Reborn since 1993

Chapter 613: Overseas Sales to Domestic Sales
The Japanese Ginza female public relations are of the same nature as the prostitutes in ancient brothels in China. Their main function is to provide emotional value.

Many female public relations girls in Ginza are even allergic to alcohol, but they are just like the courtesans in ancient brothels in China. The reputation of those courtesans in ancient brothels was that they nominally sold their skills but not their bodies, and they were proficient in all kinds of musical instruments and singing, but they were able to make countless wealthy men spend a lot of money on them just by relying on their fame and emotional value.

What you can't get will always cause you trouble, no matter it is the Oiran in ancient brothels or the Oiran in Ginza, the more famous they are, the more reserved and dignified they are, which can attract more wealthy people who are willing to spend a fortune on them.

In Ginza, Japan, there are rumors from time to time that some top female public relations officer earns 100 or 200 million yen a day.

This time, the news came out that someone spent 1.37 million yen to buy a rare model figure just to make the Ginza courtesan smile!
Pop Mart figures suddenly became popular in Japan and swept across the country like a hurricane. Among them, limited editions, collector's editions, collectibles, and rare figures have become the figures that countless people want to get, and the prices have naturally risen.

Whoever can collect more precious figures naturally becomes a representative of strength. Many Japanese female stars, Ginza Oiran, etc. have also joined the trend of collecting figures.

They definitely don’t buy their own figures, they are all given to them by admirers. The number and value of the figures they collect reflect their charm and popularity...

When these celebrities also started collecting figures, the prices of the figures in circulation rose even higher.

And this time, in Ginza, Tokyo, whoever can get this blind box figure that was bought at a huge price will basically be promoted by the media as the number one oiran in Japan. With this kind of money-making ability, who else could she be but the number one oiran?
However, the higher the value of the blind box figures, the more beneficial it will be for Bandai and Pop Mart blind boxes!

Whether they are celebrities, stars, ordinary figurine enthusiasts, or Japanese gamblers who want to get rich overnight by buying blind boxes, the influx of these people has made Pop Mart blind boxes enter a frenzy period in Japan.

At this time, Bandai also started the first overseas trial of Pop Mart blind box in Siam.

Just like in the Japanese market, Pokémon's anime and comics will first enter the Siamese market through Siamese distributors.

Then, Bandai International Toy Show was held in cities such as Siam and Bangkok. However, it was different from the Japanese market. At the Bandai Bangkok Toy Show, the Labub figures created by artists signed to Bandai were very popular among Siam users at the Bangkok Toy Show, and were even more popular than figures such as Pokémon and Gundam.

Bandai immediately adjusted its publicity focus and began to use the Labuba figures as its publicity focus in Siam.

Bandai invited a Siamese celebrity to endorse its products, and posters of Labub appeared in stations, shopping malls, buses and other places in Bangkok. This kind of star-like treatment was the first time that a Siamese model was given.

Amid the overwhelming offensive, when Bandai's Bangkok store started selling Pop Mart, the first day was "ordinary". Although there were quite a few people entering the store, there was still an obvious difference from the crowded Bandai store in Japan.

But then, after Bandai released some promotional videos, animations, comics, etc. related to the Labub figures, Labub's popularity in Siam began to soar.

By the third day, people started queuing up in front of Bandai’s Bangkok store. Most of these people were there to buy Labuboo and Pokémon blind box figures!
Just as what happened in Japan was replicated in Bangkok, Pop Mart’s Labubu blind boxes began to be sold out again and were out of stock.

The scalpers in Siam are really going crazy for a Labubu blind box, because there is really money to be made!

Not to mention the collectible version of Labub, even the basic version of Labub, an unopened Labub blind box, was originally sold for 99 RMB in Bandai stores.

If you buy it through the secondary market, that is, in a store that specializes in gift transactions, the price is 349 yuan. As for buying it from scalpers, the price soars to 649 yuan!
In other words, as long as scalpers can buy a blind box of the Labuba figurine, they can make a huge profit of 550 yuan, which is about 69 US dollars, or 1725 ​​Thai baht, by reselling it.

You know, the Thai baht of Siam has not been collapsed by Soros yet. The exchange rate between the Thai baht and the US dollar is relatively stable. One US dollar can be exchanged for about 25 Thai baht, and the current per capita monthly income in Siam is about 3830 Thai baht!

As we all know, the salaries of people in most regions are lower than the average salary, including America and Japan.

Considering the monthly salary, most people in Siam earn 3,000 to 4,000 baht. By reselling a blind box of Labub figurines, one can earn the equivalent of half a month's salary. How can this not drive the scalpers in Siam crazy!

The more out of stock, the harder it is to get, and the more unavailable they are, the higher the price of Labub figures and dolls will increase. In turn, this makes buyers feel that they are more precious and they want them more. As a result, after the loop is closed, Labub is sold at sky-high prices in Bangkok!
"The single-day sales of Bandai Siam stores exceeded 130 million US dollars, among which the Labubu blind box launched by Pop Mart was out of stock across the board in Siam!"

