Reborn since 1993

Chapter 96 I’m fighting the elite

Of course Li Dongling had seen the news coming from the port city, but at this moment, Li Dongling and the people from Dongling High-tech had no time to argue with Frankel in the media, and the whole Dongling High-tech was spinning.

"The advertisements have been put out, including provincial and local stations such as the Central Media, Yanjing, Shanghai, Pengcheng, Suzhou and Hangzhou, etc., have all put in advertisements!"

Ren Yuefeng said that Zhang Ao went to Europe, and he temporarily took over the marketing department. The price of Shenzhou's first-generation digital cordless phone destined that the users who currently buy it in China are mainly concentrated in big cities or provinces. It is somewhat unrealistic for cities, counties and towns to spend 1200 yuan to buy a telephone.

However, in the future, when the cost of Shenzhou phones decreases and prices begin to drop continuously, the number of users in counties or towns who buy them will continue to increase.

Li Dongling looked at the people present and said, "Starting tonight, the advertising will be fully launched. No matter what tomorrow, the Shenzhou digital cordless phones will go on sale!"

No matter whether Siemens is going to release the phone tomorrow or not, and it is deliberately trying to compete with Shenzhou, the Shenzhou phone is already on the line and must be launched.

To a certain extent, digital cordless phones are the battle for Tanglin Hi-Tech to gain a foothold. If it fights an upright battle with a giant company, it will really lose. This does not mean that Tanglin Hi-Tech will really survive. Now the account of Tanglin Hi-Tech There is still a large amount of cash flow, enough to pay the current employees for several more years.

The key is that if it fails this time, Dongling Hi-Tech will have a fear when facing overseas giants in the future. If it wants to go overseas again, it’s unlikely that the year of the monkey will go by and it is possible that it will fail not just a product, but in several years. Buried!

In a community in Yanjing, Feng Miaoyu of Yanjing Business News was running errands and sitting on the sofa, watching TV series. Halfway through the TV series, advertisements began to appear, and Feng Miaoyu also knew why.

Now domestic TV stations have begun to take responsibility for their own profits and losses. Major TV stations and newspapers are all trying their best to attract advertisements. CCTV has set up an advertising department specifically to promote advertisements. Feng Miaoyu also heard that the newly appointed advertising department of CCTV Director of the department, we are going to create some kind of Biaowang advertisement. Anyway, what we are doing now is very loud and invitation letters have been sent out to all the well-known companies in the country.

Feng Miaoyu knew that there would only be more and more advertisements on TV stations in the future. When Feng Miaoyu was about to get up when she saw the advertisements on the TV stations, an advertisement suddenly appeared in front of her eyes.

Different from other advertisements, it starts with handsome men and beautiful celebrities posing in various poses, and then the background music touts the product.

The commercial that Feng Miaoyu saw started with a brightly dressed man with glasses. For some reason, when she saw this man, Feng Miaoyu felt full of joy and she couldn't help but want to laugh.

The plot of the commercial is very fast. The man with glasses is holding flowers and waiting for a phone call, as if he is waiting for a date call.

At this time, the phone rang, and the man answered the phone happily. However, as soon as he picked up the phone, the man's face changed and his voice dragged out impatiently, "Little sister...the phone."

Then there were several more phone calls, and the man with glasses used the same tone again, "Mom... call." After several phone calls, the man's face was full of disappointment and he threw the phone back. But in an instant, he I saw my girlfriend's phone number on the caller ID, and then I hurriedly jumped to catch the phone that was about to land.

The noise stopped suddenly, and then a voice appeared, "You can see incoming calls, Shenzhou digital cordless phone." After this slogan, the screen returned to the man with glasses, "Hello, Xiaoli?"

Seeing this, Feng Miaoyu finally couldn't help laughing. She watched the entire commercial. Feng Miaoyu had never seen such a nonsensical, humorous and funny commercial before. However, after laughing, Feng Miaoyu realized that she was I really remember the brand "Shenzhou".

When she saw this brand, she worked in Yanjing Business Daily and knew that Shenzhou was competing with Siemens for the digital cordless phone market. Although she had no experience with Shenzhou Phone and the parent company behind it, Dongling Hi-Tech, she had some feelings about it. .

Dongling Hi-tech's electronic pet machine was selling like crazy overseas. It was Feng Miayu who first reported it through the Yanjing Business Daily. The Yanjing Business Daily gained a huge sales volume, and Feng Miayu's status in the newspaper also improved a lot. .

But looking at the advertisement in front of her, Feng Miaoyu just sighed. If she hadn't met Siemens, she felt that Shenzhou phones might have sold well, but now they can only be sold in China. She didn't think Shenzhou could be sold overseas. Challenge Siemens.

Tonight, TV users in China, as well as in Hong Kong City, Bangzi, Japan, Singapore and other Southeast Asian regions, all saw the advertisement placed by Shenzhou Phone.

There are two commercials in total. In addition to the one Feng Miaoyu saw above, there is also another commercial, which also features a man with glasses. He goes out to pick up a courier, but the door is blown shut by the wind and the person is trapped. The door was locked, but this time the bespectacled man did not panic at all. He sat on the courier and calmly took out a Shenzhou phone and called his family to send the keys back.

