Reborn since 1993

Chapter 614 Boomerang

Zhou Na watched the news on TV, then looked at the Pop Mart blind box figures on the table, and her head felt buzzing.

No, the blind box that she bought with great effort at a markup on Japan’s benzene was actually produced by a domestic company. It’s possible that the blind box was made in China, so what was the point of spending so much money?

Purchasing on behalf of others is very popular in China now. It is the time when the moon is rounder abroad than at home. All kinds of clothes, watches, televisions, washing machines, air conditioners and even toilets purchased from Hong Kong, Taiwan and Japan are considered high-end goods, and many people pay a premium to buy them.

And if relatives from Hong Kong or Taiwan come back to the mainland to visit, if they bring back some household appliances, they will gain the envy of neighbors and become a topic of conversation for a long time.

But now, those two blind boxes were indeed bought by Zhou Na from Nihon Benz, but she always felt that something was wrong.

Especially after seeing the reports in the news, Zhou Na's pride, complacency, satisfaction, and even sense of superiority disappeared.

Wang Yao looked at her mother and saw the packaging box covered with Japanese words. She didn't expect that this company was actually a domestic company.

Wang Yao is not familiar with Dongling Hi-Tech, but if you mention Shenzhou electronic dictionary, then Wang Yao is no stranger to it. She has one in her schoolbag now, which was also bought for her by Zhou Na.

Even in Wang Yao's class, more than half of the students have a Shenzhou electronic dictionary.

"Auntie, I like it very much!"

Wang Yao looked at the two blind boxes of action figures and said to Zhou Na, who was a little surprised and silent.

"As long as you like it, as long as you like it!"

"Yaoyao, you should focus on your studies now. Don't be distracted by playing around. Eat more vegetables!"

Zhou Na let out a long sigh and picked up some food for Wang Yao, but for some reason, in just a short while, Zhou Na, who had never worn any clothes, used any cosmetics, or used any home appliances other than imported ones over the years, suddenly became indifferent to Japanese products.

……

Pop Mart blind box figures suddenly became extremely popular in Southeast Asia, prompting Hong Kong and domestic media to start reporting on it.

However, compared to the media in Japan and other places, which are crazy about praising Bandai, Pop Mart, Makoto Yamashina, etc., the media in Hong Kong and China always unconsciously add a sentence when reporting on this matter: Dongling Hi-Tech is Bandai’s largest shareholder!
When Dongling Hi-Tech acquired the controlling stake in Bandai, it became the first domestic company to acquire an overseas company, but it caused huge controversy.

At that time, Bandai suffered huge losses due to the overstocking of electronic pet machines and faced bankruptcy. Its stock price almost collapsed, and investors kept calling for Makoto Yamashina to get out of Bandai.

Dongling Hi-Tech took the opportunity to seize the controlling stake in Bandai and secured Makoto Yamashina's position as Bandai's president. However, at that time, there was considerable controversy surrounding this transaction by Dongling Hi-Tech.

Many people believe that Dongling Hi-Tech is wasting foreign exchange and that Bandai is clearly beyond salvation. They don't understand why Dongling Hi-Tech wants to stay in this mess.

There are even veterans in the domestic toy industry who have asserted that Dongling Hi-Tech will be dragged down by Bandai and that no one can save Bandai. There are various opinions, but most of them are pessimistic.

It’s like, when a foreign company acquires a domestic brand, it is an honor for the domestic brand, but when a domestic company acquires an overseas brand, it’s just a waste of time.

But now, when the news that Bandai was going crazy in Japan, earning 20 million US dollars in a single day and its stock price increased several times, came back to China, countless media and even one person who had been pessimistic about this acquisition at that time could not help but remain silent.

For a time, many domestic media, commentators, and sociologists were relatively tight-lipped about the news about Nippon Bentai, as if they had not seen anything about it.

However, some people can play dead and get away with it, but some people cannot. For example, Huang Yajian, the boss of a domestic toy company who had criticized Dongling Hi-Tech's acquisition of Bandai on the financial channel of a Shanghai TV station, was dragged back to the TV station to be criticized. No, it was to be interviewed again.

There are some things that Huang Yajian cannot avoid just by wanting to, especially his current toy company, which is also facing troubles. He also urgently needs orders and needs a bank loan.

When a Shanghai TV station found Huang Yajian and told him that as long as he appeared on TV again, they would help promote his toy company, Huang Yajian gritted his teeth and went on the show.

Although he knew that this appearance on TV might be the most difficult half an hour in his life, it was nothing compared to the bankruptcy of the company he had worked so hard for many years.

"The person sitting on my left is Han Yu, a reporter for the Shanghai Economic News, and the person sitting on my right is Mr. Huang Yajian, the general manager of a famous toy company in our city!"

Almost the same place, same scene, but the people sitting here today have very different moods.

"Before we start today's program, let's take a look at some news that our station just received from Japan and other overseas regions!"

As Huang Yajian was restless, a piece of news reposted from abroad was played on the screen in the studio. "A spokesperson for Bandai, the parent company of Pop Mart Blind Box, claimed that the plan is going smoothly in markets such as Siam and Malaysia.

