hollywood melon man

Chapter 237 Six preview screenings

In addition to some special publicity methods, in mid-April, "The Matrix" announced that it was in full force.

Offline advertising, posters, newspapers, TV and radio ads, commercial plaza ads, etc., these conventional publicity methods are used.

To this end, Warner and Disney set out a publicity budget of US$40 million.

In addition, the official website launched by the film has an average daily number of visits of more than 5, and the number of official comments on Facebook and IMDB exceeds .

These Internet users are all potential viewers of "The Matrix".

By late April, the film had successively held preview screenings in theaters and media critics, and received unanimous praise.

The theater chain gave this film an A+ rating and gave it a very high priority in scheduling. Film critics in the media also praised the film. Roger Ebert, an old friend of Gilbert Jr., even commented that "The Matrix" is the best science fiction movie at the end of the century.

That’s true. After all, there were few science fiction movies at the end of the century that could compare with “The Matrix.”

After that, it’s the fan screening session that little Gilbert values ​​most. No matter how much the critics and media like it, if the fans don’t like it, it’s all in vain.

She did not answer Dave's question, but asked: "Now do you think it is unnecessary to grab the qualification for the preview?"

"No, I think it's just the opposite." Dave was very excited: "We are lucky to have seen a movie like this one second earlier."

Salati Merton looked at her boyfriend coldly: "Dave, if you don't want to rob, you can go back."

"Sarathy, isn't it just a preview of a movie? When the movie is released, we can just go to the cinema to watch it. Why do we have to come here to get the qualifications for the preview?"

"That's pretty much it," Salati Merton said with satisfaction: "Don't worry, you won't regret it when you see the movie."

There are media reporters taking photos over there. These are good publicity materials, and the publicity and distribution department will certainly not miss them.

Salati Merton and her new boyfriend came over to queue in the evening, and the boyfriend was not satisfied.

He couldn't quite understand that more than a thousand people would line up late at night to qualify for a movie screening. It was so exaggerated.

He looked at the Coke cup in his hand and asked Salati Merton: "Could it be that we live in a virtual world?"

As a result, on the day when online registration was opened, the website of "The Matrix" went down due to the surge in the number of visitors. Technicians had to make emergency repairs and added several servers to barely stabilize the situation.

Since there are lucky people, there will be unfortunate people.

Sarathy Merton was also shocked. She expected "The Matrix" to be a wonderful film, but she didn't expect it to be so wonderful. There are many points worthy of discussion.

I really have no regrets. Salati Merton and Dave were lucky enough to get tickets to the preview screening and then went to see the movie.

Dave, who is not a senior movie fan, even forgot to hold Salati Merton's warm little hand in the cinema, and also forgot to eat popcorn and Coke. He was focused on watching the movie the whole time.

In order to expand the scale of publicity, Warner and Disney have set up registration offices in Los Angeles and New York, and are also opening online registration through the official website of "The Matrix".

The boyfriend expressed his disbelief: "I really don't understand. There must be more than a thousand people, right?"

At this time, Salati Merton said: "You don't understand, this is Little Gilbert's movie, you don't know what this means."

Salati Merton gave a fierce look, and the boyfriend suddenly became silent.

Dave touched his nose and smiled awkwardly: "How can I? I promised that I would come with you, so I won't leave."

The offline registration points are also exaggerated. The registration point in Los Angeles opened at 9 a.m. the next day. The movie fans arrived early and planned to stay up all night to get the qualifications to participate in the audition.

After coming out, Dave was still thinking about the matrix world and whether it was true or false.

Compared with the lucky Salati Merton Dave, Bacher Lutz and Evans in New York were not so lucky.

In order to collect more word-of-mouth responses from the audience, Gilbert Jr. communicated with Warner Disney and decided to hold three fan previews in Los Angeles and New York.

Although the theaters selected are the largest in the area and can accommodate enough audiences, they are still limited after all.

More than 30,000 people have signed up online alone, and more than 5,000 people have lined up in New York to sign up offline. Los Angeles is even more exaggerated. Several registration points are densely packed and overwhelmed by the crowd.

Reporters from ABC TV station shuttled around to report on this grand occasion. This was a scene that had never happened since a film had been previewed and was worthy of publicity.

With more people, the chance of getting an individual's turn was smaller, so Bacher Lutz and Evans were unlucky and did not qualify for the preview.

"Please, let us in!" Since he couldn't get in through formal channels, Bacher Lutz thought of a way to sneak in secretly, and then he was caught by the staff.

Bacher Lutz began to plead: "We don't need a seat, even standing is fine."

