Reborn since 1993

Chapter 606 Stand up!

Li Dongling looked at those tiles. He was really not proficient in the building materials industry. This industry was notoriously treacherous. Even people in the industry had been cheated, not to mention people outside the industry.

But there is one thing that Li Dongling is clear about, whether it is building materials or home furnishings, the most important thing to sell is the brand!

In this industry, at least one-third of a 100-yuan product is branded. But what is even more frustrating is that when you buy branded products, you can still get some assurance, but when you buy unknown brands, you can’t find anyone if you get ripped off…

Li Dongling looked at the tile in Zhang Dazhi's hand as he was talking incessantly. Due to limitations in technology or trends, the style of the tiles were mainly small.

Moreover, the tiles are all patterned, mainly geometric patterns such as squares, stripes, and diamonds. They have the style of this era, which is very different from the style of later generations!
Looking at Zhang Dazhi who was talking until his mouth was dry, Li Dongling naturally knew what he wanted to do.

After taking a look at the exhibition hall of Shangzhong Ceramics Factory, Li Dongling pointed to the sign at the door and said, "The brand needs to be changed. The brand of Shangzhong Ceramics Factory is too old. We need to launch a new brand, Shangci or other brands, so that users can easily recognize and accept it!"

“To do a good job of publicity, you can first introduce some foreign brands as agents, and then launch your own products!

Dongling Hi-Tech's construction project's tile floors, tile walls, tile washbasins and other orders are not impossible to give to Shangzhong Ceramics Factory, but..."

Li Dongling pointed at Li Dongshan and said, "Shangzhong Ceramics Factory must accept the investment from the Oriental Times Mall so that Shangzhong Ceramics Factory can launch products that meet the requirements!"

When Zhang Dazhi heard the request to let Oriental Times Shopping Mall acquire shares in Shangzhong Ceramic Factory, he was not worried but his face was full of joy.

Everyone knows that the Oriental Times Shopping Mall is the property of the Li family. This shopping mall is what Li Dongshan wanted to do. Everyone in Hanxi has heard about how much money Li Dongling invested in it.

As long as Li Dongshan is still there, the Oriental Times Shopping Mall will never collapse. With the support of the Oriental Times Shopping Mall, Shangzhong Ceramic Factory is like holding on to a big and strong leg.

The construction projects under Dongling Hi-Tech include the residential building of Dongfang Jiayuan, the Feiyan Technology Headquarters Building, the Hanxi Software Industrial Park, as well as the Yuhe Leisure Resort Expansion Project related to Dongling Hi-Tech, Pingyang Cargo Airport, Torch Group Phase II Project, etc.

All of these projects require ceramic tiles, and these orders alone are enough to fill up the order book of Shangzhong Ceramic Factory!

Not to mention, as long as Dongling Hi-Tech uses the products of Shangzhong Ceramic Factory and the advertisement is released, with the influence of Dongling Hi-Tech, how many units, companies, and families in Hanxi will use tiles from Shangzhong Ceramic Factory?
Zhang Dazhi knew all about this matter. Allowing Oriental Times Shopping Mall to acquire shares would definitely bring more benefits than disadvantages to Shangzhong Ceramic Factory.

Now the Shangzhong Ceramic Factory, although located in Shangzhong and also a state-owned factory, is not taken seriously. If Zhang Dazhi can attract investment from the Li family, he feels that the Shangzhong Ceramic Factory may be transformed into the Shangzhong Municipal Government, and it may become a key support project!
"The management of Shangzhong Ceramics Factory and I both firmly agreed to allow Oriental Times Shopping Mall to invest in Shangzhong Ceramics Factory. This is the most important step since the establishment of Shangzhong Ceramics Factory!
But Mr. Li, Shangzhong Ceramics Factory is still a state-owned factory after all, and it needs a vote from the Shangzhong City Government. But I personally firmly welcome the investment from the Oriental Times Shopping Mall!"

Zhang Dazhi patted his chest and expressed his position to Li Dongling, but in fact, he also knew that Shangzhong City Government would never reject this investment. On the contrary, they would welcome it very much.

The reason is very simple. Shangzhong Ceramic Factory is just a small factory with only a few hundred people, and most of the orders come from the Oriental Times Shopping Mall.

If we get investment from the Oriental Times Shopping Mall and take the opportunity to establish a relationship with the Li family, then the Shangzhong Ceramic Factory may be able to succeed and become one of the big companies in Shangzhong!

Everyone knows that only when the plate is bigger can there be more meat. Once the Shangzhong Ceramic Factory develops, it can provide more jobs and tax revenue. The Shangzhong Municipal Government can't help but agree to add a pillar industry. How can they not agree? !
"This……"

When Li Dongshan heard that the Oriental Times Shopping Mall was asked to invest in the Shangzhong Ceramics Factory, he was a little hesitant.

"Isn't the stall a bit too big?"

Li Dongshan whispered to Li Dongling that just managing the Oriental Times Shopping Mall made Li Dongshan exhausted, and investing in the Shangzhong Ceramics Factory made Li Dongshan feel incapable.

"Brother, when manpower is limited, professional matters should be left to professionals!"

Li Dongling said to Li Dongshan, “The Oriental Times Shopping Mall is managed by professional managers, and what you need to do is to manage these professional managers.

We need to pay more attention to personnel and finance, and also hire a third-party accounting firm to regularly audit accounts, logistics and procurement, etc.!"

