Tokyo: Being coveted by my wife, I just want to play games

Chapter 144 Who is the hunter? !
  It’s release time!

As the warm autumn sun broke through the clouds and shone in Tokyo at noon, the entire NTsoft employees eagerly moved up their stools and sat in front of the computer, but soon they discovered trouble!
  "Not counting pre-sales, 7,000 units were sold in the first two hours. It really can't beat the opponent."

"The main reason is that too much traffic has been sucked away by Aquarium Star! The pre-sale sales of 20,000 units show that Fuyukawa's name is very effective, and this theme is attracting traffic, but it is a pity."

"There is no way. Unless the business simulation game is large in scale and can reach the level of "Cultural Era", otherwise the market is actually not very big. If the pond is small, there will be fewer fish, and now the fish are all listed by Aquarium Star It’s been salvaged, Deputy General Fuyukawa is about to encounter Waterloo.”

Looking at the sales comparison chart on the computer screen, many NTsoft employees shook their heads and sighed.

Within two hours of its release, Diver Dave’s sales, including pre-orders, were less than 30,000 units, while Aquarium Star had already reached 290,000 units!
  Although I know that due to the pre-sale model, the peak sales of sequels of such well-established IPs from major manufacturers are usually in the first week, but this sales gap is still a bit too big!

Many NTsoft employees are a little disappointed, but they are not too disappointed.

As soon as the Diver Dave game type came out, and as soon as the news came out that Aquarium Star would be reversed, most people actually had some psychological expectations for this result.

In the final analysis, it is because these two games are on the same track, and the market size of this track is not large, and the number of players is limited.

Just like if two milk tea shops appear on the same street, the market will definitely be divided, and usually small brands will be squeezed out by big brands.

Of course, there is no solution, which is to make differences and make profits. For example, others sell a cup of milk tea for more than ten or twenty yuan, but here we make different milk teas and sell them for a few yuan a cup.

This is not only giving away profits, but also attracting different types of users to avoid competition, but Che Fuyukawa priced Diver Dave the same as Aquarium Star.

Discussions about the launch of the two games at NTsoft are very hot. Many employees are chatting over lunch. Similarly, the discussion at SATE is also very hot!

"That Fuyukawa Teru is really arrogant. Let me tell you, if he had made different types of products during promotion and set the price slightly lower, maybe the situation would be better now."

"I think he's been a little light on his feet because he's been in so much limelight recently and is being praised by players and media everywhere. Speaking of which, he seems to be only twenty-five years old. These are employees of small businesses who have never seen the real big world. , that’s it, after being praised for a few words, it floated to the sky.”

"Indeed, but what surprises me is that the woman Miyano didn't stop him? How could a senior marketing leader like her not predict today's situation? Could it be that this Fuyukawa Cheru is really a succubus?! "

"Pfft! What kind of ghost man and succubus! Stop it, you guy!"

"Hahaha, that's not necessarily true. Otherwise, how could Minister Miyano make such a mistake that only a novice would make? Moreover, I remember that the focus of Diver Dave's gameplay in the middle and later stages was mainly trading and operating restaurants. This kind of There are many elements, so it should be easy to make a difference in publicity from our Aquarium Star.”

"Then I don't know. Maybe after that coquettish Miyano went to a small company like that, his abilities deteriorated? Haha, let me tell you, I heard that many people in NTsoft are rural people from small places. Although she is down-to-earth and willing to work hard, her vision is extremely low! Maybe Miyano has been infected by these out-of-town bumpkins, no, she seems to be a woman from the countryside herself, haha! Minister Sato!"

In the tea room of SATE, several employees were chatting away, and when a fat man among them was blowing a lot with a tea cup, Sato Fujiko, wearing an OL uniform and wearing expensive jewelry around her neck, walked into the tea room. between.

The moment they saw her, everyone in the tea room was startled, and they immediately stood up and bowed respectfully!

Glancing at these respectful men, Sato Fujiko's eyes flashed with strong pride. While pouring water, he asked the fat man calmly: "Do you look down on outsiders?"

"This"

The fat man was sweating instantly and didn't know how to answer. At this moment, Sato Fujiko raised a smile on his lips, patted him on the shoulder, and glanced at the others: "You are right. Although these rural bumpkins are very capable, But if you have little knowledge and can't keep your composure, you won't be able to make a big impact."

"Hai! Minister, do you think so too?!"

