Reborn in 2011, 985 missing from two copies

Chapter 461: Sales exceeded 200 billion, Alibaba regretted it so much!
Especially the series of new products released on Double 12, including Xingyi smart purifier, fresh air blower, non-stinky air conditioner, and Xingyi smart family bucket...

Many of them are unique products, and their unique innovations are naturally popular among consumers.

For example, air conditioners are not only smart, but they also don’t stink and save electricity!
This goes straight to the heart of the consumer.

If you have Midea or Gree air conditioners at home, they will start to stink after a few years. There is no solution to this problem, and it gives me a headache just thinking about it.

Nowadays, the coating material developed independently by Xingyi smart air conditioner does not stink. Just for this reason, people who have experienced it will actively place orders.

The smart home experience portrayed by Wang Yi after returning home and Xiao Zhang's non-smart home experience are even more irresistible.

Not surprisingly, the transaction volume of the Double 12 promotion continued to rise, and all indicators exceeded the previous Double 11 promotion day.

Of course, the total transaction volume is incomparable.

After all, Double Eleven lasted for many days, while Double Twelve only lasted for a day and a half.

A promotion that lasts for a day and a half is naturally not as good as a promotion that lasts for more than ten days.

Even so, the data is still terrifying.

It’s much more terrifying than Double Eleven Day!
Watching the background data rising steadily, Wang Yi was in a good mood: "This time, I can have a good New Year."

"Yes, although we made a lot this year, we also spent a lot. Now this wave of Double 12 can be considered as a recovery."

There is no way. This year, Xingyi Technology has invested in too many large projects.

They are all big projects that burn money, tens of billions or even hundreds of billions.

Especially the wafer fabs, each of which costs tens of billions or even hundreds of billions, which is simply a money-shredding machine.

There is also the investment in multiple wafer fabs, which makes Wang Yi feel overwhelmed.

Fortunately, there was a recovery on Double 12.

In the evening, the two returned to a nearby villa.

Wang Yi asked Jian Ziyan to buy four villas in the island city at once, and one of them happened to be not far from the headquarters of Xingyi Smart Home.

"In just half a day, the sales have reached 10 billion. It's terrifying!"

Song Si Ning lay on the bed, feeling a little unbelievable.

Wang Yi smiled slightly: "The Double 12 promotion will only last for a day and a half, so it will definitely explode."

"Yeah, this terrifying speed of making money makes me feel uneasy. Hundreds of billions in half a day!"

As Song Sining spoke, she grabbed Wang Yi's hand, wanting him to feel her heartbeat to see if it was a little faster than usual.

Hundreds of billions in half a day, this speed of making money would make even Jack Ma feel uneasy.

Unexpectedly, Wang Yi gently grabbed it twice and said with a smile:
"Si Ning, you thought about it too?"

"???"

Song Si Ning was stunned, her face turned a little dark, and she was even more speechless in her heart.

She wanted the other person to feel her heartbeat.

As a result, Wang Yi thought that she wanted to...

Is this the difference in how men and women think?
However, just when Song Si Ning was confused, Wang Yi had already started to act.

Song Si Ning sighed and could only hug the other person.

As for the differences in thinking between men and women, I'm too lazy to care about it.

It's a bit stupid to say you don't understand me and then have a big fight with someone.

After all, the thinking logic of men and women is different.

If you meet someone who knows everything about you, it is most likely not because the other person is a confidant, but because the other person is of high level, or even a PUA master who has ruined countless girls and tries to figure out the female psychology every day in order to hunt for beauty.

This kind of confidant who understands oneself is truly scary, and may even be a pervert who plays with women.

After all, human energy is limited, and you reap what you sow.

This type of people spend all their energy studying women and deceiving women. They have met countless women, so they understand women so well.

He spends all his energy on studying women, so naturally he achieves nothing in his career. He can only cheat women of their money and satisfy his own material desires.

Wang Yi, a career-oriented player, focuses all his energy on his career and has no time to study women's psychology.

For women, wanting men to be successful in their careers, understand them well, and provide them with emotional support is a bit too greedy.

On the contrary, you are more likely to meet those career-dead masters who are good at hunting for beauties.

