines everything.

Midea Group, with a market value of 4500 billion yuan, will never join Xingyi Smart Home and will definitely create its own smart home ecosystem.

But Midea Group, with a market value of over 30 billion, does not have that kind of toughness or courage.

As for Haier, which also has a market value of over 30 billion, it is hard to say.

Haier, as a company, has always regarded itself as an international giant, and companies like Gree and Midea are just its younger brothers.

Even though its market value is not as high as Gree’s, and even though its revenue and profits are not as high as Gree’s, Haier feels that its brand is strong and it can be successful internationally.

The price is also higher than that of Midea.

In the past, Haier's high-end sub-brand Casarte refrigerators sold for more than 10,000 yuan and sold quite well, making them a must-have for the rich.

As for the effect, it may be better than the Midea refrigerator that costs two or three thousand yuan, and it can keep food fresh for longer.

But for the general consumers, how many fresh fruits and vegetables can they buy with a difference of more than 10,000 yuan?
Of course, the rich and celebrities don’t consider this issue. What they need is not a refrigerator, but a brand, or face.

Haier is a tough nut to crack!
A very proud brand.

It is not easy to get them to join.

However, if Mr. Liu comes forward, there should be hope.

After all, Haier has so many products and their sales on JD.com are very high, so we dare not offend them.

In fact, the brands that joined JD.com in the past include Gree, Midea, AUX, Haier, Hisense, TCL and so on!

It can be said that except for Xiaomi, almost all other brands have joined JD Xiaojia.

There is no other way. If you want to sell goods on JD.com, you have to connect to JD Xiaojia.

Wang Yi had a plan in mind and decided to wait for news from Director Liu before making any decisions.

If things really can't move forward, Wang Yi has a plan B!

A perfect plan B!

The matters here were handed over to Mr. Liu to advance, while Wang Yi went straight to the island city - Xingyi Smart Home Factory.

After half a year of construction, the first phase of the Xingyi Smart Home Factory was delivered.

The entire Xingyi Smart Home Factory covers an area of ​​200 acres, with 100 acres in the first phase, including a large smart home R&D center and several factory buildings.

With these factories, Xingyi Smart Home's equipment and products can be put on the agenda and mass-produced.

The Xiao Ai speakers are outsourced to Goertek, but the smart routers, air-conditioning companions, gateways, various sensors and the like are the latest gadgets at the moment, some of which are even first invented by Xingyi Technology. We cannot find a OEM factory, so we have to produce them ourselves.

There is no way. Xingyi Smart Home is moving too fast. It has already reached the forefront of the times and is two or three years ahead of the industry. The industrial chain cannot keep up, so it has no choice but to end up on its own.

The disadvantage of this is that many things have to be self-developed and produced, and cannot be directly integrated and assembled.

The advantage is also obvious, that is, all standards are set by Xingyi Technology.

If subsequent companies want to do this, they can only use Xingyi Smart Home’s standards, follow Xingyi Smart Home’s practices, and integrate Xingyi Smart Home’s equipment!

In that sense, it's a good thing.

Meng Qingzhen, director of Xingyi Smart Home, came to the Xingyi Smart Home factory three days ago:
"Chairman, look, this is our new R&D center. It's very large and has many high-end R&D laboratories that can support the simultaneous advancement of multiple projects! Later, I plan to move all the Xingyi Smart Home R&D teams to the island city!"

Wang Yi nodded: "Okay, in the future, Xingyi Smart Home R&D Center will move to the island city. The R&D laboratory in the Imperial Capital Science Park is too small to accommodate you."

The R&D center was still under construction, so we had no choice but to find a suitable office building in Xingyi Technology Park and transform it into the Smart Home R&D Laboratory. This was purely a stopgap measure.

It’s okay to develop a Xiao Ai speaker and a router in the initial stage, but if you want to develop more other categories, you will be stretched to the limit.

Not enough space, not enough equipment, not enough specifications.

The R&D center of Xingyi Smart Home’s headquarters in the island city alone covers an area of ​​50 acres!
There are 20 R&D buildings of various specifications and one comprehensive building. Although they are all low-rise buildings of about six stories, the first floor of any building is larger than the R&D laboratory in the capital.

