Reborn since 1993

Chapter 70 Detonation

In Hong Kong City, Ma Daowei's digital electronics store has a long queue at the moment. There is a sign at the door of the store saying "We sell electronic pet machines"!

When Ma Daowei was busy collecting money, he picked up the loudspeaker and shouted a few times. After all, people can't escape the law of true fragrance, and Ma Daowei was no exception. A few days ago, he was still shouting that this was a serious digital electronics store, not selling toys. , today he also started selling electronic pet machines.

This morning alone, he sold more than 150 machines, and all of them were sold at a price of Hong Kong dollars at a markup. In one morning, he earned the difference and received Hong Kong dollars!

Ma Daowei was conscientious. He bought an electronic pet machine from Ning's Trading Company for 135 Hong Kong dollars and sold it at an additional price of 15 Hong Kong dollars. In some places, it was even sold for 180 Hong Kong dollars.

Now, in addition to Ning's Trading Company, the large shopping malls and large chain retail toy companies that directly cooperate are selling at the market price set by Ning's Trading Company, which is HK$135. In other places, small retailers like Ma Daowei all charge a markup. Sell!

The reason why those retailers dare to increase prices is because in front of the counter of a large shopping mall, if you want to buy an electronic pet machine, you have to queue for hours or even longer. When you finally get in line, you may get the sentence: "Sorry, sold out".

The most critical thing is, of course, the shortage of electronic pet machines. Most of the goods shipped from Hanxi Air are sent to Nippon, and then distributed to Caigang City, Bangzi, Singapore and other places. There must be a shortage of goods.

As the second largest economy in the world, although Japan has been in turmoil in recent years and has been constantly beaten by America, its consumption power is still far higher than that of other regions. No matter how many electronic pet machines are put into the Japan market, they will all disappear in the blink of an eye. Without a trace!

There was a knock on the door, and Yamako Makoto couldn't help but have a headache when he saw the financial manager of Bandai coming in, "What's the bad news?!"

"It's not bad news, it's... Bandai's stock price has gone up!"

"what?!"

Yamako Makoto thought he had heard wrongly. Since he took office, he had delivered the worst performance in Bandai's history, and the stock price had actually risen. This made him feel baffled and he didn't know what those investors were doing.

Bandai's market value has now fallen below four billion US dollars, and its stock price has dropped to less than five US dollars. It is still considered a giant company, but compared with its peers such as Sony and Nintendo, it is indescribable.

"It seems to be related to the new products distributed by the marketing department!"

"Let Chizawa Nae come over!"

“Due to insufficient supply, the Bandai Akihabara store sells the new electronic product “Tamako” that has recently emerged in Tokyo, Nagoya and other places, causing queues to buy!”

"The sales volume of Tamagotchi sold by Bandai has exceeded 400,000 units in Japan. Nomura Securities analysts believe that Tamagotchi will likely become a phenomenon-level product!"

"Nomura Securities, SBI Securities and other securities companies have raised Bandai's share price and performance forecast..."

On the TV, there was news about Tamagotchi. Yamako Makoto, Ikezawa Nae and other Bandai executives were all watching the news on TV. The scene of queuing up to buy Tamagotchi deeply stimulated Yamako Makoto and Bandai. It’s been a while since there’s been such a frenzied robbery scene.

"President, I am going to tell you after testing the water for the second batch of products..." Ikezawa Nao was about to explain to Yamako Makoto.

"That's not important anymore!"

Shan Kecheng took a deep breath, feeling that this year was like a rope around his neck. The pressure that made him hotter and breathless suddenly relaxed.

"Go to Ning's Trading and the company that produces Tamagotchi. Bandai wants to get the exclusive sales rights of Tamagotchi in Japan at all costs!"

Yamako Makoto's mind was spinning rapidly, just like a drowning person who suddenly grasped a life-saving straw. No matter whether it could save his life or not, he had to hold on tightly.

"Find celebrities to endorse Tamagotchi, let the animation production department make Tamagotchi into animation, and start advertising for Tamagotchi!"

Yamako Makoto issued orders to all Bandai executives one after another to start promoting electronic pet machines in Japan. Now this electronic pet machine is regarded by Yamako Makoto as the straw that saves Bandai from fire and water, and he must seize it.

As long as Bandai's stock price can be stabilized, Yamako Makoto can start to solve Bandai's troubles. Bandai's foundation is there, but now it is suddenly facing big troubles, and some are stunned. As long as it can survive this, Yamako Makoto believes that Bandai will definitely be able to slow down Recover slowly. At the very least, Bandai's stock price must be protected from collapse, otherwise he will be kicked out and everything will be empty talk.

