Reborn since 1993

Chapter 95: Mid-gate confrontation

"Siemens is the first company in the world to launch digital cordless phones. We started research and development very early. This is an honor that belongs to Siemens, not to any particular company!"

Frankl, manager of Siemens' newly formed digital cordless phone division, emphasized in an interview with German TV station that Siemens is the first company in the world to develop this thing.

"But Shenzhou Digital Cordless Phone is the first company to announce it!"

"Shenzhou?!"

Listening to the words of a reporter from German TV station, Frankel smiled disdainfully, "Sorry, I have never heard of this name. Which company developed it? Oh, is it the company that sponsors a rookie football player?! "

After laughing a few times, Frankel stopped laughing and his expression became serious, "I don't know why the car crash happened, and I haven't seen the Shenzhou phone, but I want to say that professional matters should be left to Let professionals do it. Siemens digital cordless phone is a product of German origin. It represents professionalism, technology and quality. It is not just asking a small star to endorse it that will affect the user's judgment!"

"Does Manager Frankel think that Shenzhou will become a rival to Siemens' digital cordless phones?!" a reporter from Germany Radio asked Frankel again.

"opponent?!"

Frankl couldn't help but snorted. He felt a little dumbfounded when he heard this question. "The target of Siemens digital cordless phones is landline users around the world, not a certain company. Let's make a bet. I don't think Shenzhou digital cordless phones are The phone can sell a thousand units in Germany, and we will launch it in Europe on the same day as the Shenzhou Phone!"

Frankel pointed his finger at the camera lens, as if he was issuing a challenge to Shenzhou Phone, with a domineering look in his eyes, as if he could completely defeat his opponent with a single charge.

Siemens digital cordless phones are about to go on sale, and Frankl also intended to use some gimmicks to promote them. In fact, Siemens was quite passive this time. Siemens originally wanted to set up a new brand for its digital cordless phone business group, but it did not expect that Shenzhou Suddenly, Siemens was in a hurry. The new brand had not yet been established, so it could only use the Siemens brand to compete with Shenzhou in the field of digital cordless phones.

However, Frankel did not have much worry about Shenzhou. Even with the momentum created by Shenzhou through sponsoring Ronaldo, he believed that as long as Shenzhou was defeated, everything Shenzhou would do would end up being a wedding dress for Siemens.

"Are you sure that even a thousand Shenzhou Phones cannot be sold in Germany?!" A reporter from Germany Radio also became interested and asked Frankel.

"If the sales of Shenzhou Phone in Germany exceed one thousand units, I will..." Frankl was about to say that he would withdraw Siemens Digital Phone from Germany, but he felt that it was not appropriate, so he changed his words and said, "I will apologize to Shenzhou Phone , recognizing it as the world’s first digital cordless phone!”

"But I feel that this issue does not need to be considered at all. Whether it is brand awareness, user acceptance, sales channels, or publicity teams, Siemens is the best in the world. When buying a product, any German will face Siemens and When faced with other brands, would you choose other brands instead of Siemens?!”

Frankel spread his hands, as if he heard a ridiculous question, but there was a hint of threat in his words. He did not say that he would let the German electrical appliance dealers and retail stores choose between Siemens and Shenzhou. , but also let them keep their eyes open and know who to cooperate with!

After the interview, Frankel walked towards the office of Siemens President von Bile. Before entering, he sorted out his clothes and then knocked on the door.

When Frankel entered, there was a gentle middle-aged man sitting inside. Feng Bile, who was lowering his head to deal with documents, saw Frankel and motioned for him to sit down.

Feng Bile is the rare CEO of Siemens over the years who is not an engineer. He has a background in law and economics.

Different captains of a ship will make the ship go in different directions. After von Bile took the helm, Siemens became many times more active than before. It attacked the global market instead of establishing branches in emerging markets such as mainland China and Brazil. It spends heavily to acquire rivals. Since Feng Bile took office, Siemens has swallowed up nearly 400 companies, large and small.

This may be the style of the heads of giant companies in this era, as was von Bile, as were his contemporaries General Electric President Welch, IBM President Gerstner, and Nippon Inamori Kazuo.

However, compared with those giant CEOs of the same era, Feng Bile's methods are also quite sophisticated. At least Frankel is quite in awe of this CEO.

In Feng Bile's eyes, Siemens' business ranks either first or third in the world. If it ranks fourth, then this business department will have to wait to be "processed". As for how to deal with it, it is nothing more than dismantling it. Sell ​​them off, or disband them directly. To sum up, Siemens does not support idle people...

Under Von Bile's implementation of this system, departments at Siemens were split up or even disbanded directly every year, with department members leaving. This move was too much of a deterrent for managers like Frankel, who did not dare to deal with it. If Feng Bile has any dissatisfaction, otherwise he and the departments behind him will have to wait and deal with it!