The total construction area of ​​the 21 buildings of the R&D center is as high as 6 square meters, which can accommodate more than people.

In addition, the first phase of the project will also include a 50-acre smart factory.

As for the 100 acres in the second phase, they are all factories!
Wang Yi’s strategy is very clear: R&D comes first, and the factory follows up.

Only after the R&D center is established and various projects are started and results are achieved, can the factory start mass production.

If R&D is not done, it will be meaningless no matter how many factories and production capacity are built.

Meng Qingzhen changed the subject: "Chairman, do you want the intelligent department to move here as well?"

"Let's move here too. There will be more and more Xingyi technology industries in the future. It's better to create an industrial cluster effect." Wang Yi looked at the R&D center in front of him:
"Consider this place as the global headquarters of Xingyi Smart Home. After it is fully built, it will be a 50-acre R&D center and a 150-acre factory. If there are not enough subsequent factories, we can continue to acquire land and build factories in the island city or other cities. The headquarters will be located in the island city, and Xingyi Smart Home and Xingyi Intelligentization will all move here."

"Okay!" Meng Qingzhen responded:

"Chairman, the Xingyi Smart Home R&D Center can accommodate more than 2000 R&D personnel and employees. The Xingyi Smart Home and intelligent departments that moved from the imperial capital have more than people in total. Currently, more than R&D talents have been recruited, and the number of employees has exceeded . Now that it is graduation season, it is a good time to continue large-scale recruitment!"

"Very good!" Wang Yi nodded with satisfaction. There were some things that he didn't need to explain, and the people below could arrange them clearly on their own.

For example, Xingyi Smart Home’s previous location in the Imperial Capital Science and Technology Park was small and could not accommodate many people.

As early as after the construction of the island city factory began, Meng Qingzhen established the Xingyi Zhijia Human Resources Department and headhunting department to specifically recruit the required talents.

At the current Xingyi Technology, Jian Ziyan is the chief steward, and she only helps Wang Yi handle various affairs.

And more power is delegated to the heads and senior management of each business unit.

Professional people do professional things.

For example, for Xingyi Smart Home, how it develops, how it operates, and how it recruits people are all decided by Director Meng Qingzhen, an expert in intelligence.

Wang Yi only put forward requirements and determined the development direction. The subsequent research and development, implementation, and solution were all the responsibility of Meng Qingzhen.

The same goes for other departments.

Under Wang Yi, the heads of each department are the most professional experts in their respective industries, or even leading figures.

At worst, they are the best among the rising stars. These people are quite capable, and if they are released and someone invests in them, they can also make a career.

Jian Ziyan's role is to convey Wang Yi's instructions to the heads of each business unit, and to solve the needs of the heads of each department, as well as important suggestions and convey them to Wang Yi.

To put it bluntly, Jian Ziyan serves as a link.

The real decision makers are Wang Yi and the heads of various business departments!

It is precisely this model, with Jian Ziyan's balance, that prevents the various departments of Xingyi Technology from interfering with each other, nor does it cause power struggles among vice presidents, let alone intervening in the business of other departments.

After all, in each business unit, the director is the one who has the final say.

But once it crosses business units, you have to ask Jian Ziyan first.

Jian Ziyan handles small matters and reports big matters to Wang Yi.

This model allows the various business units of Xingyi Technology to compete independently and cooperate with each other.

In the parent company of Xingyi Technology, except for Chairman Wang Yi and Vice President Song Sining, the heads of other business units are all directors, and there is no second vice president.

The levels of each director vary depending on the importance and performance of the business unit, but overall they are at the same level and can only manage their own business unit and cannot interfere in other matters.

There would be no struggle for power.

After all, we are all directors and no one can be promoted to vice president, so there is no point in fighting with each other.

It would be better to do the business well, push up the performance, get promoted to a higher-level director, and get more bonuses and salary.

As for Jian Ziyan, she has real power but not a very high position, which is also a kind of balance.

Under this model, the drawbacks of infighting that occurred in SMIC are completely eliminated.

After all, Wang Yi has made it clear that Xingyi Technology does not need a second group vice president, and no one can monopolize it. It is better to do a good job in its own business unit!

