Rebirth, I want to be a prince

Chapter 2 In fact, for the Stone Group, the most profitable thing now is not the release of new digital products, even if the profit of this piece is indeed huge, many people in China have already accused Shi Lei of exorbitant pricing, and Shi Lei has no choice but to keep Adhering to the policy that the domestic market is cheaper than the foreign market, the ro series products are widely used.

The year before Stone Group had already spun off Shengshi Media, its holding company. Jiangdong Talent Group acquired 100% of the shares of Zisheng Media at a total price of more than one billion US dollars, of which about 10 million US dollars was cash, and the remaining [-] million Use the stock of Talent Group as a replacement.Stone Group also took this opportunity to become one of the major shareholders of Talent Group, owning more than [-]% of its shares.In fact, this move had already begun to appear as early as when Bao Xinping kicked Song Yin out of the talent group. Therefore, although the move was huge, it did not cause a particularly big wave in the media industry.

It's just that the outside world has sniffed from this point that Stone Group will completely get rid of the non-communication electronics industry, and will make every effort to flex its muscles in this field.

In addition to the inherent global strategic business of routing and switching equipment and system solutions, Stone Group has focused on electronic and digital products from digital romp4 players to later mobile phones and today's tablet computers in recent years. However, in electronic In terms of digital products, the outside world has gradually discovered that Stone Group's main profit point has broken away from the traditional hardware sales model, and the profit balance is gradually shifting to the direction of online stores.

Just now, when it was launched, it was just a supplement to the ro player product, and did not sell any software, but only provided online ordering and system firmware upgrade services.However, with e, it is gradually developing in the direction of an online store.

One to e's turnover also began to grow steadily gradually.Although the growth rate is not as fast as its hardware, but because the software sales cost of the online store is quite low, only the cost of maintenance, audit and server provision, most of its software is not developed by Stone Group, but developed by third-party companies and then put on e-store Sales, so after several years of steady growth, this initially humble online store has reached staggering levels of turnover.

Although re was released to the global market not long ago in 06, its sales volume is quite terrifying.With the release of tablet PC products, the sales volume of music player products may drop. Of course, large screens and more functional options are the trend of the times, but the increase in sales volume brought by tablet PC products will definitely be far away. Much more than the reduction in sales of music player products.

The outside world predicts that, in accordance with Stone Group's usual practice, Stone Group will release e in the fourth quarter of 07.

The annual sales volume will increase to around 1500 million units. In that generation, Apple’s total sales volume in the first full year exceeded 1200 million units. Compared with Stone Group, which was obviously more dominant in that generation, there is no reason for it to be lower than that number.

As for the tablet computer, this is a new product that does not have any competitors in the world at least at present. Even if Apple releases their p product at the same time, Shi Lei also believes that the total annual sales will surpass that of Apple in that life, reaching nearly 2000. million units.

With such a large hardware market, it is enough to be shocked when it is reflected in the sales of e.According to the data at the end of 06, e's sales have grown strongly, and it seems that it will replace hardware sales as the main sales target of Stone Group.

The current e-day sales amount reaches 80 U.S. dollars. After the continuous hot sales of mobile phones and the withdrawal of tablet PCs, more paid download groups will be brought in. Not difficult at all.According to the current report statistics, this year's software download sales will reach an average daily amount of 100 million US dollars, and the annual total will reach 36 billion US dollars.

Different from hardware, even though the price of ro ​​series products has always been known to be expensive, its profit is only about 80%, but the profit of software sales is as high as 8%.In terms of absolute numbers, the profit of software sales can't exceed that of hardware sales, but from the ratio of profit to cost, it is clear that software sales win.Many people have noticed this, and the competition in the hardware market will become more and more fierce in the future, but the competition in the software market seems to be dominated by Stone Group.From the current point of view, Stone Group's software online sales market accounts for more than 70% of the current global market. In the next few years, as other products will also launch similar online stores, this figure will be lowered, but almost No one believes, and no one is willing to believe, that the market share of roxonene will be lower than 35%, and in the hardware product market, Stone Group only occupies [-]% of the global market share.

