The Road to Stardom: Start as a Slam Dunk Master.

Chapter 277 Crazy Business Value

"You're missing the most important point."

Lin Dong's words opened a new door for Alyssa.

"Brands such as Nike and Reebok target all consumer groups in the United States, and NBA adult stars obviously have more appeal among that group."

"Under Armor's current consumer groups are mainly high school students and college students. In this field, NSAA's appeal is undoubtedly stronger."

"Although Under Armor is small, it is in a period of growth. In this short period of 2 years, if I bring value to them as a high school student and an NBA rookie, they will The growth will not be a few percentage points, but will be dozens of percentage points, or even double..."

"Small size also has advantages." Lin Dong said with a smile: "Because it can better highlight your importance, can infinitely magnify your value, and become your most shining business card, and on future negotiation tables. The best bargaining chip.”

Alyssa suddenly understood after hearing this.

He couldn't help but have a hint of admiration for Lin Dong in his eyes.

What he cares about is neither using a two-year short-term contract to fill the gap, nor the 15% stake in Under Armor, but using Under Armor's two-year growth time to package himself... He is creating something for himself commercial value.

Alyssa mentioned this to Lin Dong. Although Lin Dong told her not to worry and said he had his own solutions, Alyssa still couldn't think of any way Lin Dong could solve this problem.

By then Under Armour's sales have just begun to rise, and your two-year contract has ended. Looking back at your mediocre sales during the contract period, it will become a self-depreciation of your worth.

From becoming famous to making money, you have to take time.

But the former...

Standing high and seeing far away, when making this move, you are always looking at the next two moves, or even five or six moves... This is the feeling that the Lin family's mother and son gave Alyssa.

This is also the reason why companies such as Nike only sign long-term contracts, because in the first two years they are trying their best to flatter you. At this time, they are basically just investing, and the company cannot make money.

In the afternoon of the same day, Lin Dong signed a contract with Under Armor President Mr. Plank at the headquarters in Baltimore.

And if we put all our hopes for national fame into next year, even if Lin Dong performs well enough in his rookie season, waiting for him to become famous and convert this popularity into Under Armor's sales will be a long time. Too late.

…………

This guy hasn’t even graduated from high school yet!

Some talents are innate, as expected of mother and son.

Three things worth mentioning happened around Lin Dong.

If you think about it in the best direction, this is indeed a hugely profitable deal, and its value is already far higher than the 9000 million that Nike and Reebok almost bought you out of.

Not well-known enough, the circle is too small.

2 million US dollars in 700 years, plus 15% equity.

But soon, Alyssa saw Lin Dong's methods.

but……

All of this must be based on one premise, that is, Lin Dong must maintain sufficient topicality and popularity in the past two years, and his performance must be excellent enough.

The first is on December 12, after Lin Dong sought a two-year, $1 million contract from Nike and Reebok and was rejected - of course Lin Dong knew that they would refuse. To put it bluntly, he just gave a notice and gave him a step. Everyone is unwilling to fall out, this is to leave them a place at the future negotiation table.

Throughout the middle of the season in December, in addition to the team's continued winning streak and the overwhelming praise he received from various local media in Washington State.

In fact, everyone is still in the process of exploring the emerging thing of the Internet. Judging from the current inertia of the Internet, the popularity of this thing comes and goes quickly. NSAA is only an interstate competition. If Lin Dong can only Relying on the game to maintain popularity in Washington State will not satisfy his and Under Armor's expectations of expanding the national market.

Alyssa is not worried about the latter. Now in the NSAA competition in Washington State, Lin Dong has become an absolute god. The most she is worried about is her rookie season after entering the NBA next year.

This contract obviously surprised all parties.

If you don’t want 9500 million, you want 700 million? Even if calculated on an annual basis, it costs nearly 1400 yuan a year, but he actually asked for a contract of 350 million yuan. This, this is not enough!

As for the 15% equity, it is even more ridiculous.

As an emerging sports brand, Under Armor has only one factory in Baltimore, and its customer base is only college students and high school students. Its annual turnover is less than 100 million, and its annual net profit is only around 10 million. It is a company that has not been listed and cannot meet the listing standards!

I don’t know if 15% of the equity can be cashed in, but if the factory goes bankrupt one day, 15% of the debt will surely come to you!

This... the entire American Internet was stunned.

Are Asians stupid?

However, the words "Asians are idiots" are surprisingly very popular. It has brought a lot of popularity to Under Armor, which has just signed the contract and paid US$300 million, and its sales have a slight upward trend.

Nike, Reebok, etc. all stopped following this, and they did not find the media to criticize Lin Dong's choice, but just waited and waited.

This result is actually what they are happy to see.

After all, they couldn't give Lin Dong the short-term contract he wanted, and it was better to let an unknown small company take it than to have it taken away by his opponent.

You can also pay two years less and slowly watch whether this Asian grows or becomes lonely. When the contract expires in two years, you can make a decision based on his value.

After all, before he truly becomes famous, a player still has to go through a lot, such as higher-level targets, injuries, etc.

Maybe you will need to spend a lot more money to sign him, but maybe you will directly save yourself a sum of money? As for the so-called Under Armor having priority to renew the contract after two years... Sports brands at the level of Nike and Reebok are not worried at all, because they don't even have Under Armor in their eyes.

How can a small company whose annual turnover is less than one percent of its own company compete? Is he worthy?

