Reborn since 1993

Chapter 640 Preview
In its previous life, Beibeijia was only making profits in China at its peak. But now, Beibeijia has entered overseas markets through the TV shopping program established by Focus Media and overseas TV stations.

As regions influenced by Chinese culture, Korea, Japan, Singapore, Malaysia, Siam and other regions, even if they are reluctant to admit it, the influence of thousands of years is still very honest.

The importance these regions attach to the next generation is exactly the same as in China. The investment in the next generation, whether it is learning or other aspects, is enormous, not to mention products like Beibeijia that correct posture and prevent hunchback.

The Canon 350 is a big seller in China, and it is also selling well in these places, and is even more popular than in China.

With annual sales of 850 million, Beibeijia has been selling like crazy this year. Moreover, Beibeijia is now more cautious in its promotion and has established after-sales service. As long as its reputation does not collapse, there will be no problem maintaining sales for decades.

Now Beibeijia's profit is around 35%. In fact, the production cost is not high. The biggest expense is, on the contrary, advertising, celebrity endorsements, channel agents, and after-sales establishment. These cost a lot of money. Otherwise, it would not be surprising for Beibeijia's profit to exceed 50% or even higher.

After all, Beibeijia represents the love of parents for their children in a family. How should I put it? It's just like Melatonin.

Regardless of whether they are useful or not, when they are associated with paternal love, maternal love and filial piety, people who buy these things have to go through the process even if they know they are useless, otherwise they always feel that something is missing...

"Currently, the ratio of Beibeijia's domestic and overseas sales is about 7:3, with domestic sales accounting for 70% and overseas markets accounting for 30%.

Next year, Beibeijia will focus on developing overseas markets and seek agents in America and Europe to enter overseas developed countries markets!"

Du Guoying said that he came here with Li Yan today mainly to report to Li Dongling about Beibeijia's performance and new plans for next year. Du Guoying could only implement these plans after Li Dongling's consent.

Dongling Hi-Tech is one of the major shareholders of Beibeijia’s parent company, Tianjin Yippin Company. Du Guoying has also experienced the benefits of having a big golden leg to lean on.

As an emerging company, Canon was able to obtain so many resources and avoid so many pitfalls, all because of its support from Dongling Hi-Tech.

Du Guoying has seen how many hardships those new companies have suffered. Some of them even finally made some achievements, but were swallowed up by giant companies and ended up with nothing.

Although Dongling Hi-Tech took away part of the equity of Jinmen Yippin Company, the resources and network support it brought to Du Guoying cannot be measured by money at all.

To be honest, just by having the Dongling High-Tech System name, Du Guoying can avoid all kinds of troubles from monsters and demons. Even in Tianjin, he will be treated differently by the local municipal government!

Li Dongling listened to Du Guoying's plan and nodded slightly. With Beibeijia's patent, if they could enter the overseas market, the profits might be several points greater than in the domestic market.

Don’t think that you can avoid being cheated overseas. The IQ tax products and health supplements in those places are even more brutal than in China.

The size of the health care product market in America has long been ranked first in the world. Health care products that dare to claim to improve memory or help lose weight are selling like hot cakes in America. In the health care product market worth $700 billion to $800 billion a year, what exactly is being sold is a matter of opinion.

“Beibeijia’s technology must keep pace with the times and continuously launch new products and technologies.

Future products are destined to be electronic, digital, and intelligent. Beibeijia will also establish laboratories and cooperate with more scientific research institutions and universities to introduce human mechanics, rehabilitation, chips, etc. ”

Li Dongling, holding the fishing rod and staring at the water, said to Du Guoying, "I hope that in the future I can see the emergence of lighter and truly medical auxiliary products.

The back is equipped with chips and sensors that can record the wearer's posture and remind the wearer to correct the posture through vibration.

It even increases the number of daily steps, calorie consumption, etc., allowing the wearer to better understand their body!"

Listening to Li Dongling's words, Du Guoying was obviously stunned. If he could produce the Beibeijia that Li Dongling mentioned, it would be almost completely different from the current Beibeijia.

As the saying goes, people tend to get tired of old things and love new things, especially when it comes to various products. Beibeijia can indeed be sold for many years, but it also needs to keep up with the times and launch new products and designs.

If you only rely on your old skills, users will get tired of it in a few years. It's just like a dish. No matter how delicious it is, you can't eat it every day. You have to change the taste.

"After I go back, I will upgrade the equipment of Jinmen Yipin's technical department and introduce more talents in electronic technology, kinesiology, and medicine!"

Du Guoying kept in mind everything Li Dongling told him.

"Now that we have the revenue from Beibeijia, Jinmen Yipin can invest more in research and development, so that we can have more profits in the future. If we just sit back and do nothing, sooner or later the mountain will collapse and the ground will sink. At that time, we will starve and there will be no chance to regret it."