The fat man's face immediately showed a look of surprise. Just kidding, SATE is already one level bigger than NTsoft, and the company structure is different from NTsoft. The director of the marketing department has more power than the director of NTsoft.

If only I could be appreciated by Minister Sato
  The fat man's eyes were flashing with uncontrollable excitement, but at this moment, "Pop——"

A hard slap to the face!

The whole person was slapped and tilted a step!
  Feeling the burning pain on his face, the fat man was stunned!

Not only was the fat man confused, but everyone in the tea room was startled and quickly shrank into the corner.

After feeling everyone's frightened eyes, Sato Fujiko raised his right hand, rubbed the red palm with his thumb, looked at the fat man, and said with a disdainful smile: "These rural bumpkins do not have a high vision, but when faced with a direct confrontation When competing, people who don't take their opponents seriously are stupid to the point of explosion. Go away, I don't want to see you stupid pig again in the future."

Hitting someone is illegal!
  But unless they don’t want to get involved in the Japanese game industry, no ordinary person would dare to offend SATE’s ministerial figures!

"Hayi hayi! I'm sorry, minister! I'm sorry, I'm sorry!"

After reacting, the fat man with a frightened face rolled and crawled and ran out of the tea room!
  And until long after he left, the entire tea room did not dare to speak, and no one dared to leave.

Once again scanning these men with disdain, Sato Fujiko picked up the brewed tea and returned to the office with her slightly fat waist.

Sitting on the boss's chair and looking at the computer screen, he looked at the hugely different sales figures on the screen, and finally saw the photo frame of Miyano Miwa next to the computer.

"Wrong marketing direction? I didn't expect to hear such a joke just after returning to the headquarters. There are actually people who are stupid enough to question the abilities of a rural bumpkin like you. But..."

A smile appeared on Fujiko Sato's lips and she took a sip of tea. She spread her legs on the computer table and placed them on both sides of the laptop. She looked at the ceiling and repeatedly deduced the story of Dave the Diver and the Aquarium in the past few days in her mind. Stars collide in marketing direction.

"Differentiated marketing must be the most beneficial marketing method for you. As long as you focus on marketing the differences between the two games, I won't be able to kill you with this knife. In fact, you can even use me to influence Aquarium. The marketing was a waste of traffic, but..." Diver Dave and Aquarium Star are similar in general direction. They both go fishing in the sea, but the feedback given to players after fishing is different.

After diver Dave catches fish, he mainly makes catering and food; after the aquarium star catches fish, he feeds them and runs the aquarium.

The positive feedback from the two games is not exactly the same. In fact, they are completely two games in terms of style.

In this case, it is not difficult to do differentiated publicity, but Miyano Miwa did not do differentiated publicity. Instead, she followed the trend and used her idea of ​​Sato to compete in the ring. She also invested money in the public opinion field and carried out competing publicity!
  "I dare to lay the bait, but you dare to bite? So you are right about this game. That's not right."

Recalling the scene of sneaking to the door of NTsoft last night and seeing Miyano Miwa and Fuyukawa Cheru driving away together with Sayoko last night, Sato Fujiko raised a playful and complicated smile on her lips: "What do you think of this man?" .So confident? Sure enough, he is still a rural bumpkin who cannot live without a man. Even if he had such a childhood experience, he would inevitably fall into the arms of a man in the end."

At the thought of this, Sato Fujiko frowned slightly, and a trace of nostalgia and resentment flashed in his eyes. At this moment, there was a knock on the door, and the female secretary walked in quickly holding her laptop.

"Minister, the real-time data from online video websites has started to follow."

The female secretary said quickly while placing the computer flat on the boss's desk.

"Has the website data from other countries been followed up?"

Watching the female secretary busy connecting the power cord, Sato Fujiko sat upright in the chair again, took out a cigarette from her pocket, skillfully took out a cigarette and lit it, and her eyes gradually became sharp as she looked at the screen.

Feeling the change in Sato Fujiko's aura, and obviously knowing the grievances between her and Miyano Miwa, the female secretary said seriously: "I have contacted the website for all these, and I can get the background playback data as soon as possible. "

"Yes. There can be no mistakes in this aspect, and the barrage and comment areas must also be monitored!"

"Arrangements were made three days ago."

"Go and emphasize it again!"

"Yes!"

After plugging in the power, the female secretary hurriedly went out to perform tasks in various departments, while Sato Fujiko was smoking lightly and began to stare at the data on the two monitors!

Yes, two monitors!

