Reborn since 1993

Chapter 92 Thunder on the Ground

"ten years?!"

Martins shook his head like a rattle and said "no" repeatedly, "It's too long. Five years at most. Ronaldo will definitely become a superstar. Five years is long enough!"

Martins naturally wants to sign a big contract for Ronaldo. The endorsement contract is still short-term. If the contract is renewed in the future, the price can be increased!

Martins wants to raise the price, but for Lu Chao, there is no room for counter-offering. This is 8 million US dollars. When the news comes out, not only European football, but also the sports and celebrity industries around the world will be shocked. .

"This offer is not low, Mr. Martins. The endorsement contract provided by Pepsi-Cola to recording superstar Michael Jackson is only US$3 million, and this is even after Michael Jackson has become famous all over the world.

Back then, as a rookie NBA player, Jordan's endorsement deal with Nike was only US$2.5 million over five years. Ronaldo's current endorsement contract is US$8 million, and he will be featured in sports media around the world. headlines, letting the whole world see his value! "

"in addition!"

Lu Chao looked at Martins, "The treatment Nike gives Jordan can be done by Tanglin Hi-Tech!

Some people say that his football skills are as mysterious as those of an alien. No opponent on the court can guess how he will kick his next kick. Taking Alien as his title, Tanglin Hi-Tech can build an "alien" brand. , as long as he cooperates with the publicity and promotes the product every year, and the sales reaches a certain level, he can be given a corresponding bonus! "

Hearing this, Martins was really moved. The cooperation between Jordan and Nike has almost become a model in the sports industry. Jordan helped Nike defeat his rivals Adidas and Converse in the basketball world. Nike also established a personal brand AJ for Jordan. Every year Give dividends to Jordan. Now the sneaker bonus dividends have far exceeded Jordan's salary.

The cooperation between Tanglin High-tech and Ronaldo also established a brand for him. Whether it can make money is the second. This directly pushed Ronaldo's fame to the same level as the world basketball superstar Jordan!

"Alien?" Martins thought about the title. "It's indeed a good nickname."

"I need to make a call and inform my players about this!"

In addition to calling Ronaldo, Martins notified another person of the incident.

There are two agents that Ronaldo trusts the most. Besides Martins, there is also a man named Pita. When Ronaldo just left the slums and was still in the small team, it was Martins and Pita who paid for him. He was bought out from a small team, then trained and paid to him. For these two agents, Ronaldo was grateful and trusted unconditionally.

Peeta came very quickly. After arriving at the cafe, he discussed with Martins for a few minutes and then decisively said to Martins, "Promise them, don't care about the endorsement period, no matter how long it takes, you have to agree!"

Pita is not as eloquent as Martins. He feels introverted, but decisive. The two of them, one in front of the stage and one behind the scenes, control the fate of more than a hundred players, including Ronaldo!

"Eight million US dollars is enough to make Ronaldo the focus of football. This is just a digital cordless phone endorsement and will not affect Ronaldo's other contracts. Especially the sneaker endorsement contract is the key!"

Pita said seasonedly, "This endorsement contract will make Europe and even the world pay attention to Ronaldo. As long as Ronaldo performs well enough, maybe in two seasons or even this season, some European giants will snatch him away!"

Hearing what Pita said, Martins also nodded in agreement. This 8 million endorsement contract is absolutely beneficial to both Ronaldo and the Shenzhou Digital Cordless Phone. Both parties need this gimmick and there is almost no reason to refuse.

As for the so-called establishment of an alien brand, Pita doesn't care much. There is only one Jordan and only one Nike AJ brand sneaker. If it were so easy to copy, it wouldn't be something that countless people talk about.

"It's a pleasure to cooperate. You can soon see Ronaldo's goal celebration on the court for the Shenzhou Digital Cordless Phone!"

Lu Chao shook hands with Martins and nodded to Pita next to him. After the contract was signed, the two parties had established a cooperative relationship.

After signing an agreement with Ronaldo and his manager Martins, Lu Chao began to hire advertising companies to shoot advertisements for Ronaldo. In addition, countries in Europe, America, Asia and other places began to use the term "alien" as a Register the brand.

Registered Alienware brands are not limited to electronic, digital and other products, but also include sneakers, jerseys, etc.!

In the future, if Ronaldo really becomes a superstar, whether he signs with Adidas or another brand for his sneakers, if he wants to launch sneakers named after Ronaldo's nickname "Alien", he will have to go to Tanglin Hi-Tech.

---

"Crack!"

"The expression needs to be more exaggerated. Have you ever seen a Stephen Chow movie? It needs to be gel-free."

"This is the boss's request. This is a commercial worth 120,000 yuan. The audience who sees the commercial must remember the brand!"

Yao Luoying, Zhang Ao, Gao Peng and others all followed Li Dongling to a house, where a team filming an advertisement was busy.

"Boss!" Seeing the person nearby, Sangtian, who was in charge of shooting the commercial, stood up hurriedly and shouted to Li Dongling and the executives of Dongling Hi-Tech.