"Yes, we have been waiting all night, but we didn't get the qualification for the preview." Evans was also crying at the side. The staff member said expressionlessly: "I'm sorry, I can't let you in. There are so many people behind you. If you go in, what will happen to the people behind you?"

The staff's ruthless rejection destroyed Bacher Lutz and Evans' dream of seeing the film in advance, and they had no choice but to sit in a fast food restaurant opposite the cinema.

"Even if I can't see the movie, I still want to get this vibe." Bacher Lutz looked greedily at the poster of Trittiny outside the cinema and exclaimed: "God, she is so sexy."

Evans rubbed the image of Tritini on the Coca-Cola package, imagining the feeling of being clamped by Tritini's legs.

"When will the peripheral products be available for sale? I want to buy Tritini's doll, she is so sexy." Evans also said.

The packaging on Coca-Cola is linked to "The Matrix". Little Gilbert and Coca-Cola proposed to create a "Matrix"-limited Coke.

There will be a code attached to the coke, and the code can be entered on the official website of "The Matrix".

A string of codes represents a qualification. Enter it on the official website to see what rewards you have received for this code.

Prizes include another bottle, a "Matrix" poster, signed photos of the stars, and even a ticket to the "Matrix" premiere.

Of course, the one with the most prizes is thank you for your patronage.

This marketing plan that seemed ordinary in the previous life, in this era, makes people from Coca-Cola Company shout out that it is a genius marketing plan.

If it weren't for Gilbert's status as a great director, Coca-Cola would have considered poaching Gilbert as marketing director.

The plan is good, and it has indeed aroused the interest of movie fans. Coca-Cola's sales have increased significantly this quarter, and "The Matrix" has also been promoted.

According to Liv Tyler, when Michael Bay heard a series of commercial marketing plans for "The Matrix", his face became a little bad, and he even lost his temper several times.

It's no wonder that Michael Bay loses his temper. No matter what job he does, little Gilbert is always one step ahead of him.

Not to mention the recent announcements of "The End of the World", Little Gilbert's side is fully aware of them, and they have made targeted arrangements several times, making Michael Bay very embarrassed.

Michael Bay was puzzled. How could he have imagined that the female lead in his film became a spy for love.

Let’s go back to the topic of Coca-Cola. Because of the grand prize of being able to participate in the premiere, many wealthy movie fans are doing a lot of shopping.

A rich second-generation man was a loyal fan of Little Gilbert. He bought all the Coca-Cola in a nearby shopping mall without winning any prizes.

It is said that that week, his family's servants and employees of his father's company drank Coca-Cola until they vomited.

But what’s amazing is that a classmate from the wealthy second generation who had always looked down on him, a country boy from Texas, bought a bottle of Coke and won the lottery and qualified for the premiere.

The rich second generation was unwilling to give in. He wanted to spend money to buy a ticket to the premiere, and he paid up to 50,000 US dollars.

But the country boy was unmoved. He was also a fan of Little Gilbert and wanted to attend the premiere of the movie.

This incident was reported by the gossip media and became an interesting topic among movie fans.

Currently, seven movie fans have qualified for the premiere through Coca-Cola's lottery. Fans who didn't get the chance were very anxious. Seeing that the time was getting closer, Coca-Cola was selling even crazier.

A series of publicity and marketing are just for the final goal of making the film a success at the box office.

In the six preview screenings held in Los Angeles and New York, probably more than 2,000 movie fans watched the jaw-dropping "The Matrix" in advance.

The film has also received widespread praise, with an audience rating of A or above reaching a terrifying 98%, which seems to indicate a bright future for the film.

Little Gilbert received an audience survey report, and most of the movie fans who lacked vocabulary only had a few words: "Falke, this movie is really cool!"

Someone with a slight French accent would say: "This movie is really cool!"

Fans with a little insight and extensive movie-watching experience put it succinctly: "A crazy and futuristic thriller that shows beyond ordinary people's imagination.

At the same time, it also combines the traditional sense of science fiction, and the film's new visual technology expression is beyond description. "

Some fans said: "The concepts in it are too advanced, including discussions of artificial intelligence, virtual worlds, philosophy and religion. This film is definitely worth the price of admission."

Little Gilbert has done a lot of surgery on "The Matrix" and made some rational adaptations. Now it seems that the audience's response is pretty good, which makes little Gilbert feel relieved.

After the preview, it's time for the film's premiere and the summer release.

The 1998 summer vacation is about to begin, and the smoke is filling the air. It remains to be seen who will be the final winner.

(End of this chapter)