Rebirth, I want to be a prince

Chapter 85 [Double Sales] (Desperately ask for monthly tickets!)

The new book is on the shelves, asking for a monthly ticket

When Shi Lei received the call, he was busy holding a meeting with the members of the thirteen universities that have now joined the Wudong University Alliance and the sales department of China Unicom who participated in this marketing campaign, mainly using his 20 years ahead of this era in marketing Strategies to arrange the pager campus tour activities that will be fully rolled out soon.For the name of this event, Shi Lei shamelessly used the name "M-Zone" that should have been released by China Mobile in the mobile phone business a few years later.

"Ah? What's the matter?"

Shi Weixian said in a deep voice: "Don't pretend to be confused, the pennant jointly sent by the neighborhood committee and the street in Zhonghou Park, and the things in the provincial capital, do you dare to say that you didn't fiddle with them?"

The more Shi Lei listened, the more confused he became. As for the neighborhood committee and the street, it was indeed Shi Lei who played a certain role in it. This also borrowed the influence of Mr. Jiang Bosheng on the street, which inspired many people.But Shi Lei really doesn't know what's going on in the provincial capital.

"That pennant has something to do with me. Do you remember old man Jiang? It was the old man who pointed out the septic tank that day. He helped. Didn't I want to give you some momentum among the masses? But what kind of provincial city Here, I really don’t know, Dad, can you not think too highly of your son? I admit, I am indeed smarter and more thoughtful than my peers, but where am I? What's the matter with the influence affecting the provincial capital? Speaking of dad, what's the matter?"

Shi Wei first briefed Shi Lei on some unexpected reports from the provincial capital media and Runyang media, and then said in disbelief: "It's really not you?"

"If I had that ability, I'm afraid my father would be the governor of the province, not a small deputy mayor." Shi Lei actually understood the key point here, which obviously came from Bian Wei, or Yang Ming's instructions always have to be made with some effort.

Shi Wei thought about it for a while, and then he couldn't help but laugh, mainly because he could see that the neighborhood committees and streets near Zhonghou Park came up with such famous tricks, eight out of ten were Shi Lei's tricks, especially Shi Lei's During the few days in Runyang, I often ran to Zhonghou Park.And he came back to Runyang twice in the middle, and it seemed that he would go to Zhonghou Park from time to time.Based on this point, Shi Weixian felt that the media matters were all caused by Shi Lei.The phone calls and visits from the media these days have already made Shi Weixian very anxious, and the secretary can't stop him, so Shi Weixian is also a little dizzy.

Hearing what Shi Lei said now, he also felt confused. After hanging up the phone, Shi Wei sat in the office first, and for the first time began to think carefully about what kind of chess the province was playing.

This was the first time since Shi Weixian became a local official that he really figured out the intentions of his superiors. Before that, he really only wanted to do his own job well.

Based on many recent rumors, Shi Weixian himself is also a very smart person, but he seldom uses this smartness for speculation.Soon he also found a result that was close to the truth. For the first time, he felt that the province might really plan to help him to the position of mayor of Runyang City.

After roughly drawing such a conclusion, Shi Weixian didn't feel too much joy, but was a little worried about the future.After all, he has no foundation, and he doesn't have much political experience. The only thing he can rely on is that he has a fairly good reputation in Runyang, and the seemingly harmonious relationship between the upper and lower. It was supported by Zhang Tongxun, a member of the Standing Committee.But even so, he also felt that if he really sat on the throne of mayor, he would face a lot of resistance, especially Ning Baobin, the executive deputy mayor who was full of ambition but failed to get the position of mayor. The biggest resistance in future work will come from this person.Moreover, although Zhao Yida, the secretary of the municipal party committee who is still powerful, although he seems a bit bleak recently, Shi Weixian started to think more...

And at this moment, Shi Lei is devoting himself to the marketing training for the students who will be in charge of the first-line sales and the sales staff of China Unicom.

In Shi Lei's own opinion, it was extremely easy for him to be in charge of this job.Although his specialty in that life was not marketing, Shi Lei still had stronger confidence in the face of a marketing thinking that was 20 years behind his own.Just take any marketing method a few years later, and this group of people can feel ashamed.As a matter of fact, not to mention the cadres of the student union who don't understand marketing at all, even the guys in China Unicom's sales department who claim to be marketing elites feel sincerely about Shi Lei's several marketing strategies after initial disapproval. of admiration. .

