Food: How did I become a chef when I set up a stall.

The chef of Jiangsu Restaurant.

The lobby manager walked to Jiang Feng's side and reported:
"Boss, there is a situation in the store. There are two people who say they are Michelin reviewers and want to see you."

"I saw their certificates, and they are indeed Michelin reviewers."

"Looking at what they mean, they want to talk about the star rating of the restaurant."

Jiang Feng, who was making squirrel and mandarin fish, was slightly stunned when he heard what the lobby manager said.

"Michelin inspectors? What are they doing here?"

The lobby manager thought that these two people were invited by Jiang Feng, and she was a little confused when she saw that Jiang Feng didn't know.

"Forget it, let's go take a look."

Jiang Feng just finished cooking two squirrel mandarin fish and had nothing to do, so he decided to go out and take a look.

It was definitely not convenient to talk about this kind of thing in the lobby. After all, it could easily be misunderstood, so Jiang Feng asked them to come to a clean conference room.

Seeing Jiang Feng appear, Ding Hu took the initiative to greet him and said enthusiastically:

"Hello, Boss Jiang, please introduce yourself. I am a Michelin one-star reviewer. My name is Ding Hu."

"This is my colleague, Wang Xiaohui, who is also a Michelin reviewer."

Wang Xiaohui greeted: "Hello, Boss Jiang."

Jiang Feng's expression did not change, and he just replied politely:

"Hello, what's the matter?"

After hearing Jiang Feng's words, Ding Hu hurriedly said:

"Boss Jiang, it's like this. After evaluation by the two of us, the dishes at Jiang Yuetai Restaurant taste very good and fully meet the standards of Michelin restaurants in all aspects."

"We want to submit a certification report and application to the Michelin Guide."

"Originally, with our authority, we could only make a report certified by Michelin with one star."

"But I just talked with our general manager, and we can directly grant Jiangyuetai a two-star certification."

Hearing Ding Hu's words, Jiang Feng didn't think anything was wrong and just asked:

“Does this certification require our restaurant to do anything?”

Ding Hu explained: "That's right, we will send special people over to verify the business license and your identity certificate."

"Then, you also need to pay a certification fee every year. Of course, because Jiangyuetai tastes really good, the certification fee can be waived in the first year."

Jiang Feng also understood.

This certification is equivalent to putting the Michelin brand on it and giving Michelin protection fees.

The lobby manager Li Jiao stood next to Jiang Feng. She didn't say a word. After all, it was Jiang Feng who made the decision on such matters.

"Yes." Jiang Feng responded calmly, and then said: "Thank you for your recognition of Jiang Yuetai. This certification is not necessary. I am not interested."

Hearing Jiang Feng's words, Ding Hu and Wang Xiaohui were slightly startled.

Ding Hu said hurriedly:
"Boss Jiang, in the catering industry, Michelin certification is very rare. There are only 106 restaurants in China that have been certified by Michelin three stars, and they are concentrated in first-tier and new first-tier cities."

"As long as it can carry the Michelin three-star certification, it must be a high-end and excellent restaurant."

“It’s a symbol of the restaurant’s identity.”

“I don’t know how many restaurants apply for Michelin review every year. This time we took the initiative and were willing to waive the certification fee for the first year.”

"Would you like to think about it again?"

"I won't think about it anymore. I'm still busy. You can do whatever you want." Jiang Feng waved his hand, feeling that there was no need to continue the conversation, so he turned around and left.

Ding Hu and Wang Xiaohui were both stunned.

The two of them were used to being aloof and being treated hospitably by other restaurants, so they thought that all restaurants wanted to be certified by Michelin.

But Jiang Feng doesn't care at all!

This is a Michelin star rating!
As long as a high-end restaurant can get a Michelin star rating, its business will definitely increase.

Moreover, the world's top restaurants will never refuse Michelin certification.

After all, this is the icing on the cake. How can a top restaurant care about the certification fee of hundreds of thousands a year?

"He refused?"

Wang Xiaohui said in disbelief.

Ding Hu was still unwilling to give up. Seeing Jiang Feng turning to leave, he hurriedly said:
"Boss Jiang, wait a minute, we can apply for Michelin three-star certification for you. This is the highest certification, representing the highest level of the restaurant and recognized worldwide."

Jiang Feng turned around and replied unhurriedly:
"I know what Michelin certification means, and I also know that Michelin certification is really powerful."

"But I don't really need it."

"As for recognition from the whole world, I don't need it."

“It’s enough to have customers’ approval.”

"I still have to go to the kitchen, so I'll leave first."

Jiang Feng left directly.

For him, every Jiangyuetai is full and there is no need for additional traffic diversion.

And he has always believed that the taste of the dishes and the reputation of the customers are the foundation of Jiang Yuetai.

Therefore, it is not necessary to authenticate or not.

Moreover, Jiang Feng was not very happy to pay the certification fee every year.

Jiang Feng just left.

Ding Hu and Wang Xiaohui looked at each other, not knowing what to say.

He actually refused Michelin certification!

