Become a top player by challenging good voices

Chapter 32

Indeed, Ye Lin's idea of ​​using small gifts and discount coupons to encourage everyone to tweet is the real event planning. In comparison, Boss Lin simply asking a few people to sing at the door to gain popularity is really stupid and has no effect at all. .

For offline publicity, the exposure effect is very limited and may only be seen by a few hundred people.

A Douyin video may be seen by tens of thousands or even hundreds of thousands or millions of people. When hundreds of Douyin videos are added up, the exposure effect is simply immeasurable.

Moreover, Douyin has a city-wide function. As long as you bring the topic #雛市# when posting a video, and add positioning, the video will be pushed to Douyin users in Qiong City first.

If this is still not accurate enough, you can also spend money to invest in Doujia and choose a regional scope to be accurate enough to reach every city.

So don’t worry that online traffic can’t be converted into offline customer flow.

"Well, it's great. I very much approve of your Douyin likes collection event planning. Brother, you are indeed very smart, but I have a question..."

Boss Lin pondered for a while. He thought Ye Lin's Douyin like collection activity was particularly good and very practical, so he decided to adopt it.

But he immediately changed the topic and said: "The problem is, I don't seem to need to spend 5 yuan to ask for help. I can even use some money to increase the rewards and mobilize more people to help me promote Douyin. do you think so?"

His shrewd and scheming eyes stared at Ye Lin like an old fox.

Although he doesn't want to do anything like burning down bridges in rivers, there seems to be no reason to spend a lot of money to hire Ye Lin in the planning of this Douyin like collection event.

"Boss Lin, you..."

The fat brother was so angry that he stood up. Boss Lin, are you too unkind? My brother just gave you an idea and you immediately turned your back?
However, Ye Lin waved his hand to appease Fat Brother, and saw him smiling and saying to Boss Lin:
"Boss Lin, it seems you still haven't understood. I am the most critical link in this Douyin like collection activity!"

He seemed to have expected that Boss Lin would do something like this, so he didn't panic at all. Instead, he felt leisurely and calm as if everything was under control.

After all, he took the initiative to propose this Douyin like collection plan, so how could he exclude himself from it.

"Oh? I really don't understand, how did you become the most critical part of the like collection activity?"

Boss Lin squinted his eyes and asked Ye Lin. He wanted to see what else this kid could say.

Ye Lin stood up, walked around Boss Lin's office twice, then pointed at himself and said:
"Because I represent traffic!"

As soon as the word "traffic" came out, Boss Lin's heart suddenly shook, as if he understood something.

Ye Lin continued: "You find some local amateur singers to sing, and the audience shoots videos and tweets on Douyin. Do you think there will be traffic? Will the video be popular if it is posted? I'm afraid it will be difficult to break 500 views? What about this Douyin collection? The like campaign seems huge, but do you think it’s effective?”

This series of questions directly silenced Boss Lin without saying a word.

"As for me, the video of "Dinosaurs Fight Wolves" has exceeded 200 million likes on Douyin, and has nearly 1 million views. I dare not say in the future, but at least in the past few days, my traffic on Douyin is The biggest one is that others just need to post a video related to me to become popular. Yesterday, Fat Brother posted a video of me from a third perspective. As of today, it has 650 million views. Think about it..."

"So, tomorrow I only need to show up on stage and sing a song. The audience will take videos and tweets on TikTok, and the traffic will be there. The next day, everyone in Qiong City will know that I sang in front of your new store. , then tell me, is this 5 yuan worth spending?"

To put it bluntly, the purpose of his appearance on the stage was not to sing and perform, but to let the audience take videos and make TikTok.

Ye Lin's idea is too strong, linking one link after another, step by step.

Boss Lin was given a plan that he couldn't refuse, and in this plan, his importance was further demonstrated. 5 yuan to sing a song seemed to be quite worthwhile in this plan. "Good boy, you are planning something for me! I thought the plan you proposed was for my benefit, but in fact you are lobbying for 5 yuan to sing a song!"

Boss Lin understood it completely and couldn't help laughing. He was greatly appreciated by this young man's talent, and he was very happy in his heart.

He invited the two of them to sit down and mixed them two more cups of tea himself, showing great hospitality.

"Boss Lin, of course I am thinking about you. As I said before, whether the 5 yuan is worth it depends on how you spend it. If you follow the plan I mentioned, the publicity effect it will bring is You can’t compare with spending 20 or even [-]!”

Ye Lin smiled slightly, not feeling that he had taken any advantage, but that he had done Boss Lin a big favor.

"Brother Ye, you are such a talent! Anyway, I really can't refuse the plan you proposed... Okay, I agree, 5 yuan to sing for 5 minutes!"

Boss Lin took the initiative to extend his hand to shake Ye Lin's hand and wished us happy cooperation.

The fat brother was in disbelief. Damn it, Ye Zi has really negotiated this deal? Singing for 5 minutes for an appearance fee of 5 yuan?

He wondered if Boss Lin was deceived by Ye Lin. Looking at Boss Lin like this, it was obvious that he was being manipulated.

Then, Ye Lin discussed some details with Boss Lin and finalized it. He transferred 2 yuan as a deposit on the spot and paid a balance of [-] yuan after the performance tomorrow.

Then I asked the lobby manager to send one person away and two people away.

……

While driving back to the company, Fat Brother and Ye Lin were talking with joy and were very happy.

Yesterday, the live broadcast only earned 18.6 yuan, and today they won another 5 yuan in cooperation. Their three-person media is booming and getting better and better.

"Yi Zi, you know, I just heard you say that you only paid 5 yuan to sing for 5 minutes. I was so confused that I didn't know how to talk to the other party!"

Fat Brother held the steering wheel and smiled. Ye Lin had not communicated this matter with Fat Brother beforehand.

At that time, Fat Brother was embarrassed and nervous. He was paid 5 yuan to sing for 5 minutes. He was afraid that Boss Lin would suddenly stand up and kick them out.

However, under Ye Lin's deception, this thing really happened. Can you believe it?

"Fat brother, don't underestimate your energy too much. Understand, with my current popularity, charging him only 5 yuan for singing for 5 minutes is already very favorable. After all, this is a second-tier city. If it were left to Chengdu, it would be more than 5 yuan!”

Ye Lin was sitting in the passenger seat with his hands folded on his chest. The old man was leaning on the seat on the ground, saying that Boss Lin had just made a lot of money and his charges were very conscientious.

"Hahaha, yes, yes, it's my fault. I have to learn more from you in the future!"

The fat brother smiled and said, he thought that he was not a person who had never seen the world, but when it came to doing big things, his courage and structure were far inferior to Ye Lin.

Soon, the two arrived downstairs of the company.

It was almost twelve o'clock now, so the two of them simply stopped going up and called Brother Bin to come down and have dinner together.

(End of this chapter)