Next, Pop Mart will enter markets such as America, France, the United Kingdom, and Australia. It will also establish new Bandai stores in global commercial centers such as New York's Times Square and the Louvre in Paris to maintain the high-end positioning of Pop Mart figures!
In addition, Bandai is seeking to have Pop Mart blind boxes cooperate with companies including Disney. In the future, there may be Pop Mart figures wearing classic costumes of Mickey Mouse and Donald Duck that appear in front of the public! "

"However, other industry analysts claim that the current Pop Mart blind box figures are in a period of craze, but this craze is difficult to sustain.

The market will have a cooling-off period, and Bandai needs to consider how to survive the cooling-off period after the market frenzy period is over! "

After the film on the screen was finished, the host looked at the two people in the studio and asked, "What do you think of the news coming out from overseas? What do you think of the Pop Mart blind box launched by Bandai?"

Han Yu, with a smile on his face, spoke first. When he was sitting here and arguing with Huang Yajian, he supported Dongling Hi-Tech's acquisition of Bandai.

At that time, Han Yu had just entered the journalism industry not long ago. He didn't know how complicated this industry was, but at that time, he went to Hanxi and participated in an interview with Dongling Hi-Tech.

To be honest, Han Yu didn’t know why he believed in Dongling Hi-Tech back then, but he was full of enthusiasm and believed that Dongling Hi-Tech’s acquisition of Bandai was the right thing to do.

Now, Han Yu, who has experienced the beatings of society and seen all kinds of human life, has become a veteran in the media industry and will never act on impulse like he did in the past.

But today, Han Yu received a gift from his impulsive self back then, which was given to his present self.

"I never thought that I would be able to witness the historical moment of a domestic company going abroad. Now Bandai has survived and given Dongling Hi-Tech enough returns, right?"

As he spoke, Han Yu seemed to have returned to the days when he first started working as a reporter, full of vigor and vitality. "I want to say that nothing is impossible in the world. Domestic companies may not be able to compete with foreign companies, but Dongling Hi-Tech has done it!"

The host coughed and asked Huang Yajian, who was bowing his head, "Mr. Huang, you are a senior expert in the toy industry. What do you think of Pop Mart's blind box figures?"

When Huang Yajian heard the words of the veteran in the toy industry, his face became visibly embarrassed. It was this veteran who slammed the table and said that Han Yu was too young and did not understand the rules of the industry, and he asserted that Dongling Hi-Tech's acquisition of Bandai would undoubtedly fail.

But now, not only has Bandai not collapsed, but its daily revenue continues to hit record highs, and its market value continues to make history!
In contrast, Huang Yajian's own toy factory is now half-dead. In recent years, the toy industry has been highly competitive, especially for toy factories like Huang Yajian that mainly rely on OEM and do not have their own original IP. Life is even more difficult.

The victory or defeat of that year is self-evident today. Take a deep breath and say, "Dongling Hi-Tech has done it. Dongling Hi-Tech and Bandai have cooperated to launch new IPs such as Pokémon and new figures such as Pop Mart blind boxes.

This is a project that will have a greater impact on the figurine and toy industry than the electronic pet machines of the past!"

When he said this, Huang Yajian knew that he had completely lost. His criticism of Dongling Hi-Tech as an outsider in the toy industry has now become a complete joke.

Huang Yajian's admission of defeat was actually a bow to Dongling Hi-Tech, hoping that Dongling Hi-Tech would help his company!
Currently, the most profitable part of the domestic toy manufacturing industry is to produce various figures for Bandai and blind boxes for Pop Mart.

Huang Yajian had a hunch that in this wave, a large number of domestic companies that could get Bandai's OEM orders would be able to survive, and those that couldn't would probably have to wait for death. It would not be shameful for them to bow their heads and admit defeat to Dongling Hi-Tech and get the orders, so that they could survive. So, are face and stomach more important?

……

“Nissan Bandai returns to being one of the top five toy giants in the world!”

"Where is Bandai's limit? Today, Bandai's market value once hit nearly 4 billion US dollars!"

"Reshaping the global toy landscape, more than 30 securities institutions around the world adjust Bandai's stock price expectations!"

"Analysts at Japanese Nomura Securities have once again released the latest forecast for Bandai's performance, predicting that in the fourth quarter, Bandai's revenue may exceed US$2.7 million, far exceeding the performance expectations of the previous quarter!"

"Dongling Hi-Tech, the largest shareholder of Nippon Benz Bandai, has received a 300% return from Bandai and currently holds Bandai shares worth over US$ billion!"

“Dongling Hi-Tech’s investment in Bandai has become the most profitable investment for an inland company going overseas!”

Domestic financial media also began to report extensively, and among all the news related to Bandai, Dongling Hi-Tech was undoubtedly the most eye-catching, especially for some people.

"boom!"

Boss Liu, who had evaluated the acquisition of Bandai as an investment that was not his job, felt a sense of disgust when he saw the news praising Dongling Hi-Tech in the newspaper.

(End of this chapter)