Reborn since 1993

Chapter 93 Car Crash

"This is the largest endorsement fee in the history of European football and even world football. Ronaldo, who just turned 18 this year, has created a new record in the history of football!" The Dutch Telegraph was the first to report.

Eight million US dollars in advertising and endorsement fees blew through the entire European football world like a storm. Coupled with the promotion of Ronaldo's managers Martins and Pita, this matter was directly detonated by the media!

"A new generation of football champions?!"

Gazzetta dello Sport also reported, “Ronaldo, who just moved to PSV Eindhoven this year with an annual salary of only 40 pounds, has received the largest endorsement contract in football history. This is a huge gamble. Can he match the endorsement fee? The situation!"

"It's so crazy. We don't know where this Shenzhou Digital Cordless Phone Company came from, but now, the entire football world knows this name. This is undoubtedly the biggest gamble in the history of football. !" French newspaper L'Equipe reported.

Bild, in a joking tone, shouted to the Bundesliga giants, "The Bundesliga team's recruitment targets for next year have already appeared!"

"This is the craziest piece of news that has appeared this year. Whether it is a gimmick or whether it is really optimistic about this young player, we have already remembered the Shenzhou phone call and Ronaldo's name.

For Ronaldo, the next thing he has to do is to prove himself to the entire European football world, otherwise he will become a laughing stock in global football!

Of course, if Ronaldo really becomes a superstar, then European players, you all have to thank Ronaldo. His significance to football is just like Jordan is to basketball. He will lead the arrival of an era of gold and dollar football! "

Kicker Magazine also commented that if Ronaldo's next performance can reach the point where he is worthy of his endorsement, it will allow many advertisers to re-understand the influence of European football, and other stars and even football leagues will also have opportunities. With large amounts of advertising endorsement fees and sponsorship fees, a new era of football is likely to come.

Regarding Ronaldo getting this huge endorsement contract, the entire European football world was in a rage. There were various opinions. Some thought it was a hype, while others thought that the Shenzhou Digital Cordless Phone was imitating Nike and Jordan. cooperation, various discussions continued.

But the sensation caused by the $8 million endorsement contract between Shenzhou Telephone and Ronaldo has already begun to appear. From Europe to America and then to Asia, this news began to spread like the wind.

Even in America, which is not very interested in football, major sports and entertainment news reported this news immediately, which attracted the attention of America's sports, entertainment and other industries.

Ganjiang Publishing House is also the headquarters of "Football Club", the football magazine with the highest circulation in mainland China. After receiving a call, a magazine staff hurried to the office of Zhong Lifei, the chief editor and the magazine president.

"Editor-in-Chief, there's big news!"

Seeing the staff member running in and gasping for breath, Zhong Lifei poured him a glass of water, "Now in European football, the transfers have been completed. Will Villa, Boban, Bergomi or Carlos play today?" Are you cumming?"

Nowadays, there is no live broadcast of European football matches in China. At most, some video tapes of several major European leagues are screened from time to time. In this case, magazines such as "Football Club" report from time to time the news and current situation of some of Europe's top stars and clubs. Allowing domestic fans to know the latest news and patterns of global football, as well as major football events, etc., naturally makes the magazine very popular.

I don’t know how many fans just rely on a magazine to understand the world football situation, and then when they brag, they argue over who is the better star they support, and no one can convince the other. But in this case, It still planted the seed of football in the hearts of countless young fans.

"None of them," the magazine staff member responsible for liaising with overseas media gasped, "It's Ronaldo!"

"Our magazine, what happened to the Brazilian youngster we reported on before?!"

Zhong Lifei thought of Ronaldo. When "Football Club" magazine previously reported and summarized the new generation of European football stars, it included Ronaldo, Beckham, Zidane, Raul and others.

"He got an endorsement contract..."

Hearing the first half of the sentence, Zhong Lifei didn't take it too seriously, "This is not normal. Nowadays, more and more companies are looking for endorsements from football stars, and they will make more and more in the future. Football is the largest in the world." sports."

“Eight million dollars in endorsement fees!”

"How many?"

Zhong Lifei, who had just taken a sip of water, spit it out again before he could swallow it. He wondered if he had heard wrongly, "How could he get eight million US dollars in endorsement fees? Baggio didn't get any." Such endorsement fees!”

"It's true. The person who provided us with the news said that the European media such as the Dutch Telegraph and Gazzetta dello Sport have started to report, and the product Ronaldo endorses... is still from our inland company, Tanglin Hi-Tech. The new product launched is the Shenzhou digital cordless phone!”

Zhong Lifei felt that his mind was completely messed up at this time. The words "Donngling High-tech, Shenzhou Telephone, Ronaldo" kept spinning in his mind.

A domestic company has created the world's largest football advertising endorsement. No matter how he thinks about it, Zhong Lifei feels a little magical. That's eight million US dollars. How many sacks would it take to convert into RMB? He feels like his scalp is getting numb when he thinks about it. numb. For a moment, Zhong Lifei didn't know whether to say that Dongling Hi-tech was ambitious or stupid and bold, daring to take such a large endorsement fee to sign a player who was still in his rookie stage.

