The diva and I cross each other

Chapter 414: Burning Light Technology’s Annual Financial Report

"Boss, the guitar you want."

In Luo Ming's office, Li Yan held a guitar and handed it to Luo Ming with both hands.

"Well, thank you for your hard work." After saying this, Luo Ming took the guitar and began to prepare a song for Lin Shuwen to sing in the Spring Festival Gala.

It is true that the Spring Festival Gala has become increasingly unsightly in recent years, but it is still a great honor to be a part of the Spring Festival Gala.

Even Lin Shuwen now needs this honor.

Therefore, the songs Lin Shuwen sings on the Spring Festival Gala must be high-end and classy.

Before I knew it, half a month had passed.

The afternoon before yesterday, Lin Shuwen flew to the Imperial Capital to attend the rehearsal of the Spring Festival Gala with the songs Luo Ming had prepared for her.

At that time, the two were still intertwined, and Lin Shuwen only changed back with administrator rights when she went on stage to rehearse.

This week, the two are no longer intertwined.

Lin Shuwen did not return to Bingzhou immediately after the rehearsal, but went to her parents.

Calculating the date, today is February 2nd, which is the fifteenth day of the twelfth lunar month. There is only half a month left before the Chinese New Year. The next Spring Festival Gala rehearsal is February 2th, which is the 2th day of the twelfth lunar month.

Lin Shuwen thought that the Chinese New Year was coming soon, so she would buy some New Year goods for her parents and go back in a few days.

As for Luo Ming, there have been a lot of things going on in the past half month.

The main reason is that the Chinese New Year is approaching and there are too many things at work. Luo Ming has to sign for several hours every day.

This was thanks to Li Yan's help in reading the contents of the submitted documents and confirming that there were no problems before sending them to Luo Ming for signature, otherwise it would be even more troublesome.

Luo Ming signed his name on the document with dull eyes.

Suddenly, Li Yan stopped him: "Boss, you'd better take a look at this document."

Luo Ming stopped writing when he heard this, and after taking a closer look, he realized that the document was actually the company's financial statement for last year.

Luo Ming immediately cheered up and started reading from the beginning.

Twenty minutes later, Luo Ming murmured to himself: "The company's net profit last year was actually 20 billion, which is too much!"

According to this report, the total revenue of Zhuoguang Technology last year was 250.37 billion, of which the revenue of Zhuoguang Game was 132.51 billion, accounting for almost half of the company's revenue, and the revenue of Neihan Duanzi was 86.21 billion. Light Entertainment's revenue is 11.65 billion, and other revenue including the sale of shares is 20 billion.

Next comes the expenses, including money-burning subsidies from Neihan Duanzi, R&D investment in various games, employee salaries, the construction of the company's two new headquarters, and other miscellaneous expenses. Adding in various operating costs, the net profit is 110.25 billion. , the profit margin is 44.1%.

The profit margin of Internet companies is generally between 20% and 25%. The profit margin of Zhuoguang Technology can reach 44.1%, which is a terrifying figure.

Of course, this is also related to the fact that the scene of Zhuoguang Technology has not been fully laid out. After Luo Ming launches Toutiao and Neihan Duanzi to complement each other, the company's profit margin will definitely fall accordingly.

However, the company's total revenue will definitely increase by then, and it stands to reason that the money earned will only be more.

"How many times is the valuation of Li Yan's Internet company generally higher than its net profit?" Luo Ming turned around and asked.

"Under normal circumstances, 20 to 25 times is considered healthy."

"Then based on 20 times the valuation, the company's valuation is almost 2210 billion Chinese dollars."

"Boss, if we calculate the valuation of a company like ours, it will definitely be 25 times. The valuation should be 2726.5 billion." Li Yan reminded.

Luo Ming smiled and did not argue with Li Yan on this issue.

Now, Burning Light Technology has only been established for a year and a half and has just started. There is no need to worry about valuation issues now.

When we see the net profit growth rate and other comparative data next year, we will be able to better judge the company's value.

"I am very satisfied with the company's financial report this year. Li Yan, please tell Mr. Rong that during the Chinese New Year, the year-end bonuses of all employees will be increased by 10%. This can be regarded as a reward."

"Good boss."

Luo Ming's order spread throughout the company quickly, and the company was filled with joy. The 10% year-end bonus was not a small sum.

Take the employees in the technical department as an example. The lowest-paid employees in the technical department of Zhuoguang Technology all earn 1.5 yuan and 16 yuan a month.

The 16-salary salary of Burning Light Technology is also the most common 12+1+3 model.

12 refers to the normal 12 months in a year, +1 refers to double salary at the end of the year, and +3 refers to three months of year-end bonus.