Wang Yi gave each director considerable power and room for development.

Directors with good performance will continue to be promoted and receive salary increases.

Directors with poor performance will be demoted, have their salaries reduced, or even fired!

"Graduation season is a great opportunity for recruitment. Xingyi Zhijia is hiring a large number of people during graduation season."

Wang Yi said: "Even if the headquarters is moved to the island city, the salary must be sufficient. Only in this way can those talents be willing to come to the island city for employment!"

"Don't worry, Chairman, the treatment here in the island city is also very high!" said Meng Qingzhen.

Wang Yi nodded and asked again: "Xingyi Smart Home and the Intelligent Department have all moved to the island city headquarters. Do the employees have any complaints?"

Meng Qingzhen waved his hand and said, "Chairman, we promised the old employees that after we all move to the island city, they will still receive the salary of the imperial capital and there will be no salary cut. In addition, the R&D center in the island city is more fully equipped, it is easier to achieve results, and the year-end bonus is more generous. The employees are very happy. Especially considering that the housing prices in the island city are much cheaper than those in the imperial capital, they have no objection."

"That's good, let's arrange everything as soon as possible." Wang Yi was completely relieved.

The salary in the imperial capital and the consumption in the island city can only be described as amazing.

After all, the housing prices in the capital make 95%, or even 99% of the people who have moved to Beijing despair.

It can be said that except for the local residents of the capital who have been relocated, almost no one else can afford to buy a house in the capital.

Although the current housing prices in the capital are only 30,000 or 40,000 yuan, the income is also low, which still makes people despair.

Xingyi Zhijia recruits highly educated talents, most of whom are from all over the country and have been admitted to famous universities. There are very few local people in the capital who have been relocated.

On the contrary, most of them come from ordinary backgrounds, or at most moderately well-off.

Knowing that it is hopeless to stay in the imperial capital, it is better to settle down in the island city, so that the costs of buying a house, getting married, raising children, etc. will be greatly reduced.

The collective relocation of Xingyi Smart Home is also the first major relocation of Xingyi Technology.

Later, other departments will also move out of the imperial capital and move to headquarters in various places.

For example, the Xingyi smart home business will have more than 2,000 employees in its R&D center in the future. If all of them were placed in the capital, the cost would be too high and it would be impossible to accommodate them.

On the contrary, it would be much easier if it were in an island city.

Although old employees still receive high salaries in the capital, new employees recruited later will definitely be paid less than in the capital.

Of course, it is still the highest in the island city.

In the future, Xingyi Technology’s base salary will not increase too much, just 20% higher than its peers, but the year-end bonus will be several times that of its competitors!
Of course, the prerequisite is that departments and individuals who have achieved results can get several times the year-end bonus, or even a year-end bonus of more than six months.

Individuals and departments that fail to achieve results will only receive one or two months' year-end bonus, or even no year-end bonus, just like their competitors.

All performance speaks for itself!
Wang Yi can give employees the biggest platform and the greatest power, allowing them to give full play to their greatest abilities.

But employees also have to deliver due performance and profits, otherwise they will be marginalized or even optimized.

To reach its current stage, Xingyi Technology has to adopt the wolf culture management and incentive methods like Huawei.

The difference is that companies like Huawei distribute stock options as incentives, while Wang Yi currently distributes money directly!
Stock options may not be redeemed for many years, and by the time they are redeemed, the company's stock price has been cut in half.

For example, a company has seven-year options, with stocks worth two million. After seven years, when it is finally time to redeem, the stock price has been cut in half, and is only worth one million, and it has to be redeemed in installments...

It would be more practical for Xingyi Technology to pay out tens of thousands more in year-end bonuses every year.

Of course, many years later, Wang Yi will distribute Meituan and JD.com stocks to employees as year-end bonuses.

After all, directly reducing holdings can easily lead to a sharp drop in stock prices. It would be better to learn from Tencent and distribute dividends to employees.

Meng Qingzhen took Wang Yi on a tour of several R&D buildings and introduced them to Wang Yi one by one.

Finally, he led Wang Yi to the top floor of the complex building: "Chairman, this is your office, and there is a place to rest. When you come to Xingyi Smart Home Headquarters in the future, you can work here."