Two commercials, one makes people remember the Shenzhou brand, and the other allows those who see the advertisement to clearly understand the characteristics of the Shenzhou phone. It is compact, easy to carry, and does not require a phone line. It can be used at home, even if it is installed in the phone. Even in your pocket!

The release of the two commercials almost stood out among the stereotyped advertisements. Not only in China, but also in the foreign advertising industry, it attracted a lot of attention. It was the first time that people knew that advertisements could be shot like this. .

In Europe, commercials produced by Tanglin Hi-Tech featuring Ronaldo have also begun to be broadcast on TV stations in England, Germany, France, Italy, the Netherlands and other countries. The first batch of Shenzhou Phones will enter the market in these five regions. …

"What do you mean, Metro and Carrefour are unwilling to cooperate with Shenzhou Telephone?!"

Zhang Ao, who came to Europe, had lost weight in the past few days. Hearing the words of Lu Chao, the person in charge of Europe, he couldn't help but ask angrily.

Lu Chao gave a helpless smile. The difficulty of the work here was beyond his imagination. Facing Zhang Ao, he could only say helplessly, "The directors of several major shopping malls in Europe don't think Shenzhou phones can be sold here. It may also be due to the influence of Siemens that they are temporarily unwilling to allow Shenzhou Phones to enter their retail stores!

In addition, our manpower is far from enough. Whether it is sales or after-sales maintenance, Siemens has a professional sales team. The size and experience of the sales staff exceed ours..."

Siemens' home appliance business is now quite strong. Several major chain brand shopping malls in Europe are reluctant to offend Siemens for the Shenzhou Phone. Even though Siemens has not explicitly said that they will not be allowed to cooperate with Shenzhou, the major shopping malls still have a tacit understanding. They refused to put Shenzhou phones for sale in their shopping malls.

Zhang Ao stood up with a fierce look on his face, "What the hell do you call professional elites? My grandfather even fought against the elite coalition forces headed by America back then. I can't give in when my generation comes. We need to fight against the elites once!"

"Big shopping malls can't cooperate. You can ask people to find Wonder City, Media, Saturn Electric City, and small shopping malls in Germany, France, and Italy. As long as they are willing to sell Shenzhou phones, if you sell one, give them three Ten dollar commission!”

The Shenzhou digital cordless phone came across the ocean to Europe. The costs, transportation fees, warehouse fees, and advertising fees all add up. The selling price is US$150, and the profit is about 45%. This is mainly due to the low domestic labor costs, otherwise the profit will be It's still going to drop a lot.

That is to say, if you sell a Shenzhou phone for US$150, the profit will be around US$67. Now, in order to distribute the goods, almost half of the profit has been given away, leaving only 24% of the profit for one Dongling Hi-Tech phone.

But no matter how much the profit is, the prerequisite is to sell the machine. If it is stored in the warehouse, you won't make a penny!

Lu Chao couldn't help but swallow his throat when he heard that he would be given a commission of thirty dollars for selling a Shenzhou phone. The price was too high.

"Would you like to report to the headquarters..." Lu Chao couldn't help but said to Zhang Ao.

"Before coming here, Brother Li has already told me that I will be solely responsible for the sales of Shenzhou Phones in Europe. He told me that even if the profit this time is only 5%, we will continue to fight with Siemens!"

Zhang Ao said to Lu Chao, "You have people contact those shopping malls and ask them to sell Shenzhou phones in their stores. In addition, find ways to contact people in China studying in Europe, people from other countries studying in Europe, or people living here. Anyone can.

As long as they are willing to sell and promote Shenzhou phones, they will give the same commission, and if they sell a phone, they will pay thirty dollars, and the settlement will be settled on the same day! "

Although there are not as many people studying in Europe in China as in America and Japan, there are definitely some. Working for Shenzhou Telephone to do sales and after-sales is worse than going to a restaurant to wash dishes to earn living expenses!

"Go and call all the sales staff!"

Lu Chao built an office here and recruited a lot of sales staff. After a while, about thirty people stood in front of Zhang Ao.

Looking at the group of people standing in front of them, they all had frustrated and indifferent expressions. It was obvious that they all believed that there was almost no chance of winning the battle between Shenzhou and Siemens, and they had no desire to fight.

Zhang Ao looked at the group of people in front of him and signaled Lu Chao to bring a big bag over, then opened the big bag and poured all the contents on the table. Suddenly, what appeared in front of everyone was a small pile. A mountain of money composed of US dollars, pounds, marks and other currencies!

"I don't care where you come from, what race you are, or what you think, I just want you to sell Shenzhou phones to me starting tomorrow!

Whether you sell it yourself or find someone to help you sell it, the person who sells the most machines tomorrow will not only get a commission of thirty US dollars per machine, but also a bonus of five thousand US dollars. If he can maintain the first sales volume for two consecutive days , get a bonus of 10,000 US dollars, 20,000 US dollars in three days, and 100,000 US dollars for the first sales volume in five days. If you can maintain the first sales volume continuously and get the highest sales volume in the month, then I want to congratulate you, you want to Get a bonus of half a million dollars, and I will apply to the headquarters for another Beetle car for you! "

Zhang Ao pointed to the small pile of money at hand and shouted to the people in front of him. The sales staff in front of him were silent at first, and then suddenly boiled like water poured into boiling oil.

(End of this chapter)