Go back in time and be a chaebol

Chapter 707 Impact across the ages (first update, please subscribe)
Facts have proved that in this world, as long as the money is in place, everything can be discussed.

And this is even more true in the commercial society of the United States. After all, decades ago, people were able to publish in newspapers a "muscle-building and bone-regenerating water" that could regenerate a broken arm.

Now...although there is some degree of regulation, taurine is not a drug, and in fact, it is not sold as a drug. The key is to let others know about its benefits.

Under the stimulation of money, some popular science articles soon appeared in many newspapers in the United States. At the beginning, they introduced the discovery process of taurine and its importance, and then focused on the lack of taurine in the human body. What Happens to Acid, an introduction to the effects of this nutrient on health and lifespan. What followed was a wave of publicity about the need for taurine supplementation, revealing the important role this nutrient plays in regulating bone growth. Similar studies have also shown the importance of taurine on the immune function and nervous system development of infants and young children.

Even at the end, he simply said, "This study shows that taurine may be the elixir of life in our bodies, helping us live longer and healthier lives."

Is this article written by someone blind?

Taurine is the "elixir of life". Does anyone believe such unreliable things?
If it were written by ordinary people, no one would believe it, but for the general public, when they saw the signature of the article, they unexpectedly found that there were two, one was the author, and the article was written by a well-known professor of a certain medical school, and the other It is written by the American Academy of Nutrition.

One side is endorsed by a university professor, and the other side is endorsed by the American Nutrition Society. How can people not believe such an article?
Even if a colleague sees it, even if he wants to refute it, he must first come up with research results to oppose the opponent. Moreover, there are no advertisements in such articles, and it is just about popular science.

Moreover, most of these articles are on the second page of newspapers, occupying half or even one page at a time.

……

But this time they are faced with a brand new advertising model. Faced with this kind of marketing soft article, they don't even have any discernment - whether it is advertising or science.

In the 21st century, when people turn on the TV, whether it is an advertisement or soft article, it is still the same when they turn on their mobile phone. If they want to jump to it, they have to watch it for ten or twenty seconds. In this era, although advertising is in an unregulated mode, people are still relatively restrained. At most, it means more exaggeration and more shamelessness in words, that's all.

The 1950s was definitely an era dominated by print media. Although televisions had entered thousands of households, most American families would order newspapers or magazines. Newspapers and magazines were definitely the kind that penetrated into thousands of households. .

"It is a nutrient that is very important for a baby's brain development, vision development and bone development. Babies like Caroline cannot synthesize enough taurine in their own bodies, so it causes Differences in children’s height, intelligence and even personality…”

After reading this article, Grace, as a mother, immediately read it seriously. She did not read too closely, and soon she was attracted by the content described in the article. After all, in this world, as a parent, who doesn’t want to Give your children the best, who doesn’t want their children to be smart enough?

With these articles, these award-winning works were naturally submitted to major newspapers and magazines.

For a moment, Grace seemed to transform into a nutrition expert, talking endlessly about the benefits and importance of taurine, while Li Yian listened quietly.

However, the marketing methods of this era are still very backward. The "simple" and "kind" people of this era have experienced the impact of marketing soft articles!

Like most people, Grace also has the habit of reading magazines. It was just like every other day. After she opened the magazine she had subscribed to all year round, she only turned two pages and saw an article "Baby brain gold... awesome" Sulfonic acid!”

But where can I buy this thing?
Just when Grace was about to write a letter to the magazine, she saw Li Yian walking in and asked.

"So taurine is so important."

Through the prize-winning essay contest, Zhou Zhimin has collected dozens of articles touting the benefits of taurine to the human body, especially infants and young children.

But how did Grace know?
"what?"

Li Yian was stunned. I had heard of this before. No one paid much attention to that thing in the past, that is because it was used in infant milk powder under my explicit guidance.

"Lee, have you ever heard of taurine?"

"Taurine?"

People who read newspapers also know what advertisements are and what news they are, and they are accustomed not to pay attention to advertisements that are as big as tofu.

While Grace was surprised, she was full of curiosity and even desire for taurine, a product that she heard was a high-tech product.

Listening and watching, finally, after she finished speaking, Li Yian asked.

"Grace, where did you see these from?"

Is it possible that similar products have appeared in the United States? That’s not right! Taurine is added to milk powder and becomes a major feature of infant formula. We have to wait at least another few decades. "In the magazine, it's an article written by a professor, and it was jointly researched with the American Nutrition Society!"

“American Academy of Nutrition?”

Li Yian was stunned at first, and then he understood - Pigeon milk powder is about to enter the US market. Now they are warming up to enter the market. This is also Li Yian's plan - to create marketing soft articles for infant formula milk powder containing taurine.

If you want to sell infant formula, you must first emphasize its benefits, and taurine is its biggest selling point.

The point is not whether it actually works, the important thing is to convince everyone that it will work.

Although most American families give their babies milk, they don’t necessarily drink formula, let alone taurine.

Therefore, when infant formula is launched on the market as a new product, there may not be so many potential users.

For example, the earliest formula milk powder in history appeared in the 19th century, but until now, some babies on the market drink milk or ordinary milk powder. Even in the United States, many families still drink condensed milk as milk powder. This is even its largest market. As for formula sales, sales are average.

Not because it’s expensive, but because most people don’t know the benefits of formula. Another reason is that the current formula milk powder cannot be said to be a formula, but more of a balanced nutrition.

Of course, more importantly, there are too many choices in the American market, such as milk everywhere - every family has the habit of drinking milk, and the supply of fresh milk is also very convenient. In this case, who would What about choosing formula?
The bottom line is that there is no market demand.

As long as the market needs it, formula milk powder will not be so difficult to sell.

That being the case, all that is needed is to open up market demand.

So Li Yian decided to use a soft article offensive. He first boasted about the benefits of taurine in newspapers and publications, and then packaged Pigeon formula milk powder, emphasizing the importance of nutritionally balanced formula milk powder for infants and young children, and the impact of just drinking milk on infants. Identity in young children is harmful.

Ordinary people brag about the benefits of taurine and formula milk powder, but probably not many people are willing to believe it.

But when the same embarrassing boast comes from the mouths of experts and scholars, its credibility is completely different.

That's why Li Yian asked them to find the Nutrition Society, and then got a group of experts to write a bunch of articles to brag for them. The articles are then placed in newspapers and magazines.

Nowadays, the persuasiveness of the articles written by doctors and professors from these well-known hospitals and medical schools is naturally conceivable. After all, the word expert is not a bad word at the moment, and there is no doubt about the professionalism of the articles.

Because there is no nutrition organization in the United States, they established a special organization, the American Nutrition Society, and then used this organization to endorse their products.

The usefulness of this society is not limited to milk powder, it can also play a greater role in the future.

For example, setting industry standards, such as providing professional endorsement for some new products.

With the organization in hand, are you still worried that you won’t be able to convince people?
Therefore, mothers like Grace are all moved by professional articles.

And demand arises.

Looking at Grace who was full of expectations, Li Yian was a little silent for a while. Why...why did he also market his own people?

But then I thought about it, what does this mean? This means that this marketing strategy is successful!
American Nutrition Society... Professional organizations, professionals, how can they not be successful in their work?
Li Yian doesn't find anything strange about this kind of success. After all, this is a cross-generational marketing method from another era. This kind of method that transcends the times has naturally achieved unprecedented success in this era.

This is the power of the times!

After thinking about it for a moment, Li Yian felt that he represented the millions of mothers in the United States who had been brainwashed by professional institutions.

What should be done in this situation?
Of course, we should keep up our efforts and further brainwash them!

(End of this chapter)