Reborn since 1993

Chapter 102 Stealing a Home

Every word that Subile said hit Frankel's heart like a heavy hammer, making him break out in a cold sweat.

No matter how the competition between Siemens and Shenzhou looks in the eyes of outsiders, in the eyes of Subile, if Shenzhou is not defeated decisively, it has already failed.

By now, this war has been called a bad war. Not only has it brought disgrace to Subile, Siemens' stock price has also been affected, making the outside world begin to doubt the level of Siemens' strength.

"President Subile, I..."

Frankel wanted to defend, but Subile raised his head and glanced at him. Like a sword, it pierced his psychological defense and made it impossible for him to give the reason he originally wanted to give.

"We still have a chance. This time, Shenzhou just competed maliciously, and with good luck, it found a spokesperson like Ronaldo, and bundled the phone with the electronic pet machine, so it achieved the current sales volume!

Now as long as Siemens lowers its prices, Shenzhou must also lower its prices. Its previous sales strategies will fail. We still have a chance! "

Frankel gritted his teeth and said that he felt that if he didn't work hard, today would be his last day at Siemens. With Subile's character, he would definitely be kicked out.

Listening to Frankl's words, Su Biluo fell into deep thought for a moment. In fact, Su Biluo didn't care so much whether he could drive Frankel away. The key was that after he left, who would clean up the mess left behind? It was impossible to let him, a Siemens President, will you take the blame yourself? !

The digital cordless phone business is not the most important business of Siemens, but Superior does not want it to fail like this. From the early stage to the present, Siemens has also invested a lot of resources and funds in this project. More importantly, this If the project fails, it will affect Siemens' stock price and Superior's prestige within Siemens. This is the most terrible thing.

"Last chance Frankel, I will apply to the board of directors to give you another chance, don't let me down again, understand?!"

Subile said with a somewhat stern tone, almost telling Frankel clearly that this was his last chance. If he couldn't seize this opportunity again and still failed to give Siemens the upper hand, then he really had to get out!

The media is overwhelmingly reporting on the news that Shenzhou has sold more than 100,000 machines in a single day. However, Siemens has not received much media attention. It seems that the conclusion has been sealed. This time Siemens has lost to Shenzhou.

"Notify all sales channel stores that all Siemens digital cordless phones are on sale for $15!"

Frankel came out of Superior's office and immediately called all the managers of the Siemens telephone department over.

Being able to force him into a price war, Frankel feels that Shenzhou is already a strong opponent, but Frankel believes that the one who will win in the end will definitely be Siemens. As long as Shenzhou and Siemens are brought together, At the same price level, without the high sales commission, Frankel believes that Siemens’ sales volume will definitely surpass Shenzhou!

After defeating Shenzhou in Europe, Frankl will push Siemens Telephone to the mainland. Only by defeating Shenzhou again in the mainland market can he feel that he can avenge his past humiliation.

"What if Shenzhou also cuts prices?!" the director of Siemens Telephone Marketing Department asked Frankel.

"Then lower it again!"

Frankel waved his hand and said, "No matter how much the price of the Shenzhou phone is reduced, the Siemens phone will be one dollar lower than its selling price. I have already talked with the president of Super. We can temporarily reduce it or give up part of the profit, but we must defeat Shenzhou and It is driven out of Europe, so that Shenzhou and all other companies that want to provoke Siemens will know whose Europe is Europe!"

Frankl was ready to fight to the death, and the price of Siemens in all German retail stores was reduced from US$150 to US$135!

"Siemens phones have begun to cut prices across the board, and digital cordless phones are back in smoke!"

The Financial Times of England suddenly broke the news, which instantly attracted the attention of countless European media. Then the news was reported by many media in America and Asia like the wind.

"In order to compete with Shenzhou Telephone, Siemens took the lead in cutting prices by 10%. This is the first time that a Western company has taken the lead in using price reduction promotion strategies when competing with Asian companies!"

Phoenix TV in Hong Kong, which has a team of reporters in Europe, took the lead in reporting.

When I saw Siemens, I was forced to look anxious and started to take the lead in a price war, which caused an uproar among the Hong Kong City audience. In the past, Hong Kong City companies competed with Western companies, and in order to maintain the market, they aggressively cut prices. Now it is the other way around. , Siemens took the lead in price war, which makes people feel that they have not seen each other for a long time.

The impact of this news on the electronics kings, fan kings, TV kings and other industry kings in Hong Kong is far more shocking than the last time Tanglin High-tech won the Microsoft lawsuit. It was much more shocking than any other company in Hong Kong before. Companies have not been able to corner a Western giant like Shenzhou, and they are even a bit anxious to jump over the wall.

