Reborn since 1993

Chapter 605 The ancient routine has won the hearts of the people

Li Dongling shook hands with Zhang Dazhi, looked at the business card the latter handed over, and looked him up and down.

Seeing this, Zhang Dazhi hurriedly looked towards Miao Jiahui for help. He knew that the chances to establish a relationship with Li Dongling or the Li family were rare. If he missed this opportunity, he would miss it forever!
"When I was at Shangzhong Ceramics Factory, Director Zhang took good care of me!"

Under Zhang Dazhi's constant winking, Miao Jiahui finally spoke and mentioned something to Li Dongling.

In fact, when Miao Jiahui was working at Shangzhong Ceramic Factory, she was just a temporary worker in the Finance Department. Except for the few times when she saw Zhang Dazhi from afar during the factory meetings, the two of them rarely even spoke to each other.

The turning point came at the Oriental Times Shopping Mall, where Shangzhong Ceramic Factory was selected as a brand supplier and introduced into the Oriental Times Shopping Mall, leaving a showroom store for the Shangzhong Ceramic Factory.

At that time, the Shangzhong Ceramic Factory, which was originally on the verge of collapse, began to undergo tremendous changes. Before that, the Shangzhong Ceramic Factory still made ceramic bowls, plates, saucers, teapots, teacups and other things.

But those things are now extremely competitive. They were once exported to earn foreign exchange, but now they are piled up in warehouses. The profits of Shangzhong Ceramic Factory have also been declining in recent years.

It was not until the Oriental Times Shopping Mall that Shangzhong Ceramic Factory was invited to enter the Oriental Times Shopping Mall that they started selling ceramic plates and dishes in the mall. It was not impossible, but it was still a little bit lacking.

At the suggestion of the Oriental Times Shopping Mall, Zhang Dazhi began to transform and started making tiles, ceramic washbasins, bathtubs, etc.

This year, Shangzhong Ceramic Factory began to reap the sweetness. The supply of ceramic tiles and building materials inside the Oriental Times Shopping Mall was basically handed over to Shangzhong Ceramic Factory. Selling ceramic tiles can make much more money than selling pots and pans.

Zhang Dazhi also knew how all of this came about at Shangzhong Ceramic Factory. The brand introduction and supplier system of Oriental Times Shopping Mall was established by Gao Peng, the logistics manager of Dongling Hi-Tech.

Before this, the only request Gao Peng made to Shangzhong Ceramics Factory was to let Miao Jiahui serve as the representative of Shangzhong Ceramics Factory and come to Pingyang to cooperate with Oriental Times.

At that time, Shangzhong Ceramics Factory was also extremely surprised and didn't know why Oriental Times Shopping Mall chose an accountant to cooperate with.

Now, looking at Miao Jiahui standing next to Li Dongshan, Zhang Dazhi naturally knew what was going on.

In a sense, Shangzhong Ceramic Factory is also one of those cases where one person's success brings prosperity to the whole family!
"Nice to meet you!"

After hearing what Miao Jiahui said, Li Dongling put away the business card and said to Zhang Dazhi that Li Dongling would naturally give face to Miao Jiahui, his future sister-in-law.

Li Dongling, Li Dongshan, Miao Jiahui and others walked towards the Oriental Times Shopping Mall. Zhang Dazhi followed them. Regardless of whether he was invited or not, Zhang Dazhi could not miss this opportunity to contact the Li family.

In Shangzhong Ceramics Factory, Zhang Dazhi is the factory director who has the final say and never changes his words. But outside, he has to act like a grandson, especially when it comes to getting orders. Even if he drinks so much that he has stomach bleeding, he still has to sign the contract and go to the hospital to lie down.

Domestic ceramic tiles and other products are just starting out now. Ceramic tile brands such as Mona Lisa, Nobel, and Marco Polo have either just been established or are in the process of transformation.

What’s more, ceramic tiles have not yet become a trend in the country, and this industry is just beginning!

The largest market for Shangzhong Ceramics Factory now is Pingyang, and there are no channels in other places. In Pingyang, if Shangzhong Ceramics Factory wants to sell its products well, it has to get orders from Dongling Hi-Tech!

This explains why Zhang Dazhi has such an attitude towards Li Dongshan and the Li family. Anyone would be more humble when facing a big money sponsor.

“The entire Oriental Times shopping mall is divided into four floors above ground, two floors underground, two north and south areas, and a central area in the middle!
There are two underground floors, one for parking and one for a public food court! ”

Li Dongshan has spent a lot of effort on the Oriental Times Shopping Mall. He is very familiar with these things and can recite them fluently without looking at any information.

The design of the Oriental Times shopping mall is quite advanced compared to the current shopping malls. A parking lot is reserved in advance. At a time when cars are not yet popular, reserving a special parking lot seems a bit like "taking off pants to fart".

But in a few years, you will see how much better it is to have a parking lot, and with an underground parking lot, trucks can go underground and be transported directly up from the freight elevator without having to block the gate.

As for the Mass Food City, it basically offers affordable meals, including a variety of pasta, snacks, fast food, boxed lunches, etc. The consumption is not too high, but it allows a family shopping in the mall to eat their fill without spending much and not leave hungry.

