Go back in time and be a chaebol

Chapter 664 Do you know what an expert is? (Second update, please subscribe)

It feels good to have whoring for free for a while, and it feels good to have whoring for free all the time.

This is for sure, after all, the most enjoyable thing in the world is free prostitution.

However, free prostitution is free prostitution, and nutrition is nutrition.

The most important thing about milk powder is nutrition.

"Therefore, the promotion of new milk powder must be done with caution, and safety must be ensured first. After all, children in Nanyang want to drink it, and there is no room for any mistakes."

As a lucky person who narrowly escaped major dangers but almost suffered from stones again, Li Yian attaches great importance to baby products including milk powder. As early as the beginning, infant milk powder was regarded as a drug and comprehensive and strict supervision was implemented.

Not only in terms of baby milk powder, but also in terms of food safety, Nanyang is definitely far ahead. After all, those things have to be imported. The most important point is... there is no special supply in Nanyang. The kitchen of the official residence is just like ordinary people, buying all kinds of meat and vegetables in the ordinary vegetable market, so it must be properly supervised. After all, those things are what you eat.

"Um……"

Li Yian said after staring at the milk powder can.

But Nanyang has already taken the lead in the world. Of course, we need to thank the Philippines, India, and... in short, just thank them. Their contributions and sacrifices for scientific progress.

But what is different from them is that the human trials conducted by Nanyang are all drug trials. As early as a few years ago, Nanyang established drug laboratories in Mindanao and Surabaya, recruiting local indigenous people to conduct drug trials, and later also Test laboratories have been established in India and other places.

"What are the features of our product? We add various nutrients to make it closer to breast milk, so we need to let everyone know its difference!"

"In this way, the company can fund a nutrition society, or if there is not one, establish one by itself, and then publish some articles in newspapers through this infant nutrition society to explain the importance of taurine to infants and young children, especially IQ development. It’s important, if necessary, you can find some doctors to endorse it.”

"I think we can conduct a trial abroad. It will be tested for one... no, two years. After it is confirmed that there are no safety problems, it can be promoted."

"I understand. When I get back, I will start to do this."

Then, Li Yian looked at Lu Siwei, who was still a little unresponsive, and said.

When it came to "taurine", Li Yian was silent for a while.

After all, babies are the future of Nanyang and there is no room for failure. It would be best to test it on those people first. Since they are not your own people, you won’t feel bad about using it.

"Well, this kind of experiment doesn't cost much. You can donate it in the name of donation... You can donate some to India, and Japan. Their race is similar to ours. By the way, there is also South Korea, the three East Asian countries with the same language. It’s the same species, just do a follow-up investigation, and by the way, there are also laboratories in Mindanao, just like pharmaceutical companies.”

Nodding, Li Yian added.

"Well, taurine is also the focus and our biggest selling point."

Therefore, a complete strategic marketing plan needs to be formulated.

In fact, Nanyang is also very good at human experiments. After all, the teacher is good. He practiced in the concentration camp, so he is definitely familiar with it.

Since you can test medicine, you can also test milk, no, milk powder.

"Also, this milk powder can is very beautiful, but it is missing something, such as the nutritional content list. What is the main focus of our product? Of course it is its nutrition, so we need to tell everyone the difference. Wherever it is located, people can intuitively understand the features of our products when they buy it.”

Not to mention, the effect is very significant. For example, through a large number of antibiotic trials, they have figured out antibiotic resistance. Not only have they published many papers, but now Nanyang has also begun to restrict the use of antibiotics. Of course, in other countries Not aware of the dangers of overuse of antibiotics.

It's a trial of medicine, paid, fair deal.

Lu Siwei is naturally 100% obedient to your request. After all, your previous request to analyze the composition of breast milk and cow's milk fully proves your foresight.

In fact, these seemingly simple innovations in outer packaging are very common in the other world, and people even choose to ignore them directly. However, for this era, they are not only new, but even certain. A degree of dimensionality reduction attack.

Milk powder is different from many commodities. It is not only related to the nutrition and future of babies in Nanyang. It is also a serious long-term product. It is a product that can be popularized in every family and can also support a family. Of course, the products of big brands cannot use ordinary marketing methods. Instead, they should formulate a long-term marketing strategy and then implement it step by step.

