I am the richest man in the Dai Viet Dynasty

Chapter 5 Crowd Segmentation
After Lin Chengzhou finished speaking, it was not only Lin Fushen in the hall who was stunned, but also Lin Chengfeng who was used as a comparison.

This Lin Chengzhou is crazy, really crazy.

"Sister, are you serious about what you said? What should I do if I can't do it?" Lin Chengfeng was really irritated when she saw Lin Chengzhou overestimating his abilities. Today, she wanted to kill herself, so she helped her and asked her to issue a military order. , I’ll see how she responds if she can’t do it then.

"Since I, Lin Chengzhou, have said this, how can I not do it! Not only will I make the jewelry store profitable, but in just over three months, I will make this jewelry store a well-known jewelry store in Bianjing City." Lin Chengzhou said I have already started to make a plan for the jewelry sector.

"What if eldest sister can't do it?" Lin Chengfeng said proudly.

"If I can't do it, I will hand over this jewelry shop to you! And I, Lin Chengzhou, will never interfere with Lin's industry from now on!" He arrived in front of Lin Chengfeng in a few steps, and said with a playful look: "What if I Did you do it?”

"If my sister can do that, it will mean that her business ability is far superior to mine! I, Lin Chengfeng, should hand over all the shops in my hands to my sister to take care of it!"

"A word is settled!"

When they returned to their courtyard, the first person to become anxious was Lin Chengzhou's mother Zhou Shuangshuang.

"What can we do! What can we do!"

"Zhou'er, when did you become so reckless! If you want to run a jewelry store, it can only be done in three or two months."

"Most of the jewelry is purchased by wealthy people. Without years of management and connections, how could it be possible to come back to life in three or two months!"

"The monthly income from Lin Chengfeng's restaurants is more than 7000 taels. This March, it is more than 1000 taels. Zhou'er, you are really reckless!"

"Do you know that if you don't have a shop next to you, you will probably suffer a lot when you marry into the Zhu family?"

……

But for Lin Chengzhou, he had worked in many large companies and had written many business plans.

There are naturally some reasons why the devil in reality doesn't let her leave her job. She doesn't dare to brag that she can match the real-life two-horse father, but she is still good at marketing.

I have also read the autobiographies of some businessmen and celebrities and seen some classic planning plans. Planning a jewelry store is not a problem.

Lin Chengzhou crossed her legs and looked at the rafters. Without saying a word at this time, she was composing the business plan of the two jewelry shops in the north and south in her mind. But what was the Zhu family that her father and mother were talking about just now?

When did I have an affair with the young master of the Zhu family?

But seeing Zhou Shuangshuang's uneasiness, she didn't bother to think about it.

This was the second time Lin Chengzhou had traveled through time and met his usually calm mother who was pacing back and forth anxiously. The first time was that his life or death was uncertain.

Yuanyuan and Grandma Ji are also feeling melancholy.

Aunt Ji seemed to have thought of something.

It turns out that the Zhou family treated her well, and her father had given her two or three shops as gifts. Now his wife and young lady are in the same situation.

She said to Zhou Shuangshuang: "Madam, I once gave the old slave some land and shops. After selling them all, I can still have some silver. I can make up for the shortfall of the jewelry shop and then go to the master."

"How is this possible? This is what my father left for you to rely on for your old age." Zhou Shuangshuang firmly refused.

Lin Chengzhou put down his crossed legs and said: "The two small jewelry shops are just making some money, so what's the problem? My mother and grandma just relaxed a little, and they could eat and drink when they should, just watch it as a fun." , I also told her that Xiao Qin’s family would be more optimistic.”

Then he looked at Yuanyuan and said, "Yuanyuan, let's go and see two desolate jewelry shops."

There are about a dozen streets, large and small, from east to west, north and south, and the important streets are distributed in the shape of "field".Although Lin Chengzhou's jewelry shop is located in a relatively remote place in the north and south, fortunately it is on the main street with the word "tian".

There are at least ten large and small jewelry shops, and they are all opened by well-known wealthy businessmen in Bianjing City.

Lin Chengzhou had taken a closer look and found that the jewelry store's business was not hers alone.

In ancient times, it was embarrassing to open a jewelry shop. Rich families would have specialized jade and silversmiths to provide them with jewelry such as hairpins every month. People without money would rather go to the merchants selling along the street to buy some beautiful red ropes or jewelry. The wood-carved hairpins naturally left jewelry shops like them to eat dust and ashes.

It's not that no one comes to visit this jewelry store, but most of them are couples who are trapped in love, and they have to give each other gifts as tokens of love to express their love.

Then again, why are there so many shrewd wealthy businessmen willing to open this unprofitable jewelry store? How can this business not make friends with some powerful people, and then open a back door and bring some officials with it every other day? The family members choose some valuable things.

After all, this jewelry shop is a place designed to make losses and make friends with powerful people.

The shops on South Street are mostly restaurants and shops, which are relatively lively and bustling, while the shops on North Street are mostly shops selling makeup, silk and satin for women.

In the real world, stores selling women's products have always been popular, but in ancient times, due to the existence of feudal etiquette, most women rarely went out, so North Street seemed a little cooler.

Lin Chengzhou had already thought of a countermeasure at this time.

The first thing to do when selling products is to distinguish between good groups of people and segment them.

The second step is to make products suitable for the selected groups of people.

Finally, we must work hard on the product.

"If the product is good and suitable for the people you want to buy, it goes without saying that people will come to it and you will make money." Lin Chengzhou said to Yuan Yuan.

"Then if everyone doesn't like the product, then we won't be able to sell it." Yuan Yuan asked.

"Good question. If the product is not good, then we will sell our feelings!"

Sell ​​the concept!tell a story!
What kind of diamond is forever? A diamond will last forever.

Isn't it just a broken stone? In the real world, not so many people are flocking to it.

I have to admire that the guy selling diamonds knows how to manipulate people's hearts.

The shops on South Street are busy, and most of the people coming and going are young men who are drinking and amusing themselves, or some peddlers and the like. The spending power of this group is actually not too high. If they sell some high-end jewelry, I am afraid it is not suitable. , The positioning of the product must not be too high. If you sell some impartial gadgets and add some concepts, it will be different when a hot product appears.

As for the shops on North Street, they are mostly visited by beautiful women who love beauty. Of course, they have to be more expensive. The more expensive, the better. It is best to compare.

The store positioning has been designed, Lin Chengzhou also has some ideas for products, and the most important thing is marketing.

This marketing is also very different.

"Miss Yuanyuan seems to understand a little bit, but she doesn't seem to understand. Do you want to send someone to make trouble in your shop?"

Lin Chengzhou knocked Yuan Yuan on the head and said: "It's a trouble, you can't imagine it! This is to create conflicts and topics, so that it spreads faster. Do you understand, to promote the product, of course you need to build momentum!"

Although Yuanyuan didn't understand, she still followed Lin Chengzhou's instructions and ordered a strong man to go to the shop on South Street to cause trouble in a month.

(End of this chapter)