Li Dongshan is now personally handling the affairs of the Oriental Times Shopping Mall, and there is nothing wrong with this. Only by being familiar with the suppliers and operating models of the entire mall can one avoid being deceived.

But in the future, as the Oriental Times shopping mall expands and involves more and more industries, Li Dongshan will need to use the art of controlling people.

Otherwise, it will be like Zhang Yufeng in Founder, all the burdens are on him, and sooner or later he will be unable to bear it. "This investment may be of great use to the Oriental Times Mall in the future. I will ask Hu Zixian to recommend a few people to help you manage these investments!"

If the Oriental Times Shopping Mall can support a few suppliers, it will be of great benefit to the future. The shopping mall industry has ups and downs, and it is not impossible to suffer losses when the market is not good. We always have to keep some backup plans.

Just invest in Shangzhong Ceramic Factory. If you can develop it, then in the future it will reach the level of previous brands such as Marco Polo, Mona Lisa, Nobel, and Guanzhu. The annual revenue will reach tens of billions or even hundreds of billions of yuan.

Not only tiles, but also clothing, fast-moving consumer goods, snacks, overstocking, private supermarkets, alcoholic beverages, fresh food, etc. These products are all promising and unique, and the gross profit margins are quite high.

If the Oriental Times Shopping Mall can cultivate some industry chain manufacturers, then in addition to revenue, it can also receive considerable dividends every year from those companies that have invested in it. Even if the mall has problems with revenue, it will not suddenly collapse.

For the Oriental Times Shopping Mall, there are three possible outcomes in the future: good, medium, or bad. The worst outcome is that the Oriental Times Shopping Mall will be just an ordinary one among many shopping malls and will barely survive.

The medium result is that it can form chain stores in the country, support some supply chain manufacturers and its own brands, become the representative of the local shopping mall, and reach the level and status of Pang Donglai in the previous life.

The Oriental Times Shopping Mall can also complement Dongling and become a sales channel for Dongling Hi-Tech.

As for the best result, it is of course to be able to go abroad and enter overseas markets after consolidating the domestic market, just like Walmart, Carrefour, AEON and other shopping malls.

At that time, Oriental Times Shopping Mall also had the hope to try to establish an industrial chain supplier around the world, just like Walmart, and mobilize global resources for its own use.

Even some product adjustments, such as purchasing or abandoning a certain brand, can affect the livelihood and employment rate of a city or even some small countries.

As for what the future of the Oriental Times Shopping Mall will be like, we can only wait and see after it opens. It would be too ridiculous to say now that it will compete with Walmart.

But at least, if the Oriental Times shopping mall can develop, it will give hope to domestic products, and they will not have to be completely restricted by shopping malls of foreign brands such as Walmart, Carrefour, and Aeon.

In the past, the domestic shopping mall industry has been dominated by foreign shopping mall brands in the past two or three decades. There are more than 20,000 domestic brands that provide products to Walmart. Naturally, they have to look at the faces of foreign brand shopping malls such as Walmart. When they are forced to lower prices, they have to accept it and dare not resist at all!
If the Oriental Times Shopping Mall can stand on its own feet, then the more than 20,000 domestic brands will at least have the right to choose and will be able to barely bargain with Walmart!
……

After coming out of the Oriental Times Shopping Mall, Zhang Dazhi drove straight to Shangzhong. At this moment, the conditions proposed by Li Dongling were almost a once-in-a-lifetime opportunity for Shangzhong Ceramic Factory.

If Shangzhong Ceramic Factory does not seize the opportunity, once the news spreads, who knows how many ceramic factories in Hanxi Province will rush in to grab this opportunity.

There are dozens of ceramic factories of all sizes in the entire Hanxi Province, if not a hundred, and none of them are doing well. Many factories want to cling to the Oriental Times shopping mall, but they don't have a chance yet!

The Shangzhong Municipal Government also responded quickly. After receiving Zhang Dazhi's report, it immediately convened a meeting with industrial and commercial, urban investment and other units.

The next day, Shangzhong City Newspaper published a piece of news that the ceramic factory which had been established in Shangzhong for many years began to be restructured. The Shangzhong Ceramic Factory was officially renamed Hanxi Shangci Company and launched the Shangci brand!
Shangzhong City Investment invested 51 million yuan in Shangci Company in exchange for % of Shangci's equity, and carried out technological upgrades for Shangci, purchased new equipment, recruited technical personnel, etc.

In addition, 15% of the shares will be given to the management and employees of Shangci Company, and the remaining 34% of Shangci shares will be transferred to Oriental Times Shopping Mall!

Shangci also became the first company to acquire shares after the establishment of Oriental Times Shopping Mall!

……

While Li Dongling was busy in Hanxi, Yamashina Makoto, who had returned to Japan, also started to take action.

"Nissan Bandai announced that the 100,000 Shenzhou electronic dictionaries newly ordered from Hanxi have all arrived in Nissan and will be put on the market in the near future!"

"Affected by the Shenzhou electronic dictionary, Bandai's stock price has risen by 11% this year!"

"The president of Bandai Nihon Makoto Yamashina announced that the Pokémon animation, which has been carefully produced by the Bandai production team for many years, will soon meet the audience, and the comics and figures will also be released simultaneously!"

"Yamako Makoto announced to the media that the share price of Nippon Benz Bandai is seriously undervalued, and it is expected that the share price of Bandai may more than double next year!"

(End of this chapter)