Li Dongling explained that Beibeijia is now in a period of huge profits, and it is better to use the money to develop technology and continuously launch new products than to wait until the products can no longer sell before thinking about making new things, and then it will be too late to regret it.

"In addition to Beibeijia, next year, Jinmen Yipintang will also officially launch a waist belt product!" Du Guoying said. Beibeijia and the waist belt were products developed at the same time. Now Beibeijia has been released and the waist belt has also been developed. It will naturally go on sale next year.

Li Dongling glanced at Li Yan, who said, "Focus Media will be solely responsible for the promotion and sales of the Beibeijia waist belt!"

With the experience of launching Beibeijia, promoting waist protection belts is also a familiar process for Focus Media.

"Whether it's Beibeijia or waist belts, or the future launch of electronic thermometers, blood pressure monitors, home oxygen concentrators, blood glucose meters, etc.

product.

As long as Jinmen Yippin’s products can be accepted by users, they can do something for the lives and health of countless people and become synonymous with health!
Then Guo Ying, you will achieve what Sanzhu's health products have always dreamed of, and you will also become a new generation of Confucian businessman!"

Li Dongling gave Du Guoying a bowl of thick chicken soup. Li Dongling never doubted Du Guoying's marketing ability. As long as he ensured the quality of the products and added his ability to sell goods, he could basically make money without doing anything.

Who doesn’t want to win fame during life and after death? Who wants to be cursed for eighteen generations of their ancestors? This bowl of poisonous chicken soup made not only Du Guoying, but even Li Yan was tempted.

In fact, Li Dongling's investment in companies like Jinmen Yipin was to pave the way for Dongling Hi-Tech.

Many of Dongling Hi-Tech’s products are now competing with overseas products, and there is no guarantee that they will not be targeted one day, especially as they need to prepare for the future.

Look at how America is dealing with Japanese and French companies. America is now determined to target companies like Canon, Nikon, and Toshiba.

Now that America is closing in step on their heels, companies like Nikon and Canon are having a harder and harder time. As they earn less money, their investment in technology starts to decrease, and they can only slowly decline. If they have support from other companies, it will be hard to say who will win in the end.

Currently, Dongling Hi-Tech's major products have not yet come into direct competition with American companies. However, when it comes to industries such as chips, graphics cards, computers, smart phones, and automobiles, unless Dongling Hi-Tech never enters the market, it will sooner or later inevitably compete with those American companies.

If Dongling Hi-Tech is targeted and its major products run into trouble overseas, resulting in reduced revenue, it will still need to continue to invest in research and development in order to maintain its competitiveness with overseas companies. At this time, it will need some other businesses to increase revenue.

Companies such as Nippon Bandai, Torch Group, Focus Media, Oriental Times Shopping Mall, Kingsoft, and Tianjin Yipintang can continuously bring profits to Dongling Hi-Tech, making Dongling Hi-Tech's health bar thick enough to compete with the opponent.

This is also the reason why Li Dongling asked Dongling Hi-Tech to invest in these companies. He had to leave a way out. It was hard to say when it would be used, but he had to have this way out!
In the past, when the mobile phones of the Chrysanthemum Factory were targeted, it was because of its own communications business that it was able to withstand several waves of attacks and even start to counterattack its opponents.

Penguin makes more money from its investment company than from its own social and gaming businesses.

For Dongling Hi-Tech, all eggs should not be put in one basket. Only by staying alive can it have a chance to overturn the opponent.

Only with sufficient funding can Dongling Hi-Tech keep up with the technology of those overseas giant companies, or even start to cause trouble for them!

After waiting for a long time, none of the fish under the fishing ground were sacrificed. Li Dongling felt that these fish under the fishing ground were too unruly, so he finally put the fishing rod aside.

"This time I asked you to come to Hanxi, mainly for three things, which need Focus Media to do!"

Li Dongling turned around and said to Li Yan that the role of Focus Media in the Dongling Hi-Tech system will become more and more important.

The truth is, publicity is too important nowadays. The saying that good wine needs no bush is no longer suitable for modern society.

"Brother Li, please speak!"

Li Yan sat up straight. As the general manager of Focus Media, Focus Media's revenue this year was also off the charts. This year, the domestic TV shopping market has reached a scale of tens of billions, and Focus Media occupies half of the domestic TV shopping market.

But Focus Media’s business is not limited to TV shopping, it also includes SMS advertising, elevator advertising, outdoor advertising, TV variety shows, etc.

In addition, this year Focus Media began to expand overseas and entered markets such as South Korea, Japan, and Siam. Although its overseas business still has some losses, Focus Media's revenue this year has exceeded US$800 million, making it the most profitable advertising company in China, without a doubt!

However, as the founder and general manager of Focus Media, Li Yan knows what the most important thing is. Revenue, profit and the like are important, but more importantly, it is to cooperate with Dongling Hi-Tech's publicity. This is why Li Dongling supported Li Yan in establishing Focus Media.

(End of this chapter)