And when the mainland media began to report that Siemens was going to start a price war with Shenzhou, the already noisy public opinion became even more heated.

However, many people are worried about Siemens' price reduction. Once Siemens cuts its price, it will wipe out the advantages that Shenzhou has built up with great difficulty.

After all, the strength of Siemens far exceeds that of Shenzhou's parent company, Dongling Hi-Tech. Even those who are optimistic about Shenzhou know this is a fact. If Siemens is really desperate to engage in a price war and spend money with Shenzhou, then It is estimated that Shenzhou will also be brought down by Siemens. This gap in hard power cannot be easily bridged.

"Shenzhou has awakened a beast, and now it's time to be hunted by this hungry beast!" A report by BBC reporter Paine who asked Li Dongling a question during a previous joint interview was also reported by China, Hong Kong, and Southeast Asia. The media rushed to reprint the report.

"Shenzhou does have some advantages now, but including Shenzhou and countless companies in mainland China, they have never seen Siemens in a rage. What a terrible opponent it is. In the past, there have been countless opponents who tried to challenge it. But now, Siemens still exists, and those opponents have disappeared!

Shenzhou awakened a ferocious beast. The game time is almost over. Shenzhou was a bit beyond my expectations, but unfortunately, it chose the wrong opponent. I hope that someone will remember this brand and the existence of this company in the future! "

Paine wrote this report with a tone that had seen through everything. During this period, the overwhelming reports about Shenzhou in mainland China, Hong Kong, and Southeast Asia made him feel disgusted. It was just a lucky company that took advantage of it. As a result, But it was blown up to the sky.

Now Siemens is getting serious. Paine, who grew up in Europe, believes that with the strength of Siemens, Shenzhou can definitely be defeated. He is just predicting the results now, and the facts will prove everything he said.

Paine's report was also reprinted and reported by many media. People who saw it couldn't help but become worried about Shenzhou. During this period, the news related to Shenzhou was all kinds of reversal and reversal. Yesterday, I saw the report that Shenzhou was blown up. God, if I look at it again today, it seems like there is no hope of salvation again. All kinds of news that are difficult to distinguish between true and false are almost making the people who eat melons become wary!

“How much does Shenzhou’s price drop?!”

In the Siemens Telephone Business Department, Frankl had asked the head of the marketing department for an unknown number of times.

But the answer is still the same, "Shenzhou has not reduced the price, it is still sold at the original price!"

“How is this possible without a price reduction?”

Frankel frowned, and he threw a heavy punch, waiting for Shenzhou Phone to punch, but the result was like hitting cotton, making him feel uncomfortable all over.

"Is the news accurate? In the UK, Italy, France, the Netherlands, Belgium and other markets, Shenzhou has not lowered its prices?!"

The answer he got was still negative. Frankl walked around in circles in the office and finally couldn't help but said, "Tomorrow the price will be reduced by five dollars. I want to see how long Shenzhou can endure. It doesn't want the market, Siemens does!" "

Frankel couldn't believe it. Shenzhou could hold back and not lower the price. After today's price reduction, the sales of Siemens phones have exploded. Sales have begun to exceed yesterday's. Obviously, the price reduction is effective.

“Siemens’ single-day sales exceeded 44,000 units, and the price reduction strategy has brought significant sales increases to Siemens!”

The next day, Conaz Data Consulting announced the sales volume of European digital cordless phones as usual. After the price reduction, Siemens' sales increased significantly, with sales increasing by 10,000 units in one day.

Frankel looked at the data he bought from Conax Data Consulting, which was not much different from the statistics from Siemens, but what he mainly looked at was not his own sales.

"Affected by Siemens' price cuts, Shenzhou phone sales fell by more than 3%, with single-day sales falling below units."

When he read that the sales volume of Shenzhou Phone had dropped, Frankel couldn't help but raise his lips. Even though Siemens was making less money, seeing the sales volume of Shenzhou Phone falling, he felt happier than making money!

Frankel felt that his strategy was correct. As long as the price was reduced a few times, he did not believe that Shenzhou Phone would not follow suit.

After reading the Shenzhou phone sales, Frankel was about to put down the information in his hand, but saw that there was still information at the back. He opened it and saw that his whole figure was solidified there like paraffin.

“Coolpad phone launched in Europe, sales exceeded 10,000 units on the first day!”

"Simon Electric, a popular phone brand priced at US$99, has become the most popular phone product in many retail stores in a single day, with sales exceeding 30,000 units in a single day!"

Seeing the two brands Coolpad and Simon, Frankel felt his eyes go dark, and the information in his hand fell to the ground.

　Sorry, I went to the hospital today to accompany my family to get vaccinated. The update is late.

　　

　

(End of this chapter)