Reborn since 1993

Chapter 94: The brave one wins when we meet on a narrow road

Siemens is a well-deserved century-old company in the current technology industry, spanning various fields such as home appliances, energy, transportation, medical care, and industrial software. Most people have access to Siemens’ home appliance business, washing machines, refrigerators, air conditioners and other products, but In addition to these, few companies can match Siemens in the industrial field.

No matter who it is, it is absolutely ridiculous to say that they are not worried when faced with such a behemoth. When Ren Yuefeng, Zhang Ao and others heard that Siemens had jumped out and wanted to be the obstacle, they all looked embarrassed.

If the Shenzhou Phone is only sold domestically, then Dongling Hi-Tech need not be afraid of Siemens. Siemens has just entered the domestic market. Although under the leadership of Siemens President Feng Bile, Siemens is rapidly entering the inland market. This year, it has sold in many places in the country. Fifteen offices and companies were established.

But after all, it has just entered the domestic market and is fighting in the local market. Tanglin Hi-Tech is still not afraid of Siemens. But now, the Shenzhou digital cordless phone will be sold to Siemens' European base camp, which makes people have to worry.

In fact, Donglin Hi-tech has some reputation in the domestic technology industry, but overseas, compared with Siemens now, the gap is really too big. The single revenue of Siemens is more than a hundred times that of Tanglin Hi-tech. This kind of Under the circumstances, no matter how you look at it, you really can’t see the chance of winning.

Ning Wenke from Ning's Trading Company just called Li Dongling. In addition to telling Li Dongling that Siemens suddenly jumped out and wanted to seize the digital cordless phone market, she also wanted to ask Li Dongling whether he wanted to postpone the launch of the product. .

Nowadays, there are many companies that dare to challenge Siemens, or even confront Siemens head-on. I am afraid that they are timid before the war begins!

Seeing the expressions of Ren Yuefeng, Zhang Ao, Hu Xian and others, Li Dongling knew what they were thinking and said directly, "This time Dongling Hi-tech has no retreat. Shenzhou Digital Cordless Phone has already invested too much, and the early research and development , advertising fees, and publicity fees have already been spent. This refund is not a question of how much loss will be made.

But I am afraid that Shenzhou Phone will never be able to land in Europe again, and even Tanglin Hi-Tech's future products will not be sold in Europe! "

If there is no fight, Donglin Hi-Tech will run away. What will those European electrical appliance dealers think of Donglin Hi-Tech? I am afraid that in the future, European technology companies will want to put pressure on Donglin Hi-Tech. This is a shame. They bully the weak and fear the strong. This is not only true between humans, but also between companies. Whichever company is easy to bully, everyone wants to kick it and take advantage!

"Zhao She, the famous general of the Warring States Period, once said that when we meet on a narrow road, the brave will win. This time for Tanglin Hi-Tech, it is time to go toe-to-toe with Siemens in the field of digital cordless phones. If we win, Tanglin Hi-Tech will get this piece. Meat, even if they lose...it won't make things easier for Siemens!

Furthermore, it is not certain who will win or lose. Who says Siemens will definitely dominate the telephone field? "

Although Siemens is known as God's right hand, it is not omnipotent, especially in the mobile phone industry. Compared with its reputation, Siemens can only be regarded as a drag, otherwise it would not have sold out the entire mobile phone industry and brand in the previous life. .

On the contrary, Li Dongling is not very worried about Siemens' competition in the field of digital cordless phones. Siemens is too big. For Siemens, digital cordless phones are just a small business. It is completely different to attack a department under Siemens than to attack the entire Siemens. Two different things!

Even if you really want to disgust Siemens, there are many ways to do it. You can create a European version of the refrigerator smashing incident, and then find the media to report some Siemens accidents and negative news. I'm sure it will be in trouble. Restless.

It's just that these methods can be used for a while, but not for a lifetime. What ultimately determines the outcome is true strength. Otherwise, even if you can gain the upper hand in the early stage, you will have to lose in the later stage!

Hearing Li Dongling's words, knowing that he was determined to compete with giant companies like Siemens this time, Ren Yuefeng, Zhang Ao and others felt anxious but excited at the same time.

Ren Yuefeng did not expect that he would have to fight such a tough battle for the first time after coming to Dongling Hi-tech. It would be fine if he lost, but if he won, Ren Yuefeng would become a famous figure in China and even Asia. A famous coach in the professional manager industry, whose net worth has increased more than a hundred times, and who can beat the professional manager of Siemens, is still not being sought after and snapped up? !

"Fight!"

This time it was the always steady Ren Yuefeng who shouted out first, "If Siemens also sells digital cordless phones, we need to invest more in advertising and promotion in Europe to make Shenzhou digital cordless phones appear in European Metro, Carrefour, and Wonder City, Media, Saturn Electric City and other retail stores!”

"I'm going to Europe!"

Zhang Ao also stood up at this time and gritted his teeth and said that as the marketing manager of Dongling Hi-Tech, if he went to the front to supervise the operations at this time, the effect would be much better. If problems arise, they can be dealt with directly. There is no need to travel across the ocean and make calls at all levels. Apply.

"Donngling High-tech will provide sufficient funds for the European office. If there is an emergency, you can make your own decision first and report to the headquarters afterwards!"

Li Dongling stood up and took a few steps, delegating power to Zhang Ao so that he could do things easily in Europe. "If necessary, we can find Logitech to give Logitech some of the profits, and let Shenzhou Phone use Logitech's sales channels. in addition……"

Siemens is adding trouble to Dongling Hi-Tech, and Li Dongling no longer needs to talk about martial ethics. "If necessary, send a batch of phones to Europe so that Shenzhou Phones can be bundled with electronic pet machines for sale. If you buy a Shenzhou Phone, you will receive a free electronic pet machine!"

