Reborn in 2011, 985 missing from two copies
Chapter 382: Self-developed new products explode, courtesy first, then force
Chapter 382: Self-developed new products explode, courtesy first, then force
As for the price, the previous Xiaomi Mi Band 2 was only released in 2016 and was priced at 149.
By that time, the industrial chain had already matured and costs had been reduced.
But in 2012, the diluted R&D cost + material cost of making such a bracelet was about 100!
Currently, smart bracelets with this configuration are sold by competitors for more than US$100, which is more than 700 yuan, or even thousands of yuan!
Wang Yi asked the Xingyi Smart Home team to develop it. If it goes on sale at the end of the year, it will be sold for 499, which is considered to be a very high cost-effectiveness.
After all, it is the Xingyi brand and cannot be sold at a low price.
However, a borderless bracelet may be released in the second half of next year. By then, depending on the market conditions, the price may be reduced to 399 or even 299!
The profit of each piece of this kind of small thing is not high, but it sells in large quantities.
Especially among young people, it is easy to form a trend.
Seeing someone post some fitness pictures on the WeChat Moments, casually showing off their Xingyi bracelet, which records various sports data, other people will follow suit, thus forming a trend.
In addition, it is linked with Xingyi Smart Home. Although the first generation of Xingyi bracelet does not support Xiao Ai, it supports some simple linkages with Xingyi Smart Home, such as checking the environmental conditions, temperature, humidity, and light switch status of Xingyi Smart Home.
In this way, the number of users of Xingyi bracelets will increase, which can also be regarded as accumulating users for Xingyi Smart Home.
Even if they are students or young people who have just started working, after using the Xingyi bracelet and coming into contact with Xingyi Smart Home, they will give priority to Xingyi Smart Home when they rent or buy a house a few years later!
Users start from childhood.
The Xingyi bracelet, a low-priced product that can be sold quickly, is undoubtedly the best promotion for Xingyi Technology and Xingyi Smart Home.
Moreover, the team has accumulated a lot of experience in making bracelets, so it is only natural for it to develop smart watches in the future.
The smart bracelet will be the first new product developed by Xingyi Zhijia.
As for the second new product, Wang Yi decided on an electric toothbrush.
Anyone who has used this thing knows it, and once you have used it, you can’t live without it.
Once you use an electric toothbrush, you'll never give it up.
Even after his rebirth, Wang Yi bought an electric toothbrush, but electric toothbrushes these days are considered "high-tech products" and are very expensive.
Wang Yi bought the Philips electric dental brush HX6972 in January for 1599 yuan.
Yes, it is that expensive.
Moreover, electric toothbrushes these days are expensive and of poor quality. It is normal for them to break down after more than a year of warranty.
In his previous life, Wang Yi bought a Philips HX2018 electric toothbrush in 6730 for nearly four hundred yuan, but it broke down after a year when the warranty expired.
Fortunately, Wang Yi added a four-year extended warranty service from JD.com when he bought the product, and he decided to return it to the factory.
But the cost of testing and repairing this kind of thing is almost catching up with the production cost, so I decided to replace it with a new one.
Just when Wang Yi thought that he was safe this time, it was damaged again more than a year later, and he had to continue to extend the warranty and repair it, and then replace it with a new one.
More than a year later, the car broke down again. It had already been under a four-year extended warranty, so Wang Yi simply switched to another brand...
An electric toothbrush is used once in the morning and evening, more than 700 times a year, which is considered a very high frequency of use.
Therefore, the average lifespan of an electric toothbrush is generally two to five years, but whether it is one or two years or four or five years depends on whether the brand is conscientious.
Some brands can achieve an average lifespan of three to four years, while others only have one or two years.
Sometimes, a one-fold gap is not a price issue or a technical issue, but a conscience issue.
There is a term called "planned obsolescence", which applies to white goods, mobile phones, and electric toothbrushes.
For example, from 2012 to 2016, most smartphones became so slow after just two years that they had to be replaced, a process known as planned obsolescence.
It was not until after 2016 that the quality of domestic smartphones became very good and could be used for an extra year or two.
For example, Xiaomi 6 has become a stubborn phone and can only be used after replacing the battery.
Similarly, the Xingyi electric toothbrush also faces this problem.
However, Wang Yi's choice is different from Philips.
Whether it is a mobile phone or an electric toothbrush, Wang Yi will not choose planned scrapping in order to make more money.