"The first floor of the mall is for mass clothing, shoes, tobacco and alcohol, pharmaceutical supermarkets, luggage and other products. The second floor is mainly a comprehensive supermarket, and some foreign clothing brands, cosmetics, and sporting goods brands have been introduced!"

"The south area on the third floor is for branded restaurants, including Sichuan cuisine, Shandong cuisine, hot pot, etc. Compared with the mass food city, the consumption is much higher.

The north area on the same floor is mainly home appliance mall and home furnishing mall. Oriental Times Mall plans to introduce domestic and foreign mainstream home appliance brands to this floor. Director Zhang’s ceramic product display store is also on this floor! ”

Li Dongshan looked at Zhang Dazhi who had followed him all the way, and said something for him.

"On the fourth floor, the southern area is a leisure area, including a cinema, a billiard hall, and a special activity area for children, etc., while the northern area is for some special products. The Oriental Times Shopping Mall is trying to introduce some luxury brands, as well as some domestic luxury goods." Li Dongling looked at the Oriental Times Shopping Mall which was still under renovation. Basically, the layout of the mall is that the higher you go, the more expensive the consumption is. The top floor is filled with some Chinese and foreign luxury goods.

As for what domestic luxury goods are, there are Duan Inkstone Rice Paper, Yunyi Wind and Rain Bridge Fan, Longquan Sealing Ink, Hui Ink worth one tael of gold, lotus silk Buyun shoes, Shu cotton, Chengxintang paper, Su embroidered fans, etc., no matter what era they are in, they are all things that can be put on auction. Even now, the prices are quite expensive, and even you can't buy them if you have money.

The decoration and furnishing style of the Oriental Times Shopping Mall are based on the modern style of later generations. It uses a lot of lights and mainly uses high-brightness materials. From the perspective of later generations, it is the layout of an ordinary shopping mall, but from today's perspective, it can be called "magnificent". At first glance, it feels very "expensive".

"When will the decoration be completed?" Li Dongling asked Li Dongshan while looking at the renovated stores in front of him. These stores vary in size, but the decoration is all exquisite.

"At the end of this month!"

"but……"

Li Dongshan scratched his head and said, "After all the stores are settled in, plus publicity, we may have to wait until the end of the year to have a trial operation, and strive to start formal business in the new year!"

Li Dongling nodded. This was a rare thing between his past life and the present. He knew that Li Dongshan had something he wanted to do. No matter what, Li Dongling would help Li Dongshan to build the Oriental Times Shopping Mall.

"Focus Media will be responsible for the publicity, mainly in the provinces and cities surrounding Hanxi, and also in Yanjing, Shanghai, Yangcheng, Pengcheng and other places!"

This time, Li Dongling was planning to use Dongling Hi-Tech's publicity channels to build momentum for the Oriental Times Shopping Mall.

The purpose of promoting the Oriental Times Shopping Mall in Yanjing and other places is not to get users from these big cities to travel thousands of miles just to visit the mall.

Instead, it is to enhance the status and popularity of Oriental Times Shopping Mall, just like Asia Shopping Mall, which advertises on central media and TV stations. It is of the same nature, not only for the audience but also for the suppliers.

“When you open the business, you can invite some celebrities to perform and hold some raffles to increase popularity!

We have reached an agreement with some home appliance brands, and the Oriental Times Mall will provide some subsidies and launch some discounted products!"

Li Dongling said that the Oriental Times shopping mall will definitely need to launch some attractively priced products for promotion during its trial operation, which is similar to the strategy of giving away eggs at the opening of supermarkets, both of which are aimed at increasing popularity.

Routines have been used to win people’s hearts since ancient times. In the early days of the Oriental Times Shopping Mall, it was still necessary to hold some activities to attract popularity.

But in the future, the main focus will be on product quality, service, after-sales service, etc., and the price will not be the wholesale route. Any store that became popular by price wars will basically be out of business when the price wars can no longer be carried out and the prices are no longer very cheap. Buyers will run away in the blink of an eye.

On the contrary, as long as the price is worthy of the product quality, after-sales service, etc., and users accept the mall's positioning, business will be quite good.

Those who engage in price wars will only be trapped in the vortex of price wars. It is not that price wars cannot be fought, but they cannot be fought just for the sake of fighting price wars. If so, what will be left except a mess.

“The service and after-sales service of Oriental Times Mall must be good.

From the Oriental Times Shopping Mall, we must improve our service and after-sales system and become the ceiling of domestic shopping mall services!"

Since the establishment of the Oriental Times Shopping Mall, it has selected management personnel to visit and study shopping malls in Japan, America and other places.

We spend a lot of money to let them go overseas and visit other shopping malls, not just to let them travel.

Domestic retail and shopping malls are just starting out now, and Oriental Times Shopping Mall aims to integrate the strengths of various companies to launch its own shopping mall management style.

Li Dongshan kept in mind what Li Dongling said. Although Li Dongshan was not an old hand and was not well versed in all those tricks, Li Dongshan listened to the advice, especially what Li Dongling told him, he wrote it all down.

“This is the store of our Shangzhong Ceramic Factory!”

When passing by a showroom, Zhang Dazhi took the opportunity to step forward and said, wanting to pull everyone into his store.

Li Dongling glanced at him and walked in with Li Dongshan and others.

"This is the latest flooring produced by our Shangzhong Ceramic Factory, imitating the Italian design..."

(End of this chapter)