Reborn since 1993

Chapter 667: Red flags flying, gongs and drums roaring

Li Dongyue is now on winter vacation and has returned to Pingyang from Yanjing.

Li Dongling looked at Li Dongyue in front of him. After going to university, Li Dongyue had obviously dressed up a lot. The pair of black-framed glasses that covered most of her cheeks were nowhere to be seen today, revealing her outstanding pretty face.

In addition, her clothes have become more fashionable, making Li Dongyue look even more beautiful.

Li Dongling looked at Li Dongyue and couldn't help feeling that his daughter had grown up. He just didn't know who would get the advantage of this young cabbage from the Li family in the end!

"mom!"

"father!"

Li Dongling shouted to Wang Xiulan and Li Zhenlin.

"Just come back!"

"Old man, why don't you light a fire instead of smoking your broken pipe!"

Seeing Li Dongling coming back, the old couple Wang Xiulan needless to say, no longer bothered with the flower garden. Wang Xiulan came over, looked at Li Dongling, kept muttering something about how thin he had become, and then started shouting at old man Li.

Li Zhenlin, who was smoking, heard Wang Xiulan's words but did not retort. After seeing that Li Dongling was fine, he stood up and walked towards the kitchen, but he couldn't help muttering, "This old woman is getting more and more irritable!"

"Girl, call your elder brother and ask him to come back for dinner with your sister-in-law in the evening!" Wang Xiulan said to Li Dongyue.

"My eldest brother and his wife have been so busy these past few days that they don't even have time to sleep, let alone come back for dinner!"

Li Dongyue stuck out her tongue and said that she had met Li Dongshan once since she came back from Yanjing. That day, after she arrived at the provincial capital by plane, Li Dongshan drove to the provincial capital and took her back to Pingyang. Since then, she has never seen Li Dongshan again.

"Let Big Brother come back tonight!"

Li Dongling handed the luggage and the gifts he brought back to Gong Qing, who was in charge of security at the Li family, and then said to Li Dongyue.

"Tell my brother that the affairs of the Oriental Times Shopping Mall should be handled by the managers and supervisors of each department. He alone cannot finish all the work!

Let him come back tonight and have dinner together!"

It is certainly not a bad thing to do things yourself, but human beings are flesh and blood. Even if you work yourself to death, it is impossible for you to finish everything by yourself.

Oriental Times Shopping Mall is so large in scale that the workload is too huge to be completed by one person, from product selection to supply chain, logistics, warehousing, branding, publicity, etc.

"I'll make the call right now!"

After hearing what Li Dongling said, Li Dongyue ran into the house, picked up her mobile phone and called Li Dongshan.

Arriving at Li's house, Li Dongling first took a hot shower and changed his clothes. Only then did he feel relaxed.

"How is it in Yanjing?"

After Li Dongling came to the living room, Li Dongyue made a cup of tea for him, which made Li Dongling feel that the cabbage was not raised in vain.

"It's OK. My roommates are very caring towards me. The school, professors, and tutors are all very nice to me too!"

Sitting on the sofa, Li Dongyue shook her white and tender calves and said, it was obvious that life was quite good at Yenching University.

She is now the jewel in the crown of the Sociology Department of Yenching University, and has been publicly announced as the last disciple by Shi Guangyi, a leading figure in domestic sociology and the dean of the Sociology Department of Yenching University.

As a college with not so abundant annual funding, since Li Dongyue entered Yenching University, Dongling Hi-Tech has donated about one million yuan to Yenching University's School of Social Sciences every year in the name of Zhixing Foundation.

Moreover, Founder Group, which is under the Asset Management Committee of Yenching University, has also cooperated with Dongling Hi-Tech on multiple projects.

Due to various reasons, it would be unacceptable if Yenching University and the Department of Sociology did not take good care of Li Dongyue!
Now, a voice is circulating in the Department of Sociology of Yenching University, saying that it is better to offend the Dean of the Department, Shi Guangyi, rather than Li Dongyue. Otherwise, it will cause trouble for the entire Department of Sociology, and even for the financial backer of Yenching University, the Yenching University Asset Management Committee!

Li Dongling nodded and took a sip of tea. As for Li Dongyue's studies, neither Li Dongling nor the Li family forced her to do anything. With the current situation of the Li family, it was enough to support Li Dongyue to choose her favorite major and do what she liked according to her own preferences.

The so-called real choice is not to choose what you like to do, but to choose what you don’t want to do. The latter is more important than the former!

However, Li Dongling still hopes that Li Dongyue can accomplish something in the industry he likes.

"In the future, are you planning to continue in the Department of Sociology, or are you planning to change your major?" Li Dongling asked Li Dongyue.

Li Dongyue's face turned slightly serious. After thinking for a while, she said, "Professor Shi wants me to continue to follow him and do some academic research. I also want to continue doing this!
If possible, I plan to take a psychology course next year!"

Looking at Li Dongyue's serious face, Li Dongling couldn't help but pinch her little face.

"Then I wish that our Li family will produce an academic master. In the future, our Li family can be said to be a family of scholars!" Li Dongling raised his teacup and clinked it with Li Dongyue.

