China Entertainment: Been working as a director since 03

Chapter 534: Kiwi Wins
When "Tian Khan" was close to the finale, the plot began to enter the final climax and the popularity of the drama reached a new height.

Almost every update can make it to the hot searches on Weibo.

It is precisely because the drama is so popular that Kiwi has greater confidence.

Their top management finally made the decision to take the lead according to the detailed plan provided by Li Yu.

Advanced on-demand service suddenly arrives.

If the website user has activated VIP, an advanced on-demand service will be provided.

With just a one-time payment of 30 yuan, you can immediately unlock the remaining 6 episodes.

As soon as this trick came out, it quickly aroused controversy.

Netizens are divided into many factions. Some people think that eating kiwi fruit is really ugly.

How can a user who has subscribed to VIP services still have another VIP member? Isn't this cheating?

This type of cursing is the loudest because the advanced on-demand mode does attract a lot of criticism.

Some people also think that advanced on-demand viewing is a matter of mutual consent, and the website does not force users to turn on advanced on-demand viewing.

It doesn’t matter if you don’t turn on advanced on-demand viewing, you will just have to watch 6 fewer episodes temporarily.

They only need to wait three more days and they can watch the same things that advanced on-demand users can watch.

At the beginning, Kiwi's top management was frightened by the overwhelming criticism from site users and netizens.

When they were the first to promote VIP services, the criticism they received was not even half as much as it is today.

There is really no such thing as a free lunch.

Li Yu is a really smart guy. He may have foreseen how much criticism the first website to launch the advanced on-demand mode would receive.

So Li Yu cleverly hid behind and let them stand in front to block the bullets.

Faced with the endless scolding, they felt a little worried.

They began to doubt whether accepting Li Yu's advice was the right choice or the wrong choice.

It wasn't until a few days later that they received a report.

Although users cursed, more than 30 million people were willing to spend 6 yuan to order the last 500 episodes in advance.

In other words, just relying on the advance on-demand service of the last six episodes, the drama "Tian Khan" brought 6 million yuan in revenue to the Kiwi platform.

Then take into account the number of users who became ordinary members on their platform because of this drama and the revenue from advertising and other aspects.

They came to a conclusion that this move was like Qin Shihuang touching the electric wire - they won.

After deducting the costs of purchasing the film, promotion and the share of the profits to be paid to Li Yu, they still made a huge profit.

It is no exaggeration to say that this is the highest-grossing drama since they founded the website.

And because of the high quality of "Tian Khan", the drama brought a large number of new users to their platform.

Because the user loss caused by advanced on-demand viewing is far less than the new users.

Facts have proved that although Li Yu used them as a shield, Li Yu was very kind.

Li Yu paid them enough in return.

This cooperation was a win-win situation for both parties, and both parties were very happy.

The senior management of Kiwifruit personally called Li Yu and told him in detail about the user response and benefits brought by the advanced on-demand mode after its launch on the Kiwifruit platform.

"Director Li, you are such a genius. You came up with such a great idea as advanced on-demand streaming."

The other party sincerely admired Li Yu's brain.

For video platforms, advanced on-demand streaming is indeed a good thing. As long as they can make money, it is a good thing for them.

After Li Yu suggested playing this way, they were immediately interested.

It can be said that even if they failed to cooperate with Li Yu successfully this time, they would still put it into practice if the opportunity was right in the future.

The success of advanced on-demand viewing on the Kiwi platform is not only due to the high quality of "Tian Khan" that makes a large number of users willing to turn on advanced on-demand viewing, but also because Li Yu adopted a more mature solution.

In the original time and space, "Joy of Life" was the first to open advanced on-demand viewing.

This is the first time I play this way, and I have no experience, so it’s inevitable that I make mistakes.

First of all, the price is too high, 50 yuan to unlock 6 episodes.

Another thing is that the advance on-demand broadcast of "Joy of Life" started from the 20th episode.

In other words, even if members spend an extra 50 yuan to get VIP access, they still cannot watch the entire series at once and can only watch 6 more episodes than ordinary members.

I've watched the 6 extra episodes, and I still have to wait for updates.

Li Yu adopted the plan after the price reduction, and started advanced on-demand viewing near the finale, watching 30 episodes at a time for 6 yuan.

You can watch the whole ending directly by paying 30 yuan once.

It doesn’t matter if you don’t turn on the advanced on-demand viewing. Two episodes are updated a day, so you can still finish watching all 6 episodes in three days.

To put it bluntly, it depends on whether users are willing to spend more money to watch the ending in advance.

If you have money, you can open it. If you don’t have money, just wait a few more days for the update.

This method is obviously more gentle and the price is much lower.

Therefore, although there are many people who criticize kiwi fruit, overall, the benefits outweigh the disadvantages.

"Director Li, if your company has a new drama, you can consider selling it to us, and we will definitely give you the right price.

Or we can exchange resources and broadcast the dramas produced on your platform on both our platforms.

We can also broadcast our own dramas together with your A station."

The other party's wishful thinking was very good.

If they really produce a high-quality drama, would they be willing to share it with Station A?

Even a fool knows that only by broadcasting a good drama exclusively on one's own platform can the company maximize its profits.

Broadcasting together with other platforms, isn't this just sharing some of the wealth and traffic with other platforms?
The only possible reason for broadcasting the film on other platforms is that the professionals on their platform decided that the film was not good enough after watching it.

In order to spread the risk, they will sell the films to other platforms at low prices and let other platforms broadcast them together with their own.

This is the case with Da Tiantian’s signature drama "Sito".

Originally, the copyright of "Sito" belonged exclusively to Ku Video.

However, the vision of their internal professionals may be a bit problematic. They think the drama is not good and not sweet enough, and they think the audience will not like it.

So, they cleverly found Kiwi Video and Penguin Video and distributed the drama to them, and the three of them broadcast it together.

Then, "Sito" became a hit. It was so hard to finally produce a hit drama, but Ku Video actually let the other two platforms get a piece of the pie.

The top executives of the other two platforms probably have to thank the top executives of Pants Video when they are counting their money. You are such a good silver! You don’t forget to call me brother even when eating meat.

Li Yu had seen all of this, so he had no interest in the advice from Kiwi executives.

However, considering that everyone had just cooperated well and both sides benefited, Li Yu would not refuse forcefully and hurt their feelings.

He said in a gentler tone: "This matter needs to be carefully studied by me and the people in the company. It is a serious matter."

(End of this chapter)