For example, for the Xingyi electric toothbrush, Wang Yin would rather the cost be a little higher than not give up on quality control.
At the very least, we can increase the current average lifespan of electric toothbrushes from one year to three years!
While other manufacturers offer one-year warranty, Xingyi electric toothbrushes have a direct two-year warranty.
As the subsequent industrial chain matures, the lifespan will be extended to four years or even five years.
There was no way. In 2012, various industrial chains were not strong. It was simply unrealistic to achieve a four-year lifespan. Even if the motor was not broken, the battery would not be able to withstand it.
Five years later, when the industrial chain is fully upgraded, there won’t be any major problems.
Electric toothbrush, the second research and development category.
It is also easy to develop. As for the motor of the electric toothbrush?
The price is not high and there is no need for research and development, just buy it directly.
If we develop it ourselves, we have to produce it ourselves, which is too troublesome.
Then, Wang Yi looked at the surrounding offices and began to think about other smart products.
Before, when Jian Ziyan bought a house, she accidentally reached a cooperation with Yanlord, and will create a full range of smart home solutions and products for Yanlord's high-end communities.
To this end, Wang Yidu had to quickly enrich Xingyi Technology's product line.
Otherwise, even if we cooperate, and Xingyi Smart Home can only come up with a solution but not a product, then that’s the end, right?
Wang Yi began planning:
Lighting, acquired a lighting factory specializing in smart lighting
In his previous life, Wang Yi mainly used the Mi ecosystem, and bought Yeelight lamps, which he felt were pretty good.
At that time, Wang Yi made a comparison. Mijia lamps have a one-year warranty, while Yeelight has a three-year warranty.
Just this point makes people feel that the latter has better quality control.
This is actually true. I have used it for five or six years without any problems.
I just don’t know whether Yeelight is currently established.
Wang Yi opened the browser to search for information, and his expression became very interesting.
In May, Yeelink Information Technology registered a new smart lighting brand, Yilai...
Wang Yi sighed. He had just registered and now it was useless.
According to their progress, it will take until the fourth quarter to build the team.
It will be the end of the year before they start developing new products, and it will be the middle of next year before they finish developing them.
slow!
too slow!
Of course, this efficiency is normal for most companies.
But for Huawei, it's too slow.
Similarly, for Wang Yi, it is even slower!
Why was it possible for Huawei to complete the journey that took European and American giants 20 to 30 years in many fields in just two or three years and become an industry leader?
It’s because of Huawei’s high efficiency, wolf-like culture, and the overtime research and development work that’s like fighting a battle every day.
It takes other companies half a year to set up a department, and more than a year to produce some output.
What Huawei needs to do is to quickly deploy personnel to form a team and start working directly, and there will be output within half a year.
Even for high-end intelligent driving, at its peak, Huawei had more than 7000 young engineers.
If you need experience, you have experience; if you need energy, you have energy; if you need ability, you have ability.
Everyone is paid hundreds of thousands of dollars a year, and everyone works overtime and works hard!
Not surprisingly, Huawei's intelligent driving has made rapid progress and quickly entered the first echelon.
If we change to a friendly company, the framework may not be completed.
The same is true for Xingyi Technology, all departments have Huawei efficiency!
Even more efficient than Huawei!
It is impossible to develop a light, it takes one or two years.
Since friendly competitors are unreliable, there are two options.
Firstly, let Mr. Liu come forward to bring lighting giants such as NVC and Philips into the Xingyi Smart Home ecosystem.
With the addition of these brands, Xingyi Smart Home will no longer be short of lamps.
Second, establish the Xingyi Intelligent Lighting Division and brand to make our own smart lamps.
Lighting is a mature industry without much technical content. It only requires investing money, recruiting talents in the industry to conduct research and development, introducing IOT modules, and upgrading algorithms.
Ecological chain + self-research is undoubtedly the best solution.
The first products developed were undoubtedly smart table lamps, bedside lamps, living room and bedroom lamp sets, spotlights, light strips...
Many of these lamps are needed in our cooperation with Yanlord.
Next year, Yanlord’s high-end residences will be equipped with a full set of Xingyi Smart Home and a full set of Xingyi smart lighting.
In addition to smart lights, there are also smart curtains, smart toilets, all-in-one smart bathroom heaters, smart clothes drying racks...
Wang Yi wrote them down one by one.