"A special issue will be published immediately to report on Tanglin Hi-Tech, Shenzhou Telephone, and Ronaldo's endorsement fees!

In addition, call a few people to buy the fastest ticket to Hanxi. I want to interview the boss of Dongling High-tech! "

This incident was so shocking that Zhong Lifei knew that as soon as it was reported, it would completely detonate public opinion. The "football club" had to report it first.

The next day, a special issue of "Football Club" was released. As the most influential football magazine in China with the largest number of purchasing users, when it reported that Ronaldo had spent eight million US dollars to endorse Shenzhou Phone, it instantly detonated domestic public opinion.

The sales volume of "Football Club" magazine that day also set a record since its launch. The magazines sold that day were immediately sold out. Even if they were reprinted several times, they were still sold out.

After the "Football Club" magazine reported it, it was first reported by sports media, and then other media began to report one after another. After all, the amount of the endorsement fee was too exaggerated. Sixty-four million yuan was spent just for one endorsement. As for the payment in ten years, not many people paid attention to it. Anyway, they remembered the sky-high endorsement fee. For people in China, this news is really no different from a fantasy.

As for whether this endorsement fee is worth it or not, it has also caused heated discussions in the domestic media and society.

Some people think that this endorsement fee is completely wasted. For such a large amount of money, if you find a celebrity instead of a stupid young man, isn't it just wasted? Moreover, domestic brands have never been in the market before. A foothold overseas, except for electronic pet machines...

Then someone discovered a blind spot. The Shenzhou Phone and the popular electronic pet machine were actually developed by the same company. Soon someone came to the conclusion that Donglin Hi-Tech spent such a large sum of money just to make the Shenzhou Phone copy the electronic pet machine. Although overseas performance is achievable, countless people still question whether it can be achieved.

Of course, there are supporters. Shenzhou Telephone is a first for domestic companies. Regardless of success or failure, it will have experience and reference significance for mainland companies to go overseas in the future, although the cost is a bit high.

But whether it is praise or criticism, thanks to this public opinion, the reputation of Shenzhou digital cordless phones has begun to spread throughout the country. Even people who are not interested in sports or football have read about it from TV, radio broadcasts, newspapers, magazines, or I have seen and heard the name Shenzhou more or less, even if I don’t know what it does, as long as I have heard the word Shenzhou and have a slight impression in my mind, that is enough.

Spending eight million US dollars to advertise in front of football fans around the world and people in dozens of countries and regions around the world. Whether it is worth it depends on how many Shenzhou phones can be sold!

While the outside world was talking a lot, Tanglin Hi-Tech also officially announced through many media that Tanglin Hi-Tech has developed the world's first digital cordless phone and will go on sale in the near future!

"Dealers in Europe are still very interested in Shenzhou phones. Many electrical appliance dealers want to test some Shenzhou digital cordless phones!"

Lu Chao's call came from Europe. The endorsement hype was obviously very effective. European dealers also wanted to try the Shenzhou phone.

“First we will deliver 5,000 Shenzhou digital cordless phones to Europe, mainly to England, France, Germany, Italy, the Netherlands and other places.

In addition, products must also be released in China, Hong Kong City, Japan, Singapore, Bangzi and other places. On the Asian side, use the sales channels of Ning's Trading Company!

Advertising and placement must also keep up! "

In the Dongling Hi-Tech office, Li Dongling said to Ren Yuefeng, Zhang Ao, Gao Peng and others.

Dongling Hi-Tech does not have its own stores or sales channels overseas, so it can only rely on Ning's Trading and other sales channels. It also needs to continue to spend advertising fees to see how well it can sell. In fact, Ren Yuefeng and others are a little unsure.

At this moment, the electronic device on Li Dongling's desk suddenly rang. After answering the phone, Li Dongling said to the person on the other end of the phone, "Mr. Ning..."

When Ren Yuefeng, Zhang Ao and others saw Li Dongling answer the phone, they didn't know what they heard. Their expressions suddenly changed, and then returned to normal, but their voices were a little chilly.

"Thank you, Mr. Ning, for reminding me, I understand, postponing the sale?!

No, it will be sold as usual. No matter who stands in front of the Shenzhou digital cordless phone this time, they can only hit it. Shenzhou has no way out! "

After hanging up the phone, Li Dongling saw the worried expressions of Ren Yuefeng and others, adjusted his thoughts, and said with a smile, "Siemens jumped out and claimed that they are the first company in the world to develop a digital cordless phone!"

"Wow!"

Hearing the name of Siemens, Ren Yuefeng, Zhang Ao and others were all shocked. The reputation of this European giant company was too loud. It suddenly jumped out and obviously wanted to challenge Shenzhou Telephone. How could it? Don't let them worry, that is Siemens, a long-established technology giant that has been around for more than 140 years, and is on the same level as IBM.

(End of this chapter)