Rebirth, I want to be a prince

Chapter 1 heard the noisy slang from the venue, Shi Lei couldn't hear clearly but knew what these reporters were talking about.

Although he did not explicitly accuse Jobs of being opportunistic in his remarks just now, he tried to take away the title of world number one by preempting the release.But inside and outside the words, it vaguely stated that the Stone Group disdains to fight for the title of the first, otherwise, the Stone Group had the time and ability to advance the time of the conference, so that it could become a well-deserved leader in every aspect. World number one.And Shi Lei's meaning is very obvious, who is the number one in the world, fair and comfortable.

Later, the reports of major media also fully confirmed this point, because this press conference was broadcast live by video websites, and many websites were also doing live reports, so as soon as Shi Lei's speech was over, many websites had already posted Shocking title.

Stone Group Chairman Shi Lei: Who is number one in the world?Justice is at ease.

This is the headline that Sina Technology made out loud while broadcasting the live video of the press conference.

It's just that many netizens found that after clicking on the title link, they didn't see any articles, and there was only a blank area under the huge title.Soon, someone figured out what Sina Technology really meant. Since it was fair and comfortable, Sina Technology did not make any comments, and left all judgments to the netizens.

In the traditional media reports on the second day, almost every company quoted Shi Lei's words, and all of them used the headline first made by Sina Technology.

These are all things for later, but at the press conference, Shi Lei was still answering the third question simulated by the Stone Group's PR department.

"The third question is the sales forecast, or Stone Group's judgment on the future market. When all major companies start to produce similar products, will Stone Group maintain its current dominant position in the market?" said Shi Lei. He scratched his head here, and smiled a bit honestly.

"This question is the most annoying, even more annoying than the one that offended people just now. Why? The market, I think, any company will never give up trying to fight for it, but how much market share can it finally get? There is no way to predict. When the market is full of mp3 players, when Sony, Panasonic, Philips and other old music player manufacturers almost carve up the entire market, who can believe that Stone Group can use a A brand-new player prying open the solid ice of the entire market? And when the sales volume of our first-generation Bro suffered from Waterloo in one month, who would believe that we just made a small

Small changes, let the whole market boil for us, until today we have won more than [-]% of the global music player market share?Especially for such an expensive player.

So, if you want to ask me if I have confidence, I will definitely tell you that I have full confidence, and there is no stronger confidence than this.But when it comes to expectations, I think, everyone here today, I wonder how many of you hope to get a rop today?If you all want it and are eager to get it, then I won't worry about market share, and naturally I don't need to predict the future market.In fact, you all have a very limited right to choose, don't you? "Shi Lei flipped through the rop in his hand and actually still had a few questions, but Shi Lei didn't want to continue this kind of self-questioning anymore.

"Usually when we do a new product launch event, before or after the event, the media and colleagues who are invited to participate in this event and come so hard late at night, we should each send one of our new products. Although this product The price is a bit high but it is still affordable. But, I want to change this way today, just like you all want to know my market expectations, I also want to know how much you want I have this new product. I'm sorry, I won't give away a rop today, but over there, everyone has seen it..." Shi Lei said, pointing to the well-packed rop that was just brought in by car." These are our new products. You can choose whether you want it or not. If you want it, you need to pay money. We have released six versions of rop this time. The wl version has three hard disk sizes, 16g, 32g and 64g, and the 3g version is also These three hard disk sizes. This batch was brought in, all of them are 16g version, the domestic price is 4388 RMB. Although I also know that you are all working hard tonight, but I do not plan to give you any discount You can swipe your card or cash. Of course, if you are inconvenient, for example, if you don’t have a card or enough cash, you can leave your company or newspaper name, your name and contact information, and submit it within three working days. For one thing, Lou still trusts you, so he shouldn’t take money or leave false contact information.”

In fact, when Shi Lei said that he would sell it instead of giving it away, there was already an uproar in the audience. This has never happened before in the industry. Journalists and media practitioners took away a new product at a new product launch event. , which is almost the industry practice.

However, Shi Lei seemed to be breaking this convention.

"Young Master Shi, you are worried about insufficient sales, so you want to check the sales volume tonight! There are only a few of us here, and there is no shortage of ten or so units?" A reporter has already asked loudly.

"I didn't intend to answer the reporter's question, but I took this question as a communication between s people. As I said, I am very confident. I firmly believe that our total sales in one day on April 4 will be More than the total sales of Apple p from the 4rd of last month to today. So it is meaningless to reverse the sales. I just want to know how many people are still interested in our product when you need to pay for it. There is interest in new products.”

