China Entertainment: Been working as a director since 03

Chapter 532 The Real Business War Is Simple and Plain

The people who come to Kiwi are all professional senior personnel, they are the elite among the elites.

When they heard Li Yu's request, they understood Li Yu's intention.

There's no such thing as a free lunch.

All gifts have already been priced.

Li Yu was willing to sell them the exclusive first-round broadcasting rights of "Tian Khan" just to let them stand in the front and act as a shield to attract fire.

Kiwi has been established for more than five years, and they started the video website membership payment model in the second year of its establishment.

When the membership payment model came out, their website was badly criticized.

In a short period of time, the number of users of the website has declined to a certain extent because of the user-customized membership payment model.

Later, the membership payment model was fixed, and other video platforms followed suit. The audience got used to this model, and the number of users of the website began to continue to soar.

This time, Li Yu intends to encourage them to continue to be pioneers and create a VIP mode of advanced on-demand viewing.

It is foreseeable that if they really did this and became the first to try it, they would definitely be severely criticized by users.

Perhaps the website will even provoke a collective boycott from netizens.

The disadvantages are obvious and they see them very clearly.

The advantages are more obvious than the disadvantages.

If doing this has only disadvantages and no advantages, or the disadvantages are far greater than the advantages, Li Yu would not dare to look for them.

"The Khan" is the second work in the Game of Thrones universe by Li Yu.

The previous film "The Undoing" was already a phenomenal hit.

With the reputation built by the previous work, if Kiwi can get the first broadcast rights of "Tian Khan", their website will be flooded with a huge wave of traffic during the broadcast period.

The advantages and disadvantages were clearly visible. The people from Kiwi Fruit whispered to each other and felt that the matter was of great importance and they were no longer able to give Li Yu an answer on the spot.

Such a major matter must be discussed in depth at a top-level meeting before a reply can be given to Li Yu.

“Director Li, this is a huge matter. Launching a new payment model is no joke.

We apologize that we cannot reply to you at the moment, but we promise that we will reply to you within three days. "

The other party is very cautious.

Li Yu could fully understand their caution.

Just three days, he is willing to wait.

Even if they refused after three days, Li Yu would not be afraid.

There are also Penguin Video and Pants Video, there will always be one that is willing to agree.

He chose kiwifruit because they were the first to propose the membership payment model.

They will be more accepting of this bolder and more radical model.

When I say three days, it really means three days.

Three days later, the Kiwi people gave Li Yu a reply, saying they agreed with the suggestions provided by Li Yu.

Li Yu sold them the online premiere rights of "Tian Ke Khan", and then they became the first to try it out and started the advanced on-demand mode with the drama "Tian Ke Khan".

They held several meetings internally during these three days.

Most people think that turning on advanced on-demand mode has more advantages than disadvantages.

Just like when the membership payment model was first introduced, it may attract criticism in a short period of time and cause a certain degree of user loss.

In the long run, when other websites follow suit, viewers will accept this change.

But they also have conditions.

"Director Li, can the price of 'Tian Khan' be lowered a bit? Your drama is too expensive..."

The other party made a small request.

Li Yu is one of the most influential directors in the industry.

Almost every TV series and film starring Li Yu has become a hit.

The price of a single episode of Li Yu's drama is naturally getting higher and higher. In recent years, many TV stations have wanted to buy the first-round broadcast rights of Li Yu's dramas.

The price offered by a single TV station was 100 million per episode.

The two provincial TV stations jointly offered a price of 190 million per episode.

This is just the price for the first round of broadcasts.

I will sell the second, third and fourth rounds later...

It is true that Li Yu makes much more money by filming a TV series than by filming a movie.

In order to take care of his own A station, Li Yu has always insisted on not selling the first round of broadcast rights to others. It will be broadcasted exclusively on A station first, and then sold to TV stations for the second and third rounds...

Of course, it’s not that Kiwi is poor and can’t afford Li Yu’s dramas.

The main reason is that their website has many projects that require investment, and they cannot invest too much money in Li Yu's drama.

Although Li Yu's dramas are basically guaranteed to make money, profits do have cycles.

What if you need money right away but the payment period has not arrived yet?
"The price is negotiable. If you don't want to pay too high a price, you can give up a portion of your share. I can accept that."

Li Yu also made a small and reasonable request to the other party.

If the money is short, it must be made up from other places.

It is very common in the industry to use dividends to cash in.

It is not uncommon in the industry for an actor to not ask for a penny of salary and to convert his salary into shares.

The most awesome one was Jackie Chan a few years ago, who not only demanded sky-high pay, but also a certain percentage of dividends.

The other party hesitated for a moment and finally accepted Li Yu's suggestion.

No one can say for sure how much revenue "Tian Khan" and advanced on-demand services can bring to Kiwi.

They can only conclude that the benefits outweigh the disadvantages.

Li Yu was willing to lower the price of each episode of "Tian Khan" and take the risk with them, which also reduced the risk for them.

"The specific price per episode and the percentage of profit you want to give us will be discussed in detail with the professionals in my company."

Li Yu said again.

He is only responsible for setting the general direction, and the rest of the negotiations will be left to the company's people.

Both parties may argue over a 1 point share until they are red in the face.

These minor matters are left to the workers to handle. Once they have discussed it, the boss Li Yu just needs to sign.

……

Li Yu was definitely unable to hide the important matters he was discussing with the top management of Kiwifruit from the people in the crew.

They soon got wind of it.

Because a crew member saw Li Yu and Kiwi executives meeting at a restaurant outside yesterday afternoon.

Once this staff member spread the news, everyone knew about it in less than a day.

"Director Li, aren't A-station and Kiwifruit competitors? They're eager to take down A-station and replace it. Why are you meeting them for several days in a row?"

Hugo really couldn't understand.

A Station and Kiwi have always been in competition. If poisoning A Station's Feng Shui fish can allow Kiwi to surpass A Station, Hu Ge believes that Kiwi's top management will definitely send undercover agents to A Station overnight.

Real business wars are so plain and simple.

It's incredible that Li Yu can chat so happily with his competitors.

"You don't understand. This matter has to be kept secret for now. You will understand after a while."

Li Yu kept it a secret and didn't want to say too much to these people.

The first reason, of course, is to maintain confidentiality.

The second reason is that the people from Station A are discussing the details of the cooperation with the people from Kiwi, and nothing has been decided before the contract is signed.

(End of this chapter)