The diva and I cross each other

Chapter 413 The first step of promoting Kuaishu

Luo Ming glanced at Lin Shuwen and wanted to ask her where she was singing this song!

Lin Shuwen said directly: "Are you gathering at my house?"

"Sister Wen, it was Brother Luo who invited us to watch a movie at home." Wen Wan replied.

"Watching a movie? "Charlotte"?" Lin Shuwen asked, pretending to be confused.

"Yes, we have bought snacks and are waiting for you to come back!"

From the conversation between Lin Shuwen and Wen Wan, Luo Ming understood what they were doing.

So Luo Ming smiled and said: "Wenwen is back, let's start directly!"

"Okay, Mr. Luo." Li Yan responded, picked up the remote control and clicked play.

Luo Ming has watched "The Sorrow of Charlotte" several times in his previous life, and it still feels amazing to watch this movie performed by completely different people in this life.

But to be fair, Liu Yuanhong's directing and editing skills are still very good. The film "Charlotte Trouble" was shot by him, and it is no worse than the previous one.

Although Li Tang, who plays Charlotte, looks nothing like Shen Teng and has a different acting style, his level of comedy is not low at all.

In "Charlotte's Troubles", some of the songs copied by Charlotte are naturally famous songs in this world.

Luo Ming watched the whole thing with great interest, until the scene in "The Voice of China", which Luo Ming couldn't handle.

"Fuck! Er Ming, this is you! Are you going to make a guest appearance?"

Luo Ming shook his head with a stiff expression.

At this time, the man on the stage who looked like Luo Ming said: "I feel like I have been living in his shadow."

At this time, even Li Yan didn't hold back and laughed.

Not to mention the other people, they were laughing so hard that they were laughing so hard.

"I remember this part in the script wasn't mine, right?" Luo Ming asked angrily.

"Director Liu said that he felt that the original plot in the script was not interesting enough, so he changed it slightly." Lin Shuwen explained, wiping the tears from laughter at the corners of her eyes.

"Er Ming, I suggest you keep this section. With this section, talking less can increase the box office by 1 million."

"A Ming, I think so too."

"Brother Luo, so am I!"

"Boss, keeping this section is indeed more convenient for hype."

All four people said this, and Luo Ming was too lazy to talk nonsense. He waved his hand and said: "Okay, okay! Stop talking, just keep it!"

After watching the movie, the five of us went to eat hot pot together.

In the private room of the hot pot restaurant, while waiting for the food to be served, Luo Ming said to Rong Mu, "Mumu, it's almost the Chinese New Year, and I thought I would take this opportunity to promote a wave of express books."

"Okay! It just so happens that the funds of those three companies have arrived, and now there is 16.5 billion in Kuaishu's account! What do you want to do?"

"I want to make a collecting game."

"Collecting games?"

"Yes, the game is called Collecting Five Blessings."

The collection of five blessings that Luo Ming mentioned here is naturally the one that Alipay did in his previous life.

支付宝的集五福是从2016年开始的，截止到洛明穿越前，参与这个游戏的人也越来多，而集齐5福的人数也从2016年的79万涨到2023年的3.6亿多。

When major platforms saw that the Five Blessings campaign was so effective, they began to follow suit.

For example, Toutiao has a campaign to “collect zodiac signs to share 2 million”, QQ’s “step count red envelope” campaign, Douyin’s “collect musical notes to share 21 million” campaign, Kuaishou’s “fight for bullishness to share billion” campaign, etc.

However, no matter how much other platforms invest, most people will only remember Alipay’s Five Blessings campaign.

As for this activity of gathering five blessings, Luo Ming heard that it was proposed by a small employee of Alibaba in his previous life.

At that time, Mr. Ma always wanted to improve Ali's problems in the social field and wanted to build his own social circle.

The problem of blank spaces in the social field has always been a serious problem for Ali. Ali has always wanted to solve this problem, but did not know how to solve it, because this problem frankly involves the limitations of Ali's product functions.

In fact, many users use Alipay to make payments and transfers every day, but they do not know how to use Alipay to chat. Many users have even transferred money to each other dozens of times without adding friends. This is the fundamental reason why Alibaba cannot succeed in the social field.

In addition, Alibaba has never known what the key to social networking is. They just want to imitate wx. Alipay’s friend interface cannot be said to be similar to wx, it is exactly the same.

But Ali only copied the shape of wx, not the spirit of wx. Ali has never realized a core point of social networking, that is, social networking is private. While payment is open and transparent, the conflict between the two is irreconcilable.

To put it bluntly, Alipay transfers are all done under real names. How can we let chat go?
In order to break the deadlock, Mr. Ma adopted this plan against all objections.

It's a pity that after Alipay's troubles, there is still no improvement in social interaction.

