Reborn since 1993

Chapter 101 Three Tiger Fighting Brothers

From the time Zhang Ao came to Europe, Lu Chao had seen everything that happened in the European office. Zhang Ao did not come from a professional background, and his style of play was not conventional. Zhang Ao behaved with a rough and rough manner that was not in accordance with common sense, but It was this unconventional style of play that withstood the pressure of Siemens and gave Siemens a punch. It was a real scene of beating the old master to death with random punches!

As for Rodria, Joseph and others in the sales department, the changes are even greater. Lu Chao saw their transformation with his own eyes. It is really the dollar that makes a person confident, mature, inspires fighting spirit and ability, which is impressive. How to develop a top salesperson.

"This reward will continue. All sales teams must continue to sell Shenzhou phones with all their strength and not give their opponents any chance to fight back!"

Zhang Ao shouted loudly to Rodria, Joseph and others that he was not going to give Siemens any chance to fight back, and it was better to chase the enemy with all his strength.

Not to be named the Overlord is Zhang Ao's method of targeting the enemy, and he will never give the opponent the slightest chance.

"Next month, Shenzhou will hold a party at the Hilton Hotel. Important news will be announced at that time, and everyone must be present!" Zhang Ao pointed to the people below and said with a smile.

Rodria and Joseph, now the heads of the sales department, each looked at each other with a somewhat worried look on their faces. They had already vaguely anticipated what Zhang Ao was going to say.

Back in the office, Zhang Ao picked up a piece of fast food and ate it hungrily. He was really busy during this period. He basically made the decisions and handled the affairs in Europe, and he had to fly all over Europe. , dealing with affairs in various places, sometimes I don’t even have time to eat.

"This is the sales volume calculated today. The single-day sales volume of Shenzhou in Europe has exceeded 101,000 units!"

Zhang Ao took a look at the report handed over by Lu Chao and threw it aside. This scenario of selling hundreds of thousands of machines per day will not last too long. Sales will decline sooner or later in the future and then stabilize. This is Li Dongling told him when he called him that Shenzhou was going to take advantage of this period to sell more machines desperately.

"Siemens probably has no other options left but price reduction!"

Zhang Ao said with a smile, Siemens was already at the end of its rope. Frankl was obviously in a panic. He was talking about malicious competition and wanted to sue Shenzhou Telephone. He also found celebrities and football stars to endorse him, but faced with the situation that had already become a For the powerful Shenzhou, these are of little use.

“Siemens wants to cut prices?!”

Lu Chao couldn't help shouting. In the past, companies in mainland China and Hong Kong, facing overseas giants such as Siemens and Sony, could do whatever they could, which was to lower prices and exchange low prices for sales. Although they were unwilling to do this, Asia It is an indisputable fact that the company is at a disadvantage when facing European and North American brands.

But if Siemens cuts prices, it will be forced by Shenzhou into a price war. It will be the first time for a mainland brand to face a European brand, which makes Lu Chao feel like he has been around for a long time.

"Besides this trick, what other tricks can Siemens use?!"

After finishing one meal, Zhang Ao opened another. Although he was in Europe, he held cross-ocean conference calls with Li Dongling, Ren Yuefeng, Hu Xian and others every day to analyze the actions of Siemens and Shenzhou. One step plan.

At Siemens, basically all the tricks that can be used now are used. When the brand influence is no longer, the halo around it cannot affect users, the performance of its own products is not much better than Shenzhou, and the functions are not as many as Shenzhou phones. , if you want to continue fighting, the only way is to lower the price.

Li Dongling is sure that Siemens will definitely cut prices and force Shenzhou to engage in a price war, which will reduce Shenzhou's profits. If the sales staff are given a commission of thirty dollars for each machine, then Shenzhou will not make much money from selling one machine. Money!

Once Siemens engages in a price war, it will not only increase sales, but also defeat Shenzhou's high commission sales strategy. This is Frankel's only way to save himself. In addition, Li Dongling, Ren Yuefeng, Zhang Ao and others could not have imagined that Frankel also any solution!

After hearing this, Lu Chao thought for a moment, but he really couldn't think of anything else Frankel could do. He asked Zhang Ao with some worry, "Then should we follow suit and lower the price!"

"What do you think?!" Zhang Ao asked Lu Chao.

Lu Chao shook his head. Siemens' price reduction was indeed a bit difficult for Shenzhou Telephone to deal with. It would be hard to keep up with it, and it would be impossible not to follow it. "I...I don't know!"

"Brother Li already has a plan!"

Seeing Lu Chao's puzzled look, Zhang Ao asked Lu Chao to sit down. Zhang Ao is the sales manager of Dongling Hi-tech and is responsible for the sales of the entire Dongling Hi-tech. It is impossible to stay in Europe all the time. The European office will be handed over to him sooner or later. Lu Chao is in charge. "Shenzhou will not cut prices." Seeing Lu Chao's expression, Zhang Ao signaled him to finish listening. "Following Siemens to cut prices is too passive. If I follow Siemens this time, other brands of digital cordless phones will come over to check prices next time." War, will Shenzhou follow?!"