Form an association...

In another time and space, this would not be too normal, and could even be said to be a rampant marketing method. In that time and space, some merchants funded various associations to prove that their products were better and more nutritious. Some merchants even made up associations to endorse their products.
In a word, it is to use the organization to publish soft articles and use the organization to build momentum.

There were so many dental prevention groups, nutrition societies, and committees like this and that. In the end, many people simply didn’t believe them. But it is different in this era. There is not so much emphasis on this era. If we come up with some kind of "National Academy of Infant Nutrition" and bring in a few scholars to write a few soft articles, let alone Americans, even Europeans will believe it. After all, the United States in this era is the world. No. 1, they are the most advanced. Since Americans think formula milk powder is good, it must be the best. There is no doubt that American experts think it is a good product.

Do you know what an expert is?
He's just a guy who specializes in deceiving people.

But in this era, experts are still very authoritative. Not many people realize that many of the experts are actually big liars.

It is precisely because no one has noticed this that the soft articles written by experts are taken seriously by people.

"... After the Infant Nutrition Society is established, we can hire some experts to come in and let them publish more papers in professional magazines, which are research papers, proving the importance of taurine to infant IQ development. This is almost for our Milk powder endorsement.”

Listening to your Excellency talking about how to use the name of the association to publish soft articles and how to get experts and scholars to endorse Pigeon, or to endorse formula milk powder, Lu Siwei was dumbfounded.

Now he finally understood why many people said that as long as you do business, it would be none of their business.

In fact, this is the fact. You were a businessman back then.

How big is your business?

How big is Nanyang?
This country was built by people doing business!
"... In addition, the Infant Nutrition Society can also organize a prize-winning essay competition with the topic of the nutritional content of breast milk and the importance of taurine. Of course, there are also the effects of taurine-containing formula milk powder that is close to breast milk on infants. the benefits of."

"There is an essay competition with prizes? What is the prize?"

Lu Siwei was a little confused, could he still do this?

Li Yian immediately replied:

"Money, give money directly. You can give 300 yuan for the first prize, 200 yuan for the second prize, and 100 yuan for the third prize. Well, you can increase it appropriately. Don't feel that you spend too much money. Some money is spent, not only is it spent It’s worth it, and the benefits will be huge.”

What is the most fragrant in the world?

Of course money is the most delicious thing.

It would be better to give him a few gifts than just give him cash. For many people, it’s just a few hundred dollars. It's enough to make them put down their consciences.

Uh,,, it seems that saying this is a bit serious. After all, it did not make them let go of their conscience, it was just a few words.

And those words are backed by science. Even if it is not available now, there will definitely be scientific basis for it in the future, and maybe they will become the founders of this subject.

For those experts, they are the real beneficiaries. They will definitely not miss this opportunity to make money and become famous.

"Then...are these articles useful?"

Lu Siwei was a little confused.
Although he knows that giving money directly is much more affordable than giving things, and it is estimated that many people will participate, the most important question is, what is the use of these articles?
Li Yian continued to explain:

"For award-winning works, the company can submit articles to major newspapers and periodicals. Of course, the author's right of signature still belongs to the author, and the author's fee also belongs to the author. Of course, these articles will definitely be published. After all, we paid the advertising fees, and those The newspaper will definitely not reject these articles, but when paying advertising fees, it should be more generous and try to put the article on the front page, or at worst, on the second page.”

This is the most common soft article in future generations. In this era... it is absolutely equivalent to a marketing atomic bomb! It can definitely cause a sensation in the entire United States and occupy the US infant milk powder market.

As the company manager, Lu Siwei immediately understood what you meant. When he opened his eyes in surprise, he heard you say it again.

"There are other issues we don't need to discuss within those articles."

Li Yian smiled and said:

"We just need to let everyone in the United States know the benefits of taurine-containing formula milk powder, so that people will buy our formula milk powder! After all, our product is the only one! At least within a certain period of time, our The products are all unique.”

Looking at Your Excellency in surprise, Lu Siwei felt a wave of excitement in his heart!
Can this be done in business?

It's just about selling milk powder. Is it necessary to go to such great lengths?
In fact, this is the thinking limitation of the times,...

(End of this chapter)