Song Sining is a smart girl, so she would definitely not make such a stupid mistake.

The next day, Wang Yi came to the headquarters of Xingyi Smart Home.

"Chairman, you are here." Meng Qingzhen, the head of Xingyi Zhijia, greeted him with a smile.

Wang Yi hasn't been here for several months, and he almost thought that the Zhijia department had been marginalized.

After all, the current smart home department is still far behind the mobile phone and semiconductor business units.

"Well done, many of the new products you developed are very successful!" Wang Yi praised.

The entire department did not disappoint Wang Yi by producing so many intelligent products so quickly.

“It’s all thanks to the chairman’s good leadership.”

"Haha, you!" Wang Yi laughed. This guy can talk.

But his abilities are truly outstanding.

"Which product sells best?" Wang Yi asked.

"Chairman, in terms of sales, it's naturally the humidifier. After all, the unit price is cheap and the threshold is low, so many people will buy one."

Meng Qingzhen said: "In terms of sales alone, it is still Xingyi smart air conditioner!"

"It happens to be winter, and many families are preparing to buy air conditioners, especially in the south, where there is no heating and everyone relies on air conditioners to get through the winter."

"Although we are a new product, we stand out because we are smart, power-saving and don't stink. Even smart air conditioners from Gree and Midea do not have as high sales as Xingyi smart air conditioners."

Wang Yi nodded: "Very good, the Xingyi smart air conditioner has been developed very successfully."

Meng Qingzhen continued: "In addition, the Xingyi smart air purifier is also selling very well."

"Other brands of air purifiers have similar performance, but we sell them for 1999, while they sell them for 3999. We sell our high-performance version for 2999, while they sell for more than 5000, and they don't even support smart features, so they can't compete with us at all!"

"From yesterday's launch to now, in just 24 hours, 20 Xingyi smart air purifiers have been sold, with sales exceeding 5 million!"

"20 units sold in one day?" Wang Yi was a little surprised.

Air purifiers are not air conditioners and are not a necessity. Yet, 20 units of this thing can be sold in one day during a big promotion. It’s terrifying!
"That's right. Adding today's sales, I feel that during the Double 40 promotion period, we are expected to exceed units, and it will not be a problem for sales to exceed billion! It can definitely become a hit." Meng Qingzhen said.

Wang Yi thought about it and understood why the purifier was selling so well.

The most important thing is the price!
It is half the price of major European and American brands and has an unbeatable price-performance ratio.

Moreover, it was released in winter when ventilation is inconvenient, so the timing was perfect.

In addition, as people pay more attention to health, the demand for high-quality air is increasing day by day.

Especially with the emergence of haze, air purifiers have become a necessity.

If it was ten years ago, when the air quality was good, the PM2.5 index was very low, and the word "smog" had not yet appeared, who would buy this thing?

But since 2004, when the word haze officially appeared in the weather forecast, everyone’s good days are over.

It’s unrealistic not to come here several times a year.

In recent years, the frequency of haze occurrence has been increasing day by day.

The most notable event was the severe smog that hit in early 2012, covering the entire North China Plain.

The Beijing-Tianjin-Hebei region was stricken by severe smog, with visibility less than 200 meters. More than 40 flights in the capital had to be cancelled.

It’s been nearly a year since this happened, but people still remember it vividly.

It is another cold winter now, and haze occurs from time to time. Who knows when a big wave will come.

Under this situation, it is natural to place an order to purchase the Xingyi smart air purifier.

Some families think one is not enough, so they buy three directly.

It's completely a posture of preparing for the battle against haze.

Wang Yi is clear that he will be living with haze in the future, so an air purifier is indispensable.

The simplest thing is that the smog incident in 2012 was not the most horrific.

He still remembered that the severe smog at the end of 2013 set a record.

The PM2.5 index is as high as 1000 micrograms/cubic meter!
Visibility as low as 50 meters!
All flights cancelled!

All schools are closed!

The visibility is less than 50 meters. I can’t even see the traffic lights ahead and I dare not drive!

Under this situation, Xingyi smart air purifiers and Xingyi fresh air fans will be hot-selling.