But these two monitors are just appearances. Currently, the entire SATE marketing department led by her is in action!
  As a woman who has fought with Miyano Miwa for so many years and even competed for the position of minister, even though Fujiko Sato said that Miyano Miwa was a village girl, she actually took her very seriously!
  With so much emphasis on Miyano Miwa, how could it be possible to miss Fuyukawa Teru? !

"I'm Surrounded by Beautiful Women", "The Binding of Isaac" and "Sekiro TGS Summer Exhibition". Fujiko Sato has been studying these three major events over and over again, and she doesn't give Fuyukawa Teru any look like in "I'm Surrounded by Beautiful Women". That way, first bypass the Japanese market and do large-scale publicity in China, and finally come back to catch others off guard!

She wants to monitor everything!
  And most crucially, Aquarium Star is now at loggerheads with Diver Dave. She, Fujiko Sato, was attacking Diver Dave. Although Diver Dave did not hire a navy to attack him, he did not avoid the fight and did not use differentiated marketing!

Now in the eyes of most players, these two games are competing products of the same type, and the market is not big!
  In the end, one party will inevitably suffer a loss, but because of SATE's brand name and Aquarium Star's own user group, Diver Dave can only rely on hard power to gain reputation!
  But this [relying on hard power to build reputation] is not to be left alone. As long as Diver Dave shows signs of gaining momentum in the gaming community, online video platforms and other channels, Cheru Fuyukawa will definitely spend money to help!

Nowadays, when promoting games, one relies on major game exhibitions, the other relies on the game company's own press conferences, and the third relies on online video platforms. In fact, the online video platform is the aspect with the best promotion effect!
  How many people know that game sales, or game discounts, are all through videos of a certain voice on YouTube station B? And once Fuyukawa Cheru and Miyano Miwa invest money on these platforms to fuel the flames, she, Sato Fujiko, will also follow up with funds for publicity!
  Both games are now available!

Aquarium Star itself is an old IP with its own traffic. Cheru Fuyukawa's game also has its own traffic with his name, and now the players of the two games have become a river of quarrel, thus gathering more traffic and attention!

Now as long as one party loses in reputation, all the heat created on this plate will be taken by the winner, and both parties may even become each other's stepping stones!
  If you want to stabilize your reputation, you only need to rely on the quality of the game, and when the quality of the games is not much different, the party that spends money will naturally have a greater advantage!
  At the thought of this, a hint of excitement appeared on Fujiko Sato's face!
  A hint of excitement as [a hunter discovers his prey]!

She didn't think she would lose. After all, SATE far surpassed NTsoft in terms of its own traffic and publicity funds.

As for the quality of the game, Aquarium Star 5 is an old IP. Its system gameplay has a fixed audience, and it is built with the new Zeus engine. Although it is not a high-cost production, it is similar to the previous games in the series in every aspect. [Leap-over] iterative update.

Two hours have passed since the game was released. According to backend statistics, there are no old games in the game library. This can be seen from the fact that there are more than 50,000 new players in this series.

Aquarium Star 5 is not a masterpiece, but the quality is absolutely excellent, and it is even praised by the company as a reboot of the series!

"I want to rely on hard power and word-of-mouth to swallow up the traffic I generated. Hey, I want to see for myself how powerful a man like you, a village girl with eyes on her head, likes!"

Thinking of this, Sato Fujiko's eyes became even more excited. And at this moment, under her true gaze, as the game was released two hours later, Diver Dave's sales figures began to increase at a faster rate, and at the same time, news from the secretary also came quickly.

On major online video websites, the popularity of Diver Dave has begun to surge!
  The popularity surges!
  But Fujiko Sato remained unfazed.

Online video websites are areas where money must be spent on publicity and marketing.

Not to mention after the game is released, before the game is released, many game manufacturers will contact UP owners with a huge number of fans for internal testing or trial play. Many UP owners and Internet celebrity bloggers have already made videos, and they just wait for the game to be released before they can upload them. !

"The first wave of videos will inevitably bring a lot of popularity, but it is difficult for this wave of popularity to directly convert traffic into sales. We need to get players to discuss more, and let more people who make game videos spontaneously start making related videos. A discussion boom will form, and by then, players who are wrapped up in the atmosphere of public opinion will be more likely to pay!"

Don’t panic, Fujiko Sato doesn’t panic at all, he smokes calmly and at the same time constantly directs his secretary to issue instructions based on changes in data!

(End of this chapter)