In 97, although the domestic entertainment environment was far inferior to what it was later, there were still some underground rock bands, and many teenagers who started to get in touch with hip-hop.Shi Lei proposed to use underground bands and rough street dance teams to attract the attention of college students at the sales sites of major colleges and universities, so that the students and even the school staff will be greatly shocked from the first step into the campus. The effect of the pre-sale publicity is absolutely unprecedented.

The most important thing is that Shi Lei grasped the fact that these underground bands and hip-hop groups had no chance to perform at all, and only used an extremely low price - lunch, drinks, a pager for each person, and cash compensation - to maximize the performance of these The small group that promoted the atmosphere of the scene was firmly attracted to the side.A half-year contract, two or three performance opportunities per week, plus the cost that is almost negligible in the eyes of China Unicom's sales department, is all these small groups get.But Shi Lei, or all the people who participated in this marketing, got an unprecedentedly lively and trendy scene. Every time the performance had not started, the small stage was already overcrowded.After the performance, coupled with other publicity methods for the "M-Zone" campus tour, the sales results surprised almost everyone.

Originally, Shi Lei had expected about [-] units of sales to start in late August, but they soon discovered that they had underestimated the demand for communication tools among college students. In just five days, they had already reached the original target for the entire late August. sales expectations.When August ended and the sales results for the entire month of August were counted on September [-]st, even Shi Lei felt that the report card in his hand was quite heavy.

As for Fang Zida, his face is full of smiles, and he seems to have already started to submit a plan for nationwide sales of this model to the headquarters in Pingjing. If this momentum continues, they may initially think that the sales volume of [-] units in Jiangdong Province will be [-]. capable of doubling.

At present, the leader of the national paging market is still arguably Guoxin. In 96, there were 1300 million new paging users in the country, and Guoxin accounted for half of them. After that, Zhongbei paging accounted for nearly 97% of the number, and the rest It is the sales volume of dozens of other paging stations across the country.Since the official operation of Unicom's paging network, it has forcibly conquered several barriers in the market that has been divided up in the province where it is located. Although in 300, it has developed from a small paging station that was originally unknown to the second largest giant besides Guoxin. It seems that there are signs of surpassing Zhongbei paging nationwide, but the sales volume in the first seven months is only more than 30 million units.In Jiangdong Province, China Unicom's paging sales volume is only [-] units, an average of more than [-] units per month.

Due to the cooperation between Shi Lei and Fang Zida, the sales volume of Jiangdong Unicom in August has been doubled, reaching a total of 45 units, of which the sales volume of the "M-Zone" campus tour plan accounted for [-]%.Short-term profits have been reduced, but Jiangdong Unicom, whose new market share suddenly jumped to No. [-] in the country in August, believes that it will become a new benchmark in the industry in a few days.

Faced with such a gratifying achievement, how could Fang Zida not sit in the office with his legs crossed, waiting for the award from the Pingjing headquarters?

This result made He Cailan, who thought she was fully prepared, quite flustered for a while. The hot sales situation directly caused Bird's new assembly line to be too late to complete the sales demand. Fortunately, after the first day's sales data came out, Shi Lei, He Cailan called He Cailan in the middle of the night and told him to get ready for the assembly line to spin.It is unrealistic to increase the assembly line. After all, this hot sales situation will gradually stabilize after the end of September. However, Bird has no major problems in urgently arranging workers to work in three shifts.

Even so, on the seventh day of the sale, all the stocks prepared by Bird in the early stage were consumed. In the end, the senior management of Bird urgently discussed the countermeasures. The decision was to go to other small pager manufacturers to buy electronic components. The production of shells and other components was focused on, and then two small factories were found from the local area for assembly, regardless of technology leaks.

On September 97st, He Cailan drove to Wu Dong with the sales statistics for August in her hand.At the meeting held in the company in the morning, the chairman spared no effort to praise He Cailan.Although this batch of pagers may be the least profitable of all the models of pagers they produce, it is also the one that will contribute the most to their future brand expansion.You know, in the first seven months of 10,000, Bird's sales volume was only [-]+ units, an average of less than [-] units per month.In one August, sales of [-] units were achieved.Among them, about [-] units are sold nationwide, while the remaining [-] units are sold in Jiangdong Province.Obviously, He Cailan has contributed a lot to being able to obtain such data.

I thought that when I arrived in Wudong, Shi Lei and Fang Zida would immediately celebrate with me this expected but obviously exceeded expectations, but He Cailan never expected that when Shi Lei received his call, he just told him, I didn't have time to socialize with him today, so I hung up the phone directly.

.