Wang Yi had no intention of selling goods by taking advantage of the smog, nor did he intend to make money from the smog, but the goods were indeed hot-selling because of the smog!
Wang Yi didn't know what to say.

Some things just happen to turn out to be a blessing in disguise.

"Is the production capacity of the air purifier sufficient?" Wang Yi asked.

It is selling like hot cakes right now. If it is out of stock, it would be a waste of time.

Air purifiers are also seasonal products. Whenever they are released in summer, they don’t have such terrifying sales.

"Don't worry, Chairman. We have produced one million units in stock. 700,000 of them have been shipped to warehouses around the country, which is enough to sell. Another 300,000 units have been shipped to overseas markets."

"Not enough, not enough at all!" Wang Yi continued, "Continue production and increase overseas sales. We will sell Xingyi air purifiers in more than 100 countries around the world!"

"Goal: 3 million units in the first year! 5 million units in the second year!"

"This..." Meng Qingzhen was a little bit unbelievable: "Chairman, can this thing sell for so much?"

Wang Yi nodded: "Of course, the environment will get worse and worse in the future, there will be more smog, and the size of the air purification market will get bigger and bigger. This is a new golden track, a growing golden track."

"The current domestic air purification market may only have a market share of 20 billion per year. But in a few years, it will grow to tens of billions. And the share of the global air purification market will only be greater and more terrifying!"

In the past, Xiaomi’s air purifier sold more than 2000 million units in just eight years after it was launched on the market.

Today, Xingyi Technology has an earlier layout, a bigger brand, and does better work. It is entirely possible to achieve 40 million or even 50 million units in eight years!

In this field, the earlier you start, the fewer competitors you have, and the better your development will be. After all, the air purifier Xiaomi released at the end of 2014 was directly sued by Balmuda.

It can’t be said to be exactly the same as the air purifier that Balmuda launched in early 2014, but it is very similar.

It’s just that the Balmuda sells for 5500, while the Xiaomi has a lower configuration and sells for 999.

This time, Xingyi Technology completed and released the Balmuda air purifier more than a year ahead of schedule while it was still in the research and development stage.

Then there will be no need for Bamuda or Xiaomi.

Xingyi smart air purifier can definitely grab more market share.

Meng Qingzhen was shocked: "I see, then I'll ask the factory to place an order."

"Well, we have to vigorously promote overseas markets as well. The United States, the European Union, Japan, South Korea, etc., all go in and grab the market. Especially Japan, within a year, no, within half a year, we will take over more than 7% of the market!"

Wang Yi knew clearly that seeing that Xingyi Technology had released the smart air purifier, Balmuda, as a giant in Japan, would never give up.

The pace of research and development will inevitably be accelerated, or even no research and development will be done at all, and just the Xingyi air purifier will be copied directly!
About half a year later, they copied one machine and put it on the market, competing with Xingyi Technology for the market.

Wang Yi would not agree to this.

Decisively let Meng Qingzhen take over the Japanese market in advance!
Half a year later, when the Balmuda copycat products were launched on the market, more than 70% of the air purifier market in Japan was monopolized by Xingyi Technology, and Balmuda really had no chance of success.

"Register all overseas patents, especially those in Japan, for me!" Wang Yi instructed.

"Okay, Chairman, I will arrange a team to go to Japan to develop the market. The patents of major countries such as Europe, the United States, Japan, South Korea, etc. have been registered. I will also arrange people to register patents in other countries!" Meng Qingzhen responded quickly.

Only by killing Bamuda on his own soil can we completely defeat this powerful opponent.

As long as the opponent is given a chance to breathe, Balmuda will bring an impact to Xingyi Air Purifier.

After all, Japan is very good at falsifying data and showing the spirit of craftsmanship.

You never know for sure that some newbies might be fooled by Japanese products.

We must monopolize the market share and get rid of it in one go before Balmuda is developed!

"How are the sales of fresh air fans?" Wang Yi asked again.

"Chairman, the sales of new air blowers are not very good."

Wang Yi had expected this: "As expected, users are still very resistant to products with high usage costs."

Air purifier, you can use it right after you buy it.

But new air fans are different, installation is a big problem.

As for the installation method, either make a hole in the wall, penetrate the outer wall that is several tens of centimeters thick, and lay the pipe out.