After finishing speaking, Shi Lei smiled and waved to everyone: "If you want to buy, just do it.

This is the end of today's new product announcement. "Shi Lei took his own rop, walked off the front stage, then slowly nodded to some familiar reporters and colleagues around him, and left the press conference.

As soon as he went out, Qin Mubei stopped Shi Lei, and complained half-jokingly: "You are getting more and more courageous, and you actually asked these reporters to pay for our products. You are not afraid of them going back and writing nonsense."

Shi Lei smiled: "Surprisingly, I bet that more than [-]% of the participants paid for it."

Qin Mubei didn't continue to say anything, just smiled and left with Shi Lei.

The atmosphere in the venue was a bit awkward, no one thought that Shi Lei would do something like this.It is definitely the first time for my daughter-in-law to get on the sedan chair to spend money to buy new cloth products.But 1 looked at the rop being played by the staff next to him, and the reporters looked at each other for a long while, and finally someone took the lead and walked over, took out his credit card, and bought a rop on the POS machine temporarily taken by the staff .

Before swiping the card, the person asked: "Since I bought it with hu's money, can I choose a larger hard drive? 16g is too small."

The staff showed an apologetic expression: "Shao Shi sent us a message just now, and he also thought that some people might want to buy a model with a larger hard drive. But tonight we really only prepared the 16G 3G version, even if It’s too late to transfer the goods. What Shi Shao means is that as long as friends who bought the machine tonight can find us to replace the version with a larger hard drive within three working days, and there is no need to pay the difference, even if it is a little bit of us Shi Shao Mind."

Hearing this, the man swiped his card immediately, and then left his contact information, saying that he needed to change to the 64g version.The staff told him.Someone will contact him within three working days.

Exchange for him.This person took a 16g rop and left the venue.

After getting the first one, other reporters bought rop with mixed feelings, because the price is actually the same regardless of the size of the hard drive, so almost everyone chooses to replace the version with the largest hard drive, but it is also They all paid for a 16g rop.

Even so, all kinds of discussions are still indispensable. Shi Lei's move is indeed beyond everyone's expectations, and it is indeed beyond the norm.However, no matter how much dissatisfaction there was, these reporters still chose to pay for the purchase even with a little resistance.

After all the reporters have left, there is no need to make too many statistics, because the number of rops brought in by car is equal to the number of participants. You only need to count the number of remaining machines, and you can easily know how many machines have been sold.

The product manager who stayed in charge called Shi Lei after all the reporters left.

"Young Master Shi, there are only two people in the audience who did not buy, and there are only two PCs left for us to prepare."

Shi Lei smiled, covered the microphone and said to Qin Mubei who was beside him holding hands, "There are only two people who didn't buy it."

Qin Mubei also smiled: "You won the bet again."

"Those people asked to change the version with the big hard drive?" Shi Lei let go of his hand and said into the phone.

"Yes, everyone has registered their contact information."

"Okay, after going to work in the morning, ask the sales service to call these people immediately, and then send them a 64g 3g version, and the 16g version will not be returned. At the same time, your product department will write a letter Seriously, tell them this is just a little test for us."

"Okay, Shi Yan, I will order you to run down.

Would you like to read that letter yourself? "

"No need, you can discuss it with the service sales side. That's it. If you finish your work, go home and rest early. Don't be late for work tomorrow. This is the first day of our new product release. We must ensure that everyone arrives on time post."

After hanging up the phone, Qin Mubei leaned against Shi Lei, and said with a smile: "You, you always play some unexpected tricks. Although there is nothing wrong with it, it is not the right way after all."

Shi Lei also laughed: "It's just a whim. Anyway, Jobs also played a trick. Let's find a new way, which can be regarded as a different kind of response. Waiting for today's report, it will be very interesting."

Shi Lei's prediction was good. The live broadcast of the press conference made by many related websites around the world has already caused a great sensation among netizens.Who has heard that the new product announcement will not send products?How much confidence do you have in your own products to let the participating journalists and peers buy them by themselves?And the apparently hot scene of competing to buy in the live broadcast later made netizens look forward to this product even more. Even after experiencing a huge psychological gap, these professionals in the industry still decided to buy it out of their pockets. Isn't it enough to explain the great attraction of Stone Group in these products?