Faced with the sudden pressure from Siemens, Dongling Hi-Tech did not shrink from the heavy pressure. Instead, it burst out with an astonishing resistance to the pressure. Both Ren Yuefeng and Hu Xian could see that if Dongling Hi-Tech was not suppressed this time, If it collapses, then the entire Tanglin Hi-tech will undergo a qualitative change. In the future, even in the face of giants such as IBM and Nippon Sony, Tanglin Hi-tech will no longer have any fear!

The entire Dongling High-tech executives began to take action. Zhang Ao selected a few capable people, obtained air tickets to Europe through the provincial industrial department, and flew there overnight. The promotion of Shenzhou Phone in China is proceeding in an orderly manner, and they have begun to increase their advertising capacity. As the popularity of Ronaldo's advertising endorsement continues to increase, the popularity of the Shenzhou Phone brand is also getting higher and higher.

In Hong Kong City, Ning's Trading Company, Ning Wenke put down the phone and shook her head at the executives sitting in her office, "He refused to postpone the sale of the Shenzhou phone!"

The people in Ning Wenke's office are all executives of Ning's Trading Company. Even though her father Ning Wantian is still in a coma, Ning Wenke has already secured a position in Ning's Trading Company.

As the general agent of Donglin Hi-tech in Southeast Asia, Ning's Trading Company can get 20% of the sales revenue of electronic pet machines in Southeast Asia. It seems to be lower profit than other products, but electronic pet machines are very popular now, and they are all priced at a premium. In terms of sales, Ning's Trading Company purchases goods from Dongling Hi-Tech for US$15. When shipped to dealers and retailers, the price can be over US$16, 17 or even US$18. Ning's Trading Company can earn three or four dollars by selling a machine. Dollar!

Now Ning's Trading Company has not only completely weathered the crisis, but its monthly revenue has continued to reach record highs. This year, Ning's Trading Company under the leadership of Ning Wenke is likely to surpass that of her father, Ning Wantian, who was in charge of the business.

In the entire Ning's Trading Company, there is no objection to Ning Wenke, and no one dares to do so. After all, who wants to have trouble with money? The other large and small shareholders of Ning's Trading Company all follow Ning Wenke's lead, fearing that Ning Wenke will give up her burden. .

"Go hard with Siemens?!"

"Donngling Hi-Tech is crazy, that's Siemens!"

When they heard that Li Dongling would not delay the shipment and would resist the pressure from Siemens, all the executives of Ning's Trading Company in Ning Wenke's office exploded.

"In terms of brand awareness, influence, sales channels, and product quality, Shenzhou Phone is in no way comparable to Siemens. If we really fight, I don't even know how I will die!"

A Ning's executive couldn't help but said that he really felt that Tangling Hi-Tech was hitting the stone with an egg, "Ning's Trading Company really followed Dongling Hi-Tech all the way to the dark side. I'm afraid that the financial affairs that just happened to be turned around will be dragged down again." Damn it, this Shenzhou phone is not an electronic pet machine, this machine costs 150 US dollars, the financial pressure is too great!"

The price of the Shenzhou digital cordless phone is set at 150 US dollars each, which is RMB . This price is between an ordinary landline phone and a mobile phone. A mobile phone now sells for to yuan, equivalent to At one to two thousand dollars, Shenzhou Phone is much cheaper than Big Brother. Of course, it is still more expensive than ordinary landline phones.

Ning Wenke glanced at the executive who spoke, "I believe the Shenzhou digital cordless phone will be no worse than Siemens!"

"That's Siemens..." The executive wanted to speak. After seeing Ning Wenke's eyes, he didn't dare to say more, but he still muttered in a low voice, "I won't sell a good electronic pet machine. I have to make one." What phone number, can ordinary companies afford it?"

"Ning's Trading Company needs to stand together with Dongling Hi-Tech. Starting tomorrow, we will contact Ning's Trading Company's channel dealers and begin to officially promote the distribution of Shenzhou phones. The first batch of 30,000 units will be delivered this Sunday!"

With Ning Wen's current influence in the company, after her decision, the senior executives, even the former veterans, did not dare to object anymore. Who said that Ning Wen could make the company make money? Who can make it? If it works!

After everyone left, Ning Wenke took a cup of coffee and stood by the window, looking at the busy crowd downstairs. She remembered the scene when she met Li Dongling. Although she had only met him once in Hanxi, it made Ning Wen But the memory is still vivid, that is, that afternoon directly changed the fate of her and Ning's Trading Company!

Others don't believe that Li Dongling and Dongling Hi-tech can beat Siemens, but Ning Wenke has some expectations for Li Dongling. She can't explain the reason, but she just has an inexplicable feeling. It seems that Dongling Hi-tech has hope of making a comeback this time. She is not I believe in Tanglin Hi-tech, but because there is Li Dongling in Tanglin Hi-tech!

And since taking over Ning's Trading Company, Ning Wenke has also seen intrigues and intrigues. But looking around, how many people in the entire port city, including the mainland, dare to fight with foreign giants continuously?

Ning Wenke raised her coffee cup, and she seemed to be able to see Han Xi faintly, touching it lightly with the window glass. She wanted to take a gamble this time and let Ning's Trading Company side with Tanglin Hi-Tech, even if she might lose everything for it. Opportunities to cooperate with Siemens in the future!

(End of this chapter)