I saw a very luxuriously decorated room in front of me. It was used for shooting advertisements, and there were a lot of lighting, tripods, microphones, tape recorders and other equipment used for shooting.

"This is filming!"

Yao Luoying, Gao Peng, Zhang Ao and others all looked at the scene in front of them curiously.

"This can only be regarded as shooting an advertisement. Making a movie is much more complicated than this!" After hearing Yao Luoying's words, Sangtian explained.

The financial backer who came to shoot the commercial this time was very generous and directly brought him, the entire commercial shooting team and equipment, including the actors, from Guangdong Province.

A considerable part of the advertising fee of 120,000 yuan was spent on the house used for the filming. This house was decorated according to the furniture of the rich people in Hong Kong City. The entire commercial was shaped like the Shenzhou digital cordless phone is a modern Part of living furniture.

"That one is the leading actor, but he's not as handsome as me. When I see him, I feel like laughing!"

Gao Peng looked at the star of the commercial, Xu Xiaoli, and couldn't help but touch his chin and said, "The star of the Shenzhou commercial for domestic broadcast this time is indeed not as good-looking as a handsome man or a beautiful woman."

"This is what Boss Li meant. Originally we wanted to hire a celebrity to speak for him, but Boss Li asked for an actor with "distinctive characteristics", so we temporarily brought over Xu Xiaoli, who previously worked as an art assistant in a film studio. , this time I was pulled over temporarily!”

Seeing everyone's eyes looking at him, Xu Xiaoli was reading the script and smiled at everyone. This smile made him feel even more joyful. Some people would feel full of joy just standing there without moving. feel.

"Is it really okay to let him act?!" Yao Luoying couldn't help but asked Li Dongling.

Li Dongling first nodded to Xu Xiaoli in response, and then said, "The most important thing about the Shenzhou digital cordless phone is that people remember the Shenzhou brand, not what the actors look like. Dongling Hi-tech needs to promote the brand, but it is not Advertise for celebrities!”

"He might become an advertising star!"

After Li Dongling looked back at Xu Xiaoli, he casually said to Yao Luoying, Gao Peng, Zhang Ao and others.

Hearing this, several people couldn't help but look at Xu Xiaoli in surprise. They didn't know how Li Dongling could say this. No matter what age, advertising stars who can bring goods are very valuable, even unknown ones like Xu Xiaoli. Once a product becomes popular, there will be a lot of brands rushing to endorse it. The income is no less than that of celebrities, or even more. If you shoot a commercial, you can get more than ten or two hundred thousand yuan. Well, most starlets can’t get such advertising fees!

"Both commercials must be shot as soon as possible, and the promotion plan of Shenzhou Digital Cordless Phone cannot be delayed!"

Li Dongling said to director Sang Tian that there are a total of two commercials released in China and Southeast Asia this time, both starring Xu Xiaoli. After the filming is completed, they will be dubbed in the later stage and then released in China, Hong Kong, Singapore, Southeast Asia and other places.

"Don't worry, Boss Li, I will never delay the filming!" Sang Tian quickly assured.

Li Dongling, Yao Luoying and others watched the filming for a while. Xu Xiaoli's exaggerated and humorous performance, saying "Hey, Xiaoli?" made Zhang Ao, Gao Peng and the others laugh.

The advertisement for the Shenzhou Digital Cordless Phone is completely different from the previous model drama advertisements. The whole process involves celebrities touting the product. In the end, only the face of the celebrity is remembered, and the brand is not sold at all. The plot of the advertisement is humorous and funny, but absolutely Make people impressed by the brand that appears in the advertisement.

In Dongling Hi-Tech Electronics Industrial Park, Tao Zhiliang has now arrived at the newly built production workshop. Compared with the previous simple factory, the conditions of the new production workshop are much better. It is equipped with central air conditioning, a new lighting system, a tea room, Rest rooms, medical rooms, locker rooms, smoking areas, etc. are all available.

However, the production line that Tao Zhiliang is now in charge of is not the electronic pet machine, but the Shenzhou digital cordless phone production line.

Today is the day when the Shenzhou digital cordless phone is officially put into production. All the senior executives of Tanglin Hi-tech are here, including Li Dongling, Ren Yuefeng, Hu Xian, Gao Peng and others, as well as Song Yajun, the technical director of the production workshop, and others.

From the raw materials being pulled out from the storage area, through the conveyor belt, and processed and assembled at each station, a Shenzhou digital cordless phone gradually transformed from parts into a complete machine, and finally passed through multiple functional testing areas. Tao Zhiliang followed from start to finish. At the end, when the person at the last inspection post announced that the test had passed, Tao Zhiliang let out a sigh of relief, followed by a round of applause in the new production workshop.

"start!"

When Li Dongling said these words, the two production lines of Shenzhou digital cordless phones with a daily output of 450 units began to produce at full capacity.

Thousands of miles away in Europe, shocking rumors suddenly broke out, and then the news spread wildly to the global football world!

"Forward Ronaldo, who plays for Eredivisie giants Eindhoven, signed an $8 million endorsement contract with Shenzhou Digital Cordless Phone!"

(End of this chapter)