This has never happened before.

You know, when a restaurant is certified by Michelin, they are all very happy, and they have to hold a certification ceremony and take photos as a souvenir.

Jiang Feng was actually so calm and didn't seem interested at all.

"Does he not know what Michelin certification means?"

Wang Xiaohui finally spoke.

After hearing Wang Xiaohui's words, before Ding Hu could speak, the lobby manager Li Jiao said:
"Our boss said he knows what Michelin certification means, but Jiang Yuetai is not interested."

"From my personal point of view, you two, no matter how big Michelin's brand is, it cannot be bigger than our boss's name in China."

"The restaurant opened by our boss really doesn't need certification from others." "He himself is the golden signature of the restaurant."

“And it’s the biggest golden sign.”

"Thank you for coming to Jiang Yuetai. If you two have anything else, you can tell me."

Li Jiao had already issued an eviction order, and Ding Hu and Wang Xiaohui were too embarrassed to stay any longer, so they left the conference room.

They came outside Jiang Yuetai.

There are still people outside.

There are diners queuing up, live broadcasters, and fans who want to watch Jiang Feng.

Very lively.

Ding Hu also knows that Jiang Yuetai really does not need Michelin certification.

Ding Hu called the manager and reported the matter.

"He refused? Does he not know what this certification means?"

The manager's thoughts were exactly the same as Wang Xiaohui's.

In fact, it is normal. After all, too many restaurants actively apply, giving them the illusion that "all restaurants in the world want to be certified."

And many top restaurants also pay for certification.

They feel even more superior.

"He knew, that is to say, it was not necessary, and I had already said that I was willing to give him a three-star certification, but he calmly refused without thinking about it at all."

Ding Hu continued to report.

"That's it...that's fine. There's nothing we can do about it. Jiang Yuetai is indeed not lacking in business."

"Have you tried them? How do they taste?"

the manager asked on the phone.

Ding Hu replied truthfully:

"The taste is very good, especially the squirrel mandarin fish made by Jiang Feng himself. It is particularly delicious and is definitely at the level of a top chef."

Hearing what Ding Hu said, the manager nodded.

The matter has come to this, and there is nothing we can do.

They have done Michelin star certification for so many restaurants, and many people have paid to get it, and now they come to them, but they are turned down.

Can only give up.

In fact, the fact that they came here on their own initiative also shows that they came here for the reputation of Jiang Yuetai, or in other words, for the reputation of Jiang Feng.

When the news comes that MasterChef has been certified by Michelin, the value of Michelin certification will become even higher.

But now I can only think about it.

Jiang Feng returned to the kitchen and continued cooking squirrel mandarin fish.

He didn't pay attention to what happened just now.

After all, there are many similar things.

In the lobby, plates of beautifully shaped squirrel mandarin fish were brought out by the waiter and placed on the guests' tables.

Each squirrel mandarin fish is in a curved shape, as if leaping through a dragon's gate.

The look and feel is excellent.

The customers are very happy and the atmosphere in the store is lively.

At the same time, the news that Jiang Feng refused Michelin certification also spread in the restaurant.

The employees are happy.

"Why do we have to pay them certification fees every year? Does Jiang Yuetai need this certification?"

"It's true, Michelin actually came to ask for money!"

"Foreign countries recognize this, but we don't recognize it at home. People still go to anyone's house because it tastes good."

"Just the boss's approval is enough."

Everyone chatted privately, admiring Jiang Feng more and more.

The incident that happened in the store had no impact on Jiang Yuetai's business.

The heat is still as strong as ever.

Many netizens went to the official account to leave messages.

"Boss Jiang doesn't live broadcast anymore?"

"What about the video of making squirrel mandarin fish? How do I know that what I'm eating is made by Boss Jiang without watching the video?"

"Tell your boss to start a live broadcast as soon as possible. I want to learn cooking from him!"

"I suggest you let your boss broadcast 365 days a year and cook the same dish live every day!"

Fans obviously want to see Jiang Feng.

When the account manager saw these messages, he couldn't laugh or cry.

It is not up to us to decide what the boss wants to do.

He is the boss.

Jiang Feng would occasionally check out Jiang Yuetai's account.

After he saw everyone's messages... Quan pretended that he didn't see them.

Many dishes take a long time to prepare. For example, some meat is marinated a day in advance, and some soups are boiled several hours in advance. Therefore, they are not suitable for live broadcasts and are more suitable for editing into videos.

There are just a lot of techniques that are suitable for showing during live broadcasts.

Jiang Feng understands this, so he only broadcasts it live occasionally.

On weekdays, I mostly shoot videos.

Cooking at the restaurant this week.

He has many restaurants, and now he is shifting his focus to restaurants. While cooking, you can also manage some things in the restaurant.

At best, I can open more restaurants. When I have nothing to do in the future, I can go to different restaurants, study new dishes, and then give them to the restaurant guests to try.

This way, it won't be like being surrounded by a large crowd of people when setting up a stall, making it impossible to move. (End of chapter)