However, this does not mean that Alipay’s activity was completely in vain. Although Jiwufu failed to make Alipay stand out in the social field, it did increase Alipay’s daily activity and brought many new users to Alipay.

At the same time, he also took this opportunity to promote many of his own financial products, laying some foundation for the subsequent fund craze.

What Luo Ming values ​​​​is that Jiwufu can bring a large number of new users and increase the daily activity of old users.

As for financial products, Kuaishu currently does not have any financial products, but it can link to some other products of Zhuoguang Technology.

Rong Mu's eyes lit up after hearing Luo Ming's idea: "Er Ming, your idea is great! According to what you said, this activity of gathering five blessings has a strong social attribute.

The core point of gathering the five blessings lies in "gathering". It is often difficult for one person to collect the five blessings alone, and he has to rely on the help of others.

The exchange between Fuqua strengthens the communication between people.

Every time someone posts a request to collect blessings in the family group, it is equivalent to promoting our express book.

In addition, the Chinese New Year is a time when relatives and friends gather together and people communicate frequently, the exposure of express books can increase exponentially.

As long as some of these people keep our express books and use them in their work, the number of new users will be astronomical.

With luck, new users of Kuaishu may be able to make more than 100 million by taking advantage of this opportunity to gather five blessings. "

"Since you agree, those things are settled. Li Yan, please compile a plan as I said today."

"Good boss."

The next day, which was also a new week, when Luo Ming came to his office, there was already a plan for gathering five blessings prepared by Li Yan on the table.

Luo Ming browsed it quickly and nodded with satisfaction.

Later, Luo Ming asked Li Yan to make a few more copies of the plan, and at the same time called all the top executives of Burning Light Technology to have a meeting in the conference room on the top floor in half an hour.

Half an hour later, in the conference room on the top floor, Li Yan delivered the prepared documents to everyone one by one.

Luo Ming briefly repeated the idea of ​​gathering five blessings to them.

The senior executives of Burning Light Technology were looking at the plan while listening to Luo Ming.

After reading it, Tong Mingwei was the first to express his opinion: Boss, this is a good idea! It's simple, crude, and innovative, and the gimmick is huge: Collect five blessings and share 2 million in cash. Just for this reason, it is estimated that many people will come to participate in this activity. "

"Mr. Tong is right. The timing and method of "giving away money" chosen in the boss's plan are also very good.

In our country, giving money is the same as giving gifts. You have to pay attention to timing and status. If the same money is given at different times, the effect will be very different.

The Spring Festival is an excellent time to give money. The traditional custom of sending red envelopes makes Kuaishu justifiable. The leisure time during the holidays also gives users enough attention.

Moreover, the way of sending money is also very important, so that users have a certain degree of participation.

Ji Wu Fu is essentially a game. Its difficulty is set just right. It will not disappoint people because the threshold is too low, nor will it cause frustration because it is too difficult to achieve.

Getting money through a certain amount of "labor" is often more exciting than simply receiving a red envelope. "Zhao Ningyuan analyzed it from the perspective of a game developer.

“I think this collection of five blessings is more of a perfect combination of modern technology and traditional culture.

In the eyes of us Chinese people, blessing is the most auspicious and beloved word. It expresses people's yearning for a happy life and also their wishes for a better future.

Jiwufu combines the two cultures of "scanning QR codes" and "luck luck". It has a sense of technology without losing the traditional charm. This idea is indeed excellent. "Su Qing expressed her affirmation of Ji Wufu from the perspective of traditional culture.

Everyone in the company agrees with everything the company says, so other senior executives will naturally not oppose it. Besides, this is the boss's plan. Can they object to it?
Seeing that his plan was recognized by everyone present, Luo Ming smiled and said: "Since everyone agrees with my plan, then this matter is settled. Mr. Tong, I will leave the relevant updates from Kuaishu to you. ”

"This is no problem. The relevant updates are not technically difficult. Boss, when do you plan to have Jiwufu go online?" Tong Mingwei asked.

"Maybe from the 15th to the 20th of the twelfth lunar month! This period is almost the New Year, but major companies don't have holidays, which is very suitable for our promotion." Luo Ming thought for a while and said.

Tong Mingwei nodded to show that he understood.

"Director Su, your art department is fully cooperating with your boss. The art style should be as festive as possible and have a strong New Year flavor. Do you understand?"

"I understand, boss, don't worry, I guarantee that the art style will be lively." Su Qing responded with a smile.

"Then it's settled! Let's adjourn the meeting!" After saying that, Luo Ming stood up and left his seat.

Perhaps because he had been a laborer for more than ten years in his previous life, Luo Ming really didn't like meetings and felt sleepy every time he entered the meeting room.

(End of this chapter)