Reborn since 1993

Chapter 71 On the Art of Cutting Leeks

“Seventeen days after it was launched, the total sales of electronic pet machines have exceeded 1.75 million units, with total revenue of US$26.25 million!

Among them, Japanese benzene market sales accounted for 70%, reaching million units! "

In the conference room of Dongling Hi-Tech, Zhang Ao finished his words and there was a burst of applause. In the past, Japanese benzene products were sold domestically, but now it is the other way around. Domestic products are harvesting Japanese benzene leeks!

Although the Japanese yen is not as valuable as the US dollar, it is also one of the most needed foreign currencies in the country. Many domestic companies purchase equipment, technology, and materials from Japanese yen.

Although electronic pet machines are also selling well in places such as Gangcheng and Bangzi, they are incomparable to those in Japan. The popularity of electronic pet machines in Japan is simply beyond expectations.

"The main problem now is production capacity. Japan, Hong Kong City, Singapore, Malaysia and other places are all out of stock!"

Yao Luoying also spoke. At this time, everyone in the conference room unconsciously looked at Gao Peng, who was temporarily in charge of the electronics industrial park.

"Production capacity is almost reaching its limit!"

“Now with three shifts, the daily production capacity has increased to 25,000 units. If we want to increase production capacity, we need to build a new production line.

Newly recruited employees also need training before they can take up the job. This all takes time. If you want to increase production capacity, it will take at least three weeks! "

Facing the looks of everyone, Gao Peng also complained endlessly. Who would have thought that the production could not keep up with the sales speed.

Electronic pet machines are sold so fast. As long as they are produced and pass the test, they will be packed and shipped to the airport before they are put into the warehouse, and then airlifted to Japan. The Japan market is now the first choice, and the rest will be shipped to Japan. It is Hong Kong City, Bangzi, Singapore and other places.

"We can recruit more employees, increase the salary of technical workers, and increase production capacity as soon as possible!"

Li Dongling thought for a while and said that the electronic pet machine project is not a long-term project, but it will not be a problem if it lasts for one or two years. There is no need to worry too much about recruiting more employees.

"Ning's Trading Company, relaying the meaning of Bandai Company, hopes that we can launch some electronic pet machines such as limited editions, celebrity signature models, and collector's models!"

Hearing Yao Luoying's words, Li Dongling couldn't help but sigh. To be able to cut leeks, you have to go to Japan. These limited edition and collector's edition electronic pet machines can cut a large crop of leeks just by changing the skin. They are definitely expensive.

"Let the electronic pet machine project team design some collectible versions of the electronic pet machine!

In addition, we can discuss with Bandai to launch an electronic pet machine co-branded with Bandai's Gundam and Dragon Ball. In terms of revenue, we can give Bandai a portion of the profits! "

Li Dongling said that in fact, Bandai proposed that Dongling Hi-Tech launch a limited edition electronic pet machine, which was meant to be a test.

Electronic pet machines are on the rise in Japan. Of course, Bandai wants to get more profits. If the copyright and patent of electronic pet machines were not in the hands of Dongling Hi-tech, Bandai would have started to launch its own version of the electronic pet machine. Pet machine.

However, those small factories can directly copy and imitate electronic pet machines, but giant companies like Bandai cannot do this, and they will be prosecuted.

Bandai is Japan's leader, and the electronic pet machine needs Bandai's sales channels. There will definitely be interests involved with Donglin Hi-Tech. However, as long as the electronic pet machine remains in the profit-making stage and both parties make money, there is no need to worry about negotiating. collapse thing.

"In the technical department," Li Dongling looked at Chen Tao, "the electronic pet machine research and development project team needs to upgrade the product every three months to add more functions and introduce a "combat" system to attract more Male users, change the screen to a color screen, etc!”

If you want to maintain the popularity of the electronic pet machine, in addition to constant advertising, you also need to constantly launch new versions to increase the freshness of players. After all, if this thing does not have new functions, you will get tired of it after playing it for a month or two at most. Only by constantly introducing new features can people pay for new ones!

In the evening, Dongling Hi-Tech also held a conference call with Ning's Trading Company and Bandai.

"Donngling Hi-Tech needs to increase production capacity as soon as possible. If it cannot distribute goods as soon as possible, copycat products may appear in the port city within two months at the latest!"

Ning Wenke was the first to speak on the phone and said that if there is a demand, there will be a market. The technical threshold of the electronic pet machine is really not that high. The main thing is that the creativity and concept are attractive. There has never been such a product before.

But if you see that the sales of electronic pet machines continue to be booming, then other manufacturers will definitely launch counterfeit products. Who would not want to take the money where it is!

"Next month, Donglin Hi-Tech's electronic pet machine production capacity will be increased to more than 50,000 units per day!"

Li Dongling said, this number is already scary. Of course, the production capacity is constantly adjusted, but according to this daily production capacity, monthly shipments will reach 1.5 million units, with a total price of more than 22 million US dollars.

"not enough!"