While Shi Lei was calculating these complicated data, the phone on the desktop started to flash a red light. This was Shi Lei's special request. He didn't want to be disturbed by the harsh phone ringing while he was working, so Inside the Stone Group, all fixed-line telephones are designed with LED lamps, which will not emit harsh ringtones, but are enough to attract the attention of desk workers.

Picking up the phone, Shi Lei glanced at the incoming call, it was an internal line from Duan Qinglai's office.

"What's the matter, old man?"

Duan Qinglai's Duoyin was a little anxious: "Young Master Shi, hurry up and open Sina."

Shi Lei frowned, a little strange, but still clicked the mouse to open the browser, entered the website of Sina, dragged the page to the technology channel without thinking, and a huge title was displayed on the head.

"Apple's eo Jobs announced that Apple will hold a global new product launch event on March 3, Apple will bring their first tablet to all users, and Apple's online store is now accepting reservations for this product. "

"See?" Duan Qinglai asked a little anxiously.

Shi Lei smiled, and said that Jobs was finally in a hurry, this time he must beat Shi Lei.

In that life, the tablet computer was originally Apple's first product released in early 2010.Considering that the 3G network in that life was applied in most countries in 07, and [China] did not apply it until the end of 08, and in this life, because of Shi Lei's hard work, the domestic 3G network is ahead of the world in 06 Trial operation started in 06, and other countries in the world also announced the full arrival of the 3G network era in [-]. In fact, Shi Lei chose to release the tablet at this time, and the time trajectory is basically in line with that world. .

And because Shi Lei repeatedly released products that were released two years later in Apple's life, Apple has obviously accelerated the progress of research and development, or accelerated the speed of technology release. At this time, they also developed p But that's all.

In the past, there was a lag of about half a year to three months between Apple and Stone Group in terms of music players and mobile phones, but this time, Jobs obviously wanted to catch up with Shi Lei.

This is also Shi Lei's carelessness. While adopting the unconventional "leak" prototype marketing strategy, he also had to set the time for the new product launch early. Jobs chose to rush ahead of the Stone Group after having such time to prepare. The release of tablet products is actually an accidental necessity.

"Seeing old Duan, you're a little restless." Shi Lei not only didn't get angry, but instead smiled and teased Duan Qing.

"The convener for a meeting?" Duan Qinglai knew that it was not appropriate to make any suggestions on the phone at this time, so he just suggested that Shi Lei hold a high-level meeting.

"I never decided to hold this meeting, I'm afraid you have already asked the secretary to inform other people, that's all right, don't make everyone nervous, start the meeting.

"Young master Shi doesn't seem to care? It seems strange that Duan Qinglai didn't hang up the phone.

Shi Lei smiled: "If you were to face a competitor with such a similar design concept, every time you launch a new product, you will lag behind the opponent, and the opponent's market is five to ten times that of yours. This time, there is finally a global Do you want to grab the first chance?"

When Duan Qinglai heard this, he couldn't help laughing. When he met Shi Lei many years ago, Shi Lei was just a young man in his early twenties.Even though he was overwhelmed by Shi Lei's methods and ideas of many geniuses, he still couldn't help but underestimate Shi Lei's age.But after getting in touch with him, apart from Shi Lei's occasional childish temper, his maturity and courage made even the 40-year-old feel ashamed.In the past few years, as Shi Lei grew older, seeing that Shi Lei was about to become a 30-year-old man, Duan Qinglai found that the little impetuousness that was originally only a little bit insignificant in Shi Lei seemed to have disappeared. He can maintain the posture of Mount Tai collapsing on the top without changing his color.

For this reason, Duan Qinglai deeply felt that a person who lived to Shi Lei's level was a complete individual.

"It's because I'm a little anxious, but after all, we still have to hold a meeting to discuss it. Jobs made such a big commotion, and we can't respond at all? The media reception department has received many calls from the media. Now The outside world really wants to know what kind of attitude our group will have when Apple releases new products before us, especially a brand new tablet product.”

Shi Lei laughed: "The meeting is underway, see you in the conference room."

After finishing speaking, Shi Lei hung up the phone, tidied up the desktop, put the computer into the locked interface, picked up a roxonene that was actually produced a long time ago and was just waiting for a more suitable opportunity to release and sell it, and lazily walked out of his office.

Shi Lei's office is next to the conference room, and he can enter the door as soon as he goes out, so he naturally became the first person to arrive at the conference room.

