Reborn since 1993

Chapter 641: Survey 1.0
Li Dongling is unwilling to control Li Yan's style of doing things within Focus Media. As for Focus Media, including a number of companies invested by Dongling Hi-Tech, as long as they do not get out of hand, Li Dongling rarely interferes with the business of these companies.

But what if one day, Li Yan forgets the purpose of establishing Focus Media and no longer puts Dongling Hi-Tech's affairs first?

Then Li Dongling had no choice but to sacrifice his own family for the sake of justice and find a new leader for Focus Media!

What is the bottom line? It is to let Li Yan and others know clearly that there is this line, so that they will be more cautious when they act.

After dealing with Dongling Hi-Tech for so long, Li Yan has actually figured out some of Li Dongling's style.

For Li Dongling, as long as Focus Media can cooperate well with Dongling Hi-Tech's publicity and as long as Focus Media does not encounter any major chaos, basically no one can shake Li Yan's position in Focus Media.

Moreover, Focus Media can obtain a lot of resources from Dongling Hi-Tech and can also borrow the "momentum" of Dongling Hi-Tech. With this set of carrots and sticks, we can know Li Yan's attitude towards Dongling Hi-Tech.

"First of all, the most important task for Focus Media next year is to promote Dongling Hi-Tech's first Shenzhou computer!"

Li Dongling looked at Li Yan and said, "I don't want anything to go wrong with Focus Media in this matter!"

The promotion of Shenzhou computers can be said to be the most important step for Dongling Hi-Tech. Computers represent the most advanced technological products of this era.

If Dongling Hi-Tech cannot gain a firm foothold in this industry, it may be risky for it to enter other high-tech fields in the future.

Moreover, the computer industry is also related to many other industries such as chips, graphics cards, panels, etc. Dongling Hi-Tech has its own companies in these fields. If Shenzhou Computer fails, these companies will definitely be affected.

The importance of Shenzhou Computer to Dongling Hi-Tech is self-evident. Dongling Hi-Tech can be said to have mobilized all its resources for this computer produced with key components, which is a reflection of Dongling Hi-Tech's true technical strength!

If we lose, it will be a huge blow to our morale, and we don’t know when we will be able to make a comeback next time.

Hearing the seriousness in Li Dongling's words, Li Yan also said, "When the Shenzhou computer goes on sale, Focus Media will invest all its resources to promote and advertise the Shenzhou computer!"

At that time, Focus Media will definitely take out all its hidden treasures, including TV advertising, SMS push, elevator advertising, shopping mall advertising, and outdoor channel advertising, and it will definitely print out advertisements everywhere.

"Focus Media should also start planning ahead for Internet advertising channels!" Li Dongling explained to Li Yan.

The domestic Internet industry is just starting out now, but the layout must be started in advance.

The cost of placing Internet advertisements is not expensive nowadays, but because computers are expensive, current Internet users mainly come from middle-class families, high-income earners and Internet practitioners.

These users happen to be the main computer users, so advertising to them basically achieves twice the result with half the effort!
“The second thing is that Torch Group is going to launch a new mid-to-high-end metal lighter brand, Zorro.

In the early stage of Zorro, it was mainly aimed at the markets in America, old Europe and other regions, and it needed Focus Media to operate and promote this brand! "

Zorro is a brand-new brand. It depends on how Focus Media promotes it. No, it depends on how it publicizes and promotes it.

If Zorro can be built into a well-known brand by Focus Media, the advertising market in the luxury goods sector will open its doors to Focus Media.

When it comes to advertising style, influence, and revenue, luxury goods advertising is definitely at the top of the list!
After all, luxury goods really make huge profits, and they never cheat ordinary people. A thing that looks like a transparent film, with a luxury brand attached to it, becomes a transparent tape bracelet. The only difference from a three-dollar film is the logo, but it can be sold for twenty-three thousand six hundred. The key is that there are people who buy it!

There are also handbags that look like garbage bags for 12,000 yuan, old sneakers that look like war damage for 13,000 yuan, keys that look like hair bands used in bathhouses in the three northeastern provinces, tangerine net bags, snakeskin bags for moving, beggar-style short-sleeved shirts, etc., all of which are labeled as luxury goods and are sold for more than 10,000 or 20,000 yuan.

Although luxury brands launch these things to gain and attract traffic, a glimpse of what kind of products those luxury brand companies are launching can be known.

It is precisely because the money comes so quickly and the profits are so huge that luxury goods companies can spend so much money on advertising.

If Focus Media can take over the advertising for the luxury industry, its revenue and influence will surely surge in the future.

"In addition to these two things, there is one last thing you need to do. I hope Focus Media can work with the central media station to jointly promote a new TV program!" Li Dongling said. Hearing about the TV program, Li Yan was obviously excited. The "Super Girl" variety show promoted by Focus Media before had benefited Focus Media both domestically and abroad.