In other words, the year-end bonus for ordinary technical staff of Burning Light Technology is 4.5 yuan. An increase of 10% means an extra 4500 yuan.

Of course, the technical department has the highest salary in the company, and the salary of others generally does not reach this level.

Even so, if you get 10% more, you will get 2 yuan. Who would be unhappy if you get 3000 yuan more for nothing?
Luo Ming's generous move made the employees who were already a little distracted as the Chinese New Year approached become enthusiastic about their work again.

The next day, on the 16th day of the twelfth lunar month, various apps under Burning Light Technology and various official accounts of Burning Light Technology released a promotional video.

The video is of artists from Zhuoguang Entertainment, including Wen Wan, Sun Ling who recently joined Zhuoguang Entertainment, Zhang Songzhi, Aurora, Xin Xiaowei, and some not-so-famous trainees who have just entered the entertainment industry. It can be said that Zhuoguang Entertainment artists "are out in force".

Compared with the luxurious lineup, the video content is much simpler. To put it bluntly, this is a New Year greeting video. Many companies will release this kind of video at the end of the year, so it is nothing worth paying attention to.

But at the end of the video, there is a line that many people care about: Go to Kuaishu during the Chinese New Year and share 2 million yuan in cash with me!

Just when everyone was confused about this line, Kuaishu's official website issued an announcement.

Kuaishu will add a new activity "Five Blessings to Celebrate the New Year" in the next version update.

The content of the activity is very simple. Users of Kuaishu can scan the word "福" to extract the lucky card through Kuaishu's scanning function.

Each user has the opportunity to scan three times a day, and the blessing cards that can be obtained are divided into five types: Patriotic Blessing, Wealth and Strength Blessing, Harmonious Blessing, Friendly Blessing, and Professional Blessing; if you collect five kinds of blessing cards, you can share 2 million on New Year's Eve. Yuan cash, after opening the cash red envelope, the money will be sent directly to Kuaishu's wallet.

This Kuaishu advertisement caused huge discussion online.

"Fuck, sharing 2 million, Kuaishu is too generous, isn't it?"

"This is 2 million, not 2. Is Kuaishu real or fake?"

"It must be fake. I bet not many people can gather it by then."

"Based on my experience in collecting instant noodles cards when I was a kid, in general, there will definitely be a rare card that will not be included in this kind of activity."

"It's also possible that all the people gathered are internal personnel." "A company as big as Burning Light Technology shouldn't engage in internal digestion, right?"

"It's impossible to say for sure. Even if the company's top management isn't interested, what about the employees?"

Netizens quickly condemned Kuaishu's card collection activity with their words.

Luo Ming was not in a hurry about this. Most of the netizens complained about his integrity and said they would not play. But when the event really started, each one became more excited than the other.

This is indeed the case. On Thursday, the 18th of the twelfth lunar month, Kuaishu launched the Five Blessings event. Users said they didn’t believe it, but their movements were not slow at all.

Kuaishu now has more than 4000 million users, of which more than 2700 million users chose to update Kuaishu in the first place.

After the Kuaishu update, an icon with the word "福" appeared on the discovery page. After users click on it, they can see the page that collects the five blessings.

After entering the page, the users first clicked on the gameplay introduction. After a brief browse, the users found that this activity really seemed to be able to share 2 million!

As long as you collect all the five blessings, you can open the red envelope on New Year's Eve, without any tricks.

Now the users who had resisted before became more enthusiastic and started looking for blessing characters to scan.

You can only get three lucky cards by scanning the word "福" in one day. On the first day, users discovered that the explosion rate of lucky cards seemed to be different.

On Weibo, Moments, and Tieba, many users have posted their blessings.

The four blessings of patriotism, prosperity, harmony, and friendliness are abundant, but the blessings of professionalism are extremely rare.

At this time, users all understood that Jingyefu was the Songjiangka in Xiaodangjia instant noodles when they were young.

It is not accurate to say that it is Songjiangka, because the instant noodles I ate when I was a child most likely did not have Songjiangka.

And Jingyefu is real, but the explosion rate is relatively low.

Collecting Five Blessings If you want to get the Blessing of Devotion, there is only one way, which is to collect more Blessing Cards.

In addition to scanning three lucky cards every day, users can get a lucky card by reading connotation jokes for 10 minutes a day, and playing any game under Shaoguang for 10 minutes.

Of course, you can also get lucky cards by inviting new users to register in Kuaishu, and you can also get lucky cards by adding friends, and friends can also exchange lucky cards with each other.

In this way, with the popularity of the Wufu Collection activity, the number of users of Zhuoguang's major apps and games has increased at an alarming rate.