This will inevitably damage the wall, and many residential property management companies will not allow it. The owners themselves are also reluctant to do so.

Unless conditions permit, for example, there is an air-conditioning outdoor unit platform with louvered fans outside the wall, which is shielded above and below, it will not have any impact even if it is opened.

Either you have to replace the glass and have the pipe come out of the glass.

Although this solution will not damage the wall, the cost is a bit high.

Customized glass costs 500 per square meter, and less than one square meter costs per square meter.

The ventilation hose costs 160 yuan and the adapter costs 20 yuan.

The total amount is at least 680 yuan.

Such a huge increase in cost at once has deterred many users, so they give up on fresh air fans and choose purifiers instead.

Even if the fresh air fan is ten times more effective than an air purifier.

After all, no matter how much the air purifier purifies, it only processes the air in the house and cannot introduce fresh air. After a long time, you still have to open the windows for ventilation.

The fresh air fan directly sucks in outdoor air, purifies it, and then discharges it into the room. It can be regarded as purification + indoor and outdoor air circulation, and the effect is naturally better than that of air purifiers.

Of course, the best solution is to have both a fresh air fan and an air purifier.

If there is only one, it must be the fresh air fan that beats the air purifier.

However, even so, due to its high cost of use, it does not sell as well as air purifiers.

Wang Yi felt a little sorry for Xinfengji, but that was the fact.

High costs have buried excellent products.

Wang Yi sighed, "It's okay. It's not that the Xingyi smart fresh air machine is bad, but the cost of using it is high. In this way, the Xingyi smart fresh air machine will continue to sell well. If users are willing to buy it, we will install it. If users are not willing to buy it, we will not force them."

"Will the sales volume of fresh air machines not be high then?" Meng Qingzhen was somewhat unwilling to accept this.

Wang Yi, however, did not care: "It is impossible for all our products to be hot-selling. It is normal to have a product with average sales volume occasionally. The R&D cost of the fresh air blower is low, so there must be some profit, but it is not much. However, the fresh air blower cannot be sold in large quantities due to cost issues, so let's change our thinking!"

"Change your thinking? Chairman, please give me some advice."

Meng Qingzhen became interested, because he knew that Wang Yi had already thought of a countermeasure.

"Let's not make fresh air fans anymore, let's make fresh air air conditioners!"

"Fresh air conditioning?!" Meng Qingzhen was startled, then his eyebrows lit up:

"The chairman is very wise! The biggest problem with fresh air fans is how to get the pipes out. Whether it's through the wall or replacing the glass, it's troublesome and many users give up directly."

"If the fresh air machine and air conditioner are combined into one, there is no need to drill special holes. You can directly use the holes of the air conditioner. It can cool and heat, and can also transport outdoor air to the room. With the addition of a filter element, it can also achieve filtering!"

Wang Yi nodded: "Yes, that's right. You arrange for someone to do research and development, and we will launch the Xingyi fresh air air conditioner next summer!"

"Okay, Chairman, don't worry!"

Fresh air air conditioners are naturally based on air conditioning, and the fresh air function is just a supplementary function, so the effect is naturally not as good as that of fresh air machines.

But there is no way. The installation cost of fresh air machines is too high and it is difficult to promote them. Instead, they are not as promising as fresh air air conditioners.

More importantly, the fresh air function can also become a new selling point of air conditioners!

After another inspection, Wang Yi left Xing Yizhi's home.

In the evening, the Double 12 promotion was coming to an end and all kinds of data were basically out.

"Chairman, the Double 180 shopping festival is entering its final sprint, and it will end in a few hours. The current total sales volume is as high as 200 billion. By o'clock in the morning, it will be no problem to exceed billion!"

"200 billion?" Wang Yi fell into deep thought: "200 billion in sales, minus the profits of Midea, Haier and other brands, the final profit left to us is only about 100 billion. Although it is not a small amount, it is not enough!"

"What should we do? The Double 12 event only lasts for a day and a half and ends at midnight." Song Si Ning was helpless.

Wang Yi smiled and said, "That's easy. At 12 o'clock tonight, the Double promotion will end. It will continue for one more day tomorrow. It will be called the Double hot sale. It will be back for another day. At o'clock tomorrow night, the promotion will end and the original price will be restored!"

