Rebirth, I want to be a prince

Chapter 610 Press Conference (Please Subscribe!)

Uh, sorry, I've had a headache all day, and it'll be better in the evening.So today there is only one chapter, so tomorrow there will be four chapters with [-] words in a row to show compensation.

sorry again

In this world, in addition to Apple and the Stone Group, there are many other companies and media are also actively counting the sales after the release of Jobs.

From the superficial data, it seems that Jobs' preemptive release has had some effect. Within 72 hours after the official release, Apple's total global sales have reached more than 16 units, of which the US domestic market digested more than 4 units.Although the sales in other parts of the world are not optimistic, the total sales are still very eye-catching.Although many media haven't opened their mouths at this moment, they are already making articles and special topics in the mainland. They will unanimously share these articles and The topic is released.Of course, they didn't think that Jobs could completely defeat the Stone Group in the market by virtue of ten days' advantage, but if the market share is greatly increased, this is undoubtedly the best way to attack the Stone Group and obtain news.That's what the media is good at, and they're all gearing up right now.

Those who are also ready to go, not only those media, Shi Lei is also ready to go, or in other words, the entire Stone Group is ready to go, just wait for the global press conference on April 4st, the 1-hour sales directly surpassed Apple's release ten The total score of the day.As for He Cailan, taking advantage of the last week of the global press conference, she is running around, trying to make the last effort in sales.

No matter what, April 4st came as promised. On this day when lies are regarded as a joke, Stone Group's r global press conference officially kicked off.

The entire venue was arranged casually, and the venue was the multi-functional hall of the Wudong headquarters of the Stone Group.

This is a very unusual design of Stone Group, or Shi Lei. When designing this headquarters building, although it was originally restricted by a series of ancient cultural relics protection buildings such as the Drum Tower Park in the south of the land, the number of floors is not many. , the overall height of the building is not high, but Shi Lei still vacated the entire first floor, a small part was used as the reception and the company's front desk, and most of the rest was made into an empty multi-functional hall.

The main function of this multi-purpose hall is usually a gym, or more strictly speaking, an activity room with dozens of treadmills.Ping-pong basketball stands and various messy toys are rich and colorful, and whenever the Stone Group has any major product launches, Shi Lei will choose to hold the press conferences in this activity room on the first floor of his headquarters.

What surprised the outside world or media reporters the most was that Shi Lei would not order the equipment in the multi-function hall to be moved even if a product launch event was held, but instead made use of their respective positions to make appropriate arrangements The seats of journalists and practitioners in the same industry are not regular, but they are row upon row, which can be regarded as patchwork.

However, after participating in such a press conference, the participants will find that this kind of conference does not have the tense atmosphere of the new product launches of other companies in the past, without swords, lights, swords, and chaos. The atmosphere, it seems, is the standard practice of high-tech companies that are most in line with today's world trends.It’s like an office habit from Silicon Valley. In the beginning, in large international companies, office workers had to wear suits and ties every day, and they had to wear different suits, shirts and ties every day.Later, some emerging companies began to promote a lifestyle called "non-formal dress day", which means that the company works five days a week, and one day is a day when no formal dress is worn.Later, after many emerging high-tech companies in Silicon Valley experienced overnight riches, especially among these riches, many of them are typical American dreams, belonging to the myth of being poor, short and ugly, and relying on technology or paranoia to become new rich overnight. These people have the same characteristic, that is, they don't like formal clothes at all.As a result, some companies began to ignore the dress of their employees, and even encouraged their employees to come to work in T-shirts, and due to the practice of Bill Gates and many super-rich people in the technology industry, this kind of dress has become a very popular way of working in Silicon Valley, and this This method was quickly accepted by the world and even became a trend.

Probably from that time on, the new companies in the high-tech industry seemed to be representatives of the new culture, and what they pursued was a complete separation from the old established companies and giant ships.Whether it is from the attire or the layout of the company's office, it all shows the vitality of these newcomers and their determination to separate from established companies.

Ggle is undoubtedly the pioneer in this area, and Stone Group, an enterprise established almost at the same time as Ggle, is definitely not inferior to Ggle in this respect. Even under Shi Lei's advocacy, Stone Group's office area has more freedom than Ggle more free.