With the Li family's current resources and connections, it would not be difficult for Li Dongyue to make a name for herself in the academic industry. However, if she wanted to become an academic master, that was not something that could be achieved with money alone; she also needed talent!

In all walks of life, whether it is football stars or singers, there are second-generation stars. They can easily get resources that others dream of getting, but if they do not have talent, even with the support of their parents, it will be difficult for them to reach the same level as their parents.

For example, the literary master who wrote "Wasted City", who was a fellow villager of Li Dongling in Hanxi, almost lost his reputation in his later years because of several poems written by his daughter.

Li Dongling didn't want the same thing to happen to Li Dongyue. It was true that the Li family had resources, but Li Dongyue also needed to be talented in academics and she needed to delve into academics on her own. This field was different from others and it would take years of hard work to succeed!

In the evening, Li Dongshan came back from outside with Miao Jiahui, exhausted. Li Dongling saw that Li Dongshan, who was originally tall, had lost a lot of weight.

When Wang Xiulan saw Li Dongshan, she burst into tears. She pulled Li Dongshan to sit down and stuffed meat into his and Miao Jiahui's bowls. "How did you become so thin?"

"Jiahui, you should also eat more. How am I going to explain this to your parents?"

"Big brother!"

Li Dongyue's eyes turned red when she saw Li Dongshan, who had lost a lot of weight in just a few days.

Li Dongshan has always been the one who supports the Li family. Before the Li family got rich, it was he and Li Zhenlin who supported the family's livelihood and school expenses.

Back then, the tuition and living expenses for Li Dongling and Li Dongshan were all earned by Li Dongshan working as a temporary worker in a steel factory.

"I'm fine!"

Facing the Li family, Li Dongshan still had a simple smile on his face. Although he looked a little thin and tired, he was in good spirits.

"Be busy these few days, it will be fine in a few days!"

Oriental Times Shopping Mall is what Li Dongshan has really wanted to do for all these years, and he is willing to pay a lot for it.

Seeing Li Dongshan's look, Li Dongling took out some hot wine and poured a glass for Li Dongshan. One should not drink too much wine, but sometimes it can really help relieve fatigue.

"Brother, have a drink!"

Li Dongling clinked glasses with Li Dongshan and ate a piece of gourd chicken made by Wang Xiulan, which is a famous dish of Hanxi and also a home-cooked dish of Hanxi. Of course, the taste is different in each family.

For Li Dongling, the gourd chicken made by Wang Xiulan is the taste he is most accustomed to. It is different from the one made by a chef. The taste of the one made by a chef must be amazing, but in his previous life, the taste of this dish that Li Dongling most often thought of was the one made by Wang Xiulan.

“Don’t rush at the Oriental Times Mall!”

When they were almost done eating, Li Dongling finally spoke to Li Dongshan.

There will definitely be many competitors for Oriental Times Shopping Mall in the future, not only local shopping malls in Hanxi, but also overseas shopping mall brands will have to compete with it.

This is a protracted war, and the outcome will not be decided in a short time. Li Dongling is telling Li Dongshan to be mentally prepared and not to be too eager for quick success, otherwise he might be exhausted to death before he can defeat his opponent.

"I know, but I still want the Oriental Times Mall to have a good start!"

Li Dongshan said that he and everyone at the Oriental Times shopping mall have put in so much effort and they definitely hope that Oriental Times can have the same effect as the Yaohan, Carrefour and other shopping malls when they open in China.

“That should be fine!”

“Focus Media has invited many celebrities to support the Oriental Times Mall on the opening day.

In addition, including the central media financial channel, Hanxi TV, etc., by then, there will be more than 20 provincial TV stations, as well as radio stations, newspapers, magazines, etc., all reporting news about the Oriental Times Mall! "

As the largest TV shopping platform in China, Focus Media has cooperation with almost all mainstream TV stations in the country, and some city-level TV stations also have Focus Media's TV shopping programs.

Some TV stations even make profits through TV shopping in cooperation with Focus Media. It is no exaggeration to say that Focus Media is their God of Wealth!
In this case, Focus Media asked various TV stations to support the Oriental Times Shopping Mall, which was basically a piece of cake for those TV stations.

Promotion of this scale can basically make Oriental Times’ advertisements everywhere in the country.

"The marketing department of Dongling Hi-Tech has reached an agreement with Ronaldo, the former European spokesperson for Shenzhou Digital Cordless Phone!
He will fly to Pingyang on the day of the Oriental Times Mall's trial opening to support the mall!"

Dongling Hi-Tech has been cooperating with Ronaldo for many years. When he was still unknown, they paid a huge sum of money to sign him as their endorsement agent. They signed Ronaldo with a record-breaking endorsement fee of 8 million US dollars for ten years, which made him leap into the ranks of superstar advertising endorsements.

Of course, it is unknown whether Ronaldo got the upper hand or Dongling Hi-Tech was better. Anyway, judging from Ronaldo's performance in European football, the sky-high endorsement fee back then is now a bargain...

(End of this chapter)