Under the strong desire to survive, Bandai has been quite active, much more active than Dongling Hi-Tech and Ning's Trading Company.

Almost overnight, advertisements for electronic pet machines appeared on Japanese TV stations, newspapers, outdoor building advertisements, etc.

Under the overwhelming advertising, the popularity of the electronic pet machine in Japan began to rise linearly. The electronic pet machine was shaped by Bandai into a new generation of social products, and even became a fashion trend.

Especially in the eyes of Japanese girls, electronic pet machines are becoming like cosmetics, a must-have fashion item for everyone. If you don't have an electronic pet machine hanging on your backpack when you go out, you can't say you are fashionable.

Even the little Japanese girls who swaggered through the market wearing long skirts and sailor uniforms had electronic pet machines on their bags. The electronic pet machine spread rapidly throughout Japan at an alarming speed. It was endowed with fashion, Trend and many other meanings!

At that time, the popular pop music queen Amuro Namie brought an electronic pet machine to a music show, completely making the electronic pet machine a representative of fashion!

Not only girls from Japanese schools, but also office workers have become interested in electronic pet machines.

Almost all Bandai retail stores that sell electronic pet machines have long queues. Originally supplied to Bandai, an electronic pet machine costs US$15, which is about 1980 yen when converted into Japanese yen.

However, Bandai directly increased the price to 2500 yen. When selling a machine, the price difference alone earns 1.7 US dollars, not to mention Bandai's 20% revenue share. Bandai's income from an electronic pet machine is expected to exceed 3.5 US dollars. .

Even if they are sold at a higher price, the supply is still in short supply. Other retail stores that have received the goods from Bandai have even hyped one machine to the point of 30,000 yen!

Two consecutive batches of machines totaling 550,000 units were sold out in Japan. Later, more than 700,000 examples were shipped by air. Almost most of the machines produced by Dongling Hi-Tech Electronics Industrial Park were supplied to Japan. This bottomless pit-like market cannot be filled!

The popularity of the electronic pet machine caused Bandai's stock price to surge by 35% in one week. The electronic pet machine brought huge traffic to Bandai. People who entered Bandai's store not only bought an electronic pet machine and left, but also If you know how to visit the store, the toys, figures, comics, game discs, etc. in Bandai stores will become popular again. Every time Bandai sells an electronic pet machine, the revenue may be several times higher!

In a middle school class in Tokyo, there was a "beep, beep, beep" sound. The person who made the sound in her schoolbag under the table hurriedly looked up and saw a hand stretched out in front of her, "Hand it over! "

"Come and get it from me after school!"

After Asano Mako confiscated the Tamagotchi that was numbered today, he returned to the podium to teach.

After class, I labeled the Tamagotchis I had not purchased, wrote a name on them, and opened the drawer. There were more than a dozen electronic pet machines with labels on them.

Nowadays, electronic pet machines are not cheap. Ordinary electronic pet machines have been sold for 20 yen, which is equivalent to US dollars!

How long has it been since the first electronic pet machine appeared in school? One week or two weeks? Asano Mako didn't remember, but now this thing has been completely spread in the school. When school is over, many girls carry it on their backpacks. Everyone started hanging an electronic pet machine.

After Amuro Namie brought the electronic pet machine to the public, this phenomenon has spread from Tokyo schools to society. Many women will bring an electronic pet machine with them when they go out. Due to the huge demand, men now also Electronic pet machines began to be given as gifts to women, so sales of electronic pet machines continued to soar, and they often began to be out of stock.

Not to mention other people, even Asano Mako's own bag will see an electronic pet machine when she opens it, which was given by her boyfriend.

Asano Mako would play in private for a while with her friends and the female teacher at school. This thing was really top-notch. Once she started playing, when she started playing again, dozens of minutes or even hours had passed...

After walking out of school, Asano Mako saw posters advertising electronic pet machines on passing buses and bus stops.

While riding home, she passed by a Bandai retail store. Asano Mako saw that people had started queuing up today to buy tomorrow's electronic pet machine. This situation was not much worse than the scene when the fruit machine was released in the previous life.

Some of these people may really want an electronic pet machine, and some may just be scalpers. Now as long as they have an electronic pet machine, they don’t have to worry about selling it. No matter how much the price increases, someone will buy it!

After returning home and turning on the TV, Asano Mako saw that in her favorite variety show, electronic pet machines appeared on the hands of the hosts and guests. In the advertisements before the TV series, Amuro Namie also appeared in the advertisements. Electronic pet machine.

Electronic pet machines are already going crazy in Japan. When a product is no longer just a product, but represents trends and culture, its influence will reach an astonishing level!

(End of this chapter)