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Chapter 529: Controlling Public Opinion (Third update, please subscribe)

Television and television stations themselves complement each other.

Since their respective goals have been achieved, it is only natural to part ways. When Yang Shikai took the opportunity to return to China, Zhu Yihai continued his inspection in the United States.

However, the focus of his investigation has changed. From ordinary industrial products to inspecting television stations.

"Compared to movies, television is the future."

On the ABC TV station, company manager Steven made this judgment directly when introducing the company's operations and other aspects to Zhu Hai.

"Eventually television is likely to make movies obsolete and turn them into something for a few people."

Is Steven exaggerating?
of course not
In fact, with the popularity of television, audiences will definitely make choices with their butts, and theater attendance continues to decline. By 1952, the total number of moviegoers in the United States for the entire year had reached the second-to-last low in the decade, surpassing 1944 during the war. Over the next twenty years, the film became a half-dead existence.

"Because of this, Hollywood has continued to pay attention to television since the 20s. The best way that film companies thought of to deal with the impact of television was to have their own television stations."

In fact, Hollywood has mixed feelings about television. On the one hand, you should regard it as a potential opponent competing with you for the audience. You should study it, beware of it, and take precautions. On the other hand, they want to take a share of the huge potential market for television.

"The most radical among them is Paramount. Four of the first nine television stations in the United States were affiliated with Paramount. As a result, other studios followed suit and applied for radio and television licenses in various places to build television stations."

Li Nian bought it for US$44 in 10000, and now its broadcast network has been transformed into a television network.

Finally, the group of people came to the live broadcast room. In the spacious live broadcast room, actors were filming advertisements. Live broadcast advertisements showed the performance of the product to people through the actors' operations.

They now only produce TV shows for the station, and we also bring in shows from Hollywood. "

As the first broadcaster in the United States, NBC once had two broadcast networks covering the country, one was called the Red Network, and the other was the predecessor of ABC, the Blue Network. As the largest broadcaster, NBC not only covers all regions in the United States, but also extends its reach to Canada, Northern Mexico and other places. This was contrary to the Anti-Monopoly Law at the time. Therefore, in 1943, according to the FCC's investigation report on interlock broadcasting. The sale comes under rules that stipulate that a company cannot own more than two broadcast networks. As a result, NBC had to break up the company. Sell ​​the slightly weaker Blue Net.

"But that's all in the past. Two years ago, the FCC, the Federal Communications Commission, announced a suspension of the issuance of broadcast and television licenses, especially targeting large studios that had previously been judged to be involved in monopolistic operations. After the plan to control television stations came to an end, Hollywood can only accept reality and get involved.

Steven explained the operation of the TV station to Zhu Yihai in detail, without any discrimination because of his Asian identity, because... ABC is Li Yi'an's industry.

After mentioning Hollywood's interest in TV stations, Steven shrugged again and said.

"Mr. Zhu, you see, for advertisers, television is simply the perfect communication medium: an unheard of product can, through the magic of television, become as common a daily necessity as toothpaste in just one day." "Believe it or believe it", TV's ability to bring goods is beyond the reach of radio stations."

When it comes to advertising, Steven emphasized.

"Advertising is also our source of profit. All kinds of brand-new products have entered American families through the developed radio network. Therefore, it is very important to promote the popularization of televisions. Only by letting every American family have a television, our advertising "As the tide goes up, everything goes up." Zhu Yihai understood this and nodded.

"This is similar to a radio station. They both rely on advertising fees to make money, but in the final analysis it still depends on the number of customers."

"Yes, the key is to rely on advertising fees, so the company must find a way to let customers watch our programs. In order to increase the ratings, at the end of last year, we signed a 10-year broadcast contract with the American NFL and NBA. The former football, the latter The latter is basketball, both of which are the most popular sports games in the United States. Starting from this year, viewers can watch the games without leaving home, which only a few people could watch when they came to the scene in the past. Once broadcast, it became a sensation across the United States. "

When referring to the contracts signed with the major leagues and professional leagues, Steven emphasized specifically.

"Signing live broadcast contracts with the NFL and NBA was a suggestion given to us during your visit last year. Since the show was broadcast, it has attracted a large number of viewers for the company and increased our advertising fees by more than 70%!"

Li Yian has always attached great importance to the public opinion work on the United States. The acquisition of ABC during the war was a coincidence and a key step for him to control American public opinion. Although ABC has not yet shown its effect, with the increase in TV users, it will definitely In special times, it plays a corresponding role.

In fact, this is also the benefit of the times. If it were the 21st century, a foreigner would definitely not be able to obtain a radio and television license. However, in the 1940s and 1950s, there was no awareness of the importance of radio, especially television. .

For ordinary viewers, having a TV in their living room means that they can watch not only live sporting events, but also live performances by pop stars and, of course, the president's Christmas message without leaving home.

It was in 1948 that TV as a communication medium participated in the presidential election for the first time. In the future, as television becomes more popular, its influence on public opinion will only increase, and by then, it may even influence the presidential election. Before that, all you need to invest is time. Cultivate it slowly through time, and eventually it will bloom and bear fruit.

Zhu Yihai knew nothing about everything behind the scenes. He just realized that the TV station was a project worth investing out of a businessman's keen sense. After all, Nanyang currently does not have its own TV station. This is a completely blank blue ocean. city.

During subsequent inspections, Zhu Yihai inspected several other TV stations. After finishing his visit to NBC that day, Zhu Yihai drove out of the front door of NBC in a BMW driven by a driver and returned to the Wallendorf Hotel. After a tiring day, he was going to take a hot bath and eat dinner from the restaurant.

Sitting in the car, he leaned back and rested for a while. It wasn't until he regained his energy a little that the secretary in the passenger seat handed him a copy of the Wall Street Journal. While flipping through the news in the newspaper, a piece of latest news suddenly came into his eyes.

The news was published in the middle of the newspaper's financial news. It didn't seem very conspicuous, and many people would even ignore it. But when he saw this news, Zhu Yihai looked at it and read it several times in a row.

The content of the news is very simple - according to reliable sources, at the initiative of Washington, on January 1 this year, 1 countries including the United States, Britain, France and other countries signed a secret agreement in Paris to establish the "Export Control Coordination Committee". The purpose is to restrict member states from exporting strategic materials and high technologies to Eastern European countries headed by Russia...

Anyone else would have laughed off the news, but when Zhu Yihai looked at the news, his brows knitted together and he muttered to himself.

"This will definitely have an impact on Nanyang's exports!"

The reason why he made this judgment was that Nanyang was also a signatory country, which meant that many commodities could no longer be exported from now on.

(End of this chapter)