There are also fresh air fans and air purifiers...
Wang Yi wrote down all the standards and requirements for these products and then sent an email to Meng Qingzhen.
Wang Yi is only responsible for proposing requirements and standards, and the rest of how to achieve them is left to Meng Qingzhen.
Meng Qingzhen further subdivided the product, formed a team and started development.
Currently, Xingyi Smart Home has more than 800 R&D personnel and can advance many projects at the same time.
Next, taking advantage of the graduation season, we are still recruiting people like crazy.
In the future, the number of R&D engineers of Xingyi Zhijia will reach 1500+, or even 2000+.
The Xingyi Smart Home R&D Center has 21 buildings, but there are only more than 2000 employees. The reason is that the 20 R&D buildings have many laboratories and equipment, which take up a lot of space, so there are not many R&D personnel.
If it were all office buildings, it could accommodate more than 6000 people!
On the other side, Meng Qingzhen, who was studying the plan, received an email reminder and instantly became alert. He checked the email and analyzed it carefully.
We worked overnight to divide the project, allocate staff, and recruit new R&D engineers...
Then these will be arranged to each department one by one at tomorrow's morning meeting.
Next, Xingyi Smart Home will recruit a large number of people and advance multiple projects at the same time.
But it is hard to say how long it will take to produce results.
Some projects are relatively simple and may be put into production in three or four months.
Some projects are more complicated and will take more than half a year, while others may take until next year...
But basically, around the end of the year, Xingyi Smart Home will usher in a wave of new product explosions!
A huge explosion of self-developed new products!
Wang Yi was full of expectations for this.
In addition to the cooperation with Yanlord, the project was signed this year, but the first batch of cooperative properties are still under construction and will not be topped off and decorated until next year.
By then, all of Xingyi Smart Home’s new products will be put into mass production, and Yanlord will be the first major customer and also the pilot project.
The entire Xingyi Smart Home package introduces Yanlord high-end residences, creating an industry benchmark and giving the real estate industry a big boost, which is considered a major move.
However, Wang Yi was too lazy to ask about these things personally.
He made the request, and Meng Qingzhen of Xingyizhi would naturally handle it properly. Jian Ziyan would also be responsible for the follow-up connection with Yanheng.
The next day, Wang Yi took a tour of the R&D center, encouraged the employees, left Huangdao and headed straight for the city.
The four villas selected by Jian Ziyan are all located neither too far nor too close to the beach, which is considered the best location.
Too close, too damp.
On the way, Wang Yi also passed by the university of his previous life. That school worked hard and some of its second-tier majors were upgraded to first-tier universities.
"Wu Shuang, stop at the door." Wang Yi suddenly spoke.
"Okay, Chairman." Wu Shuang parked the car on the side of the road.
Wang Yi rolled down the car window and stared at the university in front of him in a daze.
In my previous life, I spent four years in this school... no, I went to school for four years.
After graduation, Wang Yi went to work in a big factory in Beijing.
As for the exam for a civil servant?
When graduating in 2015, most students did not have this idea, and would not collectively rush for a job, even in Shandong Province.
The economy was good in those years and it was easy to find a job. It was easy to get into the Fortune 500 state-owned enterprises and central enterprises if you had a bachelor's degree, a suitable major, and were not stupid.
Haier, Hisense, Tsingtao Brewery and other Fortune 985 companies all recruit from schools other than 211 and .
Many of Wang Yi’s classmates went to these three companies, but Wang Yi chose to go to Beijing.
Others went to private enterprises.
In 2015, wages in private enterprises were much higher than those in the system.
Many people go to private companies that pay 6000 yuan a month, and will not insist on a job with a monthly salary of yuan.
Things in this world are unpredictable and no one can predict them.
If he had not been reborn, Wang Yi would be the same as in his previous life, playing CF with his roommates in the dormitory, occasionally memorizing lessons and preparing for the final exams.
But now, everything is different.
Seeing Wang Yi in a trance, Wu Shuang couldn't help but ask: "Chairman, do you want to go to this school to take a look?"
Wang Yi rolled down the car window and wanted to take a walk around the school to see the scenery of his previous four years.
Take a look at the roommates who skipped classes to play games with you in your previous life.
Take a look at that college sweetheart who was once very close, had sex for the first time, and then broke up peacefully in the end...
But after thinking about it, I decided to forget it.
Not disturbing you is the best explanation.