Because Super Girl was so popular in China, Focus Media, which holds the copyright of Super Girl, was able to enter markets in Korea, Siam, Malaysia and other places. By relying on copyright licensing and cooperating with local TV stations, it was basically successful.

The copyright of a talent show became a bargaining chip in the hands of Focus Media. With this chip, Focus Media won the cooperation rights of many overseas TV stations and launched TV shopping!

Li Yan was of course excited to hear that Li Dongling wanted Focus Media to launch another TV program.

Seeing the look on Li Yan's face, Li Dongling shook his head and said, "This time, the TV program that Focus Media is going to promote is not a variety show, but a "popular science" program."

"Focus Media and the central media have jointly launched a program to showcase the inventions and creativity of civilian scientific research and creative people. I love inventions!"

Li Dongling said, “Anyone with new ideas or inventions can sign up for this program. The program team can invite relevant industry experts and technicians to provide necessary technical support to the inventors participating in the program.

The Zhixing Foundation, together with the Hanxi Joint Laboratory and Focus Media, will establish an investment foundation for this program to provide funds for research and development, product improvement, and even future investment in mass production for those who sign up to participate in the program.

Of course, Zhixing Foundation also hopes to get some returns. Zhixing Foundation has the priority to invest in products participating in this program!"

Since ancient times, masters have emerged from the common people. There are many strange people in China. When three men get together, one of them will definitely be an idea king. There is no shortage of talents with wild imaginations in China, such as the well-known blogger Geng Gongshi. It doesn’t matter whether the things he develops are useful or not, just talk about whether his imagination is wild or not...

Compared with professional technical R&D personnel, R&D personnel in society are definitely less professional, which is a fact.

There is a famous saying in the basketball world: Don't use your hobby to challenge other people's jobs. The water cooler players who can't play in the NBA would be at the level of a king in an ordinary basketball league.

But a new product needs not only professionalism but also innovation. Without innovation, how can we talk about professionalism?
Inventors in society may not necessarily be without outstanding ideas and creativity.

In my previous life, I loved the invention show, and I came up with a lot of good things. It can be said that I have explored the imagination of the people and came up with a number of inventions, including the all-terrain bobcat car, the Keyama idling lock, the fire-fighting fire ball, the corn thresher, the waterproof socket, etc.

No matter how many inventors and products there are, as long as there are a few useful products, it will be enough to make back the investment.

It is hard to say whether Dongling Hi-Tech will be able to develop a best-selling car model like the all-terrain Bobcat vehicle when it enters the automotive industry in the future. However, with the launch of electric bicycles, electric motorcycles, electric tricycles, scooters, balance bikes, all-terrain Bobcat vehicles and other products, Dongling Hi-Tech, as an automotive company, is living a very comfortable life.

It doesn't matter if one model fails. With businesses such as electric bicycles and all-terrain Bobcat vehicles, Dongling Hi-Tech's automobile company will never go bankrupt if one model fails.

If Dongling Hi-Tech relies on its own strength to develop new products, it will not be able to develop many even if it works itself to death. But with the help of this program, it can find out some genius products and genius inventors. As long as there are a few, Dongling Hi-Tech can invest and support the commercialization of the products, which will be profitable.

This is also an alternative type of venture capital. Venture capital is not necessarily a hot business, but it is possible that these investments can bring considerable returns to Dongling Hi-Tech!
Of course, for countless people, participating in the I Love Invention project supported by Dongling Hi-Tech is also an opportunity to change their destiny.

Countless people have complained to some extent that there are many good horses but few good horse trainers. Li Dongling and Dongling Hi-Tech use this program platform to give people a chance to showcase themselves, but it is hard to say how many people can seize the opportunity.

As long as the product can be recognized and has certain commercial value, it will be developed with the guidance of professionals, and the Zhixing Foundation will conduct venture capital and trial production.

Then it will be put on the market through Dongling Hi-Tech’s publicity and sales channels. If the response is good, it will be mass-produced, the inventor will become a multi-millionaire or billionaire, and it may even be possible for it to be listed in the end!

In fact, companies such as Xiaomi, Juhua Factory, and Alibaba in the past have all promoted crowdfunding products on their own platforms, which is actually a kind of venture capital.

Among them, Xiaomi has played the biggest role. Through crowdfunding and venture capital, it has established its own ecological industrial chain and has indeed launched some good products.

Li Dongling asked Focus Media to launch the "I Love Invention" program with central media, which is basically the same approach. It just depends on how many people can stand out.

Li Yan listened to the plan of this program. He felt that after the launch of this program, there would definitely be a mixed crowd. As for how many people would be able to make it, that was hard to say. But he would definitely do what Li Dongling asked.

As for the central media TV station, the funding is provided by the Zhixing Foundation and Focus Media, and there are also advertisements placed by Tanglin High-tech Corporation. There is no reason for them to reject this program!
(End of this chapter)