"Okay." Wang Yi nodded and sat in the boss chair.

Computers and other things were all prepared for Wang Yi.

There are also safes and anti-theft locks, everything is ready.

Even if Wang Yi doesn't come, just lock him up.

"By the way, how is the development of the router going?" Wang Yi asked.

"Chairman, the router has been under development for several months, and the hardware design stage has been completed. The router system connected to Xingyi Smart Home has also been developed. Half a month ago, we got the router chip and wifi chip. Now the prototype has been made and is being tested."

Meng Qingzhen said with a smile: "If the test goes well, we can start mass production by the end of the month!"

"The end of the month is too urgent!" Wang Yi waved his hand: "The router is a very important part of Xingyi Smart Home. We need to test it more and there must be no problems. Otherwise, it will ruin our reputation! We can wait until the middle of next month to start mass production. We will release it in July!"

"Yes."

"Go and do your work!"

Wang Yi waved his hand and Meng Qingzhen quickly retreated.

The Xingyi Smart Home headquarters has just been delivered and there is a lot of work to be done. Many things need Meng Qingzhen's final decision.

At night, Wu Shuang couldn't help but ask, "Chairman, where should we stay tonight? Should we go to the hotel or your villa?"

"Yes, there is also a villa!"

Wang Yi thought of this and asked Jian Ziyan to buy four villas in the island city for his grandparents, grandmother, parents and himself to escape the summer heat.

He had never even gone to see it; all the formalities were handled by Jian Ziyan.

Wang Yi waved his hand and said, "Let's go to the villa tomorrow night. We can stay in the suite in the office tonight."

The office that Meng Qingzhen prepared for Wang Yi was a suite. It not only had a reception room, but also a presidential suite inside if one opened a hidden door.

It's also very comfortable to live in.

Wang Yi pushed open the hidden door and looked at the complete suite with kitchen, bathroom, living room and bedroom. He nodded with satisfaction: "It's just one bed. I'll sleep on the bed and you sleep on the floor!"

Wu Shuang's face turned dark: "..."

He muttered, "Chairman, why do I have to sleep on the floor?"

"Isn't there a sofa?"

"Okay, you sleep on the sofa!" Wang Yi said with a smile.

Then he returned to his boss chair, opened his notebook, and started working.

Now the Xingyi Smart Home R&D Center has been delivered, with 20 R&D buildings, and the number of employees will reach more than .

More than half of them are R&D personnel, the other part are technical personnel from Xingyi’s intelligent department who provide intelligent capabilities to third-party customers, and there are also a small number of administrative staff.

With more than a thousand R&D personnel, we have a large number of experts and a wide range of talents, and many projects can be arranged.

Wang Yi suggested that they should develop it.

At present, basic equipment such as Xiao Ai speakers, routers, gateways, sensors, air-conditioning companions, etc. have been completed, and any subsequent research and development needs to be planned well!
Xingyi TV has been under development for a long time and is almost ready.

But other projects have not started yet.

Well, from simple to difficult, do the simple and easy ones first.

Wang Yi made a decision and started making plans.

The first product: Xingyi bracelet!
Ten years later, bracelets are not new, but they are definitely a trendy product at the moment.

Moreover, it only costs a few hundred dollars, so the entry threshold is low and almost everyone owns one.

Linked mobile phones and sports experts are both very good.

And it is easy to make. Just use H1 chip + wifi chip and Bluetooth chip. It is not difficult.

The first generation of Xingyi smart bracelet supports regular functions such as mobile phone unlocking, motion detection, sleep detection, heart rate monitoring, sedentary reminder, alarm vibration, IP67 waterproof, etc., plus a small screen.

It’s similar to the Xiaomi Mi Band 2.

As for the first generation of Xiaomi Mi Band, it doesn’t even have a screen. It can’t be considered a smart band at all. It’s just a failed product.

Wang Yi would never make a smart bracelet without a screen.

As for the NFC function and the integrated Xiao Ai AI assistant function, there is no rush for these. We can wait until the second and third generations are launched one by one.

You can't use up all your bullets at once. It's enough to keep crushing your competitors and stay far ahead.

(End of this chapter)