China Entertainment: Been working as a director since 03

Chapter 18 Attracting the attention of Hanbei Taiwan executives
  "Director, I have another idea.

We can invite the actors from Full House to our station to record a variety show.

Make it more popular and prepare for publicity in the future. "

Minister Liu proposed another idea.

With Full House's current impressive results and huge room for improvement, stardom is a sure thing.

You can consider doing publicity work for the star.

Seeing that it is about to explode in the Hanbei area, if such a drama does not become a star, it can only be because the leadership of the station is wrong.

The station director said: "You don't need to report this small matter to me. You are the person in charge of the program department, so you can make the decision.

By the way, don’t let others lose money when you buy replay rights.

Didn’t you say before that you would sell the film to us at a loss? This kind of cooperation cannot last long! "

After coming out of the station director's office, Minister Liu went straight to the station's film purchasing department and found Lou Junneng, deputy director of film purchasing.

This Lou Junneng is Ma Guangfa’s old colleague.

Full House was successfully sold to Hanbei Channel and was able to be broadcast in a very short period of time, and Lou Junneng's help was indispensable.

"Old Lou, you did a great job this time. I got you a good TV show. Full House is already a hit. I want to treat you to dinner later."

Minister Liu had a smile on his face.

Lou Jun can serve as the final say on Full House.

Naturally, he paid attention to the premiere of Full House.

To be honest, he really didn't expect this show to be a hit at first. It was a complete surprise.

That day his old friend Ma Guangfa came to Wucheng to look for him.

He was completely convinced that the quality of Full House was good, and his old friend Ma Guangfa’s price was not high, so he decided to buy the show on the spot.

He never expected that this was a dark horse, and the ratings exceeded his expectations.

"Old Liu, thank you. I'm just lucky. A blind cat meets a dead mouse."

Lou Junneng said modestly.

"Old Lou, being modest is a good thing, but it's not good if you overdo it."

Minister Liu joked.

From his perspective, Lou Junneng was just showing off.

Lou Jun can't laugh or cry, but he really isn't pretending.

Can he say that he actually didn't do anything?
  It was Ma Guangfa's old friend who thoughtfully presented the performance to him.

The two chatted for a while, and then Minister Liu got down to business: "Lao Lou, Taili has given you a mission to fly to the capital immediately.

Find the producer to buy the rebroadcast rights, and notify the producer to arrange for the main actors to come to our station to record a variety show.

If there is a trend of big explosion, you have to strike while the iron is hot. "

"No problem, I'll do it right away."

Lou Junneng did not hesitate and agreed decisively.

These are not very difficult, just give him a call.

As if thinking of something, Minister Liu asked with doubts: "Lao Ma, I think this drama is very well-produced and should be produced by a very professional company.

Even my daughter, who is in junior high school, was fascinated. She hummed the theme song at home last night and it made my head hurt.

How did you manage to pay 40,000 yuan an episode to get this show? "

This is what puzzles Minister Liu the most.

For a drama of such high quality, what leverage does the person in charge of the production have that Lou Jun can’t control?
  The first-round broadcast rights were sold for less than one million. I'm afraid I won't even be able to get my money back, right? This production company is almost like a charity.

Lou Junneng shook his head and said: "No, this is not a mature film and television production company, it is just a new company registered in Beijing a few months ago. The boss of the company is the director. He seems to be still in college and is a director of Beijing Film Academy. of current students.

By the way, the screenwriter is also this person, his name seems to be Li Yu, Lao Ma mentioned it to me the other day. "

Minister Liu showed a shocked expression when he heard this.

Are you serious?

Such a mature commercial idol drama, you said it was produced by a newly formed company? Is the director still a student?
  Noticing the change in Minister Liu's expression, Lou Junneng smiled bitterly and said: "Actually, thinking about it now, I really just missed it.

Lao Ma would come to me with this show to sell it, mainly because his company was new, the company was not famous, the director was not famous, and the actors were not famous either.

If the company is strong and the director and actors are famous, Lao Ma will definitely choose another TV station, and the price will not be this price."

Lou Junneng has been in the film purchasing department for so many years, and he has a good idea of ​​the situation between himself and Hanbei Taiwan.

A drama with a strong lineup and well-made production cannot win the first broadcast rights from other wealthy TV stations.

For example, "Huan Zhu Princess: Heaven and Earth".

With the excellent results of the first two parts of Huanzhugege, this third part of "Heaven and Earth" is definitely a hit. It doesn't require any professional analysis to come to this conclusion.

Just a week ago, Heaven and Earth premiered on local stations in Taiwan and Mainland China, and the ratings were indeed very good.

For a drama like this that everyone knows will be a hit, is it because Hanbei TV and other TV stations don’t want the exclusive first-run rights to Heaven and Earth?
  No, it's just because Xiangnan Province has a lot of money and directly bought the exclusive broadcast rights of Heaven and Earth at a high price.

Today's TV stations are dying of drought and drought.

Strong TV stations have enough funds to buy the rights to premiere a large number of good dramas.

Obtaining the premiere rights to a large number of good dramas can attract more people to become loyal viewers of their station.

With more viewers, the ratings will naturally be higher, and advertising revenue will increase, creating a virtuous cycle.

Weaker TV stations would be in dire straits. They could only get the rights to broadcast the second and third rounds. They would eat meat while they followed behind and drink some soup.

Minister Liu commented: “We need to have a good relationship with this director named Li Yu!

You can produce this kind of drama at such a young age, will you be able to do it again in the future?

If we can have a long-term and stable cooperation with a production company that has the ability to produce good dramas, it will definitely be of great benefit to our station.

The director of the station said that when buying the rebroadcast rights, the price should be raised appropriately to make up for their losses in selling the drama to us at a low price.

We have to make people have a good impression of us so that we can have a foundation for long-term cooperation. "

There is no doubt that Li Yu and his Hualiu Company have attracted the attention of Hanbei Taiwan executives.

Of course, it just attracted attention.

As for the next step, we have to see what kind of results Full House will achieve after it is aired on local channels and becomes a star.

After all, competition within the province is a bit like there is no tiger in the mountain and the monkey is the king.

After being aired on Star TV, it can still fight its way through the competition with other good dramas in the same time period across the country, which truly shows its strength.

If Full House can achieve such results, Li Yu and his Hualiu Company will be regarded as guests of Hanbei Province.

……

One day later, in the conference room of Hualiu Company in Beijing.

Li Yu and all the actors except Yan Danchen are there.

Counting last night, Full House has been airing on Hanbei Channel for three days.

Because it was broadcast on a local station in the Hanbei area, people like Li Yu in the capital could not see the premiere.

You have to wait three days to get the ratings data from Hanbei TV.

The tense atmosphere lasted for a long time. Lao Ma blushed and excitedly shared the good news with everyone: "It's out, it's out. The average ratings for the premiere on the first day were 3.9. The average ratings for the second day had reached 6.

Last night was the third day. The regional average ratings reached 9, accounting for % of the market share. It ranked first among all programs broadcast at the same time on all channels in Hanbei Province. "

(End of this chapter)