"Brother Li is planning to launch two more OEM phone products. A Coolpad is positioned in the mid-range digital cordless phone market and will always have the same price as Siemens. The other is a low-end phone brand named Simon, which is priced lower than Siemens!"

Zhang Ao glanced at his watch, "Tomorrow at the latest, the first batch of Coolpad and Simon brand goods will be sent to European warehouses. If Frankel doesn't let Siemens lower the price, that's it. If he really wants to lower the price, we will give him a gift." What a great gift!”

The Shenzhou digital cordless phone is designed and produced by Donglin Hi-tech itself. It masters a full set of processes and has two new brands. For Donglin Hi-tech, all it has to do is to design two phones with new casings. When it comes to design, Li Dongling said that it is still With so much confidence, is it true that he was a designer of the Mechanical Bureau for more than ten years in his previous life for nothing? !

Two brands, Coolpad and Simon, were launched, one focusing on the mid-range market and the other seizing the low-end market, while Shenzhou’s pricing remained unchanged.

For Siemens, it will be fine if it doesn't lower the price. Once the price is lowered, it will completely lose the hope of challenging Shenzhou. It has lowered the price itself. If Shenzhou does not lower the price, what will users think? Naturally, they will feel that Siemens is not as good as Shenzhou. , otherwise why would it drop the price?

For some users, they may not care much about brands, but there are countless users who naturally believe in high-end brands. Even if high-end brands are expensive, they will still choose to buy them, just because they believe that good products are not cheap!

Once Siemens left the high-end market, Shenzhou almost sat still and automatically became a high-end brand. It can continue to maintain the current selling price and high commissions. When the time comes, it will face Siemens, which has lowered its prices, and Shenzhou, which continues to raise commissions. Whether it is those stores or ordinary sales staff, whose products are you more willing to promote? !

Even if Siemens lowers its price, Shenzhou will still label it as Cool Party. Even if it sells better than Cool Pad, it doesn't matter. Anyway, they don't expect Cool Pad to be able to compete with Siemens. They will just stick to the same price and forcefully follow Siemens. Its benchmarking makes people feel that Coolpad is just a product of the same level as it. Maybe Shenzhou can develop a new brand...

As for the Simon Phone, it is the main product of disgusting Siemens. No matter how much the price is reduced, the Simon Phone is much cheaper than it. Now Dongling Hi-Tech has reduced the cost of digital cordless phones to about 45 US dollars. At worst, the cost of Simon Selling the machine at a low price, does Siemens dare to sell it at this price? The main thing is to involve it!

The Coolpad brand has the value of cultivating the brand. As for Simon, there is no need at all. It will be fine once it is worn out. The worst thing is to launch a low-end brand and then involute it.

Lu Chao was dumbfounded when he heard this. He had never met Li Dongling, nor the other executives of Dongling Hi-tech, but now, he couldn't help but feel a moment of silence for Frankel, meeting those people from Dongling Hi-tech who didn't follow the routine. If Frankel really adopts the strategy of cutting prices, he will be really close to getting out of Siemens.

"You will be responsible for operating the Coolpad and Simon brands. They will use the same sales channels as Shenzhou, but you must be careful not to affect Shenzhou. From now on, you will have to take over the affairs in Europe!" Zhang Ao Said to Lu Chao.

Since being in contact with Lu Chao, Zhang Ao has basically figured out Lu Chao's temperament and character. Lu Chao's abilities are very solid. He is not like Zhang Ao himself, who is led by Ren Yuefeng. The apprentices who came out acted very steadily and did everything flawlessly.

Before letting Zhang Ao come, let him fight with Siemens. That would be too much trouble for Lu Chao. Rushing into battle and expanding territory is not what Lu Chao is good at. But in this situation, Lu Chao can maintain it. According to Dongling High-tech Lu Chao is still capable of developing in the direction planned by the headquarters.

"Boss, are you leaving Europe?" Lu Chao asked anxiously when he heard this. He was willing to call Zhang Ao boss. Although he had not been with Zhang Ao for a long time, he was really convinced by Zhang Ao now.

Zhang Ao did not deny it, but slapped Lu Chao on the shoulder, "Sooner or later, there is still a lot of trouble in Hanxi. Shenzhou Phone is also going to enter the American and North American markets. As a sales manager, I can't hide behind it. Well, when the time comes, I might even need to recruit a few more people from you!"

……

"President Super, I will solve the Siemens phone issue immediately!"

At the Siemens headquarters, Frankel stood in the office of President Su BiLe for more than ten minutes. Su BiLe lowered his head to deal with documents without even looking at him, but sweat broke out on Frankel's forehead.

With a sigh, Subile finally spoke. As before, he spoke slowly and slowly, and there was no trace of his anger at all, but this sigh caused cold sweat to flow directly from Frankel's forehead.

"You have disappointed me Frankl. Siemens is becoming the object of ridicule among its peers. A global communications conference related to 2G will be held in Barcelona next month. Siemens is also invited. I was also invited to be a speaker at the conference. , do you think I can still participate?!”

(End of this chapter)