Go back in time and be a chaebol

Chapter 528: The forefront of popularity (second update, please subscribe)

Although it is not the weekend, there are still many customers in Chuck's Department Store selecting various products.

Among the crowd of white customers, several customers from Asia stood out. They sometimes looked at the products and sometimes asked questions to the salesperson or customers in English.

Most of the questions are about products. In fact, more often than not, they are concerned about sales.

While watching Americans choosing TV sets, Yang Shikai leaned over and asked:

"Sir, are you planning to buy a TV?"

The white man looked up and saw that the person greeting him was a yellow man. He was stunned for a moment, but there was no discrimination.

"Yes, everyone is buying TVs now, and I plan to buy one too. I heard that the quality of this TCL one is good, so I came to take a look."

Listening to the other party speak TCL fluently, Yang Shikai finally understood why many export-oriented products have English names or names that are easy to pronounce in English.

Because it is easier for foreigners to pronounce.

"What do you think of this inspection?"

"You'd think television would be in every home."

After a brief chat, Yang Shikai followed Zhu Yihai and his party through the entire commercial street before entering the Yitai Restaurant and having lunch.

Yang Shikai's judgment made Zhu Yihai stunned.

Yang Shikai said directly.

Yang Shikai pointed at the guests in the restaurant and said.

"TV set!"

Replace the movie!

Zhu Yihai nodded and said.

"It should be the commodity with the greatest market potential."

"Yes, suburban life in the United States is on the rise, and more and more American families are moving away from movie theaters in the city center. For ordinary viewers, having a TV in the living room means that not only can they watch movies at home without leaving home Cinemas and live sporting events, I think, may even replace movies.”

The reason why Yang Shikai made this judgment is because the TV in the living room is more convenient to use than watching movies.

After thinking for a while, Yang Shikai said again.

Is this possible?

TCL, made in Nanyang!
The praises from foreigners inevitably made Yang Shikai feel proud. What was the most profound thing he experienced while accompanying Boss Zhu on his inspection tour in the United States?
That is, Nanyang manufacturing is gradually being recognized by the American market.

要知道早在四六年全美票房达到 2亿2千400万美金，共卖出5亿6千万张电影票，平均每人每年观影次数接近4次。这個平平无奇的小盒子真的能让这一切戛然而止吗？
"Is it a theater? Or a living room?"

"City suburbanization..."

"Manager Zhu, one hundred thousand TV sets are sold in the United States every week. I think that for at least the next ten years, TV sets will be the latest and most popular product."

"Actually, just like a restaurant and a kitchen, the restaurant is always just a backup option. Most of the time, people will cook and eat at home instead of in the restaurant. If there is a TV in the living room at home, people more often... Watch TV in the living room instead of driving ten or even dozens of kilometers to watch a movie.”

Zhu Yihai asked during the meal.

Zhu Yihai said this term.

"With the suburbanization of cities, people's lifestyles will undergo great changes. Indeed, compared to watching movies and TV shows a dozen or even dozens of kilometers away, watching TV in the living room will undoubtedly be more convenient. "

He first heard the term "urban suburbanization" from Li Yian. It is an urban form in which residents spread to the suburbs. The reason is the deterioration of the living environment in the city center, the development of subway and car transportation, and residents' pursuit of spacious and comfortable independent houses. Subways and cars ensure that people can live casually, travel faster, and expand living space, making low-density living possible. This lifestyle will also be the way of life for Nanyang people in the future, of course, provided that cars are popularized. The subway alone can only meet part of the requirements.

"Well, have you decided to invest in this business?" Zhu Yihai looked at Yang Shikai and asked.

"Transistor TV!"

Nodding, Yang Shikai took out a newspaper and said.

"Boss Zhu, this is the latest TV set launched by TCL. Different from past products, it uses transistors. I dare say that it will definitely become the trend of the future like the TR-1 radio of United Communications, and it will also become the trend of the future." Compared with radios, TVs that can see pictures are the real future. "

Although it was an American newspaper, it reported the news that TCL developed the world's first transistor TV. This was more of an "advertising soft article." In the next month or two, American newspapers and magazines Everyone would report the news, which ultimately left the impression of transistor TVs in people's minds, paving the way for the product to enter the market.

"I believe that investing in the TV industry will definitely yield generous returns. Based on American households, there is a demand for at least 7000 million TV sets in the United States, and a demand for at least 3000 million sets in Europe. There is a market for hundreds of millions of TV sets. ...This is definitely a blue ocean!”

Looking at the somewhat excited Yang Shikai, Zhu Yihai said.

"The market space is very broad! It seems that you have already made a decision?"

"Yes, Manager Zhu, when I return to Nanyang, I will go to TCL to discuss the purchase of technology patents, and then invest in a TV production factory."

Yang Shikai said without hesitation that television may be the biggest gain from his trip to the United States.

"Indeed, the production and manufacturing of televisions is indeed at the forefront."

Zhu Yihai nodded.

"So Manager Zhu, what about you?"

Yang Shikai is really worried that the labor group will also join the TV production ranks. In that case, it will be equivalent to two big crocodiles!
A TCL, plus a labor group. Then this business will not be easy to do...but fortunately, the market is big enough!

"I'm not going to invest in a television."

Zhu Yihai shook his head and said directly.

"But your point of view has given me some ideas."

Hearing this, Yang Shikai asked curiously.

"I don't know if it's convenient for Manager Zhu to reveal something..."

As soon as the words came to his mouth, Yang Shikai regretted a little. What kind of person he is? If you let him reveal business secrets, you are asking for trouble!
"If it's not cheap, forget it."

Zhu Yihai smiled.

"There is nothing worth keeping secret. I agree with your previous judgment about the TV. In fact, in the hotel these days, as long as I don't come out, I will watch TV in the room, but there are too few TV programs. A little bit.”

As the general manager of the Labor Group, Zhu Yihai obviously will not live in an ordinary room like Yang Shikai. The independent suite he lives in is often provided with a TV to prove the high-end of the room. After all, TVs are the most fashionable products nowadays, and TVs are provided in the suites. It can highlight the class of the room.

It was precisely thanks to that TV that Zhu Yihai was able to understand TV intuitively. He even has a clearer understanding of TV. After all, he watches TV programs for several hours every day.

Zhu Yihai shrugged his shoulders helplessly and said:

"Although there are many TV stations in the United States, only the four major TV stations, ABC, CBS, NBC, and DuMont Television Network, can provide uninterrupted TV programs during the prime time from 8 to 11 o'clock every night. The others Not so with the TV station, but with a TV, it’s easy to pass the time.”

When it comes to American TV shows, Zhu Yihai said with a smile.

"However, this also made me think that maybe Nanyang also needs its own TV station."

This is exactly the business opportunity he saw during this inspection. Currently, there is no TV station of its own in Nanyang. Investing in a TV station can not only seize the limelight, but also control public opinion. This is something he learned from Li Yi'an. After all, Li Nian had already purchased a radio and television company during the war.

"So, I plan to invest in TV stations!"

(End of this chapter)