Once the news came out from Japan's Tokyo TV, people who bought Bandai stocks no longer had any worries.

Originally, some people were worried that Pop Mart's blind box overseas expansion would not be smooth, but after seeing the crazy rush in Siam, all those who invested in Bandai stocks put aside their worries and began to increase their holdings, which led to another surge in Bandai's stock price.

From the release of Pokémon to the launch of Pop Mart blind boxes, Bandai's market value has skyrocketed to US$37 billion, continuously setting new highs in market value since Bandai went public!

After conquering the Siam market, the blind box markets in Southeast Asia, such as Singapore and Malaysia, have opened their doors to Bandai and Pop Mart.

……

"Yaoyao, this is a gift your aunt brought back for you from Japan!" Wang Yao, a junior high school student in Shanghai, rushed back home after school.

As soon as she entered the door, Wang Yao knew who was home without even looking. The strong smell of perfume came from a woman in her thirties who was sitting at home.

"Thank you, aunt!"

Wang Yao took two beautifully packaged boxes from her mother and said to Zhou Na.

Zhou Na was the woman in her thirties, wearing all branded clothes, with her hair permed into the popular curls of recent years and dyed, looking like a wealthy lady.

Zhou Na and Wang Yao’s mother are sisters, but Wang Yao’s mother is the eldest daughter and Zhou Na is the youngest, so there is a big age gap between the two.

Zhou Na married a small boss. Although he was a dozen years older than her, after Zhou Na got married, she was provided with brand-name clothes and a car, and they also traveled abroad from time to time.

Although Zhou Na was always critical every time she came to the Wang family, she always brought a lot of gifts for Wang Yao and the others and was quite caring towards the Wang family.

"Nana is getting more and more beautiful!"

Zhou Na pulled Wang Yao over, looked at her carefully for several times, and then said to Wang Yao's mother, "Sister, Wang Yao can't follow your old path. She must find a good family in the future. If you had married..."

"What nonsense are you talking about?" Wang Yao's mother said angrily, "You've been talking about trivial things for years. We are not used to your delicacies. We only like vegetarian food!"

"Go wash your hands, it's time for dinner!"

Wang Yao's mother spoke to Wang Yao. Zhou Na curled her lips but still did not leave. She sat at the table and prepared to eat. She was raised by Wang Yao's mother. An elder sister is like a mother. Zhou Na was a little afraid of this elder sister in her heart, but she was unconsciously close to her. She knew that since her parents left, this elder sister was the one who really cared about her.

But before long, Zhou Na couldn't help it anymore and told Wang Yao about the gifts she brought today, "Yaoyao, those two gifts are specially brought back for you when I was traveling in Japan. They are also the most popular items sold in Japan now.

Just these two boxes, each box costs 99 yuan in the store. No matter how many Japanese girls want to buy them, they may not be able to get them. If they buy them from scalpers outside, they may cost hundreds of yuan.

If the items taken out from inside are some kind of collector's item, then they are extremely valuable. I heard that a collector's item there can be sold for hundreds of thousands of dollars!"

"So expensive!"

After hearing this, Wang Yao's mother felt that Zhou Na was exaggerating, but she was still shocked, "We can't accept this!"

"It's okay, I bought this for Yaoyao. I'm her only aunt, so if I don't buy it for her, who will?
However, these are Japanese benzene products, and they are indeed hard to buy..." Zhou Na fiddled with her curly hair and said with a hint of show-off.

"Aunt, is this what they said on TV?"

Wang Yao, who was eating rice and watching TV at the same time, couldn't help but say to Zhou Na after seeing the news being reported on TV.

Zhou Na, who was bragging about how difficult it was to buy a gift for Wang Yao in Japan, couldn't help but look at the TV.

Seeing this, Wang Yao's mother also picked up the remote control and turned up the TV volume.

"According to multiple Japanese media outlets including TV Tokyo and NHK, the Pop Mart blind box released by Bandai is currently popular in Japan and is hard to come by in many Southeast Asian countries such as Siam, Malaysia and Singapore!
The prices of some blind box figures have increased significantly, with some even costing over one million US dollars.

Japanese and overseas media claimed that the Pop Mart blind box figures launched by Bandai are redefining toys, and the global toy industry will be affected.

The current share price of Nissan Bandai Co., Ltd. has continued to rise by more than 230%, and the largest shareholder of Nissan Bandai Co., Ltd. is Hanxi Dongling Hi-Tech Co., Ltd.!
At present, several toy OEM manufacturers in China, including Yangcheng, Pengcheng, and Shanghai, have received blind box OEM orders from Bandai. Some toy manufacturers have announced in advance that they will discuss with their employees this year and seek overtime work during the Spring Festival to complete Bandai’s blind box orders. "

After hearing the news on TV, Wang Yao, her mother and Zhou Na couldn't help but look at the two blind boxes on the table.

(End of this chapter)