Wang Yi raised the car window and said calmly, "No need, let's go to the villa."
"it is good."
Wanting to buy sweet-scented osmanthus and carry wine together is not like a young man's journey.
Although they are the same age, they are in completely different mental states.
In the following days, Wang Yi stayed in the island city.
He revisited the old place, saw the scenery of his previous life, and lived in the four villas that Jian Ziyan bought for him.
After Xingyi Zhijia’s smart devices go into mass production, the four villas will also have to be fully upgraded.
There is no way. After using the flushing function of the smart toilet, I am no longer used to the ordinary toilet. I always feel that it is not clean enough...
Similarly, after getting used to the one-click control of smart home, I don’t want to lie down and then get up to turn off the living room lights.
Getting used to this thing is really scary.
From frugality to luxury is easy, from luxury to frugality.
While enjoying the smart experience, we cannot go back to the backward traditional model.
Two days later, Wang Yi received a call from Mr. Liu:
"Director Wang, one good news and one bad news!"
"This week I went to Midea's headquarters in Foshan and had a talk with them. Midea said they would consider joining Xingyi Smart Home. But they hope you can go to Midea's headquarters in person."
Wang Yi understood the subtext. Midea wanted Wang Yi to invest!
Midea’s current market value is only half of Gree’s, making it the youngest of the three major white goods companies.
It was also this year that a new leader, Fang Bo, was appointed, and naturally strong external support was needed.
There is no doubt that Wang Yi and Xingyi Technology are the best targets.
Therefore, for Midea, whether to join Xingyi Smart Home is not important, what is important is Wang Yi’s investment!
As long as Wang Yi is willing to invest in Midea, there will be no problem for the entire Midea group to join Xingyi Smart Home.
Midea also wants to get involved with Xingyi Smart Home, this aircraft carrier.
With Wang Yi's support, both Fangbo and Midea will have a bright future.
But this is no problem for Wang Yi.
Midea’s current market value is more than 300 billion yuan, and it will increase to more than 4000 billion yuan in six years!
In 6 years, the stock price has increased more than tenfold, making it a definitely high-quality gold stock.
Whether for the sake of return on investment or strategic cooperation, now is the best time to invest in Midea!
If Xingyi Technology wants to compete with BAT, it must build a strong team.
Meituan, BYD, JD.com, Goertek, and iFlytek are all Wang Yi’s strategic allies.
Similarly, Midea can also become a very important part of the Xingyi system.
However, Midea’s market value is only over 30 billion yuan, so this investment will be a huge loss.
But it’s okay, Xingyi mobile phones, Xingyi tablets and Xiaoai speakers are all hot-selling right now.
As summer approaches, the pure desire trend of Mayu and Zhenyou has once again swept the world, with revenues rising steadily.
It can be said that Xingyi Technology is not short of money, and there is no pressure to invest billions of dollars in Midea.
Wang Yi simply said, "No problem. I have an investment meeting with the city officials tomorrow. When I'm done with this, I'll go to Midea."
"Okay, Mr. Wang!" Mr. Liu changed the subject and said, "As for the bad news, I also went to the island city. Hisense and Aucma were okay. They gave me face and were willing to join Xingyi Smart Home. But Haier refused to budge. Damn it! No matter how much I persuaded them, it was useless. I almost had a fight with Lao Zhang!"
Mr. Liu became angrier and angrier as he spoke: "Mr. Wang, it's not that I don't work hard, it's just that Mr. Zhang is like a stone and won't listen to anything."
Wang Yi smiled and said, "It's okay, Mr. Liu. It's already very good to have taken over Gree, Midea, Hisense, and Aucma. As for Haier, I will take care of it."
"Okay, Mr. Wang, I'm really at my wit's end." Mr. Liu sighed, "Then I'll continue to go south and visit other customers."
"Thanks for your hard work!"
"It's all right. Xingyi Smart Home's products are also sold on JD.com. If the Xingyi Smart Home ecosystem is established, JD.com can also go further. It's a win-win situation!"
Mr. Liu smiled and said that this is also the reason why he is working hard to invite major brands to join Xingyi Smart Home.
After hanging up the phone, Wang Yi smiled and said, "As expected, Haier is still the same Haier, the international Haier!"
"Okay, let's do this. Mr. Liu can't even invite you, so I can only use courtesy first and force later!"
The next day, Wang Yi came to a confidential place in the island city.