At least, Gggle dare not be so casual and lazy in their new product launches. They will at least book an exhibition hall or exhibition hall, and then use a series of high-tech means to release new products, like stone It is probably the only one on this earth that the group has such a casual new product launch.And even if Stone Group's new product launches are very successful every time, other companies dare not easily imitate Shi Lei's approach.They are very clear that when the company's new product is eye-catching enough, the release method will not be too concerned by human beings, but if their product is not attractive enough to make consumers actively ignore your press conference, it is not rigorous enough , when it is not standardized enough, it is better to be honest.Some things cannot be imitated just because you want to imitate them.

Different from other new product launches, Stone Group's new product launches have never had any hosts, and there has never been a large number of people's speeches and demonstrations. There are only Shi Lei's casual appearance in a style that is completely consistent with the venue layout. Then he walked to the stage and said with a smile that he asked everyone to be quiet.

No matter how casually the press conference venue is arranged, there will always be a small stage at the scene, and there will be a large screen behind the stage to display the products that Stone Group will release.

After the media and people from the same industry were almost all present, Shi Lei appeared at the gate and walked in.

The time was around midnight on April 2007st, 4. It was not so strict, otherwise the casual atmosphere of the entire press conference would be destroyed. Not far behind has always been Shi Lei's standard for grasping the start time of the press conference.

After entering the door, Shi Lei walked from the crowd towards the small platform in front of him, and apologized to the people around him with a smile, "Sorry, excuse me..." At this time, Shi Lei had already appeared in domestic financial and magazine magazines several times. The exclusive interview has also become the cover of Time Magazine's regional editions around the world several times. Naturally, no one who participated in this press conference would fail to recognize Shi Lei.

It seems that there is no need for Shi Lei to go to the stage to adjust the atmosphere of the entire press conference. In fact, after he said the first sentence "Sorry, excuse me", the venue was already quiet.Today's new product launch conference may be just one of many press conferences for Stone Group, but it has a completely different meaning for these media reporters and practitioners in the same industry. Similar products were released before Stone Group.

After walking to the stage, Shi Lei first checked his clothes on his own, and then said into the microphone with a smile: "I don't have any problems with the matching of my clothes today? I haven't been posted on my clothes by any troublesome staff. A note like a big villain? Why are your expressions so dry?"

There were bursts of relaxed laughter from the audience, because Apple's product has been released for nine days, and even today is the tenth day, so the people who participated in this press conference have doubts about this, so they will Produced the so-called dry expression that Shi Lei said.But Shi Lei made such an opening speech, which undoubtedly made the dry atmosphere in the venue much more humid.

"Don't be so nervous. It is our Stone Group that should be nervous now. You will get good news no matter what. Why are you so nervous. Apple and Jobs are coming menacingly. You see, I am not nervous at all."

This remark naturally caused many people to laugh, and the atmosphere of the whole venue finally became completely active after Shi Lei's two jokes lightly.

“Let’s take a look at our product presentation first, a film about 2 minutes long. In fact, it should have been a little longer. Other companies’ new product launches probably have at least ten minutes of product demonstration and playback. And most of our previous press conferences have maintained seven or eight minutes of demonstration units. But today is a little different, mainly because we have a paralyzed employee who is too careless. Well, that guy has been detained by me since he participated in the prototype design. All the bonuses, I guess he should be very distressed, and this distress will last for a long time, the specific length depends on their research and development progress, until the next generation of tablet computers come out, he will not get a point Bonuses for money. Ah, it seems to be far away, I mean, because of that careless guy, our demo has become a little less meaningful. All the appearance, hardware and technical standards have long been replaced by that The guy who picked up our prototype and the magazine that asked him to buy the prototype gave no secret to the deconstruction. In this film, the only demonstration we can do is the application of the software and the experience of using the product It’s just some explanations. Alright, let’s not talk nonsense, let’s watch the movie first!”

Shi Lei directly picked up an r from the high table in front of him, swiped his fingers lightly on the screen, and then took the data connection cable and inserted it into the data cable port. Soon the big screen behind him lit up, and the back of his head The caster also started to project the demo in r on the big screen behind Shi Lei.

The entire 2-minute film, as Shi Lei said, did not involve any technical topics, and all focused on software applications and product experience.In fact, when Shi Lei finished speaking and before the video was played, many people already exclaimed, did Stone Group really not make any changes to the leaked prototype this time?In this way, are they not afraid of making consumers feel that there is no freshness, so they will no longer buy their products?