The second thing is that on December 12, Long Country finally officially joined the World Trade Organization.

Without saying a word, Yang Dong immediately flew to Seattle, hugged her son and kissed her hard. The opening of Longguo's market and the recovery of the domestic economy gave her a way and foundation to cooperate with domestic import and export trade. She would never do it again. She is no longer alone, and it will no longer be so easy for her American counterparts to squeeze her to death.

Alyssa, who was originally somewhat skeptical about Lin Dong's choice, had obviously known about the young master's prediction for Long Country to join the WTO for a long time, and her eyes became a little adoring.

This made her start to look forward to what Lin Dong said, "Keeping the heat hot is just a piece of cake."

It is true that after entering the middle and late stages of the NSAA schedule, Lin Dong and the Japanese duo have performed stably as always, leading the team to a record of 25 consecutive victories and firmly ranking first in the rankings, but after all, this is just Washington State. Range of fame.

It actually made the local baseball market in Seattle popular because of this, so much so that the school's arena, which could only accommodate 2,000 people, was simply not big enough to accommodate the enthusiastic audience.

So at Lin Dong's suggestion, the school negotiated with Schultz, the owner of the Sonics, and borrowed the auxiliary arena they used to play games for their affiliated teams as the home arena for the Space Needle team to face various top players from the NSAA.

With the endorsement of the SuperSonics Arena, the Space Needle and Lin Dong have successfully entered the attention of fans across the United States again, which has slightly attracted a wave of traffic and popularity, and attracted a lot of attention.

But just when Alyssa thought this was the secret and finishing touch of what Lin Dong called "keeping the heat", the young master's real trick came.

The reason was a rather sharp gossip topic that a reporter asked during an interview with Lin Dong: "I heard that Ballmer's daughter Lola is pursuing you crazily, and even rented out the big screen space in the Seattle Plaza. Most readers are very interested in showing love. Do you have any interesting experiences you can share with everyone?"

There may not be many topics in this world that interest young people more than the daughter of a wealthy family pursuing a high school sports star.

Many reporters had asked this question before in Seattle, but Lin Dong always remained silent and refused to answer or cooperate.

But this time it was different... The reporter who interviewed him was a reporter from Warner, representing Sports Illustrated, which has 2300 million readers every day. It was attracted by the SuperSonics Arena, and it was aimed at the United States.

What's more, now he's wearing Under Armor.

Then Lin Dong laughed.

"She can't catch up with me." Lin Dong smiled and generously showed off the Under Armor sneakers he just put on: "Because I'm wearing Under Armor."

The reporter never expected to interview a high school student, but he was force-fed a wave of advertisements.

"Just a little joke." Before he could recover, Lin Dong already said with a smile: "Lola is a very beautiful and outstanding girl, but unfortunately, I already have a girlfriend. Well, I think there is no habit of supporting third parties in American culture, right? Just like the Under Armor sneakers on my feet."

He motioned to the photographer again, and then forcibly flashed his sneakers in front of the camera: "One left and one right, two are just right. I want the third one, where should I wear it?"

"..."

The reporter was silent. He was a little afraid to take up the topic. After all, if he continued, he would define the daughter of Ballmer's boss as a third party.

Don’t want the job?

But when the reporter reproduced the contents of these interviews intact, young people across the United States were not silent, but went crazy.

Although Lin Dong said it very politely, everyone still understood it. It can be summed up in one sentence: Ballmer's daughter chased the Asian man but was rejected by him!

She is the daughter of a rich family, and she is also a beautiful woman with a super hot body. She refused?

What the boys care about is not the result or authenticity. What excites them and makes them unable to control their madness is that they can take Lola's sexy photos and indulge in wild obscenities. Before they are rejected, do these two people have sex first? Have a leg? What will the specific process be like? Will such a sexy beauty give up on herself after being rejected? Can I take advantage of this situation?

Are any boys wearing Under Armor so handsome, so cool, and so cool?

This makes them unable to help but have crazy discussions, and occasionally some people can't help but want to buy a pair to try...

And after a short period of fermentation, it was women who really pushed this matter to a climax.

Lin Dong's statement that a person can only wear two shoes made women's rights across the United States have a collective orgasm...

Never has a young public figure been able to describe the love between two people in such a beautiful and unique way!

There has never been a young public figure who has expressed his dislike of third party involvement so resolutely and vividly!

Moreover, he looks so fair, tall, and handsome!

——Love cannot accept the intervention of a third party, just like a man with two legs cannot put on a third shoe!

——What’s more, it’s still a broken shoe!

At this moment, the major Internet forums went crazy, and women used their crazy enthusiasm to praise it with all their strength.

Overnight, Under Armor sneakers went from being a serious sports brand to being a symbol of loyalty to love, and were regarded as pure and beautiful!

If you are looking for a man, look for someone who wears Under Armor!

Dating? If you don’t wear Under Armor, I won’t go!

Plank, Under Armor's president, never imagined that a high school student he had just signed could bring such popularity to him. The new sneakers were selling out every minute, but even though the factory started working overtime, he still couldn't imagine it. As to where the upper limit of the market is, the factory's orders have been pushed to next year by crazy dealers!

Alyssa was completely stunned.

Companies like Nike, Reebok, Converse and others were also stunned.

This, this... Who said that rookies two years before signing can't make money? How long has it been? Less than a month!

(End of this chapter)