"The digital cordless phone department is very important to Siemens. This market is an industry with very stable profits and a long duration. If we can occupy this market, Siemens may add more than 70 million users in the future. Within ten years, it will directly The revenue brought to Siemens may exceed 10 billion US dollars. In addition to the income from the direct sale of digital cordless phones, future users of digital cordless phones may also affect Siemens' telecommunications, switches, communication equipment and other businesses. You understand What do I mean?!”

Feng Bile's voice was soft and gentle, even a bit polite, but Frankel did not dare to be careless at all.

"I understand that Siemens digital cordless phones will never fail!" Frankel quickly expressed his position.

Feng Bile looked at Frankel and nodded, picked up a pen and tapped on the table, "Now a new generation of mobile communication devices - mobile phones are emerging on the market. It is likely to replace products such as mobile phones and become a new generation of mainstream communication equipment. .

Siemens is also preparing to enter this industry. If all goes well, digital cordless phones and mobile phones will form the Siemens Communications Equipment Department. I hope you will be the first general manager of this new department! "

When Frankel heard this, he wanted to stay calm, but he couldn't help but look happy. Once he becomes the general manager of Siemens' communication equipment department, it means that he will become the general manager of Siemens's communications equipment department, following the home appliances, energy, transportation, medical, and industrial software industries. After the department, another large department manager will have the opportunity to climb to a higher level of management at Siemens in the future. Even if Feng Bile retires one day, he may also have the opportunity to touch the throne of Siemens president!

Watching Frankel leave, Feng Bile lowered his head and started processing the documents. Regarding the dispute between Siemens and Shenzhou, he felt that there should be no problems. Frankel was not the kind of top professional manager, but he had the right time, place and people. , or as a local snake, can't he still defeat an outsider? !

Not to mention that Frankl didn't believe it, even von Bile himself didn't believe it. This is like telling an elephant that it can't beat an ant. The elephant itself probably didn't believe it. von Bile thought that there would be other brands competing with Siemens for the market, but he didn't. Later it will be a Shenzhou digital cordless phone...

Frankl's news interview soon spread in Europe. Originally, Shenzhou Telephone had gained a lot of popularity due to its sky-high endorsement fees. Now Siemens has jumped out and threatened to drive Shenzhou out. Many people in sports, entertainment, technology and other industries have Media reports, coupled with the media's willingness to join in the fun and fan the flames of the incident, made this matter a hot news story.

After Europe, the news also spread to Hong Kong and Southeast Asia, and then to China again. People who were still talking about the sky-high endorsement fees for Shenzhou phones saw that Siemens was standing in the way and wanted to release digital cordless phones on the same day as Shenzhou. It even caused an uproar!

Zhong Lifei, the editor-in-chief of "Football Club" magazine, took the editorial staff out of the Hanxi Provincial City Railway Station and saw the news about Siemens.

Seeing the news in the newspaper, several people from the football club magazine couldn't help but look at each other. They had only been on the road for such a long time, and yet another big news came out. Siemens is a Fortune 500 company in the world, and Tanglin Hi-Tech is facing off. No one thinks the latter has a chance of winning.

"Editor-in-Chief, do you want to go to the Dongling Hi-Tech headquarters?!" A staff member from the magazine asked Zhong Lifei.

"Go, why don't you go? You've already come. If you don't go for the interview, it's in vain. We are a football magazine, and other things have nothing to do with us!"

He said this, but Zhong Lifei also knew that once the Shenzhou digital cordless phone failed miserably in the European market, it would probably become a black swan event in football.

The effectiveness of football league sponsorships and player advertising endorsements will also be questioned. The world's largest sport spends a lot of money on advertising and still loses money, so who is still advertising? !

Not only advertisers, but also fans may question the influence of football. The sales of football-related peripheral products, including jerseys, sneakers, posters, and magazines such as "Football Club" will be affected. But it has already arrived, and Zhong Lifei has also There was no way back.

……

"Perhaps I shouldn't accept this endorsement. If Shenzhou Telephone fails, it will have a huge impact on Ronaldo's commercial endorsement!"

The overwhelming reports from the European media and the pressure brought by Siemens made Martins start to regret it. Once the sales of Shenzhou digital cordless phones were bleak, Ronaldo would probably have to bear the title of poison for advertising endorsements, just like the poison for celebrities at the box office. Who dares to ask him for endorsement?

Ronaldo, who was doing physical training in the training room, still continued training without saying a word after hearing Martins' words.

At this time, Pita said, "There is no use regretting now. Tomorrow is the time when the Shenzhou Phone will be released. Ronaldo, you must perform well in tomorrow's game. If the sales of the Shenzhou Phone are indeed dismal, we will find some media and issue a press release. Shenzhou phone sales have nothing to do with Ronaldo!”

"I know!"

Ronaldo is also holding back his anger. Ever since he accepted the sky-high endorsement fee, various taunting voices in the football world have been heard. Now that Siemens is involved, the taunting voices against him are even louder. This makes Ronaldo feel suffocated. There is an evil fire, and I will let it all out on the court tomorrow!

(End of this chapter)