And after they watched the 2-minute promotional video, they were even more amazed. There was really no technical explanation in this video, and Shi Lei's body, which seemed a little thin because he was standing on the stage, was just standing there. At the corner of the table, with his hands in his pockets, he seemed very inconspicuous.

After the film was finished, Shi Lei returned to the front of the small table, smiled and said: "The film is short, but it can explain the problem well. Since our prototype machine was lost and exposed, there have been many voices in the industry, It is said that our tablet computer is actually an enlarged version of ru. I agree and disagree with this point. What I agree with is that in terms of appearance and usage, the difference is really limited, not in size and visual intuition It’s just the distinction. What I don’t agree with is that the reason why the tablet is called a computer, and ru is just called an m4 player, is because the two have an essential difference in the application of the program. All present are Experts in the industry, I won’t go into details. In the middle of the night, everyone wants to end the press conference early, and then return to the newspaper and magazine office early, quickly concoct this press release, and then ng sleep. I just want to say, tablet Computers are not products that can replace laptops, and their functions are far inferior to those of traditional computers. At least in terms of the processing and application of some programs, this cannot be done within a certain period of time. Of course, we still have to move towards this Work hard in the direction, who doesn't want to go out in the future with only one r instead of a lot of office products? Tablets can't replace ru, although I can predict that after today, the sales of ru will definitely increase. It has been greatly affected. But a product that can be carried in the pocket for running and fitness is absolutely impossible to be replaced by a product that must be held in both hands. From this point of view, I personally even think that even if one day Tablet products can replace traditional mobile office equipment, that is, laptops, and I’m afraid they can’t replace products like ru. I know that you must have a lot of questions today, and you may be trying to use this new product tonight. The press conference has turned into a press conference, but I'm afraid I'll disappoint you, there's no question-and-answer session for tonight's press conference, and in fact, I didn't intend for this conference to go on for longer than half an hour."

As soon as this remark came out, there was another uproar in the venue. Although the press conferences of other companies are now gradually moving towards a streamlined direction, everyone hopes to shorten the time of the press conference as much as possible, but like Shi Lei, when he comes up It is still unheard of for the press conference to be controlled within half an hour.For other companies, half an hour is the length of an opening remark plus a few words from the host and then a demo of the new product introduction.But Shi Lei said that he would use this little time to complete the entire press conference.

"Don't be impatient, everyone. Although I don't plan to give you time to ask questions, our company's public relations department has also done a lot of work, so I have a few questions. After I read it, I think this is probably a friend present Some of the questions I most want to get answered, so I am going to focus on answering them. It is definitely not comprehensive, but I hope this can save the most time."

After saying this, the people below became quieter again, they were waiting for Shi Lei to ask and answer.

Shi Lei picked up the r again, swiped his finger lightly, and called up the question: "Apple has released the tablet computer for nine days, and their total sales volume is about 50 units according to our statistics. It is estimated that after the release of our tablet computer today , their sales will still increase, but according to our company's analysis, it is estimated that it will not exceed 60 units. Of course, this number is already huge, and you probably want to know whether our Stone Group will generate a lot of money because of this. Great pressure. Regarding this issue, I think so, because we have already ordered more than 25 units on rnlne, and now we have all shipped them, and retailers at all levels around the world will also At this moment, put our product on the shelves, and it will be sold when the doors open tomorrow morning. According to conservative estimates, the global sales volume of r on the first day will exceed 70. Therefore, Apple is rushing to release this tablet computer before us Products, I personally don’t think they will pose any threat to our market share.”

There was the sound of flashing lights and shutters below, but other than that, the media colleagues who were whispering and communicating with each other just now are silent now.

"The second question, hehe, our public relations department is very interesting, this is giving me a difficult problem. They asked me, r once advertised that this is the world's first tablet computer, but Apple's press conference was announced nine days ago It has already been opened, and their tablet computer has been sold for nine days. How can we still be the first? Tsk, this question is indeed a bit difficult, how should I answer it? Regarding the label of the world’s first, I think In the end, it should be left to consumers' own judgment. Apple released it first, and we proposed the concept of tablet PCs first, and our prototype has already come out. Regarding this point, that deeply analyzed our prototype. The magazine should know best. Therefore, I personally don’t think the label of world number one can bring much market reaction, it’s not like sprinting, and we don’t need to be world number one like Liu Xiang.”

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