Met some leaders of the island city.
After some pleasantries, Director Nie got to the point:
"Mr. Wang, Xingyi Technology now has four major projects in the island city."
"The first one is the Xingyi Smart Home Factory, which was planned in December last year. After half a year of construction, the first phase has been delivered and the second phase is about to be completed."
"The second one is the Xingyi smart TV factory. Like the smart home factory, it was started last year and the first phase of the factory will be delivered next month."
"The third one is Xingyi Technology Island City R&D Center, which covers 200 acres of commercial land. The new project in March this year, the R&D center combining industry and commerce, will build many high-rise buildings over meters. The progress will be slower, and the first phase will be delivered next year."
"The fourth one is near the Island City R&D Center. The 1500 acres of residential land will all be given to Xingyi Real Estate for development!"
“That’s right.” Wang Yi nodded. Originally, Xingyi Technology only had the Xingyi Smart Home Factory and Xingyi Smart TV Factory planned last year in the island city.
In March of this year, Xingyi Technology planned to expand its scale, build R&D centers across the country, and construct high-end residences, and expand rapidly. This led to the subsequent Xingyi Technology Island City R&D Center.
Last year, Jeju approved 300 acres of commercial land and 1000 acres of residential land for Mayu Technology.
Therefore, the island city directly approved 400 acres of commercial land and 1200 acres of residential land for the Xingyi Technology Island City R&D Center, surpassing Jeju.
Wang Yi asked Song Sining to propose increasing the residential land to 1500 acres, and Xingyi Technology would take over all of it.
The island city readily agreed to this.
Originally, this round of the twin star game in Shandong Province has come to an end.
Jeju took advantage of the first mover advantage and was one year ahead.
The island city has grown even larger by taking advantage of its latecomer advantage!
Moreover, Xingyi Technology Island City Center is located in Shilaoren District, a wealthy area of the island city, and has a promising future.
However, we did not expect that the R&D center of Jeju Island City would overshadow the Mayu Technology Park!
How can that work?
Not wanting to be outdone, Jeju approved the Wujie Technology Park and surrounding residential land to Xingyi Real Estate for development.
The planning of the Unbounded Science and Technology Park is still under study, but more than two months have passed and it is estimated that it will be implemented soon.
The reason why it is so slow this time is definitely because the scale is too large and it has to be handled with caution.
After all, the center of the island city has 400 acres of commercial land and 1500 acres of residential land.
The Wujie Technology Park must have 500 acres of commercial land and 2000 acres of residential land.
Although no specific policy has been released, this is likely to be the case.
Seeing that Jeju had used another big move, the island city was unwilling to be outdone, so this interview took place.
"Mr. Wang, I heard that you are going to use the Xingyi Smart Home Factory in Island City as the global headquarters of Xingyi Smart Home?"
Wang Yi nodded: "Yes, a 50-acre R&D center and a 150-acre factory building can be used as the headquarters."
Director Nie was delighted: "It's good to be a headquarters. It's the best to be a headquarters. But the headquarters must have the specifications of a headquarters. A headquarters of 200 acres is too small. It just so happens that there is a lot of vacant land near the Xingyi Smart Home headquarters. We will take out another 800 acres of industrial land and allocate it to you, a total of 1000 acres of industrial land, as the Xingyi Smart Home headquarters. And the surrounding residential land, 2000 acres, will be sold to Xingyi Real Estate at a low price!"
Xingyi Technology Island City R&D Center is located in Shilaoren District, which is all commercial land. It is definitely a wealthy area and every inch of land is worth a lot of money.
The headquarters of Xingyi Smart Home was originally planned to be a smart home factory, but it was a worthless industrial land located in Huangdao District, far away from the city.
In 2012, Huangdao District was still very desolate and too far from the city. It was considered a factory cluster area and needed strong enterprises to build residential areas and drive surrounding development.
There is no doubt that Xingyi Smart Home Headquarters and Xingyi Real Estate are the best choices.
Of course, the land price is also much lower than that near the Xingyi Technology R&D Center.
Wang Yi would not have refused, but thinking of Haier's refusal to join Xingyi Smart Home, Wang Yi waved his hand:
"I'm sorry, Director Nie, Xingyi Smart Home's headquarters does not plan to expand in the island city. Xingyi Real Estate also has no plans to invest in Huangdao for the time being."
(End of this chapter)
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