Go back in time and be a chaebol

Chapter 663: The dimensionality reduction blow from the times (first update, please subscribe)
The market is always demand-driven.

For example, the first batch of ready-made clothes produced by Nanyang in 1945 were aimed at men who returned home after the war and wanted to throw their military uniforms and boots into the furnace to burn them. Of course, there were also women who wanted to please themselves. .

The baby products including milk bottles, baby clothes, strollers, toys and other products launched in 46 years also follow the market - men and women stay together and have nothing else to do but make babies.

Then there are household appliances, such as toasters, washing machines, radios, and even curtains, tablecloths and the like. In essence, they are all based on the needs of the new family.

What are the so-called best-selling products?
In fact, products that can capture market demand must be best-selling products.

In the 21st century, there is a popular saying called "pain points are selling points"!
All best-selling products are essentially based on customer needs. And the so-called "needs" are actually pain points. This point remains unchanged. Marketing and strategies are actually secondary. Whether a product sells well or not essentially depends on demand, otherwise no matter how good the marketing is, it will be in vain.

There are millions of manufacturing companies in the world, and among the millions of products, what kind of products do customers need?
This is the pain point.

Although there are thousands of business information personnel in major enterprises in Nanyang to analyze the pain points of the market and the selling points of products to provide corporate production decisions, in fact, there has always been an invisible hand taking the initiative in industrial production in Nanyang.

This invisible hand is Li Yi'an, and it is the "magic power" that he exerts while standing on the shoulders of historical giants.

It is perfectly normal to use "magic" to describe it. After all, Nanyang has always been firmly grasping the trend of the market and always standing at the forefront.

In 1946, when Nanyang introduced a set of advanced spray-drying milk powder production equipment from the United States and started the Nanyang milk powder industry, Li Yian put forward a new requirement.

"We need a formula that's good for babies."

At that time, there was formula milk powder on the market. After all, as early as the 1860s, Dr. Justus von Liebig in Germany invented formula milk powder prepared from milk powder, wheat flour, malt powder and potassium bicarbonate. At that time, the originator of this infant milk powder was already It was considered to be the best baby food, but in the following nearly a hundred years, there was actually no progress in baby technology.

Li Yi'an, who was interested in entering the baby products market at that time, naturally aimed at the huge market of formula milk powder.

Although I didn’t know much about milk powder, I benefited from the advertisements I had seen on TV, such as the “formula specially developed for Chinese babies” that caused stones to be drunk. When I watched TV programs in those years, I was bombarded with high-density advertisements. This gave Li Yian a certain understanding of infant formula.

From the perspective of later generations, the infant milk powder of this era has not adjusted the composition and content of milk protein, fat, minerals and vitamins. The nutritional gap between this and breast milk is quite huge. Those originators of infant milk powder are a bit more like preschool children. Growth milk powder.

It's even a bit like the "milk replacer" that Chinese babies drank in the 1950s and 1960s - because there was not enough milk source, soybean flour, egg yolk powder, rice flour, sucrose, soybean oil, nuclear millet, bone meal, and salt were used Proportioned substitutes.

What's the only difference between the two?
That is, milk powder is included in European and American milk formulas, and milk replacer powder... directly replaces milk powder.

The pain point is the selling point, and the blank is the outlet.

Ever since, under the guidance of Li Yian, the Pigeon Company's research institute began to research formula milk powder. Li Yian even directly pointed out the path - adjusting the nutritional elements protein, fat, vitamins, minerals, etc. according to the composition of breast milk.

In the following four years, although Pigeon Company had already produced formula milk powder, there was still no formula that was truly close to breast milk.

"...According to your suggestion, we first conducted a comprehensive analysis of cow's milk and breast milk to analyze their nutritional content. Breast milk is compared with cow's milk in terms of protein content and composition, carbohydrates, fats, minerals and vitamin composition. There is a huge gap. After all, different species are fed and their nutritional needs are very different. For example, the protein content of cow's milk is more than twice that of human milk. This is because calves need a large amount of amino acids to grow quickly after birth, while human babies need a lot of amino acids after birth. But relatively more fat is needed to provide energy for the growth of the brain, spinal cord and central nervous system..."

As the manager of Pigeon Company, Lu Siwei was originally an outsider in formula milk powder. Like many people, he thought that just adding some milk replacer powder would be enough. However, with the company's technical staff's comprehensive analysis of cow milk and breast milk, and with medical Experts analyzed the role of various nutrients together and finally clarified the difference between the two. This is why we know the importance of formula milk powder.

"We have adjusted the protein composition on the basis of cow's milk. By adding additional whey protein, the ratio of casein and whey protein is close to that of breast milk. The formula we previously developed is essentially milk powder plus milk replacer in proportion. It is impossible to talk about it at all. formula, but the nutritional ratio of the current milk powder is very close to breast milk." When Lu Siwei introduced the new formula of milk powder, Li Yian looked at the tin can in his hand. This is the first real formula in the world. Milk powder!

Although we know that it is only close to breast milk in proportion, there is still a certain gap in nutrition, and it definitely lacks many essential nutrients.

But it is really not easy in this era. After all, the milk powder technology in this era is really not backward, it is simply a bit primitive.

But thinking of some information he had obtained from advertisements before, Li Yian asked.

“Is there taurine added to this?”

It’s not just taurine, but also DHA and other nutrients that are good for infants and young children’s brain development. In another world, these things are the biggest selling points of infants and children’s milk powder.

If these things are produced, these products will definitely transcend the times, and for the milk powder manufacturing companies in this world, wouldn't it be a dimensionality reduction blow?
"Taurine?"

Lu Siwei said in surprise,

"what is this?"

"Taurine, um..."

Li Yian thought for a while and said.

"This is an essential nutrient for the human body. I have read a report that it is rich in content and widely distributed in the brain. It can significantly promote the growth and development of the nervous system and cell proliferation and differentiation. It plays a vital role in the development of brain nerve cells. plays an important role.”

The so-called report is of course false and is just an excuse for Li Yian.

"The baby's body is not yet mature, and synthetic taurine is not enough to meet the body's needs, so it needs to be supplemented by breast milk. The content of taurine in breast milk is higher, especially in colostrum. If the supplement is insufficient, the baby will suffer Slow growth and mental retardation. Taurine is closely related to the development of the central nervous system and retina of young children and fetuses. Long-term simple milk feeding can easily cause taurine deficiency, so some can be added appropriately. The nutritional value is close to that of breast milk.”

Putting the milk powder can in his hand on the table, Li Yian continued.

"For Nanyang, infant milk powder is very important. It is directly related to the future of the entire country. After all, our factories need labor. Most mothers' maternity leave is only half a year. After half a year, the baby's nutrition needs to be maintained by milk powder. This is why , the reason why we provide free milk powder to nurseries is that after all, children need to be taken care of, and only by taking good care of them can Nanyang have a future. "

In order to encourage childbirth, Nanyang not only established a large number of nurseries, but also provided free milk powder in the name of the government. In fact, at this point, we need to thank the United States for aid. A considerable part of the aid Nanyang receives from the United States every year is food, namely American wheat and milk powder. In fact, Pigeon Company has used a large amount of aid from the United States and the United Nations Rescue Agency until now. The milk powder production company supplies mixed milk as well as infant milk powder in schools.

Free prostitution stuff...it's really cool!

The gratitude falls on you, and the money is paid by others, how can you be unhappy?

Li Yi'an has always had a clear distinction between grievances and dissatisfaction with the United States, but he must not miss what he can get for free. Why should the Japanese devils lose all the benefits? If Nanyang gets one more dollar from the United States, Japan will get one less dollar.

(End of this chapter)