Go back in time and be a chaebol

Chapter 708 Ten Small Goals (Second update, please subscribe)
From taurine to formula milk powder, after a series of soft article marketing, plus the "professional" blessing of the American Nutrition Society.

It didn't take long for ordinary people to establish the concept that "formula is better than cow's milk."

As a result, many new parents chose formula milk powder. For a time, the sales of formula milk powder in the US market also became better.

As a parent, who doesn’t care about their children. This is a common human problem, or animal instinct.

Faced with the increase in sales of milk powder, the chairman of Wyeth milk powder immediately made arrangements for his secretary after seeing the article published by the American Nutrition Society and the increase in milk powder sales.

"Make arrangements to give $10000 to the American Academy of Nutrition."

Wyeth is not the only one that funds the American Nutrition Society, but also some American milk powder or dairy companies such as Nestlé. In short, this is the case in the business society. As long as the results are seen, real money will be spent soon.

When the association received its first funding, Zhou Zhimin, a director of the association, was immediately stunned.

"Can this be done for business?"

This is actually how business works. Setting up an association may seem expensive at first, but as long as it develops, the association will also become a very profitable cow. Not only can you endorse your own products, but you can also make money from other companies.

That is to say, at the same time that the American Nutrition Society began to earn, no, began to accept donations from people from all walks of life, they turned on the TV and a novel advertisement appeared in front of people.

"Your Majesty, today's champion is "Prince Eric". According to the long-standing rules, the champion is the last auction, and it will be auctioned tomorrow."

Then the cow servant walked out with a tray, and then the camera turned. In the living room, grandpa, grandma, father, mother and children each picked up a glass of milk and laughed happily.

"A cup of formula milk specially made for you, happy and healthy every day!"

……

On the TV screen, a cartoon image of a white cow maid appeared, mixing milk. In the music, it twisted its body and said,

When Li Yi'an arrived in Chicago, the highlight of the cattle breeding competition was already over.

"Prince Eric"

It has to be said that as a long-established livestock power, the United States is definitely far ahead in livestock breeding. There is no doubt about this. Even in the 21st century, there are few countries that can compete with it in this area.

In the 1950s, Chicago was the largest city in the United States. It was not only the largest steel industry base in the country, but also the largest meat processing industry base. The Chicago Livestock Expo was also the largest exhibition in the world. Here Not only will there be huge cattle and sheep market transactions. There will also be an international cattle show, which is, in fact, the real highlight.

The women in front of the TV suddenly felt that the fresh milk they ordered every day suddenly no longer tasted good!

Neil, who was accompanying him and was the president of the exhibition, said quickly.

The first stop after leaving New York was Chicago. I chose Chicago because the International Livestock Exhibition was being held here.

Just when Pigeon formula milk powder entered the U.S. market relying on its strong formula advantage, Li Yian had already boarded the plane. During his visit to the United States, in addition to meeting new and old friends in Washington and communicating with each other, The most important thing is to spend a few days in New York to enjoy family life, and then to visit various places in the United States.

"Niu Niu Niu, hurry up, we want to drink milk..."

"President Neil, what is the name of this year's champion? Has it been auctioned?"

When visiting the livestock exhibition, Li Yi'an asked as he looked at the fat beef cattle and dairy cows in the cattle pen.

When the camera turned, a few children were seen peeking their heads out of the door and saying.

"Okay, take your time."

At this time, a voice-over appeared on the TV:

"Everyone has to drink different milk powder."

When he heard the name, Li Yian couldn't help but be startled, and an information he had read somewhere in the past immediately flashed into his mind.

"Prince Eric" is the most prestigious champion of the Chicago International Breeding Championship. It is even called "the best breeding cattle of the twentieth century" by breeding experts and is also one of the main sources of high-quality breeding cattle in the United States.

Getting good breeding cattle depends largely on the bloodline and quality of the cattle. Good breeding cattle are hard to come by. For example, "Prince Eric" is a rare high-quality breeding cattle for a whole century. Since he won the championship of the international breeding cattle competition, his descendants have almost monopolized the breeding cattle for more than ten years. Tournament champion.

At the most prestigious Chicago International Livestock Exhibition, there were even several championships, runner-up, and third runner-up from his descendants, so much so that "Prince Eric" was called the "American Emperor", even in In the 21st century, descendants of "Prince Eric" will occasionally win prizes, which shows its genetic stability and superiority. Now that it is actually here, how could Li Yian not be excited.

"Is it "Prince Eric"?"

Li Yian asked.

"Yes, Your Majesty."

Neil asked with a smile.

"Is Your Majesty also interested in breeding cattle?"

Neil said.

"If His Majesty is interested, we can advance the auction to today."

As the president of the exhibition, Neil knows how to create news very well. If His Majesty the King can attend the auction in person, then this matter will definitely appear on the front page of the newspaper tomorrow, and it will also be a publicity for the exhibition itself.

"I have always been very interested in agriculture, and even more interested in auctions."

Li Yian said with a smile.

Now that you encounter such a good thing, you must not miss it. After all, these things are rare.

Soon a group of people entered the auction. Li Yi'an's arrival did not cause any sensation. Americans may admire nobles very much, but that's it. No one will be so excited because of the arrival of the president or nobles. Besides, now It's at auction.

Soon, everyone knew that due to the arrival of the king, the championship auction had been advanced, and those who had originally intended to auction the championship were all excited.

"Now the winner of this international breeding cattle competition is "Prince Eric", who comes from..."

These introductions are not important at all. "Prince Eric" is the most handsome boy in the competition these days. After a brief introduction, the auctioneer wearing a cowboy hat said.

"The starting bid is $1.8, and each bid is $500."

As soon as the auctioneer finished speaking, people started bidding, but in just a short while, the bidding price of "Prince Eric" had already exceeded 3.5 US dollars. But even so, everyone still had no intention of stopping bidding. It was not until the price exceeded US dollars that the buyers became solemn and cautious with every bid. After all, it was more than US dollars.

Finally, after raising the price several times, a buyer raised the sign in his hand, and the auctioneer immediately shouted.

"38000! Is there anything more than 38000 US dollars? 38000 for the first time, 38000 for the second time..."

Just when the auctioneer was about to drop the hammer, Li Yian smiled and raised the sign.

"40000 USD!"

Although it is shameful to drive up prices, you should take action when you find something you like. Besides, this is still a good thing that can only be found.

Looking at the cow in the field, Li Yian thought of the description in the article he had read - a breeding cow worth a billion dollars!

Because of its stable genetics, most of his descendants have become breeding cattle, resulting in almost one-fifth of the beef cattle in the United States having his bloodline!
There are cows here and there, and there are clearly a hundred small goals!

Li Yian's bid made all eyes turn to him, but the previous bidder hesitated, and finally gave up when he wanted to hold up the sign.

Without him, $40000 is already an unprecedentedly high price. However, what he didn't know was that in the next ten years, the descendants of "Prince Eric" would dominate the international breeding cattle competition for more than ten years, and the descendant with the highest auction price was sold for hundreds of dollars. A high price of ten thousand dollars!
That was a million dollars in the sixties!

"$40000 for the first time, $40000 for the second time, $40000 for the third time, deal done!"

"Congratulations sir,"

Facing the congratulations from others, Li Yian just chuckled.

"I've never attended an auction before, just to feel the atmosphere..."

But this atmosphere is a bit expensive. This is a tens of billions of dollars of atmosphere set...

(End of this chapter)