On the 21st day of the twelfth lunar month, all official accounts of Burning Light Technology released a short video at the same time.

After Luo Ming decided to organize the Five Blessings event for this short film, he gave the filming task to Chen Junmiao.

The content of the short film is somewhat similar to the concept of Alipay in its previous life. In order to warm up the blessing activities during the 2020 New Year, Alipay specially launched a commercial film "Where Are You?"

This short film starts from the worried words "Where are you" from relatives on the way home, and captures the difficulty of people returning home during the New Year.

For this short film in this life, Luo Ming also borrowed the shooting method of "People on the Road", and also transferred the theme song of "People on the Road": "If you have money or not, go home for the New Year".

It is worth mentioning that this song was sung by Luo Ming himself, and the female vocal part was naturally sung by Lin Shuwen. The main thing is that this song is not difficult to sing.

The reason why I chose this song to accompany this short video is because returning home for a reunion during the New Year is the most profound memory of the Spring Festival for Chinese people, and this is the meaning of celebrating the Spring Festival.

Nowadays, transportation is convenient enough, but the annual Spring Festival travel is still worth recording.

The theme of "Where have we been" can well reflect the meaning of "reunion". After all, the custom of going home for the New Year is deeply rooted in the hearts of almost every Chinese person.

Luo Ming asked Chen Junmiao to shoot this short film, which focuses on a family returning home.

The family encountered a traffic jam on the way home. When faced with a dilemma, they decided to take a detour, but they got stuck in the snow again, and their mobile phones lost signal. They wanted to walk home but the snow was too thick.

Just when the family was looking gloomy and not knowing what to do, they decided to go back to the small hotel at the foot of the mountain to make do, when a faint light came from ahead.

It turned out that the old parents were shoveling snow in the dark with their old bodies in order to allow their son and his family to get home smoothly. When they saw their parents, the husband and wife burst into tears.

When Chen Junmiao heard what Luo Ming said, he understood that this short film was to play the family card and use the family card to break through the user circle so that more elderly people can use the APP of Zhuoguang Technology.

This time, Zhuoguang Technology is making another short film and gathering five blessings. To put it bluntly, it is using the Spring Festival, the largest traditional festival in China, to market various brands of Zhuoguang Technology.

In recent years, the concept of Spring Festival movies has matured, and more and more movies are being released during the Spring Festival to make a lot of money.

The same seems to be true for these big brands. Now China's Spring Festival can be said to be "war-torn".

On the occasion of the Spring Festival, all brands want to get a share of the biggest festival in China. These arrangements made by Luo Ming are all aimed at breaking through in the marketing of brand-related festivals.

Luo Ming asked people to send the video to the official website of Zhuoguang Technology and various official accounts, and also asked artists from Huayue Entertainment to help forward it.

With the appearance of this video, Jiwufu attracted another wave of traffic.

The number of APP users of Zhuoguang Technology has ushered in another leap.

After all, Kuaishu itself is still a social software. The blessing activity itself can serve as social currency and has certain social attributes.

As the activity of collecting five blessings becomes more and more popular, the phrase "how many blessings do you have" slowly spreads.

Many old friends who have not seen each other for a long time opened up the conversation through this sentence.

Taking the Five Blessings as an opportunity, these friends who had not seen each other for many years started chatting, from comparing who had more blessing characters to who had collected all the Five Blessings, and which friend they knew had drawn the Blessing of Professionalism.

And the function of "Ask a friend to give one" can make you familiar with previously unfamiliar relationships.

Friends have more interactions in transferring and giving to each other. The Five Blessings activity can evolve into a new social relationship method, allowing users to eliminate this sense of strangeness through social progressive relationships.

Whether it is Jingyefu’s hunger marketing or AR’s high-tech gameplay of scanning fortunes, the humanized interactive experience has triggered interaction among the people.

The Five Blessings activity, which returns to the acquaintance relationship gameplay, is no longer just an activity to stimulate users with gameplay and benefits, but allows users to perceive the meaning of "New Year blessings" through social progressive relationships.

There is no difference between the north and the south when it comes to adding Ji Wufu.

China has a vast territory, and customs and habits vary greatly across the country, but only the matter of "pasting the word "Fu" is the same.

Therefore, the cultural foundation of Jiwufu has no geographical restrictions and has the basic conditions to cover a wider range of people.

After half a month of fermentation, with only one week left before the Chinese New Year, Kuaishuji Wufu broke out and became the biggest winner of this New Year marketing.

(PS: Today’s limit is only 4000 words. I’ve been busy with job transfers recently, so I’m a little short on energy. Things will be finalized by the end of the month, or early June at the latest. Whether it’s successful or not, there will be more updates.)
(End of this chapter)