"Double 12 hot items are back..." Song Si Ning was stunned and couldn't help but give a thumbs up: "Can you play it this way? Awesome, really awesome!"

Wang Yi waved his hand: "Calm down, calm down. It's just basic exercises."

What is an encore?
You know, the original Double Eleven and Double Twelve were both one-day promotions.

Later, the major platforms became greedy and simply extended the period to half a month.

Later on, we were not satisfied with even half a month, so we started the Double Eleven promotion directly in mid-October, which lasted for a whole month!

After it’s over, I’ll come back in a few days.

All I can say is that if you want to make money, you can’t have moral integrity.

Wang Yi’s Double 12 promotion of one and a half days and returning for one day are both very conservative operations.

So, after the Double 12 event ended, a piece of news shocked the entire Internet:
[During the Double 200 promotion, Xingyi Technology achieved sales of over 14 billion. In order to give back to the fans and users, we launched a one-day promotion for popular products. At : am on the th, the promotion ended and all products returned to their original prices.]

As soon as this news came out, those users who hadn’t bought enough were excited:

"Great! The big sale is back. I have one more day to go shopping."

"I only found out about the Double 12 event on the afternoon of the th. I was really short on time and couldn't buy everything. Now, there's one more day, so I can go shopping."

"It's the last day. I won't sleep tonight and I bought everything I wanted. The next time will probably be on June 618 next year."

"I can't wait half a year, so I'd better buy it now. The sooner I buy, the sooner I can enjoy it."

The shopping spree continues.

Many people who missed Double 12 called their friends and joined in.

For a while, Xingyi Technology continued to play music and dance.

But Alibaba's Jack Ma couldn't help but swear:

"Shameless, so shameless! It's fine if they just do a 12/12 sale, but the big sale is over and they're still bringing back the best sellers! Shameless, no bottom line!"

Alibaba had nothing to do with this wave of activities.

The result is that all the transaction volume went to Xingyi Technology.

Although it is not a full range of categories, it has clothing, beauty products, baby products, mobile phones, tablets, TVs, smart appliances... everything you can think of!
There are also big brands joining in, such as Midea, Gree, Haier, Hisense, AUX, Changhong, TCL, etc. No matter how you look at it, it is a terrifying big sale.

It can be said that Xingyi Technology is challenging e-commerce giants like Alibaba on its own.

The problem is that the challenge was successful!
On Taobao's Double Eleven this year, with so many brands and so many merchants, the transaction volume was only 200 billion!
And Xingyi Technology, on its own, with the help of a number of big brands, has also achieved 20 billion!
Although it took a day and a half, it was still terrifying!

More importantly, out of Taobao's 200 billion, Taobao only made 20 billion.

But with the 200 billion from Xingyi Technology’s Double 100 promotion, Xingyi Technology can make billion!
The more Jack Ma thought about it, the angrier he got. "Damn it, how did Wang Yi come up with the idea for the Double 12 promotion? It was simply too successful. Sigh!"

I was really envious and jealous: "If we also have a Double 200 event, we can also make billion in sales and earn more than billion!"

The vice president's mouth twitched: "Chairman, in fact, one of our employees suggested that we hold a Double 12 promotion this year, but you didn't take it seriously."

"???" Jack Ma was stunned, looking confused: "Is this true? Why don't I have any impression of this?"

"Chairman, your current work focus is on local life, Taodiandian and Koubei, and you are thinking about how to do Meituan and Dianping. How can you pay attention to the Double 12 promotion of e-commerce?"

The vice president was very helpless: "The planning department's proposal for the 12/12 event was placed on your desk, but you didn't even look at it!"

Jack Ma was silent: "!!!"

Only then did I remember that this seemed to be the case.

But he was focused on local life and only thought about working for Meituan and Dianping, but he really didn't pay much attention to e-commerce.

After a quick glance, I feel that Double Twelve is too close to Double Eleven.

Double Eleven just ended last month and the consumption potential has been exhausted.

Even if we hold a Double 12 event this month, the consumption will be weak. It is meaningless and we will just throw it into the trash bin...

(End of this chapter)