Sitting in his own chairman's seat, Shi Lei put the rop in his hand on the conference table and played the Fruit Ninja game he asked the software engineer to write.Well, this is a plagiarism of Chi 1luoluo. Shi Lei enumerates all the most popular games for smartphones and tablet applications in his memory, and asks his software research and development department to produce them. This kind of mindless and purely enjoyable game Games will be very popular at any time. It can be said that the hot sales of ro ​​series products have a lot to do with the software applications that Shi Lei thought of.

Soon all the participants had arrived, and they were not surprised to see Shi Lei already sitting in the meeting room, chatting and chopping fruits, they had long been used to this kind of scene.Shi Lei was the first to arrive at the conference room almost every time, and basically every time he was waiting for them, he was playing the damn Fruit Ninja.

The secretary closed the door of the conference room, and Shi Lei knew that everyone had arrived when he heard the door of the conference room being gently closed.Five fingers made a close gesture on the rop, and the Fruit Ninja game disappeared on the desktop of the tablet.Then Shi Lei will rop

Turned over, looked up.

"You know, don't you? Jobs is in a hurry, this time he is ahead of us." Shi Lei asked with a smile, but everyone just nodded, and no one expressed their opinion.

"Just now I was thinking about the online store. The old man called me. He was flustered and criticized by me. I would like to ask everyone here a question. What was our total sales of electronic and digital products last year? ? And this year, we will sequentially launch the two new businesses of mobile phones and tablet PCs. What is the expected sales or the annual sales target? "

Everyone turned their attention to the chief financial officer. The chief financial officer was a woman in her 30s, Qin Mubei's alumni and senior doctor student at the Netherlands Business School.

But don't be intimidated by her academic background and work background, she is not the kind of woman who looks very old-fashioned, but enchanting, small, with black-rimmed glasses on her face forever, no one knows her identity People often misunderstand him as Shi Lei's secretary, well, of course he is the double secretary of work and life.Xun Liangren's appearance is really comparable to the secretary played by Gong Xinliang in "If You Are the One".

Xun Liangren didn't open any folders, but slowly said: "Last year, the total sales of electronic and digital products was 180 million US dollars. It is [-]% of last year, and this is also the sales goal for this year that we just set at our recent meeting."

Shi Lei nodded: "My beloved is becoming more and more like a secretary, and he answers fluently." This is also one of Shi Lei's styles, he often makes cold jokes that are not very funny on serious occasions, purely flirting, and of course it is not limited to women xng, he often does the same with men.

Even though Xun Liang was in his thirties, he still blushed a little when he heard Shi Lei's obviously teasing words.

"You all know that Apple's sales report last year was less than one-fifth of ours. Could it be that because they released the world's first tablet product before us, did you start to doubt our sales ability? At this moment, Shi Lei no longer had a smile on his face. He rested his hands on the top of the long conference table, scanning everyone sharply.

"I don't intend to engage in the blind brainwashing project of MLM, but I just want to know, what is the most important market share? Marketing method? Product quality? Or corporate reputation?

Or is it the launch of a new product? "

The position of the sales director of Stone Group has always been He Cailan, and with the expansion of the international market, he has basically been on the track, and the domestic 3G product market is in great demand. He has returned to Wudong and is in charge of almost everything Product sales work.The release of the rop product and the follow-up sales work were not done by him alone. Ling Meng, the daughter of a high-ranking official, was married to He Cailan long ago, and as early as Shi Lei released the ro music player product. At that time, she returned to China early and has been in charge of the sales of electronic and digital products.

rop is obviously a product that is a comprehensive product between electronic digital and 3g series products, so this new sales field is jointly in charge of by the husband and wife team formed by them.

Hearing Shi Lei's words, He Cailan looked at his wife, finally tapped the table lightly with the pen in his hand, and stood up.

But before he could speak, Shi Lei waved his fingers: "Old Lan, sit down!" Every Cailan's surname is not Lan, but his nickname Lan Caihe is obviously more famous than his first name, so Shi Lei has always called him For the old blue. "In this regard, Ling Meng has more say than you, let sister-in-law speak."

Seeing this, Ling Meng could only stand up and said, "None of my opinions are the most important, but each of these conditions is very important, and they are indispensable." @.