A stiff voice came from the phone, it was Bandai Marketing Director Nae Ikezawa, "Right now, Nippon's demand for Tamagotchi is too great. I hope that your company can give priority to Bandai!" Bandai Now it has tasted the sweetness. Thanks to the electronic pet machine, the stock price and revenue have risen simultaneously. It must be promoting the electronic pet machine desperately to get more machines to sell.

"Dongli Hi-Tech will work with Bandai to launch co-branded products to provide enough products for Bandai!" Li Dongling said.

After a moment of pause, Chi Zemiao said something that shocked both Li Dongling and Ning Wenke, "Bandai, you can help Dongling Hi-tech reach an agreement with America's largest toy retail company "R" Us to expand the business." Send Mokozi to the North American market for sale!”

"What does Bandai want?"

Various thoughts flashed through Li Dongling's mind. If Dongling Hi-Tech seeks cooperation with R Us, he doesn't know how long it will take for him to keep talking and delay before he can reach an agreement. Even Ning's Trading Company doesn't have much in North America. Sales channels.

But Bandai is different. It has already entered the North American market and has been partners with many retailers including R Us for many years. If it operates, the electronic pet machine will enter America, the world's largest consumer of electronic products, at a faster speed. Much faster.

But if Bandai does this, he will definitely not do good deeds in vain. Li Dongling never believes in pie falling from the sky. Every piece of pie has secretly marked the price that needs to be eaten!

Ning Wenke listened silently. Ning's Trading Company had no sales channels at all in North America. To open up sales channels in North America, the price and cost were too high. It was not something Ning's Trading Company could afford. However, it did have some cooperation in Europe. square.

"Bandai needs the exclusive rights to distribute Tamagotchi in North America, and also needs 30% of North American revenue!" Ikezawa Nae said.

This is why Bandai wants to take the majority of the electronic pet machine's revenue in North America. When the electronic pet machine enters the North American market, R Us will definitely charge a large channel fee, at least 30%, plus Bandai's 30%. %, and in the end only 40% of the income fell into the hands of Tanglin Hi-Tech.

But even so, many companies have no way to make this money. If it were not for itself, Bandai would not open its sales channels in North America to electronic pet machines.

"We can give Bandai 25% of its profits in North America!"

Li Dongling said to the other end of the phone that he was going to help Dongling Hi-Tech strive for some more income. The current 1% is related to millions of income.

Ikezawa Nae was obviously discussing with someone, and after a while he said, "Bandai agrees!"

"In addition, Mr. Li Dongling, our president Shan Kecheng, wants to go to Hanxi to visit your company!"

After the conference call ended, Li Dongling thought about the last words of Ikezamiao. Bandai's Yamako Makoto must have come to Hanxi for an ulterior purpose. He definitely couldn't be here to hang out. He just didn't know what he wanted to do.

Shaking his head, Li Dongling stopped thinking about it. The most important thing for Dongling Hi-tech now is to increase the production capacity of electronic pet machines. Now is the market blank period. As long as the machines are produced, they can be exchanged for real money!

“Bandai announced that it will launch Namie Amuro’s signature models and some limited edition Tamagotchi!”

"Due to a severe shortage of production capacity, Tamagotchi is out of stock in many places in Japan. There was a scene where 5,000 people queued up at a Bandai store just to buy 300 Tamagotchi in a lottery."

"Tokyo's first Tamagotchi care center has been established, specifically for people who are busy with work or school, to take care of Tamagotchi. The number of reservations is currently full!"

"Due to the continued hot sales of Tamagotchi and the improved financial situation affected by the game console, the stock price has now increased by more than 60%!"

"There is news that Bandai will lead Tamagotchi into the American market, and Nomura Securities and other Tokyo securities companies have once again raised Bandai's share price and revenue estimates."

Japanese entertainment and financial media have been completely attracted by Bandai and electronic pet machines. Thousands of people are trying to grab hundreds of electronic pet machines, and the scene of lottery numbers has really appeared in front of everyone.

These scenes have further plunged the electronic pet machine into a frenzy in Japan. It is quite difficult to go out without an electronic pet machine and be embarrassed to talk to people.

Seeing Bandai start to come back to life with the help of electronic pet machines, Sega, who is a sibling like Bandai, is so envious that his back teeth are about to be broken. There were rumors before that Sega might merge with Bandai to form an aircraft carrier-level entertainment empire. But now, the rumors are just rumors.

Bandai has made a name for itself in Japan, and the production lines here at Tanglin High-tech are almost smoking. Donglin High-tech has received the first batch of overseas reimbursements.

In addition to the share given to Bandai and other sellers, as well as Ning's Trading Company, the total payment received, including Japanese yen, Korean won, Singapore dollars, and Hong Kong dollars, totaled US$10.5 million, which was converted into domestic currency, exceeding US$8,000. Four million later, the Industrial Departments of Binh Duong and the provincial capital gave the green light to Tanglin Hi-Tech.

At this time, electronic pet machines also began to enter the North American market through R Us!

(End of this chapter)