It was about the same as Shi Lei expected, because of his ingenious and accidental action, the number of reservations on e's official website within a few hours increased by more than 40 units. The number of machines has reached [-] units, and from this point of view, when retailers around the world put them on sale, their sales volume will be quite large.This time, it will never be a problem to kill Apple's ten-day sales in one day.

Because of the time difference, the release time around the world is actually not uniform. It is based on the time of 4:1 am on April 4st in various places. Based on real sales statistics, it will not be available until April 3rd. come out.

However, judging from the fact that the number of reservations on the official website is still increasing, the total sales on April 4 have easily exceeded the 1 mark. When this data was obtained, the domestic 80

April 1 has just ended, and April 4 in other time zones has already ended, but the whole of Europe has hardly ended.

Even so, in the office of Stone Group headquarters, there are already cheers and celebrations.At this moment, I am afraid that the time is the early morning of April 2007, 4. After the closing time at 2 pm the day before, no one in the entire group headquarters decided to leave work. From senior management to ordinary employees, all departments sat in their seats. Or joking, or chatting, but everyone is waiting for twelve o'clock.

Twelve o'clock finally arrived, and the domestic sales are still in the process of feedback. However, according to the sales statistics that came back one after another, the sales volume has reached 80. In the four-story offices of the Stone Group headquarters, champagne was opened in every room. There was foam everywhere, the lights were on, and everyone was screaming and laughing.

Shi Lei was sitting in his office, when he heard a quick knock on the door, Qin Mubei got up and opened the door, Duan Qinglai and He Cailan came in, the two basically kept calm, smiling and put a printout on the In front of Shi Lei.

Gently opening the printout, Shi Lei asked with a smile: "I don't want to read this, I just want to know, when will the sales of [-] units be broken?"

Duan Qing came to look at He Cailan, He Cailan smiled and said: "The data obtained now is 80. I estimate that when Europe is also at our present time, after all the statistical data comes back, it should have already broken through. Shi I estimate that our annual p sales will easily exceed 2000 million units this year.

"The 〖revolution〗 has not yet succeeded, comrades still need to work hard! Little comrades, but don't be complacent!" Shi Lei imitated a certain great man, laughing and joking.

There was laughter in the office, Shi Lei patted the table: "Okay, I've been busy for too many days, let's go, I invite everyone to dinner. I guess you didn't eat dinner very seriously, and you have been busy with these data feedbacks? "

He Cailan and Duan Qinglai smiled at each other, Duan Qinglai momo: "I'm really hungry."

"Then let's go. I'll call Yisong and ask him to prepare. You go and call all the middle and high-level people. You don't have to force them. If you want to go, you can go. If you want to go back to rest, go back and rest. Anyway, you can't be late tomorrow." Yes, there are still many things to deal with. Then I will announce that when the sales volume of our company’s rop exceeds 1000 million units, the employees at the headquarters will start to organize trips to New Malaysia and Thailand in batches. You can decide the location by yourself. The standard for each person is 2 Ten thousand RMB, but not discounted.”

Duan Qinglai nodded with a smile: "Okay, I'll go to inform right away, I guess these guys will be so excited that they won't be able to sleep tonight."

After Duan Qinglai left, He Cailan smiled and said, "I wasn't here last night, but when I heard that you did something like that, I immediately knew that today's sales would increase again.

It's amazing. Although it was a bit cruel to the reporters at the meeting, and the bet was a bit big, the effect was really good.I estimate that Shi Shao, your whimsical idea last night at least brought more than 20 units of sales today.After today, you don’t know how many marketing majors in colleges and universities will put this trick in their textbooks as a classic case for analysis.Oh, yes, Young Master Shi, Princeton University hopes to hire you as their visiting professor, and hopes that you can spare a little time every year to give lectures to their students twice at the school...

"We'll discuss this later. We won't talk about it today. I'll call Yisong and ask him to arrange it."

"Okay, I'll go out and help Lao Duan count how many people went there."

After He Cailan went out, Shi Lei also finished talking with Zhang Yisong on the phone, and then looked at Qin Mubei with a smile on his face, and stretched out his hands: "Beibei, you're done, let's talk!"

Qin Mubei rolled his eyes at him. Although he was very excited about today's sales results, he still said slowly, "You're getting carried away. Then, let's discuss with you. The situation has stabilized, and I will go to Luohu tomorrow to exchange the wind contract."

Shi Lei nodded, and hugged Qin Mubei: "Then it will be hard work for you."

Qin Mubei took the initiative to kiss Shi Lei on the lips: "Don't talk about hard work, it's for everyone." @.