China Entertainment: Been working as a director since 03

Chapter 17 premieres! (Down)
  The next day, after 9 a.m., Hanbei TV's customer service staff received dozens or hundreds of calls from viewers in the morning.

Customer service was surprised to find that more than half of the calls were from viewers asking about "Full House."

Some good-natured people asked if Full House could have a few more episodes.

People with a bad temper scolded their mothers directly: "Don't you want to mess around with your station? It's not easy to have a good drama that you can watch. It's broadcast so much, and you deliberately whet everyone's appetite.

If you have time to replay old movies and those crappy variety shows that no one watches, wouldn’t it be nice to show a few more episodes of Full House?

Look at how far ahead of you the Xiangnan Terrace next door is, but they still don’t know how to make progress. "

The customer service could only reply in a sweet voice: "Thank you for your call. I will respond to the leader as soon as possible."

The customer service lady is also a young girl who likes to watch dramas.

She was also watching Full House after coming home from get off work last night.

So many calls from viewers confirmed that her taste is fine and she agrees with everyone else's opinion. They all think Full House is a good show, but it's a pity that it's aired too little.

Since so many people responded, she decided to use it for personal gain and told the leader of the customer service department: "Boss, Full House seems to be very popular.

More than half of the calls today were for us to broadcast more Full House. "

The head of the customer service department, Lao Zheng, is a middle-aged man with a big belly.

He’s not interested in bullshit romantic love stories like Full House .

His first impression of Full House wasn't even that great.

Because his daughter-in-law and wife-in-law occupied the remote control last night just to watch Full House, which prevented him from even watching his favorite current affairs news.

But whether you like it or not, Lao Zheng still looks at things very rationally.

He touched the thin layer of stubble on his chin, thinking that this was the kind of treatment only a drama with the potential to become a hit would receive!

There were so many calls from viewers in one night after it was aired on a local station, which only shows that this drama is in line with the appetite of most viewers and must be taken seriously.

The responsibility of their customer department is to listen to the opinions from the audience and then provide feedback to the station.

Lao Zheng immediately rushed to the program department responsible for coordinating various columns and channels, and said to Director Liu of the program department: "Lao Liu, have the ratings of Full House broadcast on the Economic Channel last night been released?
  The customer service staff in our department reported that half of the calls received in one morning were about Full House. "

"Is there such a thing?"

Minister Liu was a little surprised and immediately called the person below to ask if the agency that calculated the ratings had sent back yesterday's ratings data.

After a while, a man holding a report ran into Minister Liu's office with an excited expression and said very excitedly: "Minister, I got the ratings data, and the most eye-catching one is Full House.

The average ratings of the first episode were 3.5, with a peak rating of 4.1.

The second episode saw an increase, with an average rating of 3.9 and a peak rating of 4.6.

The program ratings of all channels in our province rank fifth, with a viewership share of 15%. "

"!!!"

Minister Liu was shocked.

You know, Full House premiered last night. There must be many viewers who didn't notice this TV series that just started airing.

For such a newly aired drama, the viewership share of all programs broadcast at the same time on all channels in the province was actually ranked fifth.

This achievement has exceeded many old programs that have been around for many years.

Judging from Minister Liu’s experience, the show Full House is going to be a hit!
  This was achieved in the first broadcast. The ratings of the second episode were better than those of the first episode. There is still a lot of room for growth in the future.

After the broadcast on the Economic Channel, it is already a sure thing to arrange for the show to star in front of the national audience. However, there is still some time before it is scheduled to star. The most important thing now is to maximize the benefits of the TV series Full House and squeeze out every drop of residual value.

Take the province as an example, the ratings of Full House have a lot of room for improvement.

What Minister Liu has to do is to maximize the upside potential of Full House.

"Old Zheng, please excuse me. I have to discuss this with the station director."

Minister Liu was a little excited, the performance was coming.

Arriving in front of the station director, Minister Liu put forward his suggestion: "Director, Full House received a very good response after it was broadcast on the Economic Channel yesterday.

The customer service department reported that most of the calls to the station today were from people who wanted to play Full House more.

My suggestion is to download all the old dramas that are rerun during the day on the Economic Channel, replay the first and second episodes of Full House in the morning, and then again in the afternoon.

This will allow viewers who did not watch the premiere at night to understand the plot of the first and second episodes, and attract them to catch up with the third and fourth episodes at night. "

Although other TV stations have had precedents of doing this, and the results have been quite good.

But the station director felt that it was a little too risky: "Director Liu, is it too risky? Full House airs six episodes a day twenty-four hours a day.

Including the commercials inserted in between, it's equivalent to six hours of Full House broadcasting a day. "

"Director, with all due respect, the viewers of those old dramas broadcast during the day on the Economic Channel are all sick of them.

How many ratings can we get by showing them? Might as well be on Full House , which has already created a buzz. "

Minister Liu insisted.

The director was speechless.

It is not a prime time during the day, and the number of viewers is much smaller than at night. After all, everyone has to work during the day.

The TV dramas broadcast during the day are usually old dramas or some street dramas.

It doesn’t really matter if we temporarily cancel all those old dramas that are rerun during the day and dramas with poor ratings.

Full House premieres two episodes at night and reruns four episodes during the day. Maybe the daytime reruns will have higher ratings than those old dramas and street dramas.

After all, the station director is the station director, and he has many things to consider, so he chose to play it safe and said to Minister Liu: "Minister Liu, wait one more day and see what the ratings of Full House tonight are.

If the ratings continue to rise and the audience is clamoring for it, then do what you say.

We premiere it at night and repeat it the next day during the day. "

……

After a day of word-of-mouth spread among Full House viewers, there was no suspense. The ratings for the third and fourth episodes of Full House aired in the evening continued to rise.

By the fourth episode, the average ratings have reached 6, which is definitely an excellent result in the province.

After the collection rate reached 6, the market share reached more than %.

In other words, among the viewers who turned on their TVs between 7 and 9 in Hanbei Province last night, one out of four or five was watching Full House.

After getting the very eye-catching data, Minister Liu couldn't sit still at all, and came to the station director again: "Director, don't hesitate, our station's phone calls are almost overwhelming from the audience.

Everyone scolded us that we deserved not to be able to catch up with the people next door, and that we only aired bad dramas all day long without showing good dramas. "

After learning about last night's overwhelming ratings data, the steady station director no longer hesitated and immediately made the decision: "Minister Liu, do as you say and download the two TV series that are broadcast on the Economic Channel during the day. The free space Time spent replaying Full House.”

(End of this chapter)